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How's your event game? Are you getting quality info that helps you sell?  On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects.  We talk virtual events, in person events, the role of technology, and of course everything to do with collecting that event first party data.  Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as one of the top 200 fastest-growing private companies in the US. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues. Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more.  Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're on vacation, but just in case your worried or miss the sound of our music.... Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips.  Nick Poninski is a Copywriting Expert for Course Creators and Author of the book, “Stop Struggling: Sell Your Course This Week, How To Write The Words To Get Your Course Sold In A Week”. He is also the Creator of the course: The 5 Minute Client Grabber. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you an expert networker? Do you actively work on your networking skills?  This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade.  Jevonya is an author, business consultant, networking coach and the Founder of Twisted networking.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever curious about how virtual assistants work? This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them.  Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was born and raised in the Philippines and now living in Ohio. she grew her agency 10x within 3 months of hiring her first virtual assistant, and now has a team of over 70 virtual assistants. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could combine the best parts of working from home and being in the office? This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not.  Drew Moffitt currently leads marketing Kumospace, a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like to know which half of your marketing budget is wasted? This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue. Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your customer service helping your sales and marketing? This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales. Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Conversations That Connect, she also teaches a Digital Marketing course at the University of California in Irvine. Learn more about your ad choices. Visit megaphone.fm/adchoices

How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales. Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral Science in Marketing.  Nancy Harhut is passionate about the impact of behavioral science on marketing. The Chief Creative Officer of HBT Marketing, she's been called a "marketer's marketer," and named one of the 10 most fascinating people in B2B marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, production, editing, logistics and automation, and more.  Tom Hunt is the founder of Fame and co-founder of bCast, he starts and grows B2B businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are the leads weak or are you?  This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL.   Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business.  From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful.  Learn more about your ad choices. Visit megaphone.fm/adchoices

How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce success or failure. Robert Neumann is the Managing partner and CMO at CSS Commerce and has over 25 years of experience growing businesses as an engineer, financier, entrepreneur and board member.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in CRMs. He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever. Simon Severino is a speaker, author, business coach and father of 3, and Austrian (he's not Austrian). Learn more about your ad choices. Visit megaphone.fm/adchoices

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals.  Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications. Learn more about your ad choices. Visit megaphone.fm/adchoices