EP11: Ryan Deiss and Dave Gerhardt on How to Build the Marketing Team of the Future
Dave Gerhardt started out at Drift as the only marketer for the company. But Dave has helped Drift expand their marketing team from 1 to 12 by knowing who to hire, and when to hire.
That’s why this week, Ryan Deiss sits down with Dave to talk about the creation of job positions, the hiring process, and how to ensure you’re building a team of valuable marketers. Dave also covers how he’s found his all-star team, hiring for diversity, and what it’s like to know you’ll one day have to hire your own boss.
IN THIS EPISODE YOU’LL LEARN:
- Why Dave looks for side hustles on resumes when he’s hiring a new part of his marketing team
- Create a job posting, even if you aren’t posting the job, to clearly define the position
- How to explain to a new hire that you have to move in another direction and they have to be let go
- How do you approach hiring to ensure diversity