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Leaving a full-time job to start your own business is a huge decision that is both exciting and terrifying at the same time. It takes so much courage to take that leap of faith and pursue your entrepreneurial dreams but it can be so rewarding and fulfilling.  WELCOME CASS AGGETT In this episode, I’m chatting with Cass Aggett who bravely made this leap and started her own web design business after a career as a public servant. Cass helps female founders of health and wellness businesses to showcase the expertise through a strategic website and aligned branding.  In this conversation we discuss how Cass has evolved her business over time, where she started, the types of offerings that she started out with, and how these have evolved and grown. Cass shares the decisions made behind choosing where to place her focus, as well as finding her ideal client.  NICHING DOWN TO FIND YOUR IDEAL CLIENTS Through a fluke, early on in her business Cass found that she was working largely with clients in the health and wellness industry and found that she absolutely loved it. She explores how she managed to niche down heavily into this specific industry and was able to then attract more of her ideal clients.  TAKING THE LEAP TO WORK IN YOUR BUSINESS FULL TIME Cass also shares what that process has looked like from leaving her public service role to working full time in her business. She discusses the strategies and the planning around her schedule that she's implemented to help her really set herself up to be productive, flexible and happy in her own business. PROGRESS OVER PERFECTION Cass is a serial perfectionist and had to learn that progress is far better than perfection. She advises us to spend our time effectively and get our offerings out there to the world and then we can refine them if needed.  Finding the courage to leave your full-time job and start your own business is not an easy task, but it can be one of the most rewarding things you can do. I absolutely loved listening to Cass’ experience and advice. She generously gives us her biggest tips for growing a business so make sure you tune in and listen carefully!  LINKS:  Where to find Cass Aggett:  Website: https://www.cassaggett.com.au/ Facebook: https://www.facebook.com/cass.aggett Instagram: https://www.instagram.com/cass.aggett/ Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class: The 3 steps to turn your followers into clients Website: https://emilyosmond.com/  Instagram: https://www.instagram.com/emilyosmond/  Facebook: https://www.facebook.com/emilyclareosmond 

Do you have an overly complicated website with multiple offerings?  Do you feel pressured to have so many programs, courses and services listed just to keep up with the competition?  There are so many parts of running a business that can be challenging, but some of the most common complaints I hear are when business owners feel like they’re drowning in offerings, using pushy sales methods, and completely lost on how to plan for the future.  It’s so important to make sure you're selling your product or service in a way that feels authentic and in alignment with you and your brand, while also making it super easy for potential clients to understand and engage with what you have to offer.   LET’S TAKE A CLOSER LOOK WITH A CASE STUDY Today’s episode is a case study exploring how Michelle Johns has created a simple business that fits in around her life. Michelle is a leadership coach who supports women to become confident and empowered to successfully lead a team for the first time through a mix of coaching, training and mentoring.  INTRODUCING MICHELLE JOHNS Michelle has more than 20 years of experience as a leader in the corporate world and has an extensive background in change management, qualifications in organisational psychology and leadership, and is passionate about bringing more feminine energy into the boardroom.  I’ve been working with Michelle in The Modern Marketing Collective and on my retreats and I’m absolutely thrilled to be bringing all of her sage advice and experience to you today to help you simplify your business, structure your offers and find the best way of selling that feels good for you.  THE NITTY GRITTY Michelle takes us through how she structures her program, private coaching, group mentoring sessions, and networking. Michelle explains what brings many of her clients to her business. Quite often it comes down to the environment they're working in, many in male dominated industries, and they’re not being heard. Michelle will work together with them to find different strategies to manage those situations.  SIMPLIFY YOUR BUSINESS  I know that the process of simplifying a business is not always easy. You'll need to let go of non-essential products or services and rethink your marketing and sales strategies to better reflect your vision. You may also need to shift your mindset, as many business owners feel huge pressure to constantly add more features, products, or services in order to keep up with the competition. Michelle takes us through how she simplified her program structure, her overcomplicated website, and her offerings into a much simpler way of doing business and she feels far lighter now. She takes us through her marketing, lead magnets, experimenting, building credibility, and how she makes her business work around everything she enjoys in life.   I recommend focusing on what truly matters to your ideal client and what fills you up with light and passion. By simplifying your business, you can create a much better customer experience for everyone involved and sell your products in your own way without feeling pushy or salesy.  Listen in to hear Michelle’s journey and how she has built a business she absolutely loves through simplifying, selling her way and using strategic focus to plan for the future. LINKS:  Where to find Michelle Johns:  Website: https://www.braveheartcoach.com.au/ Facebook: https://www.facebook.com/michellebraveheartcoach Instagram: https://www.instagram.com/braveheartcoach/ Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class: The 3 steps to turn your followers into clients Website: https://emilyosmond.com/  Instagram: https://www.instagram.com/emilyosmond/  Facebook: https://www.facebook.com/emilyclareosmond 

Small business owners often have to wear many hats and juggle so many responsibilities in order to keep their company running smoothly. While we know this can be rewarding, it can also be incredibly overwhelming, especially when trying to balance the day-to-day, time sucking operations with long-term growth, launches and sales strategies. CUE THE ONLINE BUSINESS MANAGER This is where an online business manager can come in. An online business manager, or OBM, is a professional who works remotely to help manage the daily operations of a small business. OBMs can take on a wide range of tasks, from project management and delegation to financial planning and marketing. They act as a bridge between the business owner and the team and contractors working on the business, ensuring that everyone is on the same page and working towards the same goals. INTRODUCING MY ONLINE BUSINESS MANAGER - CAT DUNN Cat Dunn is my online business manager and I actually found her in The Modern Marketing Collective! Cat has spent 14 years across admin, marketing, and communications before starting her own business in 2022. Cat originally began as a virtual assistant before quickly moving into online business management where she is passionate about working with female coaches to help scale their businesses, make more money and impact more lives. Cat describes the difference between a VA and an OBM as the OBM is the architect and the VA is the builder. They work alongside each other and the rest of your team to ensure that everything runs smoothly and you have the space you need to create.  DECIDING WHEN TO HIRE So, how do you know if hiring an OBM is right for your small business? Here are a few signs to look out for: You're feeling overwhelmed - If you're struggling to keep up with the demands of running your business, it may be time to bring on some additional support. You're not making progress towards your goals - If you're feeling stuck or like your business isn't growing as quickly as you'd like, an OBM can help you create a roadmap and keep your team on track. You're spending too much time on administrative tasks - As a business owner, your time is valuable. If you're spending too much of it on administrative tasks, an OBM can take those tasks off your plate and free you up to focus on more strategic activities. IT ALL COMES DOWN TO THE RIGHT PERSON AND THE RIGHT FIT Once you've determined that hiring an OBM is the right move for your business, Cat takes us through how to find the right person for the job. Here are a few tips: Look for someone with experience - OBMs come from a variety of backgrounds, but ideally, you want to find someone with experience in your industry or a related field. Check their references - Make sure to speak with past clients and colleagues to get a sense of the candidate's work style and reliability. Set clear expectations - It's important to have a clear understanding of what you expect from your OBM and to communicate those expectations clearly from the outset. Start small - Consider starting with a small project or trial period to make sure the OBM is a good fit before committing to a longer-term contract. HOW TO BE A DREAM CLIENT Cat shares her top tips on how to be a dream client for your OBM to ensure they can be effective and efficient in their role. You need to work together as a team, trust your OBM and provide the framework so you can build a truly rewarding relationship that allows you to focus and grow your business for years to come. Cat only works with clients where she feels she can care about their business as much as they do so I encourage you to find an OBM that truly cares and is passionate about what you do.  Hiring an OBM can be a great way to take your small business to the next level. By delegating tasks and streamlining operations, you can free up more time to focus on growing your business and achieving your goals. LINKS: Where to find Cat Dunn:  Website: https://msha.ke/itscatdunn.obm Facebook: https://www.facebook.com/itscatdunn.obm/ Instagram: https://www.instagram.com/itscatdunn.obm/ Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class: The 3 steps to turn your followers into clients Website: https://emilyosmond.com/  Instagram: https://www.instagram.com/emilyosmond/  Facebook: https://www.facebook.com/emilyclareosmond 

INTRODUCING EMMA MASLEN Today on the show I’m chatting with the courageous Emma Maslen from Rescue My Resume. Emma helps professional women to achieve their next dream job through amazing, confidence boosting resumes and coaching to nail that dreaded job interview.  WHERE IT STARTED Emma started her business 5 years ago and would meet with her clients on a one-on-one capacity in cafes to write their resumes. Then covid hit and she had to change her business structure to move her packages online. She developed her website and packages over time and ended up with an extensive website that wasn’t intuitive and clients had to go to multiple pages to find out what she actually offered.  So she had to stop and reflect on what she actually liked working on the most, which was interview coaching. She simplified her packages and now includes everything from resume writing to LinkedIn profiles as well as interview coaching in an easy to find program that helps professional women walk into the interview room feeling confident, upbeat and positive.  PRICING EVOLVES OVER TIME Emma definitely experienced imposter syndrome in the beginning of her business. But over time she found confidence in her skills, knowledge and experience and felt empowered. The demand increased for her services and she was working around the clock so she started to regularly increase her prices and has built a powerful business structure that suits her, her family and the life she wants to create.  REACH FURTHER Emma was mainly operating through a word-of-mouth marketing structure and then she found The Modern Marketing Collective which helped her market her business to a much greater audience and discover her passion for posting regularly on LinkedIn and using video marketing. She now has a great following and loves posting a mixture of educational posts, testimonials and sales posts in a very organic and authentic way.  YOU CAN SAY “NO” Throughout Emma’s business journey she’s learned that sometimes working with a particular kind of client will not be worth the money. She’s in a much better mental state if she doesn’t have to deal with the stress of turning around and working with someone who is incredibly demanding. It’s important to be discerning and find your ideal client to have a positive, successful and rewarding partnership throughout your business relationship.  I loved listening to Emma’s journey. If you're looking to improve your resume and interviewing skills, you can work with her in her online Not Just a Resume Template program, or 1:1 via her Resume Rescue, Next Level Career and Job Interview Coaching packages.  I encourage you to learn from her triumphs and challenges, marketing strategies, how she maps content, her advice and the experience that has come from running a very successful business for over five years. Enjoy! LINKS:  Where to find Emma Maslen:  Website: https://www.rescuemyresume.com.au/ LinkedIn: https://www.linkedin.com/company/rescue-my-resume/ Facebook: https://www.facebook.com/rescuemyresume.au/ Instagram: https://www.instagram.com/rescuemyresume/?hl=en Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower  Free Online Class: The 3 steps to turn your followers into clients Website: https://emilyosmond.com/  Instagram: https://www.instagram.com/emilyosmond/  Facebook: https://www.facebook.com/emilyclareosmond 

Welcome to today’s episode, which I know you’re going to love - you'll never have to scratch around for content ideas again! I know that as a business owner, content is often something you feel you should be doing better at, but there is always something demanding your attention isn’t there? So it gets pushed further and further down the pile. And what happens for a lot of business owners is that they tend to just push out snack content - a quote or a quick little video. But that snackable content doesn’t do the same thing as long content - it won’t help you get found and it certainly doesn’t drive your audience to take action. Content that helps drive search engine optimisation (SEO), that serves your audience and shows them you can really help solve their problem is what I like to call meal content. It doesn’t take long to map out what this longer-form content should look like. In this episode, I provide you with the questions you need to ask to work out your content themes and determine your key messages. Doing this will help you meet your customers where they’re at, and move them to where they want to be. This is what helped attract people to come and work with me and it got me to making six and multi-six figures. I share three simple activities that will help you come up with content ideas for your business: Conversations with your customers Do not feel as though you have to reinvent the wheel Headline mining These are three different ways that are really simple for you to continuously find different ideas to create really valuable, longer-form content in your business. The kind of content that showcases your expertise, shows your audience that you understand them and demonstrates you have the solutions that will help. This is content that has longevity - people can search it and it helps build your portfolio of knowledge and expertise. When someone comes across you, they can dive into that and very quickly receive a lot of value. It shows that you understand that you can help them and helps them want to take the next step of working with you. So - without further ado, go you good thing! Dive in and start creating some incredible content for your business. LINKS:  Previous episode mentioned: Ep 251 - WTF is ChatGPT?! And how to leverage it for your marketing Resource mentioned: How to Create an Exceptional Online course in 2023 Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class: The 3 steps to turn your followers into clients Website: https://emilyosmond.com/  Instagram: https://www.instagram.com/emilyosmond/  Facebook: https://www.facebook.com/emilyclareosmond

Today we’re taking a deep dive into online memberships, drawing on my biggest learnings from over four years of running the Modern Marketing Collective. I have learned so much along the way, and I’ve got some really great lessons to share with you that will help you skip some time forward in your own business. I discuss why you might consider opening a membership program, some of the amazing benefits they can deliver and the ideal stage in your business to launch one. I also reveal the topics and subjects that would work well in a membership program so you can scale your time, impact and income. A membership program is far from a passive activity, and I take you through what you can expect from leading the experience and the ways in which you need to turn up in order to get the best possible results for your business and your clients. Membership programs offer so many ways of growing and leveraging your business, however there are some key aspects you need to know to ensure they are a success. Whether you’re just thinking about a membership program, or you’re wanting to uplevel one, this episode will help! Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower Free Online Class: The 3 steps to turn your followers into clients Website: https://emilyosmond.com/  Instagram: https://www.instagram.com/emilyosmond/  Facebook: https://www.facebook.com/emilyclareosmond 

If you’re easing back into business after the holidays, you may be seeing a particular word pop up everywhere: ChatGPT.  And you might be wondering - “what is this thing and what exactly should I know about it for my business?” In this episode, I’m breaking down what ChatGPT is - and how you can leverage it for your marketing, including: The top two ways it can save you time coming up with content My biggest tips for generating the most helpful responses from it Its limitations to be wary of - and how to get around them And the big opportunities it leaves open to us as experts, service providers and course creators in this ever-changing landscape of AI. Website: https://emilyosmond.com  The Modern Marketing Collective: https://emilyosmond.com/collective  Free Guide: How to Create an Exceptional Online Course in 2023: https://emilyosmond.com/free  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond

Let’s talk about money! And how to make more of it in 2023. I have three ways I’ll be sharing in this episode that are leveraged ways to increase the revenue in your business. In other words, increasing the money coming into your business, without a big increase in the hours you’re putting into your business. Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond

So what’s it like becoming a mum while you run a business? True answer? It’s so different for everyone, depending on them, their baby, their business and their circumstances.  I’m sharing my experience - from preparing for maternity leave, the early days of having a newborn, plus what it’s like now, with a four month old.  There are things I’d do differently next time, plus other things that are working really well. And I’ve had many conversations with other parents about how they have managed it or are currently doing it too! Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond

I always find the end of the calendar year a time that I move into a reflection period. I like to look back on the year, and pull out learnings about myself and the decisions I have made in my business. I examine what has felt good to me, and what hasn’t. Sometimes this is uncomfortable, but I am learning the importance of sitting in the feelings and pausing, versus moving straight into more action driven by my problem-solving, want-to-be-doing-things brain! I have a belief that my gut feeling - or intuition - never lies to me. Perhaps you have found this to be true for you too? So as you mull over these 10 end of year review questions, perhaps you might like to try using more of what your body (or gut) is telling you, more so than your brain. You might just discover some new realisations - just like I do everytime I pause, tune into my feelings and seek to really understand why I’m feeling them before taking action. Let’s begin! Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free  Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond

With the holiday season approaching, you may be winding down from client work, and holding off doing any launches until the new year. So while you have chosen to give yourself a break from client delivery, what about your marketing?  You may be having thoughts such as “people will forget about me if I stop posting during the holidays”, or “if I don’t keep sharing content as usual, my business will lose momentum”, or even “a proper business owner wouldn’t have a break in their marketing”. In this episode, I look at alternatives to these thoughts, and why you can totally take a guilt-free break from your marketing over this holiday season - or indeed, whenever you choose. Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free  Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond 

I think there’s an assumption that as small business owners, we are all in business to grow bigger and bigger every year. And that growth is the number one indicator of business success. But what if we don’t want to grow our business any bigger? And what if measuring the success of a business by its growth, is missing the entire point so many of us are in business at all. In this episode I discuss why bigger isn’t always best for all of us! Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free  Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond 

Do you feel obligated to an audience you feel as though you have outgrown? Are you wondering if it’s “ok” for you to change your business focus, positioning or offers… even though you have an audience who are following you for what you offer now? Are you wondering how to go about it? Or worrying what if all of your audience will unfollow you? In this episode, I’m talking about the fears that come up when you think about changing your business direction when you have an existing audience… and if it’s ok for you to do so. LINKS: Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free  Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business. So enjoy learning from these smart entrepreneurs and hearing their stories! _______ In this episode, I am chatting with the founder and creative director of Studio Danu and student of the Modern Marketing Collective, Michelle McCarthy. Michelle has built her graphic design studio in Melbourne and has brought together over a decade of experience in Australia, America and Europe to create a truly admired business that specialises in strategic design and bespoke branding.  We chat about Michelle’s first year of business, leaving her corporate job, and branching out on her own. Michelle shares the challenges, lessons and most importantly, the mindset change she adopted to grow her business and bring in more clients. Michelle went from her lowest month to her highest month yet by shifting the way she consistently showed up for her business. Connect with Michelle McCarthy: Website: www.studio-danu.com | Instagram: www.instagram.com/studiodanu  Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond 

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business. So enjoy learning from these smart entrepreneurs and hearing their stories! _______ Today on the show I have one of my students from The Modern Marketing Collective, the international award-winning photographer, artist, wife, mother, sculptor and creative soul Zoë Watt. Zoë & her husband Geoff are the creative minds behind Wildwood Photography, which they started in 2013.  Zoë has pursued her creative muse through various artistic forms over the years. She completed a Bachelor of Fine Art in 1998, incorporating photographic elements into her work.  She has come to newborn and maternity photography in the last six years, having fallen in love with capturing this special time in her client’s lives. The ‘Big Bang’ for the business came when Zoë’s first child arrived into the world. Her love of photography exploded and the connection was established with the beauty of portraiture and creating lasting legacies for families. In this episode, we discuss: Zoë and Geoff’s commitment to make their business work What they did in the early days to get their business found Being shy and being a successful business owner How Zoë uses Instagram to attract and connect with her ideal clients Niching down to grow How they went from 5 Christmas mini photoshoot bookings two years ago, to 16 last year and 47 this year – at a higher price. Connect with Zoe Watt: Website: wildwoodphotography.com.au | Instagram: instagram.com/lovewildwood  Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond 

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business. So enjoy learning from these smart entrepreneurs and hearing their stories! _______ Today’s guest is one of my students from The Modern Marketing Collective who has gone from emerging interior design business to owning her expertise, raising her prices and booking out. For over 16 years, Sharon Parker has been a noteworthy leader in the residential design and construction space. Sharon is passionate about empowering women by taking the stress and guesswork out of decision-making and putting them back in control.  She has lovingly poured everything she knows into an exciting new online DIY design tool guaranteed to help women confidently achieve their design goals: Curateher. Connect with Sharon Parker: Website: https://curateher.com.au | Instagram: www.instagram.com/curateher.co    Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four-part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business. So enjoy learning from these smart entrepreneurs and hearing their stories! _________ In today’s episode I’m speaking with family and newborn photographer Jess Worrall. Jess is so down-to-earth and generous with sharing her learnings and in this episode we discuss how she has evolved her business over its first two and a half years, how she went from being overwhelmed and overworked to now working less, significantly raising her prices and attracting her ideal clients. Connect with Jess Worrall: Website: www.jessworrall.com | Instagram: www.instagram.com/jessworrallphotography Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond 

As entrepreneurs we love the new, the exciting, the ideas, the adrenalin, and the change. But sometimes, these characteristics that make us successful in the first place, can be our downfall when it comes to maintaining momentum in our business - and giving a process long enough to really work. Our desire for new can stop us honouring the process when things are working - and so we can “break” parts of our business to keep us experiencing a sense of adrenaline and excitement. In this episode, I share how to overcome this and why it’s such important work to do as we mature as business owners. LINKS: Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients  Join The Modern Marketing Collective to get booked out with ideal clients:  Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond

It’s very common for small business owners to have peaks and troughs in their revenue and their client work. They will have a spike in enquiries, which leads to a busier time of work and a boost in revenue, followed by a quieter period when the enquiries, clients and revenue feel as though they have dried up. In this episode, I discuss why this happens and three strategies to create more consistency in your revenue - and client work - in your business. Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients  Join The Modern Marketing Collective to get booked out with ideal clients:  Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond

In last week’s episode - we looked at the ONLY three things you need to start making money in your business. We explored how once you are building momentum in your business and clients are starting to come to you, marketing strategies including creating strategic content, a high converting website, clear offer ecosystem, and an email funnel will SPEED UP your first $100k - and how we cover all of this in The Modern Marketing Collective Curriculum. But focussing on these things will SLOW YOU DOWN if you haven't got to a stage where clients start coming to you. This is why I created the $2k Challenge as the first step in The Modern Marketing Collective - to strip it all back to ONLY what you need to make your first $2k in business. In this episode, I’m sharing how to attract those first few clients. Many new business owners are too passive in this process. And we can diagnose this by asking just one question: Are clients actively coming to you? I.e. Are people reaching out to work with you and then paying you to help them? If your answer is “no” to this question, then there’s just one thing you need to focus on: you need to go directly to clients. You do not WAIT for clients to come to you: you need to be active in attracting clients. I share how in this episode. LINKS: Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients Join The Modern Marketing Collective to get booked out with ideal clients Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind  Website: https://emilyosmond.com  Instagram: https://www.instagram.com/emilyosmond  Facebook: https://www.facebook.com/emilyclareosmond