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Is your content strategy worth half a million dollars?  Mark Stallings is the CEO of Casely, an ecommerce tech-accessories retailer that’s gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They’ve been bootstrapping their way through everything from website coding to paid advertising ever since. I’ve gotten to know Mark over the last few years after he became a founding member of The Coalition in 2018. He joins us to share what he and his sister learned over the years, including how they profitably spend half a million dollars on paid advertising every month. We also touch on how they leverage their content strategy for growth, their approach to hiring, and how they maintain a lean team. Enjoy! Episode Highlights 6:45 How Casely leverages the subscription model  10:33 Why Mark dropped out of college after one year 12:14 Diving into an Instagram rabbit hole to understand your audience 16:08 What the first six months of paid advertising looked like for Casely 18:31 The content strategy that’s taking the business to the next level 22:29 Building and scaling the Casely team 27:22 The two biggest obstacles when using FB ads 29:37 How Mark spends time in the business 31:12 Common misconceptions people have about spending a lot on Facebook 31:45 The top metrics Mark closely monitors  35:01 Mark’s biggest learning experience over 2020 38:51 The hardest part about building Casely 40:05 The secret sauce for hiring and company culture 43:26 What Mark is most curious about today 45:00 Two things every ecommerce company should focus on 47:15 Mark’s resources and strategies for growing your business Links and Resources: Casely The Exit Strategy by Moiz Ali  David Hermann on Twitter Foxwell Digital mark@getcasely.com  The Coalition @a_brawn on Twitter @brandgrowthx on Twitter Review or subscribe on iTunes

2020 Threw Us All For A Loop. Here’s What We Learned From It and How It’s Helping Us Prepare For 2021.  Nobody saw COVID-19 coming and nearly every business had to make pivots while market conditions changed daily.  Not only did I see changes happen in my own business, but I also witnessed them across all of the ecommerce companies I have the opportunity to work with inside of The Coalition. This made my annual end-of-year review that much more interesting so I decided to wrap up my findings in this episode and share it with you. In this episode, I talk about the things that went well for me and the companies we work with, the hard lessons and challenges that were presented, and the top takeaways that every ecommerce business owner needs to know to prepare for 2021. Enjoy! Episode Highlights 3:55 The number one question I’m asking myself about 2020 7:45 How hiring has been a game-changer for our business 10:07 What having a local community has done for me 11:25 The COVID-19 impact on our business  17:09 My biggest takeaways from 2020 18:44 Do you own your marketing channels? 20:09 How having multiple streams of income can help prepare for 2021 22:29 Industries that are going to continue to thrive 23:27 Why awareness might not be your marketing problem Links and Resources: The Coalition @a_brawn on Twitter @brandgrowthx on Twitter Review or subscribe on iTunes

If you took a month off from your business would it thrive or struggle to survive?  Nat Eliason is three-time Ecommerce Influence guest who built a business that runs itself and he's here to tell you how he did it. Nat founded an Ecommerce company called Cup and Leaf (now Sencha Tea Bar) which he sold last year. More recently, he built an agency called Growth Machine that continues to flourish without him being in the day-to-day operations. Tune into this episode to learn how to build a system that prevents things from piling onto your plate, the roles you should absolutely hire for in your business, and the advice Nat has followed to allow for this growth. Episode Highlights 4:59 Nat and Austin’s elk hunt 12:08 The biggest thing Nat learned in 2020 15:49 Three reasons Nat is able to consistently put out new content 20:39 How to ship high-quality creative work 27:57 Nat’s system to avoid piling things onto his plate 33:29 Advice Nat received that helped him build a business that runs itself 38:12 The roles Nat hired for to build and scale his agency 43:50 Three types of workstyles you should know about before hiring  48:59 The type of people you need to hire if you want to build a business that runs itself 52:00 The business model the most successful companies follow 56:42 How to get yourself out of the day-to-day aspect of your business 1:02:05 Getting trapped in a company you created 1:11:17 Using resistance as a tool for growth 1:15:25 Is your productivity destroying your health?  1:24:21 What Nat’s most excited about right now Links and Resources: Growth Machine Sacred Hunting Ali Abdaal’s YouTube Channel Ali Abdaal’s Video Editing Skillshare Course David Allen Rich Dad Poor Dad Podcast 129: Content Marketing – What You Need To Know With Nat Eliason Podcast 179: Making A Comeback After The Google Medic Update The Coalition @a_brawn on Twitter Review or subscribe on iTunes

Is your business taking you on a roller coaster ride? If so, being a conscious leader can mean the difference between your business making you happy or running you into the ground. Are the business decisions you’re making leading to more satisfaction in life? Or do you find yourself running in circles and in a constant state of reaction? These are challenges entrepreneurs have historically struggled with and 2020 was no exception. However, there’s a way to start turning things around and it starts with you.  Stay tuned for a crash course in being a conscious leader. We’ll go over the essential things every entrepreneur needs clarity on, how to level up as a leader and how to break through roadblocks we see so many founders struggling with.  If you’re ready to start taking radical responsibility for the state of your business, this episode is for you. Episode Highlights 4:50 What being a more conscious leader means  5:48 The number one thing every leader needs to get clear on 8:31 The biggest challenge holding leaders back 9:48 Breaking a common addiction in entrepreneurship 13:37 Leveraging radical responsibility to grow your business 17:37 Three ways to better respect your time and everyone else’s  21:01 Questions the best leaders are always asking Links and Resources: The Social Dilemma The Impact Filter Podcast 149: The Art of Doing Less But Better with Greg McKeown Part 1 Podcast 150: The Art of Doing Less But Better with Greg McKeown Part 2 Podcast 245: How To Build A Successful Agency (Without Burning Yourself Out) The Coalition Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

Have you ever wanted marketing advice from some of the best eCommerce marketers in the business? I reached out to seven of my friends in the eCommerce space and asked them: What’s the single best piece of marketing advice you’ve ever been given? From words by Mark Zuckerberg all the way to legendary writer Gary Bencivenga, we’re packing in 8 evergreen pieces of marketing advice that every marketer and entrepreneur needs to have in their arsenal. Episode Guests Steve Chou, founder of My Wife Quit Her Job and cofounder of Sellers Summit Peep Leja, founder of CXL and Wynter Noah Kagan, founder of AppSumo Kurt Elster, founder of Ethercycle and host of The Unofficial Shopify Podcast Ezra Firestone, founder of Smart Marketer Chris Orzechowski, Ecommerce Email Marketing Strategist and founder of Orzy Media Andrew Youderian, founder of eCommerceFuel and host of The eCommerceFuel Podcast  Austin Brawner, founder of Brand Growth Experts and host of The Ecommerce Influence Podcast  Episode Highlights 3:56 Steve Chou: Avoiding shiny object syndrome  5:43 Peep Laja: The number 1 thing to look into if you’re not making traction 8:15 Noah Kagan: What to remain focused on at all times 10:58 Kurt Elster: What it takes to be a true expert 14:26 Ezra Firestone: Are you quitting too soon? 17:00 Chris Orzechowski: How to never have a customer retention problem 20:19 Andrew Youderian: Doubling down on what works  23:35 Austin Brawner: Pressure over time Links and Resources: Steve Chou My Wife Quit Her Job Sellers Summit Peep Laja Peep's Website Conversion XL Wynter Noah Kagan Noah's YouTube Channel Noah's Podcast OkDork AppSumo Kurt Elster Kurt's Website The Unofficial Shopify Podcast Ethercycle Ezra Firestone Smart Marketer Boom! By Cindy Joseph Chris Orzechowski The Email Copywriter Make It Rain Monthly Founder of Orzy Media Andrew Youderian Ecommerce Fuel Ecommerce Fuel Podcast Austin Brawner The Coalition @a_brawn on Twitter Review or subscribe on iTunes

Do you think that agencies are a waste of money? Not sure if an independent freelancer can keep up? We’re tackling the freelancer vs agency debate once and for all.  Choosing where to spend your advertising dollars is important, but deciding who to spend it on is the other piece of the puzzle. Once you decide to start pulling the levers of paid search and paid social, the question you’re left with is: Who is going to pull those levers? This is where the freelancer vs agency debate comes in and the decision is crucial. Tune into this episode to learn what conditions make the most sense for a freelancer or an agency, the pros and cons of each, questions you should ask before choosing to make a hire, and the one trap you need to avoid. Episode Highlights 3:48 The freelancer vs agency debate 5:42 Why an agency could be the better option for you 7:06 Understanding the true cost of working with an agency 9:37 The right questions to ask an agency before hiring them 13:56 Why a freelancer might be the best choice for you  15:47 Challenges to look out for when hiring a freelancer  18:10 The benefits of choosing to hire in house 22:52 A dangerous trap to avoid Links and Resources: The Coalition Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

Are you ready to improve your email marketing and stop leaving money on the table? Today I'll show you how. Last year one of my clients had a brand new Klaviyo account -- zero emails sent. Over two days we set up the account, created a system for capturing leads, and built email flows focused on generating revenue. 7 days later, they generated $10,000 in revenue from email. Inspired by this experience, I hosted a live training in The Coalition on how to improve your email marketing, and today I'm sharing that training with you. We cover common mistakes people make when setting up their Klaviyo account, how to increase your email lead flow, building and optimizing your email templates, the most important emails to send, and what’s working right now to generate more revenue from email. If you want some quick, actionable wins you can implement in your email marketing today -- don't miss this episode. Episode Highlights 8:20 Improving your email marketing and generating $10k in revenue in 7 days 10:11 How to ensure Klaviyo is properly connected to your site 14:02 Creating an on-brand email template  16:22 How to increase your lead flow 18:35 Choosing the right email pop-up provider 21:03 The two biggest revenue-generating email flows to focus on 23:56 How to set up email marketing tests to determine what works 27:16 What’s working with email marketing today 30:26 Our formula to make more money from email marketing 32:55 Why you should start sending more emails (and why you can't send too many Links and Resources: Recharge Justuno Privy Klaviyo AppSumo Stamped.io Judge.me Soapbox The Coalition Brand Growth Experts @a_brawn on Twitter Review or subscribe on iTunes

Thinking about starting a software company? This week’s guest is giving you a behind-the-scenes look at exactly what to expect. Michael Facchin is the ultimate bootstrapper. His digital marketing career started in freelance, then he built an agency, Search Scientists, but soon came to a daunting realization: His business wasn’t future proof. With the rise of AI and Facebook Ads becoming more intuitive, he knew manually pulling the levers for his clients’ ad spend wasn’t going to last forever. Thus, Ad Badger - a software tool designed to optimize Amazon PPC - was born.  It’s been over two years since Michael was last on the show and I’m so excited to have him back. Not only is Michael one of my closest friends, but he’s an expert at PPC and in today’s episode he’s sharing the ins and outs of starting a software company, the pros & cons of bootstrapping vs joining an accelerator, having VC funding, and a few key insights he’s learned on his entrepreneurial journey. If you’ve ever considered starting a software company, this episode is for you. Enjoy! Episode Highlights 5:38 Mike’s journey from biology teacher to ads agency owner 8:03 Growing a business as a result of the rise of AI 12:11 Why Amazon has the best ad platform for direct response marketing 15:12 A bootstrappers mentality vs the accelerator mentality  18:45 How to determine if an accelerator is a good idea for you 21:05 The metrics Michael focuses on most to move his business forward 23:23 Mike’s unique perspective on retirement 26:19 How Michael is evolving his workhorse mentality and detangling himself from entrepreneurship 31:27 The motivation behind diving into entrepreneurship 34:55 The hardest part about starting a software company 41:01 How Michael and his team use the scrum methodology and why they are moving away from Slack 46:27 What Michael wishes he could tell his younger self 48:28 The number 1 thing every entrepreneur should have on their entrepreneurial journey 50:54 Michael's favorite book on entrepreneurship that changed his leadership style for the better 53:14 Is Ad Badger right for you? Links and Resources: Michael Facchin on LinkedIn Ad Badger Search Scientists PPC Den Podcast Ad Badger on YouTube Reboot by Jerry Colonna TechCrunch Crunchbase  Podcast 115: How Retargeting Will Improve Your Business’ Results @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes

If you primarily rely on pixels or cookies for conversion tracking, you need to know about Facebook's new Conversions API, or else you'll be facing some serious data tracking challenges every soon. With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they'll be removing the ability to use 3rd party browser cookies by 2022.  This means that eCommerce business owners who rely on pixels for conversion tracking are going to need to find new ways to stay ahead.   In today's episode, Andrew Foxwell and I talk about Facebook's new Conversions API, why you need to install it on your site, how it's been shown to increase conversion reporting by 30% and what you can do with that new information.  Enjoy! Episode Highlights 3:09 Why you need to install Facebook's Conversions API on your Shopify site 6:23 Common mistakes that prevent pixels from properly tracking 7:32 The impact of tracking all conversion events  10:39 What a 30% increase in conversion reporting can do for your business 13:49 The direction of conversion tracking and customer information 17:15 How to implement Facebook’s Conversion API onto your site Links and Resources: Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site The Social Dilemma  Brand Growth Experts The Coalition Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

Feeling discouraged by a slow start to your business? Mister Jones Health was in the same boat until they unlocked explosive growth that grew the business by 800% in one year. Jason Daemar spent ten years climbing the corporate ladder only to realize one day that he had enough. Since then, Jason and his wife created Mister Jones Health - an ecommerce brand that has hit an astonishing inflection point over the last year even after having a not-so-glamorous start. In this episode, Jason talks about finding their first 1,000 customers, a few marketing and Facebook advertising secrets you should know about, being a customer-centric business, and building a team. If you’re an ecommerce business owner or work in the marketing space, you are going to get a lot out of this episode. Enjoy!  Episode Highlights 6:08 The idea behind Mister Jones Health 12:32 Experimenting with marketing channels to find their first 1,000 customers 14:28 The #1 overlooked thing by Facebook advertisers  16:29 Mindsets for having a customer-centric business and building empathy 20:28 The insight Jason unlocked to grow Mister Jones Health by 800% in one year 24:49 Two mindset shifts for continued growth and a strong culture 26:27 Why you should spend time learning the language of your industry 30:02 The problem with a founder being in the present 31:22 Jason’s resources for becoming a leader in your organization 33:29 Mister Jones Health is hiring! 37:00 One thing Jason wishes he knew prior to starting his business and his advice to new entrepreneurs Links and Resources: Mister Jones Health Mister Jones Health on Instagram Careers at Mister Jones Health Traction by Gino Wickman The Lean Startup by Eric Ries The Seven Habits of Highly Effective People by Stephen R. Covey The E-Myth Revisted by Michael E. Gerber Brand Growth Experts The Coalition @a_brawn on Twitter Review or subscribe on iTunes

The reality is most entrepreneurs won't reach the singular exit that retires them for life. So why is their strategy to build wealth rooted 100% in their business? It's common for entrepreneurs to feel the urge to go all in and invest 100% in their business. But spoiler alert: Running a business is hard and selling your business for enough to spend your retirement at the Four Seasons with a pina colada in hand is even harder. In today's episode, Andrew Foxwell and I talk about how entrepreneurs can build wealth outside of their business by focusing on three different buckets of investments, why a diversification strategy is something to consider, and how we are preparing for looming financial issues that are on many people's minds.  Episode Highlights 6:27 Establishing what financial freedom looks like for you 9:27 The three buckets of investments 10:38 How Austin and his wife got into real estate investing 16:08 Austin and Andrew's stock market strategy to build wealth 19:18 Protecting yourself from an inflation event 22:09 Views on cryptocurrency and how to create a hedge for yourself 24:12 Austin's business strategy to build wealth 2840 How to build a $100M asset without having a $100M business 30:48 Leveraging the skills you have to create outsized returns 34:04 The importance of having a net worth progress tracking system Links and Resources: Allegra’s Website Factora Wealth Wealthfront I Will Teach You To Be Rich by Ramit Sethi Brand Growth Experts The Coalition Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

Who is truly at the center of your business, your customers or your profits? Tim O'Brien's supplement company, Find Your Healthy Place, is relentless in its pursuit of customer-centricity. After in-store sales started to tank during the onset of COVID-19, Tim knew that making their customer's online experience just as personalized and memorable as the one they had in store would be critical to their survival. Today, Tim's online sales are up from 3% to 26%, and the pivots they continue to make are remarkable.  Tune into this episode to learn why Tim feels a customer first strategy works best for his business, how to create personalized experiences online and the key metrics he focuses on as his business continues to grow. Episode Highlights 5:07 How Tim got started in the wellness industry 10:00 The effects COVID has had on Tim’s brick-and-mortar and Ecommerce sales 14:19 How Tim is applying his customer first strategy online 18:55 Building your competitive advantage into your onboarding process 21:59 Choosing to double down on what works 23:31 The most powerful metric Tim’s team focuses on  25:44 Hard lessons Tim has learned about himself in his entrepreneurial journey 28:47 A perspective on what to do when you make the wrong hire 30:36 Tim’s approach on local and digital advertising 35:31 The email marketing strategy that is generating thousands of dollars in sales every week 38:32 What Tim is most excited about in business right now 40:01 How you can get in touch with Tim Links and Resources: Find Your Healthy Place (Use discount code "influence" for 10% off) Wild Theory (Use discount code "influence" for 10% off) Get Found Madison Podcast 243: How To Improve Your Ecommerce SEO @a_brawn on Twitter Review or subscribe on iTunes

Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging. In this episode, Andrew Foxwell gives us some insight into what he's learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase your Facebook ad performance this year.  Episode Highlights 6:27 How user behavior is impacting the current state of Facebook 10:36 A global overview of Facebook ad performance 13:59 What the Shaq Stack is and how to use it 17:12 Using bid overrides to manage volatile Facebook ad performance 19:35 User-generated content and dynamic creative testing 22:49 The All-In-One Campaign Budget Optimization when nothing else is working 24:48 Finding your unique performance formula 27:36 How long you need to run campaigns to maximize Facebook ad performance 30:30 When to ramp up your Facebook ad budget 33:13 The top 3 things working for US-based advertisers  35:23 Andrew’s Q4 prediction on Facebook ad performance Links and Resources: Podcast 272: 20 Facebook Advertising Strategies You Need To Try Right Now Canva Kapwing Brand Growth Experts Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

Ever Feel Like A Million Bucks After A $20 Haircut? Today’s Guest Knew That Feeling, And It Led Him To Create A Product That Hit More Than $1MM In Sales In Just 12 Months.  Calvin Quallis is the Founder of Scotch Porter – a 7-figure New Jersey-based men’s grooming brand now on the shelves of major retailers like Walmart and Target.  The brand’s early beginnings trace back to his mom’s barbershop where Calvin noticed men couldn’t help but walk out with an entirely new pep in their step. Since then, Calvin has been on a mission to help men feel their best. Calvin joins us on this episode to talk about what building Scotch Porter has been like, the struggles and challenges they’ve faced, marketing strategies that have worked for them, and so much more.  If you’re an ecommerce entrepreneur interested in going into retail, this episode is for you. Enjoy!  Episode Highlights 6:34 The power of a $20 haircut: What inspired the Scotch Porter brand 10:19 Creating a mission you can get behind 12:17 Laying the groundwork for Scotch Porter 15:29 The key characteristic you need to solve your startup problems  17:27 What Calvin wishes he knew before signing major retail contracts 21:29 Two things Calvin would approach differently if given another chance 23:15 The lengthy process of landing inside Playboy magazine 25:35 Scotch Porter’s marketing strategies to gain traction 27:55 How Calvin would launch a second brand with what he knows now 30:23 4 invaluable resources Calvin recommends for your entrepreneurial journey 32:26 Why Calvin will hop on a call with any entrepreneur 34:39 The benefits of bootstrapping vs being funded 36:29 How you can get in touch with Calvin and learn more about Scotch Porter Links and Resources: Scotch Porter Website Scotch Porter on Instagram Scotch Porter on Facebook Calvin Quallis on LinkedIn Calvin@scotchporter.com The Tim Ferriss Show The BoF Podcast Glossy Podcast Masters of Scale Podcast How I Built This Podcast Brand Growth Experts @a_brawn on Twitter Review or subscribe on iTunes

If you’re one of the few people who hasn’t been impacted by the recent turmoil around Facebook ads, consider yourself lucky. For everyone else, this episode is for you.  If you're an ecommerce business owner or agency who primarily drives traffic through Facebook advertising, you’re aware of the recent challenges. Between price increases, instability on the platform, and movies like The Social Dilemma that are going to bring even more transparency and scrutiny on advertising through Facebook, it’s a difficult time to grow your business using paid social.  Andrew Foxwell and I recorded two episodes back in February of 2019 where Andrew talks about 20 questions he likes to ask clients that are feeling stuck with their Facebook ads. It's still unbelievably relevant today. If you’re having challenges or are seeing a performance drop, these are the questions and strategies that you can revisit to bring new life to your ads. Enjoy! Episode Highlights 7:29 Integrating user-generated content into your creative 8:43 Leveraging reviews and social proof in ad copy 10:16 Using square video link posts 11:56 Performance differences between lifestyle photos vs product images 13:50 The problem with unanswered comments on your paid social ad 17:50 How to give first-time customers a reason to try your product 19:19 Bringing new life to an old ad set 20:36 Utilizing dynamic pixel actions to introduce new prospecting audiences 22:29 Testing broad match dynamic product ads layered with interests 23:26 Splitting dynamic product ad time windows to give your customers the best treatment 24:24 Analyzing your audience overlap to help scale your ads 27:16 Using value bidding to increase your average order value 30:23 Bid overrides, the bully method and getting exposure in a competitive space 34:58 The importance of advertising to previous customers 37:32 Trying product bundling to bring up your AOV 42:02 Remarketing to engaged users 43:24 Reading your age report breakdown and how to find it 46:22 What your Add to Cart to Purchase ratio can tell you 48:08 How to try campaign budget optimization 49:45 The importance of getting a naming convention installed Links and Resources: Podcast 173: The 5 Step Process to Optimize Your Facebook Ad Account The Social Dilemma Brand Growth Experts Foxwell Digital andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Review or subscribe on iTunes

Building an offshore business is often thought to be risky, or even illegal. However, it's now becoming a very common, and legal way, to lower your global tax rate -- as much as 42%. “Go where you’re treated best,” is Andrew Henderson’s famous tagline. A US ex-pat and founder of Nomad Capitalist, Andrew has legally lowered his global tax rate from 43% to 1%. Now he helps entrepreneurs keep more of their own money, live freely around the world, and create wealth faster through offshore strategies.   I found Andrew when searching for a way to diversify my citizenship. I quickly discovered that he's a wealth of knowledge on ways to reduce your tax burden and I’m excited for you to listen to the show.  In this episode, we talk about common misconceptions about building an offshore business, what it’s really like living a nomadic lifestyle, and the benefits it can offer to both you and your family. Enjoy! Episode Highlights 4:47 Andrew’s philosophy of viewing the world as your buffet  6:57 The history behind flag theory 9:48 Why you should be harnessing difficult countries for different benefits 13:02 The biggest misconceptions about offshore business 19:26 A case for investing in international real estate 22:46 Challenges associated with frontier markets 26:05 How families are taking advantage of global citizenship 30:21 The differences between a tax-friendly state and a tax-friendly country 33:51 What it’s like living a nomadic lifestyle 37:35 Andrew’s hypothesis on the future state of taxes 42:02 How to approach getting a second passport 47:42 Questions to ask yourself when deciding if an offshore business is right for you 52:03 Where you can get in touch with Andrew Links and Resources: Andrew’s Website Andrew’s YouTube Channel Nomad Capitalist on Facebook Nomad Capitalist on Instagram Nomad Capitalist on Twitter Nomad Capitalist Book The Golden Visa @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes

Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.    Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why retail is a last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it. Enjoy! Episode Highlights 4:58 The problem with copying someone else’s formula for success 7:15 Starting a multimillion-dollar company by accident 12:52 What it’s like riding the wave of one of the largest diet crazes 16:02 How to solve nearly all of the problems in your business 20:00 Perfect Keto’s science experiment approach to business 22:03 Anthony’s experience with burnout 28:31 What Anthony wishes he knew before launching Perfect Keto 32:00 Anthony’s new approach to building teams and building a solid business foundation 34:02 The next health problem Anthony is looking to solve  36:42 What business owner’s need to know about entering retail 39:25 Advice for entrepreneurs working long hours and going off the grid 44:41 A mindset shift for entrepreneurs to start enjoying the process 50:17 How you can connect with Anthony Links and Resources: Anthony’s Website Anthony’s Newsletter Anthony on Twitter Perfect Keto Equip Foods Digital Minimalism by Cal Newport Indistractable by Nir Eyal @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes

Do you have a dream of building a 9-figure business? We’ve worked with Ecommerce entrepreneurs who have and here’s what they have in common. Today I’m taking you behind the scenes into the Coalition, my Ecommerce coaching community for Ecommerce entrepreneurs. Every month we have a live training that dives into one aspect of growing your Ecommerce business. In this training, we are talking about the mindset shifts needed to reach 9-figure growth. Drew Sanocki, CEO of AutoAnything and former CMO KarmaLoop,  joins us and shares his experience running multiple 9-figure businesses. If you own or work with an established Ecommerce business and want to reach for that same success, this is for you. Episode Highlights 8:31 The #1 prerequisite for building a 9-figure business 11:37 A key team characteristic at fast-growing companies 15:24 An unexpected truth about reinvention and the willingness to pivot 18:35 How to be laser-focused on your brand  20:10 Changing your philosophy around hiring and how to attract top talent 23:03 What your role as the founder actually evolves into 25:58 This is the #1 way to not get what you want 28:11 A founder’s trade-off between growth and time 30:57 Drew Sanocki’s background in Ecommerce 32:30 The biggest differences between a 7-figure and 9-figure company 34:48 When to introduce middle management to your team 37:27 What Drew spends the most time doing in his business today 44:30 Drew’s philosophy on hiring and the power of networking 46:57 What successful founders have in common 50:52 The difference between being a single founder and having a co-founder 52:59 Putting together a board for your business 54:08 How to build the most wealth as an entrepreneur 59:02 Auditions vs Hiring: How to ensure you’ve found the right fit 1:01:16 Deciding to keep your role as the CEO in a growing company 1:05:43 The difference between running a software company and Ecommerce business 1:13:08 Believing that an exit is possible 1:15:07 Why we are in the Golden Age of Ecommerce Links and Resources: AutoAnything Karmaloop The E-Myth by Michael Gerber EOS Model The Coalition Brand Growth Experts @a_brawn on Twitter Review or subscribe on iTunes

COVID-19 Is Presenting Opportunities For Ecommerce And For This Brand, They've Contributed To 100% Year-Over-Year Growth.  Kevin Chen is the Co-Founder and President of iRestore, a company that sells laser hair growth systems. Kevin is a long time client of the Brand Guild and when I last had him on the podcast, iRestore cracked the code on paid social and turned into an 8-figure business. Since then, Kevin's role has changed dramatically within the business, and it has continued to grow, despite unforeseen COVID-19 challenges.  In this episode, Kevin talks about creating a tight-knit organization that works remotely, increasing productivity, building company culture, team transparency, and the opportunities COVID-19 is presenting for eCommerce. Episode Highlights 6:58 What iRestore’s 100% year-over-year growth has looked like 7:36 The product launch that changed the economics of Kevin’s business 12:33 The only two skills Kevin realized he needs to help the business succeed 15:18 Lessons from COVID-19 on how to future-proof your business 18:53 Creating an optimal work environment and strong company culture  21:38 The impact of working remotely on productivity 24:08 What Kevin’s team looks like today 26:19 Four things to consider when hiring an agency  29:17 How iRestore manages their paid advertising efforts 31:30 The unexpected source of fulfillment for Kevin in his business 33:55 How iRestore is creating a better employee experience 36:28 The most challenging yet critical piece to your business success  38:50 Kevin’s struggle with transparency with his team 41:02 Fortunate opportunities in an unfortunate time: What iRestore is doubling down on 44:10 The freedom COVID-19 has given iRestore 46:09 What Kevin attributes the businesses’ largest inflection points to 48:38 iRestore is hiring! Links and Resources: iRestore kevin@irestorelaser.com Kevin on LinkedIn Podcast: Episode 197: The Inside Story Of How iRestore Scaled To 8 Figures The Brand Guild The Coalition @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes

This week we're bringing you throwback that is all about the difference between brands that scale and those that don’t. Kurt Elster interviewed me on the Unofficial Shopify Podcast and after re-listening to the episode, I wanted to share it with you. Kurt asks great questions and I outline my entire philosophy on growth. In this episode, we talk about defining a growth strategy, scaling your advertising, and how to hire the team necessary to get to the next level. I also share what I’ve learned from working with some of the fastest-growing brands in the country. Enjoy! Episode Highlights 4:30 How Austin has helped many brands scale from $500k to $1MM. 7:00 Why it's so important to do almost every job in your business before turning it over to someone else. 8:27 The big differences between the Shopify brands that scale up and those that don't. 12:00 How to remove tasks from your plate so your business can scale. 14:20 The core KPI's Austin uses to understand his client's scalability. 15:56 Understanding what your net promoter score is and why it is so valuable to ecommerce brands. 23:00 The point at which Austin regularly sees businesses die out and how you can overcome it. 30:17 Everyone wants to scale their business but it does come with a few downsides. 33:45 How PR has helped many ecommerce brands become successful. 39:34 The questions you should be asking yourself to help you define your success. Links and Resources: Unofficial Shopify Podcast Dean Jackson @a_brawn on Twitter Brand Growth Experts Review or subscribe on iTunes