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The PRovoke Podcast
19 minutes | Jan 28, 2020
Davos Voices: Ruder Finn's Kathy Bloomgarden (ep. 202)
Ruder Finn CEO Kathy Bloomgarden joins the Echo Chamber to discuss her learnings from this year's World Economic Forum. After attending the event for two decades, Bloomgarden is a genuine WEF veteran, and has plenty of advice for the public relations industry.
22 minutes | Jan 23, 2020
Davos Voices: Ketchum's Barri Rafferty (ep. 201)
Ketchum CEO Barri Rafferty joins us in Davos to discuss the mood at this year's World Economic Forum, how the event has changed over the years, how she survives such an intense week, and why more PR people should attend.
38 minutes | Jan 16, 2020
The remarkable legacy of Harold Burson (Ep. 200)
To mark the 200th Echo Chamber podcast (and the 20th anniversary of the Holmes Report) Arun Sudhaman and Paul Holmes talk about the remarkable professional legacy and personal impact of Burson-Marsteller founder Harold Burson – coincidentally, the first ever interviewee on the Echo Chamber – who died last week, aged 98.
29 minutes | Jan 3, 2020
How brands can prepare for the impact of purpose (Ep. 199)
Jenny Scott is one of the founding partners of Apella Advisors, the strategic communications consultancy launched in London in April this year. Scott, who was executive director of communications at the Bank of England and a previous BBC Politics Show presenter, joins Maja Pawinska Sims in the Echo Chamber to talk about the agency's first report on how brands can prepare for the impact of "the swing of the corporate pendulum" towards purpose after years of focus on short-term maximisation of profits.
28 minutes | Dec 16, 2019
Jennifer Risi & Bonin Bough on Collaboration (Ep. 198)
Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. In particular, she is looking to make a difference around the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they are thinking about working together in new ways.
50 minutes | Dec 12, 2019
PRovoke19: Teneshia Jackson Warner (Ep. 197)
Egami Group founder/CEO Teneshia Jackson Warner is the first African-American woman to pick up a Cannes Lions Grand Prix. At PRovoke19's Entrepreneurs' Forum, she was interviewed onstage about how the industry needs to rethink its approach toward multicultural marketing.
38 minutes | Dec 6, 2019
Tony Hollingsworth on The Global Listen Campaign (Ep. 196)
Producer Tony Hollingsworth has worked with companies, governments and charitable foundations on campaigns that sit at the intersection of comms, media and popular culture, including Nelson Mandela’s 70th Birthday Tribute and The Wall — Live in Berlin. Hollingsworth joins Diana Marszalek in the Echo Chamber to discuss the intricacies and challenges of orchestrating his latest project, the Global Listen Campaign For Vulnerable & Disadvantaged Children, which aims to reach 500 million people in 60 countries and raise $1 billion.
46 minutes | Nov 28, 2019
PRovoke19: UNCF's Dr Michael Lomax (Ep. 195)
In a discussion on diversity, Dr. Michael Lomax, the president of the United Negro College Fund, said people of color still faced enormous obstacles to inclusion. This session, recorded at PRovoke19, is brought to you in partnership with W2O Group.
35 minutes | Nov 20, 2019
Prince Andrew's Newsnight Interview (Ep. 194)
Enero Group non-executive director David Brain joins the Echo Chamber to examine Prince Andrew's car-crash of an interview on BBC Newsnight. In conversation with Arun Sudhaman, Brain discusses the PR challenges faced by the Royal Family and why Prince Andrew must learn the basics of crisis management.
29 minutes | Nov 6, 2019
Maxim Behar on the global PR revolution (Ep. 193)
Maxim Behar, the CEO of M3 Communications in Bulgaria, joins Maja Pawinska Sims in the Echo Chamber on the publication of his new book, The Global PR Revolution. The ICCO past president talks about how PR has changed not only during his 25-year career, but more dramatically over the past couple of years, as social media has become a dominant force in the media and communications industries.
30 minutes | Nov 4, 2019
OPPI's TK Kanchana (Ep. 192)
TK Kanchana is board member and head of the Organisation of Pharmaceutical Producers of India (OPPI), representing India's pharma industry at a time of considerable change across the country. Kanchana joins the Echo Chamber to discuss how she has overhauled OPPI's approach to communications, and how this has helped the pharma body build a more successful engagement platform.
42 minutes | Oct 30, 2019
Brands looking inward & other takeaways from #PRovoke19 (Ep. 191)
In this episode, Aarti Shah and the W2O Group's Aaron Strout reflect on key takeaways from #PRovoke19, which took place in Washington, DC from October 21 to 23. Among the topics they touch on: how empathetic brands allow employees to be themselves at work, the urgency for the PR industry to speak the language of business, and how Generation Z will accelerate change in unprecedented ways. To read more about the sessions and takeaways from #PRovoke19, full coverage from the event can be found here.
40 minutes | Oct 18, 2019
Doing business in China; PRovoke19 preview (Ep.190)
As organisations and companies such as the NBA, Apple and Blizzard face the dilemma of standing up for their values or staying quiet on events in Hong Kong to protect their interests in China, Arun Sudhaman and Paul Holmes talk through the challenges of doing business in China for brands. They also preview the themes and sessions at the Holmes Report’s PRovoke Global PR Summit, being held from October 21-23 in Washington, DC, including Parkland school shooting survivors talking about the anti-gun violence March For Our Lives movement.
27 minutes | Oct 18, 2019
Bringing artificial intelligence stories to life (Ep. 189)
André Labadie, Brands2Life’s managing director of business and technology, has written a new white paper on the communications landscape around artificial intelligence. He joins Maja Pawinska Sims in the Echo Chamber to talk through the challenges of bringing AI stories to life in a crowded market, including ethics, education and “AI-washing."
34 minutes | Oct 14, 2019
How to grow, build and sell a PR agency (Ep.188)
PR industry veterans Richard Houghton and Crispin Manners, who have run agencies including Shandwick, Ketchum, FleishmanHillard and Kaizo, are the co-authors of a new book for PR agency leaders: 'Grow, Build, Sell, Live.' They join Maja Pawinska Sims in the Echo Chamber to talk about the new book – a PRCA practice guide – and the biggest mistakes that owner-managers make when building their own firms. The duo also discuss how the relative lack of hard business management experience among agency heads is holding individual firms and the industry back.
34 minutes | Oct 11, 2019
Portland's Total Value Index: PR lessons for brands (Ep.187)
Mary Pollard has led on purpose at corporate communications consultancy Portland since the start of 2019. She joins Maja Pawinska Sims in the Echo Chamber to talk about the agency's first Total Value Index, which shows the true value of a business when purpose and profit are evaluated together, including the 'opportunity gap' – where companies are not telling their purposeful stories clearly enough – and the 'halo effect', when individual businesses benefit from positive perceptions of their whole sector.
28 minutes | Oct 7, 2019
Panasonic on making its name as a B2B brand (Ep. 186)
As vice president of marketing for Panasonic North America, Brian Rowley is charged with changing the perception of Panasonic in the US from a TV and radio company into an operation creating 21st century technology for businesses. He joins Diana Marszalek in the Echo Chamber to talk about the evolution of the brand over the past 100 years, and its shift in focus from consumer to B2B.
27 minutes | Oct 4, 2019
The missing link to college-age influencers (Ep. 185)
When Cindy Krupp, founder of the boutique fashion communications agency Krupp Group, couldn’t find college-age influencers to work with her clients, she created 28 Row, a network of young women well-versed in working with brands. Krupp and one of those influencers, Madison Krause (known as gaptoothginger on Instagram) join Diana Marszalek in the Echo Chamber to talk about why influencers in this demographic are hard to find, and what it takes for them to be successful.
33 minutes | Sep 30, 2019
What agencies & talent look for in each other (Ep. 184)
Jamie McLaughlin, president of Capstone Hill Search, joins Diana Marszalek in the Echo Chamber to share his insights on the expectations of job seekers in the communications industry and the people who hire PR talent, as well as where those expectations are — and aren’t — in sync.
33 minutes | Sep 23, 2019
Hong Kong's Reputation Challenge (Ep. 183)
In the wake of the Holmes Report breaking the news that the Hong Kong leadership had failed to attract any PR agencies to pitch for a reputation management campaign, Arun Sudhaman, who is based in Hong Kong, talks to Maja Pawinska Sims about why the brief has proved so toxic, including employee activism, ethics, communications around "One Country Two Systems" and the reputation challenges that Hong Kong continues to face.
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