30 minutes | Aug 28, 2019

The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

OWYN is beloved by health enthusiasts, Instagram influencers, and fitness aficionados alike. But there’s more to this plant-based brand than meets the tongue. Amid a confusing health food and beverage market crowded with buzzwords, OWYN CMO Mark Olivieri has found that marketing a successful beverage brand comes down to knowing your customer, and using data to inform decisions.
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