How to develop a TikTok marketing strategy
If you are a digital marketer and you are not leveraging TikTok to market your products and services, you are already too late. TikTok is the latest kid on the block - an app that is growing at a rapid pace.
- TikTok has been downloaded over 1bn times
- It has 500 million monthly active users
- It’s seen a 275% YoY growth in monthly new users
- Users spend more than 50 minutes/day on the app
- 41% of users are aged 16–24