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The Easy Marketing Guide with Julie Niehoff

7 Episodes

40 minutes | Nov 8, 2016
Episode 107 - Living the Dream: Life as a Freelancer in the Gig Economy
  This episode is all about life as a freelancer. We're talking to two great leaders living the life, feet on the ground. First up, Emily Leach, founder of the Texas Freelance Association, The Freelance Conference and IgniteFreelance and then we'll talk with acclaimed camera operator PK Munson about life in the film industry, managing work on location and family at home. Both of these leaders are making it all work in their own way. Inspirational and Motivating. Have a listen! #YouCanDoThis #EarnYourLuck Links from the show: - The Freelance Conference - Texas Freelance Association - IgniteFreelance on Twitter - PK Munson's IMDB page - PK's newest project with Robert Rodriguez & James Cameron
30 minutes | Oct 5, 2016
Leadership & Local Business: What's the Real Impact?
  Two inspiring interviews on this new episode! First up, Koy McDermott, host of top rated podcast Leaders in Leadership, a great and uplifting show for millennials. We talk about growth strategy, readiness and revenue streams. Next up, Rebecca Melancon, Executive Director of the Austin Independent Business Alliance shares so much great info on the real impact of local business on an economy. The true value of supporting your local businesses and what it means for your own community. We also talk the ups and downs of running a business and get some inspiration for jumping in feet first, all in. #YouCanDoThis #EarnYourLuck Links from the show: - Koy McDermott's Podcast website  - Austin Independent Business Alliance website - American Independent Business Alliance
37 minutes | Sep 16, 2016
Episode 105: Startups, Social Good & Staff Action
Two great interviews and so many quotable moments - we are talking startups and social good with Ruben Cantu and sustainable growth hacks with Bob Shaver. The big takeaway -  real growth can happen when your people start to feel empowered and inspired. We start with Ruben who shares some of the innovative ways that many new businesses are focusing on more than just profits but also their impact on employee relations, communities they live in and the planet we all live on. We also have an Influencer Interview with Bob Shaver, a senior exec with significant experience in growth strategy and operations. Bob helped to grow some of the most established companies in the world, in their early days - when they were the start ups. His role has always been to build out process, facilities and staff for continued growth and sustainability. We'll talk people, management tools and The Doctrine of Completed Staff Action (links below). Bob is also a mentor with SCORE - Service Core of Retired Executives - we discuss that organization and their free assistance for small companies across the country. Links from the show: - Social Good Summit & The UN Foundation - Info about The Triple Bottom Line - bcorporation.net (learn about getting certified) - Score.org - AustinScore.org - Boots To Business Program for Veterans - The Doctrine of Completed Staff Action - More about Ruben Cantu - More about Bob Shaver
30 minutes | Sep 1, 2016
#104 Naughty Little Secrets of Becoming A Best Seller
Sex sells. We know this. Why else would we title this episode with something so tawdry as "naughty little secrets"? But now that we have your attention, this episode is not about sex. (sorry) It's about launching and marketing a book. Our special guest in the studio this time is best selling romance novelist Britney King. And yes, she writes some steamy stuff. But you don't have to dabble in the naughty bits to get something out of this show. Britney has only been publishing novels for three years, but she is already on many best seller lists. In fact, she is listed on iBooks as one of the most anticipated romance novels coming out this fall! She has "reps" at all the major eBook outlets. Not by hiring them, but because she sells enough books to get their attention. We wanted to know how she did it. Her writing is excellent. But so is the writing of many other authors out there. What makes Britney so successful in terms of marketing and sales? Listen to the show! Britney really pulled back the proverbial kimono and shared unexpected and helpful tips. Whether you have already written a book, are writing one right now or think maybe you will in the future - my interview with Britney King is sure to help you come out of the gate stronger than you might have without listening. Helpful Links from the Show - BritneyKing.com - Amazon KDP - Create Space  - Draft To Digital - An article on how to plan a virtual book tour - An article on how to find a good book editor - How To Start A Publishing Company - Info on How To Buy ISBN- Good Reads - Kindle Spy
28 minutes | Aug 22, 2016
#103 The Fear & Loathing of Yelp
Many small businesses suffer a love/hate relationship with Yelp. We know this. In this episode, we'll go on a journey with our buddy Tom Sesny in another installment of "Tom Sez" - he'll tell us about his ups and downs with the popular review site. And then we have a featured Influencer Interview with Kelly Stocker, marketer, blogger, on-air personality at KGSR in Austin and most importantly for the show, former Yelp community manager. AKA "Yelp insider". Kelly helps us navigate the inner workings at Yelp HQ, reveals tips and tricks for making your Yelp experience better as a business owners and tells us about free tools for any business owner to help grow their own reach. Helpful Links from the Show - Free Yelp tools for your business (biz.yelp.com) - Yelp advice from business.com - Alignable's page that lets you rate or review Yelp - Kelly Stocker's website (kellystocker.com) - Subscribe to Kelly's Friday Five :) - Rocket Miles
24 minutes | Aug 10, 2016
#102 Turning a hobby into a career, making the leap to self-employment
Episode Summary: Today we will celebrate small business with a "Small Wins" Success Story. I talk to Erin Harris of Harris Handcrafted about his recent leap from having a full time job to working for himself and being his own boss. We also have our first installment of "Tom Sez" - one of my favorite recurring segments on the show because I get to talk to our buddy Tom Sesny about life, business, technology -- Tom is living proof that you don't have to love social media or embrace our selfie culture to be a successful entrepreneur.  Hope you enjoy the show! LINKS TO SUBSCRIBE: iTunes | Google Play | SoundCloud | Stitcher Helpful links & Resources from this episode: Erin Harris' Bio & Social Media Links TIPS FOR GETTING FOUND ON ETSY From Etsy: Seven Steps to a Successful Start on Etsy
28 minutes | Aug 10, 2016
EPISODE 101: HELLO WORLD! What’s New & Newsworthy?
Episode Summary: It's our first episode! We have Julie's first time on a microphone at the age of 2, a great Influencer Interview with Lani Rosales, Editor in Chief of The American Genius with tips for getting more media coverage. We discuss the Pokemon Go craze and innovations around it. LINKS TO SUBSCRIBE: iTunes | Google Play | SoundCloud | Stitcher Helpful links & Resources from this episode: A printer-friendly sign for your desk with the Easy 3 Step Definition of Marketing Julie's HuffingtonPost article on the 3 Step Definition of Marketing Lani Rosales' Bio & Links to her webiste & social media Lani's Do's and Donts of Press Releases Read the article on Poke Tourism on American Genius Bonus - Get the full 15 minute recording of Julie at 2 years old  
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