Katija Vlatkovich: Helping small businesses succeed online during Covid
Katija Vlatkovich has been working in digital for the past decade, focusing on the areas of digital marketing strategy and advertising for retail/hospitality brands. Due to Covid-19, she has been sharing her knowledge with business owners helping them to change their business strategy during this time of chaos, by providing free advice and training in the newly established Ecommerce Training & Advice Facebook Group. She has leveraged her global network of digital marketing and eCommerce experts to provide value to business owners who need some assistance and don’t know where to begin. She’s worked across the social and digital advertising strategies for some of Australia and New Zealand’s largest retailers including Coles, Kmart, Target, Spotlight, Anaconda, Kathmandu and Blackmores. She started her current agency, Misfit Digital, in order to start creating digital advertising strategies that actually made a difference, working with businesses that are centered at adding value to their customers. She believes in looking under the hood of a business and finding real ways that digital can actually help impact the bottom line. She believes in creating real connections with customers, rather than a short term gain. For this reason, at Misfit Digital she got together a team of very intelligent people who love data, marketing and digital as much as she does. The team is excellent at solving problems through digital executions and finding ways to connect with an audience that makes them take action. They focus on proving ROI and giving our clients real results. This year they won the top platinum award at the AVA Digital awards for an ecommerce Facebook ads campaign for Australian electronics company, OzMobiles. Achieving an average ROAS of x24. Katija is one of the leaders in the industry, providing honest, strategic marketing advice that truly gets results.