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Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, and explains how our marketing team works together.  RESOURCES MENTIONED IN THIS EPISODE Ann Handley’s Total ANNARCHY Very Good Copy Marketing Brew Harry’s Marketing Examples Recess.io Newsletter DM Insider Newsletter Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Mike Palmer and Michael Masteron The Ultimate Sales Letter 4th Edition: Attract New Customers and Boost Your Sales by Dan Kennedy Ogilvy on Advertising by David Ogilvy Become a Certified Direct-Response Copywriter Copywriting Jumpstart Pack Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Leveraging podcasts for your business can be extremely lucrative—if you know how to do it right. In this episode, founder of JPORT Media and host of the Perfectly Menotred Podcast Jason Portnoy explains how to use a podcast to build authority, relationships, and your ecommerce or service-based business. Listen to learn Jason’s experience with ecommerce during COVID-19, why you don’t need the *best* guests as your first few podcast episodes and get the scoop on the new social platform Clubhouse. RESOURCES MENTIONED IN THIS EPISODE Perfectly Mentored Podcast Jason on Instagram Jason on Twitter Jason on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week I’m giving you a listen to Erin MacPherson’s latest content workshop inside Lab. As the General Manager of Scalable, Erin is the captain of our content ship. I’ve pulled out some of Erin’s teachings that can help you create high-value content in 2021. Learn where each type of content fits in the Customer Value Journey, how to train your team to understand what makes viral content so ‘sticky’, 2 exercises to hone your content skill (or your teams), and more. RESOURCES MENTIONED IN THIS EPISODE Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath How To Train Your Content Creators To Create Viral Content Erin on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  

If you’re feeling like Facebook is out to get you by disqualifying your ads—we have another hypothesis. Facebook ads expert Dennis Yu is here to explain that it’s probably not Facebook, it might be user error. In this replay, Dennis Yu shows you how to succeed on Facebook by having several business profiles, using chatbots, avoiding *this* major mistake, and going back to the basics of goals, content, and targeting. RESOURCES MENTIONED IN THIS EPISODE Facebook F8 2018 Keynote Recap Dennis’ LinkedIn Profile Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

What is the most important tool in marketing? If you ask Jon Benson, and even our CEO Ryan Deiss, they’d both say it’s copywriting. In this episode, we’re replaying one of our favorite copywriting episodes featuring legendary copywriter Jon Benson. Listen to learn the biggest mistakes marketers make when they write copy, copywriting best practices, and Jon’s audit of a 3 million view headline. RESOURCES MENTIONED IN THIS EPISODE WP Engine Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse CopyPro Sellerator Jon’s Website Jon on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Scared to raise your prices, but know that it’s time? This week’s guest is going to put your fears at ease. In this episode, founder of Joza Marketing and ELITE Coach Dave Albano talks about how to break into high-ticket offers, why it doesn’t have to be scary, and gives you a peek into his strategy sessions with his clients. RESOURCES MENTIONED IN THIS EPISODE WP Engine The $20,000 Email Template Joza Marketing Resources Joza Marketing Book a Strategy Session Dave on Facebook Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

WP Engine recently launched their own film and we were curious to know more about the strategy, execution, and ROI. In this episode, Monica Cravotta VP of Enterprise Marketing at WP Engine gives us a behind-the-scenes look at what it was like to create WP Engine’s film make|SHIFT on the marketing industry and the advancement of technology. Listen to learn what it was like to launch during COVID-19, what goes into creating a film like this, and what the future of the film holds. RESOURCES MENTIONED IN THIS EPISODE WP Engine make|SHIFT: A Documentary by WP Engine Monica on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

It’s time to get organized for the New Year. In this episode, Steve Werley of Maximum Effort Agency is going to show you how to create your 2021 marketing plan. He’ll start by explaining how to focus on your market segment and figure out your customer’s secret desire and then show you how to use the Customer Value Journey to make sure your plan is on track. Listen to set yourself up for marketing success in 2021. RESOURCES MENTIONED IN THIS EPISODE Maximum Effort Agency Maximum Effort Agency on Facebook Schedule a call with Steve Steve on LinkedIn WP Engine Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

We might not have flying cars (yet), but technology has certainly brought us some serious marketing power. In this episode, CEO of Sixth Division Brad Martinaeu explains how he’s automated his marketing to ensure higher returns and how he’s taken that automation to the next level by having it even help him handle leads, prospects, and clients. Listen to learn the book Brad believes every business owner should read, the 2 core values of a great business, and how to bridge the gap between theory and execution. RESOURCES MENTIONED IN THIS EPISODE WP Engine Ready, Fire, Aim: Zero To One Million In No Time Flat by Michael Masterson Steve Jobs’ Vision of the World Work with Sixth Division Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

People struggle to remember clever taglines, but can easily recall the plot of their favorite childhood movie. How can you use this to your advantage? In this episode, we’re giving you an exclusive listen to DigitalMarketer’s workshop on Selling With Story by Donald Miller. Listen to find out how to associate your products and services with your customer’s survival, how to use storytelling in your messaging, and how to present a problem to get your customer’s attention. RESOURCES MENTIONED IN THIS EPISODE WP Engine Donald Miller’s Workshop: Sell With Story Marketing for Survival: Donald Miller’s 2 Tips to Make Customers Buy StoryBrand   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

If you’re feeling like 2020 gave you a run for your money...and that money is slowly starting to dwindle further—we have our own version of a Stimulus Plan for your 2021. We’re giving away 21 growth levers to help you shortcut your way to success in the new year. You’ll also get some foundational wisdom from Daymond John, Shark Tank investor, on how to power through hardships in entrepreneurship and how to get results when things just aren’t working the way you wanted them to. RESOURCES MENTIONED IN THIS EPISODE Join the 21 for ‘21 Challenge (For Free!) Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week we’re bringing the rockstar mentality to your business—get ready to rock ‘n’ roll! In this episode, Kenny Harper and Manny Torres of Rock My Image explain how to amplify the movement behind your brand (just like rockstars do), why you need to take a holistic approach to your business before scaling through marketing, and the 5 profit drivers of every successful business. RESOURCES MENTIONED IN THIS EPISODE Growth Amplifiers Find My Profits Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Online communities are all the rage right now, but most brands struggle to create a real community around their products. This week, we’re going to fix that. In this episode, DigitalMarketer’s Community Manager Michelle Dalton is going to show you what goes on behind-the-scenes of DigitalMarketer’s online communities. She explains what type of content she creates depending on what community she’s creating it for, the tool she’s creating for the DM community right now, and the most important parts of running a highly engaging community challenge. RESOURCES MENTIONED IN THIS EPISODE Community Manager Certification Program DigitalMarketer Engage Facebook Group DigitalMarketer ELITE Commons Facebook Group Community Management Specialist | Become a Certified Community Manager Michelle on LinkedInMichelle on Facebook Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Clichés are clichés for a reason and this week we’re focusing on one you’ve heard many times before: Work smart, not hard. In this episode, co-founder of Mike Mandel Hypnosis Chris Thompson talks about how he’s grown his business over the years, became the ultimate delegator so he can do less and have his business make more, and how he figures out what he needs to do to scale his business among a sea of opportunities. RESOURCES MENTIONED IN THIS EPISODE Monsters and Magical Sticks: There's No Such Thing As Hypnosis? by Steven Heller 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Mike Mandel Hypnosis Mike Mandel Hypnosis on Facebook The Brain Software Podcast ELITE Growth Accelerator Coaching Program | DigitalMarketer Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Our podcast team is on fall break this week, so we’re throwing it back to one of our favorite past episodes. In this episode, Nehal Kazim, founder of AdPros, tells us how he scaled his agency from $100 in ad spend a month to $1 million—and exactly how you can do it too. Listen to learn how Nehal vets his prospective clients before working with them, the two questions to ask before you start growing your agency, and why Nehal puts such an emphasis on ad optimization. RESOURCES MENTIONED IN THIS EPISODE Amplifii Corp AdPros Nehal Facebook Nehal on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team during the global pandemic and the changes he’s seeing in buying behavior. RESOURCES MENTIONED IN THIS EPISODE Vinnie on LinkedIn Fully Accountable Free Guides and Book Bundle from Fully Accountable Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

If you’re marketing your done-for-you services like you would a do-it-yourself service—this episode is about to give you a lot of clarity (and redirection!). In this episode, founder of #TeamSpivak, Jennifer Spivak teaches us her ultimate funnel for high-ticket done-for-you services that she implements on Facebook for her agency clients. She explains the funnel from start-to-finish, how she finds her audiences, and how she’s gotten to a place of doing business that just feels good. RESOURCES MENTIONED IN THIS EPISODE ScheduleOnce Jennifer’s Website Jennifer on Facebook Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he’s doing to get his clients conversions right now. RESOURCES MENTIONED IN THIS EPISODE Kyle on LinkedIn GuidePost Marketing Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

One of the most highly sought after skills in marketing is copywriting—it’s the magic on a sales page that creates a successful campaign. In this episode, founder of Magnetic Messaging Anna Powers explains how to write a winning sales page. She explains why sales page copy matters so much, how to paint the picture of their future (thanks to your products!), choosing the right launch strategy for your business, and more. RESOURCES MENTIONED IN THIS EPISODE Steller Sales Page Template Anna's Website Anna on Instagram Anna on Twitter Anna on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Building a digital marketing agency from scratch can be hard, but it’s possible (if anyone knows, it’s us!). In this episode, Steve Hooper, founder and CEO of SiteGeek.co.uk an award-winning digital marketing training agency and consultancy, shows us how he got his start in the digital marketing world. Steve explains how he built his agency and consultancy from scratch, gives us his timeless perspectives on business and life, and teaches us his biggest lessons from 25 years in the industry. RESOURCES MENTIONED IN THIS EPISODE SiteGeek Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.