26 minutes | Mar 6, 2019

Moving Fast to Stay Competitive in Ecommerce | Greg Moore of Charlie Hustle

Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple KC heart design went viral when the Royals won the World Series in 2014, but the brand hasn’t slowed down since. Greg Moore, the Chief Operating Officer at Charlie Hustle, explained that one mega success is not enough for a sustainable business. So today, the vintage-style sports clothing brand puts out a new product every two weeks, expanding into college gear, exclusive licensing deals with pro athletes like Patrick Mahomes, and much more. And Greg is there helping the brand grow and scale.
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