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Chapter 27 - The Maybe Challenge - Actively helping the customer make a purchase decision is part of the service - Chapter 28 - Successful Call Backs - Time is money, and time spent waiting for a decision is money spent on nothing.

Chapter 25 - Four Non-Price Objections - Don't try to win the argument; just walk around it - Chapter 26 - The Path Around Price Objections - Find out what kind of price objection you're dealing with, then answer it appropriately.

Chapter 24 - Objections In Four Steps - The first step in handling an objection is to listen to the prospect.

Chapter 21 - Fear Of Closing - Closing is more of a process than an event - Chapter 22 - Buying Signals - The most important part of the close is not the clever way you phrase the question, it's the amount of attention you give to the answer - Chapter 23 - Closing Techniques - Use only positive action words.

Chapter 19 - Your Creative Presentation Script - If you won't shut up and let them talk, they can't give you an order - Chapter 20 - Honing Your Presentation Skills - Stage fright is your friend; all you have to do is control it.

Chapter 18 - Essential Presentation Skills - Your task is to constantly bring their attention back to your pitch.

Chapter 15 - Getting A Cold Call Appointment - Make it worthwhile for the prospect to spend some time with you - Chapter 16 - Persistence Counts - Where there's a will, there's a way - Chapter 17 - The Brochure Brush Off - The first step is to fight off your own desire to take the easy way out.

Chapter 13 - Getting Your Foot In The Door - There are many ways to skin a cat, or to get an appointment - Chapter 14 - Getting Past The Screeners - As long as you're polite and conversational most people will give you a little information you can use.

Chapter 10 - Your Written Proposal - The customer is the focus of the proposal - Chapter 11 - Alternative Proposals - How can there be three best plans? - Chapter 12 - The salesperson who carefully listens to their prospect avoids mistakes.

Chapter 8 - Ideas To Sell - You'll never grow bored with your job because you'll be putting something new into it every day - Chapter 9 - Price It In Writing - Making a proposal too small is a common obstacle to sales success.

Chapter 6 - How Much Can They Spend? - You'll be working smarter, not harder when you estimate how much the prospect is worth before you call on them - Chapter 7 - Uncovering Prospect Needs - Invest a few minutes in a one-person brainstorm.

Chapter 3 - Selling A Basket Of Solutions - The creative part of the sales process is finding new uses for the product - Chapter 4 - Sell On The First Call - Most prospects expect the seller to have done their homework before they come in the door - Chapter 5 - Prospect Knowledge - The more you know about your prospects, the more sales you'll close.

About This Book - Chapter 1 Creativity In Sales - Creative Selling enables you to find needs even when the prospect doesn't know he has them - Chapter 2 - Tactical and Strategic Advantages - Satisfied customers are repeat customers, the most profitable customers of all.