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The Ecommdo.com Podcast
70 minutes | Nov 23, 2016
Ecommdo 008: Interview with the Creator of Amachete - The FBA Private Label Software of Choice For Global Sellers
n this episode, we interview Phil McCarty, creator, owner and coder of Amachete, the first truly Global FBA software that helps sellers maintain their international Amazon business. As an Amazon Japan seller, finding any software that could help you with product selection, tracking competitor's sales and contacting customers was just wishful thinking until Phil McCarty started coding his Amazing Chrome extension and software, Amachete. In this interview we discuss with Phil what Amachete is and how it evolved from a concept to the amazing product that it it. If you are selling on several Amazon market places, then this is the one and only tool you'll need to run your business.
22 minutes | Nov 8, 2016
Ecommdo 007: Understanding Sponsored Products on Amazon Japan
In this is episode Nick shares his insight of Sponsored Products on Amazon Japan. He discusses the affordability of CPC, low Advertising Cost of Sales, Auto campaigns vs Manual campaigns and the importance of understanding written Japanese in the context of search terms and advertising results. If you need help with setting up and managing your campaigns, then please visit http://ecommdo.com/amazon-japan-sponsored-products-management/
19 minutes | Oct 31, 2016
Ecommdo 006: Getting Certainty with Your Product for Amazon Japan
In this podcast, Nick Kemp talks about how you can get certainty with your products for Amazon Japan by using the Chrome extension tool Amachete, checking the sales and rank history of your competitors on the website CamelCamelCamel.com and establishing whether or not your competitors are Chinese suppliers or manufactures. He also touches on how you can research and factor in the negative reviews of your competitors to ensure your product is a winner on Amazon Japan.
16 minutes | Oct 18, 2016
Ecommdo 005: Amazon Japan Product Listings and Problems with Translations
In this podcast we are going to discuss Why you shouldn't get your Amazon listing translated Problems we see with translated Amazon listings Who you should hire to write your listing Don’t get your Amazon listing translated - sounds strange, right? Well, consider this; most translators don’t understand marketing and copywriting. And, most translators don't sell on Amazon. Getting your listing translated by someone who doesn't understand selling on Amazon and doesn't know how to craft an attention grabbing headline, write benefit driven keyword rich bullet points or a put together a product description with a marketing message that helps a customer make a buying decision means no sales or success for you. Get your listing written from scratch by someone who sells on Amazon Japan and understands marketing to the Japanese. A word for word translation of your English listing won't convert. You want someone to use your English product description as a resource or foundation and write your Amazon product listing from scratch.
9 minutes | Oct 9, 2016
Ecommdo 004: Understanding Consumption Tax When Shipping to FBA Japan
Goods imported into Japan are subject to consumption tax and customs duty. Consumption tax is imposed at the rate of 8%, in general, on all goods imported into or manufactured in Japan. How is consumption tax calculated on imports? Consumption tax is calculated with a valuation method known as CIF which stands for Cost, Insurance and Freight. Basically, consumption tax and also import duty are calculated on the complete shipping value of the inventory you are shipping to Amazon Japan – the cost of the imported goods, the cost of freight, and the cost of any insurance. How Do You Pay Consumption Tax? Consumption tax must be paid to clear customs at the time of import. The best way for you to pay consumption tax is to ship your inventory Delivered Duty Paid. That way you, the shipper, will automatically be charge the consumption tax, and your inventory will clear customs quickly. In most cases your supplier or freight company will make the payment on your behalf when you ship Delivered Duty Paid. Note: Delivered Duty Paid (DDP) are the required incoterms (International Commercial Terms ) when shipping your goods to an Amazon FC in Japan from abroad. You must confirm with your shipping carrier that they accept DDP shipment.
16 minutes | Oct 3, 2016
Ecommdo 003: Shipping to Amazon Japan - Importer of Record
When importing goods to Amazon Japan you’ll either need an entity or someone in Japan to act as your Importer of Record (IOR) or you’ll need to appoint an Attorney for Customs Procedures (ACP). An IOR or ACP helps you create commercial invoices, answer customs officials’ questions at the time of import, and keeps records of your importation in accordance with the customs law. Finding someone who can act as your Import of Record is the most affordable and quickest option. Need an Importer of Record? We can help! http://ecommdo.com/importer-of-record-for-amazon-japan/
30 minutes | Aug 23, 2016
Ecommdo 002: Why Sell on Amazon Japan?
Isn’t it too hard? Well, yes and no. Yes, if you try to do it by yourself. No, if you understand the Amazon business model and can afford to outsource most of the work involved. Listen to this episode to discover the Pros Cos of selling on Amazon Japan. Why Sell on Amazon Japan? Amazon wants you to expand your Amazon business to Japan. And, they have made it easy for you to do so. You probably have seen lots of Ads encouraging you to sell on Amazon Japan when you log in and out of Amazon Japan. Let me know if you have seen them. There are support services that can help you do it. So if you are a successful seller, there really is no reason why not to give it a try. Compared to US - uncrowded market with lots of low hanging fruit opportunities. Don’t need to give away stock or run discount campaigns to get reviews Very few fake reviews No highjacking Under optimised listings Now, I am not saying this is across the board. In a competitive niche, a lot of listing are well written and optimised, but for the most part listings on Amazon Japan are under optimised. And, in a future podcast I will tell you about A+ Enhanced Content that all Amazon Japan sellers have access to, but don’t utilise. Cost Per Click on Sponsored products is incredibly low. Here is an example. I was selling a double dog bowl with stainless steel inserts, so a high quality dog bowl for between 2650 to 2900 yen, so about $25 to $27 US. My average CPC was at about 12 yen (10 cents US) and may Advertising Cost of Sales was 10%. The bowl was about $3.50, and with shipping and Amazon fees, I guess my total cost was about $10. So the net profit I was making on the bowls was great.
12 minutes | Aug 15, 2016
Ecommdo 001: Sell on Amazon FBA Japan
In this first episode Nick explain the top 10 things you need to know before selling on Amazon Japan. He now helps sellers expand their Amazon businesses to Japan by providing support services such as Importer of Record, translation, Sponsored Products management and customer support. Here are the top 10 things you need to know before you consider selling on Amazon Japan. 1 You need an Import of Record - an IOR ensures your products meet local laws and that your duty and taxes are paid at the time of import. In most cases you just need an IOR’s contact details on your commercial invoice and on your shipment waybill. If there are issues with your shipment at customs your IOR would call the customs office and act on your behalf. An IOR also keep copies of custom documents and shipment records. 2 Consumption tax - you must pay consumption tax at the time of import into Japan - 8% of your shipment value. 3 You need to ship Delivered Duty Paid (DDP). In the event that you don’t, Amazon would reject your shipment, actually it wouldn’t pass customs. Your IOR would have to pay the duty and consumption tax and pay it quickly, or your shipment would be returned to your home country. 4 Be careful of who you have translate your product listing. Most translators don’t understand copywriting and won’t have any experience selling on Amazon. In short, they feel their job is to translate for you. They won’t be thinking about how to best write the product listing so it draws attention and converts etc. In fact, you don’t want it translated. You want it written from scratch, and have your English product listing used as a foundation or reference. I have seen some terrible translated listings with poor keyword choice, excessive katakana (loan words) incomplete product descriptions etc 5 Amazon Japan have monthly storage fees - JPY8,126 per cubic meter per month. Always test your product before shipping large volumes. If your products don’t sell well these storage fees eat into your profits 6 As a new seller you will have a storage limit of 2000 units for standard size products and 500 units for oversize products. Amazon will allow you
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