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For The Love Of Emails Podcast- Powered By Netcore
43 minutes | 11 days ago
EP #24 Email Authentication - Setting the facts straight.
Brian Westnedge joins us on today's #ForTheLoveOfEmails podcast. Brian leads America’s Channels for Red Sift, which provides a fully automated DMARC and BIMI implementation and enforcement solution called OnDMARC, bringing easy, accessible, and trusted messaging to organizations of all sizes. He has over 15 years of experience in deliverability, security, and authentication and has worked in the DMARC space since its inception. In this episode, we will dive deep into various factors of email authentication, as well as shed some light on DMARC and BIMI.
29 minutes | 2 months ago
EP #23 CMO Insider Edition: Global Email Trends 2021
Do you want to know how email marketing will evolve in 2021? We asked 200+ CMO’s to get important trends and help email marketers craft their entire email strategy. Here we present the Global email Trends Report 2021- CMO’s insider edition. In this podcast, joining with us was Raghavendra Hunasgi, CMO, Evolutyz Corp with our host Tanishq Juneja There has been a lot of pivoting due to the changes in customer behaviour last year. Through this report, know-how do the marketing leaders chart their part and make decisions for their marketing strategy related to KPIs, budget, hiring etc The email has been proven to be a great growth spinner in 2020. And so, it is essential to know what marketing leaders and CMO’s are thinking about the evolution in 2021 about email marketing. Get a fresh perspective on Email Trends in 2021 now!
37 minutes | 2 months ago
EP #22 Digital marketing and strategy and how email fits into that mix.
How significant is email marketing in the age of social media? In today's episode of the #ForTheLoveOfEmails podcast, we welcome Taina Suomela, Principal Consultant and Founder of Leslieville Digital, with our host Matthew Vernhout to speak about the importance of email marketing in this ever-changing digital age. Taina has spent the better part of the last two decades working for digital agencies before taking the plunge and starting her very own consulting firm last fall. Small and medium-sized companies, as well as nonprofits, benefit from her company's digital marketing expertise. Understanding the best approach for your company at the right time is the secret to a successful digital strategy, and that’s what we'll go over in today's podcast. Taina talks about how - 'The details lie in the data'. She sheds light on how she educates her small/medium business clients by creating a foundation after analyzing fundamentals of content strategy, brand strategy, email best practices, deliverability castle compliance. They discuss: What does it mean to have an engagement if someone comes in and says, "I got this email program and it's failing?” Roadmap to helping businesses build strategies around email marketing. Things to consider if you are running on a budget or you are a small business. Understanding the gap between leveraging email and over-investing in other digital strategies. How to turn Organic traffic into a good email program. Advice to businesses that are looking at trying to do in-house strategy What a year's worth of lockdown has done to businesses and how it has impacted strategy and innovation? Types of misconceptions and myths when dealing with marketing in a business forum Creating content with a purpose. Know-how of different social media platforms and how they help different target audiences. What are the core tactics that you should focus on in your email strategy?
40 minutes | 2 months ago
EP #21 Mastering email, the story of rapid growth from an app first unicorn, Phonepe.
In this age of app-first technologies, what makes one application stand out from the rest? In today’s special episode of the ForTheLoveOfEmails podcast, we invite Priya Patankar of PhonePe, which is one of the leading payment apps in India with our host Tanishq Juneja, the co-founder of Pepipost Priya shares valuable nuggets from her extensive marketing experience across multiple industries. She discusses the strategies used by PhonePe to stand out in the crowded payment apps market and explains how email has been an integral part of their marketing and growth strategies. They discuss: What is one unique thing that PhonePe brings to the market right now? Is email a good channel for app-first companies? How significant is the email's contribution to your overall growth? How do you plan to leverage email and the growth of your products and business in 2021? Is there a special focus in 2021? When did you realize that there are a lot of drop-offs and how did you use emails to prevent further damage? How do you regularly make sure that users are well-maintained for your email program? An email campaign that became the hero of the last year for you What level of personalization have you done for your user base? In what capacity in your programs, you're using AI? Have you witnessed any campaign where your email was sent at such a right point that it generated great ROI? How do you associate campaigns which are objectively not transaction-driven? Being a unicorn by itself, what are some of the best practices you would follow religiously as an email marketer? One thing you would like to tell all the app first companies as an email marketer yourself.
42 minutes | 3 months ago
EP #20 Discussing Spam Emails and Blocklists in 2021
If you have been an email marketer, you’ve used Spamhaus to check your sending domains and IPs. In the first podcast of 2021, we are hosting a special guest, Matthew Stith from Spamhaus, about how blocklists work and what goes into building such lists. Matt Vernhout and Matthew Stith discuss different perspectives on spam traps, sender evaluation, best practices to avoid a spam trap, and much more in this highly insightful session with our leading email industry experts. They discuss: What are the important lists that people use to evaluate senders from the mailbox service provider perspective? Definition of what's consent-based and illegal Can you follow best practices and still be listed in a blocklist? You got listed on Spamhaus. How do you fix that? What's your opinion on validation services? Is spam trap classification useful? Can you reach out to Spamhaus and ask for assistance for basic health checks on their domains? What is Spamhaus predicting about email and blocklisting in 2021? A message for marketers in 2021
43 minutes | 4 months ago
EP #19 The Importance of Email to Businesses: A CEO's POV
In this power-packed episode of ForTheLoveOfEmails podcast, we have Bob Frady who’s the CEO of HazardHub.com. Matthew and Bob discuss the importance of email marketing for businesses now and in 2021. They touch upon important questions like email nurturing programs, building relationships instead of focusing on ROI, and email budgets - something that email marketers, both beginners and seasoned alike, have wondered for long now. At the end, Bob shares advice about email marketing CEO-to-CEO. Listen to the complete podcast to pick up many insights that you can apply to your email marketing, today. Questions What's the importance of email and how does it fit into your business? What's your view on building relationships through email? How should you react when people give you indications that they're not interested in your content? Does AI play an important role in improving emails? How do you nurture someone down the email path? Advice to brand and marketing team for now Should you increase your email budget in 2021? What advice will you give CEO-to-CEO to start in 2021?
48 minutes | 5 months ago
EP #18 Designing Customer Journeys and Email Automation For Maximum Revenue
Building an effective customer journey and automation strategy can mean the difference between leaving money on the table and more than doubling your revenue on the campaigns. With us today is Chris Donald, Managing Partner at InboxArmy, and an industry expert in designing revenue-generating email automation campaigns. Matthew Vernhout and Chris, share valuable nuggets of knowledge from their experience working with clients in a variety of industries. Chris and Matthew Discuss Answers to the Following Questions: How do you build an effective customer journey which finally gets you good conversions? How do you plan a great welcome journey of emails to plan for a new customer? Can other automation mailers like cart abandonment emails/ shipping confirmations be used to offer relevant products to the customer? How do you strategize for drip emails once a user has downloaded an asset/report from your website to further engage them? How do you go about designing an email journey for a lead nurturing program? How do you plan to design a great CX for your automated emails? If you were to advise a new budding marketer getting into the email marketing profession, what will it be?
53 minutes | 7 months ago
EP #17 Email Strategies
In this special episode of ForTheLoveOfEmail podcast, we discuss email strategy from the perspective of a 20+-year-old veteran in the email industry. This is the first episode of the series coming up in the next few weeks where we introduce guests from our upcoming online event Netcore “The New Email Rule Book”. Today, we bring in Ryan Phelan who is the Marketing Chief and Fractional CMO of Origin Email talks about what works and what has changed in the email marketing scenario with the COVID coming into the picture. Ryan brings along extensive experience in building email strategies for companies from across multiple industries including B2B, B2C, FinTech, Education, and Travel and Hospitality, and has run numerous multivariate tests scaling companies. One of his first successes was scaling a company from $1500 a month to $1.5 million in revenues. Since then, Ryan has been hooked into email marketing and has grown his business Origin Email out of creating customer-focused email strategies for businesses. They discuss What is Email Strategy? What are the fundamental pieces that companies need to put in place as their foundation to set themselves up for success? What are the key methods that people are using to segment lists like the city, state, etc? How to build strategies to revive and reactivate dormant emails? Thoughts on having the biggest list size Thoughts on email hygiene services Tests that have worked well and tests that failed and lost money How to eliminate bias from strategy planning and think from a customer perspective? What are some new strategies or "shiny objects" that are successful right now? Closing discussion with a final tip on building better strategies now and post-COVID era
47 minutes | 8 months ago
EP #16 Email Data Privacy Laws and Compliance
There have been several data privacy laws like GDPR, CCPA, PIPEDA, LGPD, and more, enacted in the past few years by various countries around the world. They are to be followed so that the customer data is handled correctly by businesses, organizations, and third-party service providers. These laws provide the rights to the users to understand how their information is being collected, used and they can raise a complaint about it if any rights are being violated. In this week’s podcast, we have Derek Lackey, Managing Partner at Newport Thompson, and a well-known data privacy expert in Canada. Dennis Dayman and Derek Lackey discuss privacy laws across countries and their impact on consumers and marketers alike in this highly insightful final podcast of season one. They Discuss: What is the real reason these data privacy laws were required, and how do they impact email? How will these laws impact a marketer’s ability to collect information about the data subject or user? How important is permission marketing with regards to privacy compliance? How will these laws empower consumers and change the way they share data with brands for marketing purposes? What have been the consequences of email spam due to privacy laws? What are the future trends you see developing in the data and email privacy?
46 minutes | 9 months ago
EP #15 Busting Email Deliverability Myths
There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. Today we call up Laura Atkins, who’s one of the most well-known thought leaders in the email industry and has been in the industry for more than 2 decades. Dennis Dayman along with Laura debunk some of the myths in the email marketing industry and talk about some of the misconceptions in terms of email deliverability in the podcast. They discuss if it matters to your inboxing rate, to have the DMARC setup or not, and how authentication protocols can affect your email deliverability overall. Topics discussed: Do high unsubscribes mean low deliverability? Will adding the words spam/free/promotion get your email into spam? What does the 250 response code mean in deliverability? Does the way people design campaigns affect deliverability? Do noreply and promo in sender IDs affect email deliverability? Is having authentication records like SPF, DKIM, and DMARC set up correctly, enough to get an email to the inbox? Can you target your emails to land in the primary tab of Gmail?
46 minutes | 9 months ago
EP #14 Which email metrics matter?
The year 2020 has changed the email marketing landscape for brands around the world. And for brands that have never tried email marketing before, it has become a novel platform to direct their marketing efforts this year. In this podcast, we bring in Karen Talavera, who’s the President and Founder of Synchronicity Marketing, to talk about data-driven marketing and its effects on the success of marketing campaigns. Dennis and Karen discuss the email success metrics that matter and what data should brands track. We also discuss how the alignment of sales, business development, and marketing teams can help brands reach their revenue goals faster and more efficiently. They discuss: What are the KPIs that email marketers should look at? What are the email success metrics What is a data-driven marketing How to align the marketing team with the business and sales units to work together instead of creating a siloed company? Why buyer journeys and personas are important to dissect Some shifts in email marketing since the COVID and lockdown One final advice to a budding email marketer
42 minutes | 9 months ago
EP #13 Why Ecommerce flourished during COVID, and how can online stores take this advantage to grow bigger?
eCommerce has boomed during the time of COVID with many online stores seeing an average of 40% higher sales volume as more people are working from home. Since most people have accepted this as a lifestyle, brick and mortar stores have the opportunity to start online and capitalize on this opportunity. In this week’s Podcast, we host Scott Cohen, who is the Senior Marketing Manager at Purple. He has been actively involved in the email marketing aspects of the company since the lockdown and seen enormous growth in their B2C efforts, which is comparably higher than their wholesale revenues. They discuss: How eCommerce has picked up since the COVID Why the lockdown is still a great opportunity for brands to deliver more value to the customers via different media and communication platforms Ideas that brands in a non-recurring product business can implement to retain customers for the longer term How to improve customer engagement on email, and what has worked for a mattress company like Purple
47 minutes | 9 months ago
EP #12 What is BIMI, and will it help brands gain consumer confidence?
BIMI is a new TXT record security measure that sits on your servers and verifies your brand identity. It’s an exciting new way to verify and validate a brand logo to reduce email spoofing and phishing. In this podcast, Matthew Verhout and Seth Blankow discuss how BIMI will affect the email industry and what it means to the marketers and users. Let’s dive in the depths of what BIMI and hear about this new security technology from the ones helping develop it! We talk about: What’s BIMI, and do you need it? How is BIMI different from the existing DMARC, DKIM, and SPF security records? Will BIMI help improve brand identity? What changes on the user-end? How to implement BIMI for your brand? What does the introduction of BIMI mean for the email industry?
44 minutes | 10 months ago
EP #11 How has the email industry transformed in the last decade
After multiple rumours from major marketing companies in the past, email continues to stand strong as a major marketing medium. This week we bring you another industry leader & chat about how the email industry has transformed in the last decade. Joining us on the podcast today is Lisa Shosteck, an email marketer and the Director of Email Experience Council (EEC) who also helps manage their board of what we call the Member Advisory Committee. Questions Answered in the Podcast How has email evolved in the last decade? There have been rumours about “email is dead”. Is email still standing strong? What needs to improve in the area of accessibility marketing? What is ethical marketing in 2020? Discussion about ANA’s Privacy shield program Have marketers become more data conscious?
45 minutes | 10 months ago
EP #10 Choosing An Email Service Provider
Choosing An Email Service Provider - The most critical part of your email marketing program Choosing the right email service for your company is a daunting task. There are a lot of elements that you need to consider before you can find the perfect brand-ESP fit for yourself. Today we make this process easy, and straightforward. We provide with you all the tips and techniques you can use to find the best ESP for your personal needs. Joining us in this podcast is Christopher Mariott, a 25 year veteran in the digital marketing space and the founder of Email Connect. He is a recognized expert in helping brands connect with the right marketing technology providers and platforms. Questions Answered in the Podcast How ESPs are a close partner for your business? Why is getting the right ESP the most critical thing that an email marketer can do? Why simply adding more features won't get you sales as an ESP? How early detection of deliverability issues works in your favor, compared to only marketing higher email delivery rates? Switching from one ESP to another smoothly, and what's involved in these transitions? Tips for doing your homework on choosing the right band-ESP fit for your business
39 minutes | 10 months ago
EP #9 Velvet Rope Marketing | Increasing Organization's Profitability in a Marketing Way
Generating growth and revenues is the biggest challenge for companies especially during the pandemic. Unfortunately, a lot of businesses are focusing on cutting down marketing budgets just to sustain in the competition. But here is good news! There exists a magic sauce that can turn things around and transform you into a profitable business. It’s called Velvet Rope Marketing (VRM) which is all about identifying your best customers, communicating with them effectively, and providing them the best customer experience. Joining us today Mr. Rajesh Jain, the Founder and Managing Director of Netcore Solutions, who will share some interesting insights on the benefits of Velvet Rope Marketing for businesses and how they can effectively implement the same to innovate profitability, even during the crisis we are all facing today. They discuss What is Velvet Rope Marketing all about? How can businesses implement VRM during a crisis? How to identify your best customers and communicate with them effectively How to cut down marketing costs with VRM The importance of full-stack automation platform to leverage VRM How VRM can help you acquire new customers Special tips to optimize your email campaigns with VRM
44 minutes | 10 months ago
EP #3 Email Masterclass | How to Segment your Email Data like a Pro
Your email data segmentation strategy can make or break your email marketing ROI. The good thing is most email marketers are well-aware of the potential of data segmentation. The bad thing is a lot them still don’t know how to get started with segmentation, and then move from basic to advanced level of segmentation. Our latest Podcast by Mathew and Chaitanya is an extended conversion from our previous Podcast on Data Segmentation – Specific to Email Marketing. Our experts take a deep dive into data segmentation and the level of complexity you can achieve with your email segments. You need to have a decent understanding of your customers and their behaviour before slicing and dicing your data for better email marketing results. They discuss Why data segmentation matters to people The role of your platform in data segmentation How to build and grow your email list for segmentation Segment of One – for 1-to1 customer engagement Understanding your customers and their behaviour before creating segments Managing your email list – start small, build segments and grow Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore,
51 minutes | 10 months ago
EP #2 Email Masterclass | Outsmart Email Marketing With Better Data Segmentation
Many email marketers end up scratching their heads when they don’t get desired results from their email campaigns. But most of the time, they don’t realize that such underwhelming results are the outcome of broadcast emails or poorly segmented data. We bring you our latest podcast on Data Segmentation – specific to Email as a channel. Joining us Dela and Chaitanya, try to break down the complexity of data segmentation and give you some actionable insights to help you slice and dice your data to create the right customer experience. If you are segmenting your data wisely, you care about delivering relevance to your subscribers and make them feel like individuals. They discuss Why data segmentation matters Types of data segmentation The most basic level of data segmentation to some of the most advanced methods How to get customers to tell you about them, without you having to digging into their lives How can you segment your data and grow your list simultaneously What should be your KPIs to measure results Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website
35 minutes | a year ago
EP #1 Email Masterclass | Ready-to-Implement Strategy to Reduce Email Churn Rate
Since Email has been the heart of marketing strategy, especially during the COVID 19 crisis, preventing subscriber churn is the top priority for most email marketers. However, before you get to the task of retaining your email list subscribers, it’s important for you to understand why your subscribers are churning, which ones are worth retaining and those you must let go as a part of your new email program? Chad and Chaitanya join us to shed light on the actionable items that can help reduce your email subscriber churn and retain quality customers. They discuss: How big a problem is customer churn for email marketers Different kinds of Email customer churn, and how marketers can arrest those churns Actionable ways to increase email list, curb subscriber lost and improve the quality of your email list Precautions for a marketer when running a win-back program Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website
42 minutes | a year ago
EP #5: COVID-19 Series | There is Opportunity in Disruption and Email is the Key
Everyone has been home bound since March, and all the rules have changed. Despite the initial fumbling approach that irritated consumers, Email is the front line for brands, and recent data supports its validity is stronger than ever. As people reemerge into the world, do you understand what their new needs are? Will you customize your email campaigns to speak to your customers where they are? Will you recognize the opportunities as well as the challenges? Chad White, Head of Research at Oracle CX Marketing Consulting sits down with Dennis Dayman to share some fresh data as we rethink the launching pad for your post-Covid email campaigns. Guest Intro: Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. He has served as lead email marketing researcher at four of the largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association. Chad was named the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year. They discuss: How to use recent email data stats to develop your email marketing What the reemergence of society forces marketers to consider How important personalization is in a post Covid world The value in keeping up with your analytics now more than ever Find this interview and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website
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