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The Disruptive Voice
36 minutes | May 24, 2022
92. To Transform Lives, Transform Business Models: A Conversation with Ann Somers Hogg and Ann Christensen
In this episode, The Christensen Institute’s Ann Somers Hogg joins host Ann Christensen to, through the lens of the business model framework, discuss the significance of drivers of health to the future of the health care industry. In her newly-released paper, You Are What You Treat: Transforming The Health Care Business Model So Companies And People Thrive, Ann Somers provides a compass to guide leaders as they develop transition plans to succeed in a value-based future. The paper – and this conversation – addresses questions surrounding why our health care industry is where it is when it comes to tackling drivers of health; why business model transformation in the health care space is particularly challenging; what organizations employing innovative business models are doing to improve people’s health and overall quality of life; and what health care leaders can learn from these examples. Truly, a sharper focus on foundational business model structures in the health care space can transform lives! Tune in to this thought-provoking conversation to learn more.
46 minutes | May 3, 2022
91. Playing The Long Game: A Conversation With Dorie Clark
In her book, The Long Game: How To Be A Long-Term Thinker In A Short-Term World, Dorie Clark both reflects on the importance of having a longer-term strategy for our personal and professional lives, and provides readers with practical steps that can be taken to optimize for the future. In this episode, she joins hosts Derek van Bever and Katie Zandbergen to discuss the book and, in doing so, draws a number of parallels between her work and How Will You Measure Your Life. Together, they discuss a range of topics, including the value of long-term thinking, and why it’s often so challenging; discovering one’s purpose; managing uncertainty; finding balance between personal and professional goals; different types of networking; reorienting to see the bigger picture, and more! Truly, the power of making small, strategic changes today can be enormous in terms of impact on future success – it’s all about playing the long game.
35 minutes | Apr 12, 2022
90. The Information-Action Paradox - And What To Do About It: A Conversation with Scott Anthony, Pontus Siren, and Utsav Bhatt
In the Harvard Business Review article, Persuade Your Company To Change Before It's Too Late, Innosight's Scott Anthony, Pontus Siren, and Utsav Bhatt describe how to break the information-action paradox and gain conviction to act before industry change gets ahead of your organization. In doing so, they draw on the story of King & Wood Mallesons (KWM), a law firm whose management team had the conviction required to successfully respond to disruptive change, taking steps to manage it without ripping apart the fabric of their organization. In this discussion, the three touch on a number of related topics, including navigating disruption in a rapidly changing world, the careful balance that leaders must strike when making consequential decisions, breaking the information-action paradox, and so much more. As they make clear in this episode, "Heroes don’t act when they're on burning platforms – they avoid ending up on them in the first place!" Listen to learn more.
44 minutes | Mar 22, 2022
89. Expectations Investing & More: A Conversation with Michael Mauboussin and Matt Christensen
Michael Mauboussin and Matt Christensen’s paths first crossed over two decades ago, just before the first edition of Expectations Investing: Reading Stock Prices for Better Returns, co-authored by Michael and Alfred Rappaport, was published. In this episode, Michael and Matt discuss the revised and updated edition of the book, which came out in 2021 and reflects the many changes that have occurred in the business landscape over the last twenty years, along with a number of related topics. From capital markets to metrics; from team building to cognitive diversity; from the ramifications of game theory to consilience; and from disruption as a business model problem to the creation of long-term shareholder value, this thoughtful and engaging conversation is impressive in both its depth and breadth!
35 minutes | Mar 1, 2022
88. Using Jobs To Be Done To Build Successful Brands: A Conversation with Taddy Hall
In the acknowledgments section of Competing Against Luck, co-author Taddy Hall wrote, “Twenty-four years ago, when I walked into the classroom for the first day of Clay’s class, I had no idea of the adventure that was about to begin. Over these many years, there has never been a conversation with Clay that didn’t leave me feeling a humbled sense of gratitude for his patience, wisdom, and kindness. Thank you, Clay.” In this episode of The Disruptive Voice, the adventure continues as Taddy joins host Shaye Roseman – formerly a Research Associate at The Forum for Growth & Innovation – to share stories from his time collaborating with Clay, how the Jobs To Be Done framework came to fruition, and the relationship between innovation and brands. In particular, Taddy recounts and reflects on a number of examples relating to how he, Shaye, and their fellow practitioners at Lippincott use Jobs Theory on a daily basis to not only design products and services but to actually build brands. This is a must-listen conversation for those interested in learning more about what successful brands do, how they do it, and the power of the Jobs To Be Done framework to build these brands!
40 minutes | Feb 8, 2022
87. The Disruptive Potential of Online Marketplaces: A Conversation with Scott Kominers and Cliff Maxwell
A few months ago, Professor Scott Kominers and Cliff Maxwell, former Chief of Staff to Clayton Christensen and an HBS alumnus, co-authored an HBR article entitled, What Makes An Online Marketplace Disruptive? They pointed out that rather than digitize or make existing transactions more efficient, truly disruptive marketplaces create entirely new transactions, engaging non-consumers and/or non-producers. In this episode, Scott joins Cliff to discuss a number of topics relevant to online marketplace disruption, including sources of market failure; entrepreneurial opportunities for marketplace design; trust as an enabler of market participation; the disruptive potential of platforms enabled by Web3 and blockchain technologies; market design as a tool for addressing inequality; and much more! They draw on examples such as the experience of buying a used car, Airbnb’s disruptive business model, and the market for high-end art. This is a must-listen conversation for those curious about marketplace design; what disruption in marketplaces looks like; and how entrepreneurs, investors, and others can spot future marketplace opportunities!
39 minutes | Jan 18, 2022
86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner
In 2015, when Matt Lerner jumped from Director at PayPal to early-stage VC and advisor, Clayton Christensen’s ideas flipped from being interesting theories to essential daily practices. Matt has now worked with over 100 startups, helping them to find product market fit and scale. He runs Startup Core Strengths and helps companies use Jobs interviews to speed growth, even with startup budgets. In this episode, Matt joins host Katie Zandbergen to discuss the five tactics that drove 90% of PayPal’s hyper-growth; failure rates and patterns from 500 Startups’ portfolio of 1,800 investments; the root causes of why most venture-backed startups fail; how two startups used their Jobs lessons to disrupt crowded markets and grow immensely; and the danger zone right after a fundraise when founders' overconfidence can bias crucial decisions, to name but a few examples. This episode is a master class for anyone looking to harness the power of the Jobs To Be Done framework to build and grow a young company!
29 minutes | Dec 14, 2021
85. An Out Of The Box Model for Education: A Conversation with Amar Kumar
During the height of the coronavirus pandemic, many parents opted or were directed by their children’s schools to enroll students in online learning. However, for a number of reasons – including students feeling lonely, the online model often requiring heavy involvement by parents in the learning process, and the practicalities of caregivers needing to return to work – online learning hasn’t gained longer-term traction but is instead seen by many families as a short-term solution during challenging times. Observing these trends, and wanting also to help break the connection between geography and educational outcomes, Amar Kumar saw an opportunity to build a new company, KaiPod Learning. As Founder & CEO, Amar makes a distinction between “Zoom School”, which many students around the world experienced in one form or another over the past two years, and a true online learning experience. Hosted by The Christensen Institute’s Thomas Arnett, they discuss the Jobs To Be Done of different stakeholders in K-12 education; issues surrounding access to high-quality learning; the role that schools play in society; the new educational model that Amar and his team are building at KaiPod Learning; the future of online education, and more!
34 minutes | Nov 16, 2021
84. The Senior Leadership Dilemma: A Conversation with Alex Slawsby and Christian Stadler
The challenges faced by senior leaders seeking to transform well-established organizations are well documented. What’s more, roadmaps for tackling these challenges are widely available. Still, incumbent organizations continue to fail at an ever-increasing rate and senior leaders struggle to take the steps they know they should take to keep their companies innovative and thriving. Why? In this episode, Alex Slawsby and Christian Stadler join host Katie Zandbergen to delve into this dilemma of senior leadership and, in doing so, also propose some rather unconventional solutions. Listen to learn more!
31 minutes | Oct 19, 2021
83. Corporate Innovation and Venture Building: A Conversation with Christina Nesheva
In her new role as CEO at Officinae Bio, Christina Nesheva is working to create an inherently innovative organization that pushes the boundaries of nature co-design. In doing so, she draws on her experience having led one of the pharmaceutical industry's first innovation labs, at ViiV Healthcare, along with her time driving innovation, change, and new product commercialization at the pharmaceutical giant, GSK. In this episode, Christina, who is also a startup mentor and author of The Entrepreneur's BattleBook, joins host Erika Meldrim to reflect on what it takes to advance innovation at both incumbent and startup organizations. Inspired by Clay’s research, they discuss the role of senior leadership in supporting innovation at large companies; the critical insights gained from maintaining a focus on customers’ Jobs To Be Done; the challenges and opportunities associated with operating on two tracks, having a strategy both for today and for what’s on the horizon; the entrepreneurial mindset; successfully capturing value during the scaling process, and more! With attention given to both sides of the innovation coin, this engaging conversation is a must-listen for anyone working to foster innovation within their organizations.
33 minutes | Oct 5, 2021
82. K-12 School Systems, Seize This Moment! A Conversation with Thomas Arnett
Tom Arnett is Senior Research Fellow – Education at The Clayton Christensen Institute, where he studies instructional models and demand for innovative resources and practices across the K-12 education system. In this episode, he joins host Michael Horn to dig into his latest research, sharing insights on what Clay’s frameworks can tell us about recent developments in online learning and also how the incorporation of new techniques in K-12 schooling models might evolve as we slowly emerge from the pandemic. For instance, can lessons learned on what not to do with online learning help to ignite its adoption going forward? How are teachers thinking about their instructional models in a world rocked by pandemic disruption? How have school systems' RPPs affected their response to the pandemic? And will schools work to reinvent their business models to accommodate changing stakeholder expectations or will K-12 schools remain largely unchanged in the longer term? Listen to this engaging conversation to hear Tom’s thoughts on these important questions and more!
33 minutes | Sep 20, 2021
81. Innovation at Johnson & Johnson: A Conversation with Dr. William Hait
In this episode, Dr. William Hait, Global Head of Johnson & Johnson External Innovation, discusses how the 135 year old company is using the principles of disruption to improve the trajectory of healthcare across the globe. Dr. Hait, who leads a unit comprised of Johnson & Johnson Innovation, the Lung Cancer Initiative at Johnson & Johnson, and the company's World Without Disease Accelerator, oversees the creation of transformational new growth platforms. Hosted by Innosight's Josh Suskewicz, they discuss The Innovator’s Prescription and how one of the keys to disruption in healthcare is the democratization of products and services enabled by the deskilling of complex medical procedures; eliminating disease through prevention, interception, and cure (including why a focus on prevention is so crucial and so challenging); redefining how we think about disease; the importance of anchor assets; and why the support of leadership at the highest levels is crucial to warding off disruption in incumbent organizations. Listen to learn more about how Johnson & Johnson has positioned itself to actively look for disruption on the horizon, leading to frequent investments in or partnerships with would-be disruptors, a strategy that has helped to turn perceived threats into tangible opportunities for the future of innovation in healthcare.
24 minutes | Sep 1, 2021
80. From the Archives: Clayton Christensen On The Power of Good Theory and a Common Language
In honor of The Disruptive Voice's 80th episode, along with the start of the new academic year at Harvard Business School, we decided to re-release this recording from our archives. Originally released in September of 2016, Clay had invited some of his former Building & Sustaining a Successful Enterprise (BSSE) students back to campus to talk about the goals of the course, while also taking questions from the audience. In this episode, he discusses not only what the BSSE course has set out to achieve, but also the importance of having a common language and way to frame problems, and what theory has to say about competitive response, electric vehicles, mergers and acquisitions, RPPs (resources, processes, and priorities), anomalies, enabling technologies, measuring one's life, and more! Take yourself back five years in time and pull up a seat to this great session with Prof Clayton Christensen.
37 minutes | Aug 2, 2021
79. The End Of An Era: A Conversation with Steve Kaufman
Back in 2003, Steve Kaufman was the first partner who Clay brought on to teach the BSSE course with him, and he has subsequently had a tremendous impact on generations of our students. At the end of June, Steve officially retired from the Harvard Business School. As such, we wanted to sit down with him to have him to reflect on his career and time working with Clay, his thoughts on the course and its cases, and his forecast for the future of management education. Hosted by Derek van Bever, the two also discuss a number of Steve’s “Kaufmanisms” (for instance, never try to teach a pig to sing; good judgment comes from experience and experience comes from bad judgement; if you can’t hide it, feature it; and culture eats strategy for breakfast every morning!), along with his thoughts on the importance of mentorship, disruptive versus sustaining innovations, his favorite BSSE frameworks, whether incumbents have become better at warding off disruption, and so much more. Enjoy this lively conversation - and have a wonderful rest of your summer! The Disruptive Voice will be back in September with more conversations that we hope you’ll find inspiring and useful.
41 minutes | Jul 19, 2021
78. Shining A Light On Dark Kitchens: A Conversation with Prashant Srivastava and Sam Pogosov
One consequence of the coronavirus pandemic has been the acceleration of many industry trends that had already been underway in 2019. The ever-increasing pace of change in the restaurant industry is no exception, and one particular development of note has been the rise of dark kitchens, also known as cloud kitchens or ghost kitchens. A few months ago, Sam and Prashant (along with co-author Yury Adamov) published a paper entitled, “When Kitchens Go Dark: How Covid-19 Could Transform the Restaurant Industry.” In this episode, they join Steve Geskos to further elaborate on the topic, taking a deep dive into the world of dark kitchens. Both draw on Prof Christensen’s theories to reflect on the restaurant space, but Sam - Founder and CEO of Phinix Virtual Kitchens Group - considers industry change from the perspective of an entrepreneur who abandoned his brick-and-mortar restaurant in order to adopt a dark kitchen business model, while Prashant offers insights from his vantage point as a Partner at Innosight. This thought-provoking conversation touches on a myriad of topics, including the brutal competitiveness of the industry; the changing basis of competition and the incumbents who might be most prone to disruption as a result; the long-term viability of traditional restaurants' business models; and the opportunities created by big event disruptions to drive growth, including changing consumer expectations in a world slowly emerging from the pandemic and its implications for those looking to build and sustain successful enterprises in this space.
33 minutes | Jun 28, 2021
77. Improving The World Through Disruptive Innovation: A Conversation with Ann Christensen
Many listeners will know Ann Christensen as President & CEO of The Clayton Christensen Institute. To Clay, however, she was his oldest daughter, Annie. How Will You Measure Your Life, published with co-authors James Allworth & Karen Dillon in 2012, is one of Clay’s most popular books, challenging each of us to think more deeply about our life and our purpose, including how we nurture our relationships to become enduring sources of happiness. In this episode, and through the lens of How Will You Measure Your Life, Ann reflects on what it was like to grow up in the Christensen house, sharing stories and memories of Clay as a father. Hosted by Katie Zandbergen, she also discusses her path from Duke University to Mongolia to Harvard Business School and beyond, along with the story of The Christensen Institute, both where it’s been and where Ann hopes to lead the organization in the future. At the helm of The Christensen Institute, and embodying Clay’s love of learning from “all kinds of kinds”, Ann is carrying on her father’s work, making the world a better place through Disruptive Innovation.
37 minutes | Jun 15, 2021
76. The Juggernaut's Journey: A Conversation with Snigdha Sur
Snigdha Sur is a Harvard Business School alumna and founder of The Juggernaut, a premium publication and community that publishes smart and well-reported stories about South Asia and South Asians. Hosted by Anibha Singh, Snigdha discusses developments and gaps in the news and media landscape, including how these impact South Asian diaspora communities; the story behind the founding of The Juggernaut, along with how the organization has evolved from conception, through its development, to its current form; and her vision for the platform going forward. In chronicling her experiences as Founder & CEO at The Juggernaut, Snigdha also reflects on the BSSE theories that have informed her path, shares insights on what the entrepreneurial journey has taught her about launching a venture as a minority female founder, considers the future of media, and offers advice to those looking to build and sustain successful enterprises of their own.
31 minutes | Jun 1, 2021
75. Building & Strengthening Students’ Networks: A Conversation with Julia Freeland Fisher
In this conversation, hosted by Michael Horn, Julia builds on her foundational statement, “Opportunity really sits at the intersection of what you know and who you know.” Together, they discuss the important distinctions between our strong tie and weak tie networks; innovation in education; the ed tech market and which tools are best suited for network building, and in which circumstances; the Cadillac versus the KIA of mentoring organizations and strategies; performance metrics; the rise of chat bots, and more! Julia also shines a light on the new playbook created by The Clayton Christensen Institute, designed to support K-12 and post-secondary leadership in the implementation and adaptation of strategies, tools, and metrics that build and strengthen their students’ networks. The disruption story here lies in the potential not of putting all relationships online but rather exploiting technology’s competitive advantage to diversify our weak tie networks, which are most helpful for creating opportunities that may otherwise be out of reach. Listen to learn more about steps we can take to help ensure that every student graduates with the networks needed to thrive!
37 minutes | May 18, 2021
74. Electric Cars For Everyone: A Conversation with John de Souza
John de Souza is an entrepreneur and investor who, over the course of his career, has accumulated a great depth of experience in sectors of technology, automotive, health, and finance. In this episode, he joins Steve Geskos to discuss his current role as Co-Founder and President at Ample, a company whose mission is to accelerate the transition to electric mobility through the offering of an energy delivery solution that is as fast, as convenient, and as cheap as gas, while also being powered by 100% renewable energy. This is accomplished by delivering energy to electric vehicles through modular battery swapping, which resonates greatly with the Interdependence & Modularity framework taught in the Building and Sustaining a Successful Enterprise (BSSE) course developed by Prof Christensen at Harvard Business School. Ample’s swapping stations require no construction and take up only the space of two parking spots, the swapping process itself is fully automated, and their future-proof batteries adapt to any electric vehicle. Listen to learn more about this market-creating innovation, John’s vision for Ample, and the future of transportation!
34 minutes | May 4, 2021
73. The Secret Lives of Customers: A Conversation With David Duncan
Along with his work as a Managing Director at Innosight, the consulting firm co-founded by Clayton Christensen and Mark Johnson over two decades ago, David Duncan is also a co-author with Clay on Competing Against Luck and co-author with Scott Anthony, host of this episode, on Building A Growth Factory. Most recently, David - a leading authority on the Jobs To Be Done framework, and drawing on his wealth of experience conducting market investigations – has published The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. David and Scott touch on a myriad of topics in this insightful and witty conversation. In one instance, David, reflecting on the experience of writing his page-turning mystery, tells listeners, "I've always thought that doing research on customers is kind of like detective work. You go out in the world, you do interviews, you try to gather clues and piece together patterns and make observations, and you draw out insights to crack the case - I took that metaphor to an extreme in this story and used that as a premise for the plot." The Secret Lives of Customers addresses the conundrum that though more data than ever before is widely available, most still find it challenging to understand who their customers really are, why they act as they do, and what they really want. Learning to think like a market detective can help to answer these questions!
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