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The eCommerce Growth Show
34 minutes | Jul 28, 2021
Why is Latin America such a prime market for e-commerce at the moment?
In the fifteenth vlog of the eCommerce Growth Show, Mario Shiliashki, CEO of Global Payments at PayU, talks to Phill about why Latin America is such a prime market for e-commerce at the moment!
36 minutes | Jul 14, 2021
Surviving as a Bricks and Mortar Brand during COVID! - Aphrodite Malama
In the latest vlog of the eCommerce Growth Show, Aphrodite Malama, Head of eCommerce at Mothercare Greece, talks to Phill about how a fundamentally bricks and mortar brand had to adapt to a step change in eCommerce trading in lightning speed when COVID struck!
32 minutes | Jun 30, 2021
What is "Holistic Growth"? - Chris Nawrocki
In the fourteenth vlog of the eCommerce Growth Show, Chris Nawrocki, Founder of the Heur consultancy, talks to Phill about "holistic growth" and the importance of knowing your strategy intimately before you start!
32 minutes | Jun 16, 2021
What are the "3 Stages" of the Content Journey? - Rob Thomas
In the thirteenth vlog of the eCommerce Growth Show, Rob Thomas, Senior Partner Manager at STYLA, talks to Phill about the "3 stages" of the content journey, and the importance of getting this journey "right" in the light of Core Web Vitals!
38 minutes | Jun 1, 2021
"Seekers v Customers", Raj De Datta Explains! - Raj De Datta
In the twelfth vlog of the eCommerce Growth Show, Raj De Datta, CEO and Co-Founder of Bloomreach, talks to Phill about succeeding as an entrepreneur, AI v ML, and introduces his new book, "The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences!”
44 minutes | May 18, 2021
What is the "Apex" B2B Accelerator all about?!! - Alastair Brodie - Tadgh Bowe
In the eleventh vlog of the eCommerce Growth Show, Alastair Brodie and Tadhg Bowe of Monsoon Consulting, tell us all about how they have rolled up their years of B2B experience into the "Apex" B2B Accelerator!
28 minutes | May 5, 2021
What's going on with marketplaces?! - Graham Broguhton
In the tenth vlog of the fourth series of the eCommerce Growth Show, Graham Broughton, Co-Founder of Storesome, talks to Phill about the acceleration of brands adopting their own marketplaces!
29 minutes | Apr 21, 2021
"Bricks and Mortar" is not dead! - Sophie Wilson
In the ninth vlog of the fourth series of the eCommerce Growth Show, Sophie Wilson, Digital Consultant at Astound Commerce, talks to Phill about the importance of "joining up" the on and offline retail experience!
32 minutes | Mar 30, 2021
Tim Educates Phill about D2C! - Tim Willis
In the eighth vlog of the fourth series of the eCommerce Growth Show, Tim Willis, Head of eCommerce, South West at Magento agency PushON, talks to Phill about how all things D2C!
31 minutes | Mar 16, 2021
The Importance of a Brand "Story" - Sarah Braud
In the seventh vlog of the fourth series of the eCommerce Growth Show, Sarah Braud, Consultant Content Strategist, talks to Phill about how important it is to have a story behind our brands!
26 minutes | Mar 1, 2021
We're "In Bed" with Our Customers, Let's Look After Them! - Eva Pascoe
In the sixth vlog of the fourth series of the eCommerce Growth Show, Eva Pascoe, Founder of The Retail Practice, talks to Phill about how advanced personalisation really can help us look after our customers better, with more relevant experiences through genuinely real-time machine learning!
32 minutes | Feb 9, 2021
What to Prioritise in 2021! - Jamie Huskisson
In the fifth vlog of the eCommerce Growth Show, Jamie Huskisson, CEO of JH, talks to Phill about what to focus on in 2021, internally, externally and by leaning on our learnings as we battled in the trenches during an unprecedented 12 months!
32 minutes | Feb 3, 2021
Maintaining Your CX In The Ever Changing World of Digital Transformation! - Deri Jones
In the fourth vlog of the fourth series of the eCommerce Growth Show, Deri Jones, Founder and CEO of Think Tribe, talks to Phill about how we can rest in bed at night knowing our sites are still providing the optimal customer experience at the same time as driving constant transformation during this unprecedented acceleration of online retail! Tune in to hear all about the inherent challenges in this balancing act, and what Think Tribe does to solve them!
38 minutes | Jan 19, 2021
It's all about the "authority"! - Chris Thomas
In the third vlog of the fourth series of the eCommerce Growth Show, Chris Thomas, Founder of Yonder Agency, talks to Phill about the importance of "taking authority" in the space that our brands reside! Tune in to hear about the importance of, and how Yonder can help guide brands to gain an authoritative position in their verticals; through passion, creativity and perseverance!
48 minutes | Dec 10, 2020
What Is "Conversation Marketing"? - Stephen Carl
In the second episode of the fourth series of the eCommerce Growth Show, Stephen Carl, with more than 20 years of experience in our space and Founder of Brooklyn based Digital Marketing agency "Needle Movement", talks to Phill about the growing trend in "Conversation Marketing". Tune in to hear about Stephen's excellent insights about what it is and how to fit it into your marketing strategy!
31 minutes | Dec 3, 2020
What the Heck is EOS?! - Andrew Stevens
In the first vlog of the fourth series of the eCommerce Growth Show, Andrew Stevens, Co-Founder of Commercial Optimisation, talks to Phill about how eCommerce leaders can optimise the realisation of their goals, using the EOS framework to build the right teams from the ground up to succeed! Tune in to hear insights about the fundamental building blocks of business success, implemented using a tried and tested methodology starting with integrity, accountability and self awareness!
41 minutes | Nov 11, 2020
20 Ecommerce Tips to Prepare for Black Friday - Cyber Monday
Max Saleh - E-Commerce Personalisation Consultant @SegmentifyAlistair Morrison - Head of Business Development @TribeBrett Lawrence - Business Consultancy Director @InviqaChloë Thomas - Author and Podcast HostDavid Williams - Founder @DHW DigitalGary Hammond - Head of Product @KooomoJames Barlow - UK and IRL Manager @AkeneoJimmy Hickey - Founder @Findlay HatsJosh Boone - Founder @Pure Web ResultsJosh Taylor - Sales Manager @Adyen ManchesterKevin Urrutia - Founder @Voy MediaLisa Luxford - @CheckoutSmartSara Arthrell - Global Product Marketing Director @BrightpearlSarah Braud - CEO @Braud CreativeSimon Calvert - Founder @Future Today RetailSimon Homent - Head of Online @GAME DigitalSinem Yazici - Strategic Partnerships Lead @Byrd TechnologiesStephen Carl - Founder @Needle MovementTadhg Bowe - Magento Solutions Consultant @Monsoon ConsultingTash Jones - European Channel Manager @SmartFreight
40 minutes | Oct 22, 2020
How Segmentify Helps Scottsdale Golf's "Frictionless eCommerce" Strategy!
In the fifth vlog of the third series of the eCommerce Growth Show, Abe Rossiter, eCommerce Manager of Scottsdale Golf talks to Phill about how he found his background in accountancy helped him when he found a passion for eCommerce; diving in head first just two years ago, hungry to learn how to further Scottdale's success! Tune in to hear about what he has learned; continuously driving towards his "frictionless eCommerce" strategy and the part that Segmentify's platform plays, both on and offline!
36 minutes | Oct 7, 2020
Using Technologies' Strengths to Build a Best-of-breed User Journey!
In the fourth vlog of the third series of the eCommerce Growth Show, Abbas Bari, Founder of Irish fashion brand iClothing, talks to Phill about how his background in development has helped him bring a number of best-of-breed technologies together including Segmentify, to continue driving forward the optimal user journey experience! Tune in to hear about specific examples of how our platform helps iClothing's content, merchandising and social teams, as well as how we are working alongside Emarsys and STYLA to utilise historic segmentation data to drive personalised recommendations and content pages to different customer sets!
36 minutes | Sep 30, 2020
How Segmentify Contributed to a 300% Increase in Revenue of Celtic's new In-house eCommerce Operation!
In the third vlog of the third series of the eCommerce Growth Show, John Bruce, eCommerce Manager of Celtic FC, talks to Phill about the critical factors involved in bringing their eCommerce operation back in-house and the part that Segmentify played in contributing to a 300% increase in revenue through the site! Tune in to hear about specific examples of how our platform was able to learn to surface products quickly to maximise their exposure to customers, as well as quickly highlight problems via our Trendify reporting tool for John's team to action to improve throughput and merchandising!
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