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The Digital Marketing Podcast
29 minutes | Sep 26, 2020
Bryan Clayton: How GreenPal grew its lawn mowing services business to $20Mn via Digital Marketing
Bryan Clayton is a serial entrepreneur with multiple exits. He is currently co-founder of GreenPal, a web and mobile app that instantly connects homeowners with lawn mowing & maintenance service professionals. In this episode of the Digital Marketing Podcast, we discuss various aspects of GreenPal's business and how Bryan + team has grown it to $20 Million ARR via SEO, Content Marketing and Video. > Growth story of GreenPal - How does yourgreenpal.com drive traffic and conversions? What are its top channels? > What's the current marketing / growth team like at GreenPal > Content marketing efforts at GreenPal > More and more marketers / brands are turning towards Video. What's Bryan's take? > How has the pandemic affected GreenPal's business? What are some of the key learnings? > Advice for business owners who are facing a tough time due to the pandemic
24 minutes | Sep 13, 2020
MN Hemant Mahto: YouTuber and Online Entrepreneur - 0 to 200k YouTube subscribers in a year
This podcast episode brings to the forefront a small-town boy MN Hemant Mahto from Bokaro, Ranchi, Jharkhand who has grown his YouTube channel from 0 - 198k subscribers in under a year. We talk about YouTube growth, personal branding and Hemant's content creation philosophy. The podcast is in Hindi with intermittent English translation.
26 minutes | Sep 1, 2020
Xenia Muntean: How marketing teams can reinvent collaboration
Xenia is the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. Xenia was recognized on Forbes 30U30, spoke at Cannes Lions, and has been a guest on Growth Marketing Today, Social Geek, Social Minds and many other podcasts. She has also published a book – The Manifesto on Content Marketing Teams, and has recently launched her own podcast – People of Marketing. In this episode of the Digital Marketing Podcast, we talk about how marketing teams can rise to the current challenges and reinvent collaboration.
34 minutes | Aug 24, 2020
Katija Vlatkovich: Helping small businesses succeed online during Covid
Katija Vlatkovich has been working in digital for the past decade, focusing on the areas of digital marketing strategy and advertising for retail/hospitality brands. Due to Covid-19, she has been sharing her knowledge with business owners helping them to change their business strategy during this time of chaos, by providing free advice and training in the newly established Ecommerce Training & Advice Facebook Group. She has leveraged her global network of digital marketing and eCommerce experts to provide value to business owners who need some assistance and don’t know where to begin. She’s worked across the social and digital advertising strategies for some of Australia and New Zealand’s largest retailers including Coles, Kmart, Target, Spotlight, Anaconda, Kathmandu and Blackmores. She started her current agency, Misfit Digital, in order to start creating digital advertising strategies that actually made a difference, working with businesses that are centered at adding value to their customers. She believes in looking under the hood of a business and finding real ways that digital can actually help impact the bottom line. She believes in creating real connections with customers, rather than a short term gain. For this reason, at Misfit Digital she got together a team of very intelligent people who love data, marketing and digital as much as she does. The team is excellent at solving problems through digital executions and finding ways to connect with an audience that makes them take action. They focus on proving ROI and giving our clients real results. This year they won the top platinum award at the AVA Digital awards for an ecommerce Facebook ads campaign for Australian electronics company, OzMobiles. Achieving an average ROAS of x24. Katija is one of the leaders in the industry, providing honest, strategic marketing advice that truly gets results.
27 minutes | Aug 19, 2020
Rohan Chaubey: Growth Hacking
Rohan Chaubey is the international bestselling author of the award-winning book “The Growth Hacking Book”. His book is endorsed by Amitabh Kant, CEO and Director, NITI Aayog, Government of India. Twitter and IBM’s partner product. Audiense ranks Rohan as India’s most-followed Growth Hacker. He co-founded International Growth Hacking Day on July 13th, 2019. He also had the honor of being listed as one of the 30 changemakers in India for the year 2018. He has helped notable organizations like UNESCO, UBER, RedBull, Kalyan Jewellers, Congress, BJP, SoGoSurvey, Freshworks, Interesting Engineering, Quest Nutrition, etc. Rohan is the host of his own web television series RohanChaubeyTV. He specializes in helping startups acquire their first 100, 1000, 10000 and 100K users/customers/followers. In this episode of the Digital Marketing podcast, we spoke extensively about Rohan's mantra of growth hacking.
25 minutes | Aug 17, 2020
Interview with Avi Arya - Social Media Marketer & CEO of Internet Moguls
Avi Arya is a father of two girls and 6 dogs, a street car racer turned hotelier turned Social Media Influencer. He is named among the top 25 influencers by Influencive, ranked as one of the top 100 digital icons of the region by Impact Magazine and credited to create 100 million dollar revenues for his clients. With over 20+ years of experience, Avi now shares his knowledge about Social Media, Digital Marketing and Revenue Generation. In this podcast interview with Avi, we discuss how Video can be used as a powerful tool to build a personal brand and market your business.
39 minutes | Aug 5, 2020
Interview with Graham Brown - Host of the Asia Tech Podcast & CEO of Pikkal, a B2B Podcast Agency
I had a candid conversation with Graham Brown - Host of the Asia Tech Podcast & CEO of Pikkal, a B2B Podcast Agency We spoke about Graham's Podcasting journey How podcasting has evolved How Graham landed a podcast interview with Tony Fernandes, CEO of Air Asia. Graham's story of starting a B2B podcasting agency - Pikkal Why today's leaders need to start a podcast - How can companies & leaders benefit from Podcasting Graham's favorite podcasts What does a typical day in Graham's life look like and his idea of work-life balance. Graham's singular goal / mission in life - What's his goal & vision Graham's outlook on the podcasting industry in Asia What you should know before starting a Podcast ------------- Who is Mandar Marathe and why should you listen to him in 2020? I am a software engineer turned digital marketing consultant, owner of a specialized Startup & SME Digital Marketing agency -Briefkase, a professor of Digital Marketing at some of the top B-schools in India including IIT Bombay, Great Lakes & IIM Sirmaur. I am a cricket traggic, a father to a son and a daughter and husband to a superwoman doctor. My mission is to help 1 Lac business owners, marketers & business owners become better with Digital Marketing. Know more about me: https://mandarmarathe.net/digital-marketing-consultant/ FREE Webinars My free "Digital Traveler" webinar on digital marketing strategy: https://mandarmarathe.net/dt/ My free webinar on "How to build your personal brand on LinkedIn": https://mandarmarathe.net/linkedin/ Digital Courses Personal branding & lead generation on LinkedIn course - My Winning with LinkedIn: https://mandarmarathe.net/linkedin-growth/ How to build your Winning Website in a Week WhatsApp class: https://mandarmarathe.net/www/ Podcast All episodes of The Digital Marketing Podcast https://mandarmarathe.net/the-digital-marketing-podcast/
37 minutes | Jul 27, 2020
Interview with Micha McLain - CEO at SearchClickGrow
Search Click Grow is a marketing agency that builds business growth systems to rapidly 2-4x your sales using proven digital strategies. Micha McLain has deep expertise in building funnels for his clients and has been in business for more than 16 years. Here are some question I asked Micha: 1. What does a typical day look like for you? 2. You have been in business for 16+ years. What are your learning? 3. Give us 3 actionable tips for building funnels 4. What are some of the tools you use to build funnels 5. Could you talk to us about the most profitable funnel that you have built 6. Importance of buyer persona's and audience definition Micha also shared his book recommendations for digital marketers.
29 minutes | Jul 21, 2020
Interview with John Vuong - Founder & President LocalSEOSearch.ca
As the owner of Local SEO Search since 2013, John's mission is to equip local business owners with the right products (websites), services (SEO) and knowledge to grow and expand to position these business owners as the industry thought leaders by being honest, transparent and having a strong will to succeed in business. Here are some question I asked John: 1. What is your Why? (Mission / Purpose / Goal in life) 2. What does a typical day look like for you? 3. Do you have a mentor / guru? Are there any people you admire and learn from? 4. You have been in the Local SEO Search business for 7+ years. What are your learnings? 5. Give us 3 actionable tips for growing SEO traffic w.r.t local businesses 6. What is the most important skill to have as a Local SEO? Why? 7. Do you read books? Any recommendations? 8. What should folks who are starting out in Local SEO focus on? 9. What should businesses that are not yet online should focus on? 10. Giveaway to all podcast listeners
7 minutes | Jun 30, 2020
Tips to get good ROI from Facebook Ads
I have been running Facebook Ads since 2014 for over a 100 clients now. Here are some tips that I have to get good amount of ROI from Facebook / Instagram Ads: 1. Full-form copy 2. Thumb-stopping visuals 3. Lead capture forms 4. Remarket to website visitors 5. A good compelling one-time offer
8 minutes | Jun 17, 2020
10 tactics to grow your email list
Here are 10 tactics you can use to grow your email list 1. Lead quizzes 2. Chat bot 3. Newsletter 4. Free courses 5. eBooks 6. Community / Forum 7. Webinar 8. Incentivized Survey's 9. Giveaways 10. Refer a friend
13 minutes | Jun 8, 2020
How to write a killer LinkedIn post that goes viral?
Want to get your post to trend on LinkedIn? Want to get people to react and engage with your content? Listen to the podcast and know how to go viral on LinkedIn.
8 minutes | Jun 8, 2020
What's LinkedIn SEO?
How can you optimize your LinkedIn profile to be easily discovered by your target audience.
10 minutes | Nov 24, 2019
In this episode of the Digital Marketing podcast, we talk about Sales funnels and why its important that you have an optimized one. We talk about the different types of sales funnels and the components of a typical sales funnel including channels, pre-sales pages, sales pages, check out and email automation workflows.
10 minutes | Sep 24, 2019
How to setup an employee advocacy program
When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. This can help boost brand reputation and make recruitment easier. It’s not just the company that benefits. Employees get something out of advocacy too. They can enhance their credibility and position themselves as industry experts. Employee advocacy stats LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. LinkedIn also found that while only about 2% of employees re-share their company’s social posts, they are responsible for 20% of overall engagement. Nearly 86% of employees involved in a formal advocacy program say it had a positive effect on their careers. How to build an employee advocacy program 1. Ingrain advocacy in your company DNA / culture Reward social work with paid leave Support employees in times of need Give back as a company through charity work 2. Define goals for your EA program & communicate them to all employees Recruitment : Referal bonus Clients: Finders fee Thought leadership: Sharing content on other websites 3. Execute a. Start small Pick a few employees that are willing. Ask, don't mandate. Forced social shares will lack the enthusiasm and excitement necessary to connect with your employees’ social connections. b. Promote your employees work on social media An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. So can setting aside time in team meetings to recognize certain employees. And, of course, everyone appreciates concrete rewards like gift cards, bonuses, and even company swag. Recognition or a re-share on the main company social accounts can also be a great motivator. 4. Measure Remember those goals and KPIs you set at the beginning? It’s now time to track how your employee advocacy program is helping you succeed. You can see how much more engagement has gone up across your social media sites and send a survey to your organization to get a sense of how much more they are now sharing.
11 minutes | Sep 24, 2019
What is micro-influencer marketing? A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media, typically 1k to 10k followers, to promote products with authentic, visual posts instead of sponsored ads. Influencer vs Micro-influencer Influencers are celebrities. Micro-influencers are not known by many Influencers get a lot of public attention, whereas micro-influencers do niche work in their industry. Influencers have a huge social media following, typically more than a million. Micro-influencers have 1k to 10k followers. It is expensive to work with an influencers. Most would charge an arm and a leg. Micro-influencers come at a relatively lower cost Influencers are less authentic as they receive public scrutiny. Micro-influencers are more authentic and portray their real lives online. Influencers receive low engagement rate whereas micro-influencers get more % of likes / shares / comments on their posts Markerly studied Instagram engagement and found a surprising trend: As an influencer's number of followers increases, their number of likes and comments from followers decreases. In its analysis, Markerly determined the following: Instagram users with fewer than 1,000 followers generated likes 8% of the time Users with 1,000-10,000 followers earned likes at a 4% rate Users with 10,000-100,000 followers achieved a 2.4% like rate Users with 1-10 million followers earned likes only 1.7% of the time. In a recent study, Experticity learned micro-influencers have 22.2X more conversations than the typical Instagram users -- largely because they're passionate and knowledgeable about their particular interest area. How to work with Micro-influencers 1. Identify the right fit micro-influencers for your brand Use platforms such as URpopular, Winkl, Pulpkey or blogger networks such as BlogAdda, Indiblogger to identify the right micro-influencers for your brand. 2. Metrics Collect relevant metrics such as Engagement Rate: https://phlanx.com/engagement-calculator or Audience Quality Score - HypeAuditor.com 3. Establish a connect Send out an email to schedule a call. Ask questions. Ask for past case studies & numbers. See what is their working model. Check for exclusivity in your niche (have you worked with any of our competitors) 4. Send a Influencer brief Make sure you put down the brand objectives or a campaign briefWhat you want the influencer to do? Detail it down - Blog / Posts on social networks. How will you pay ? Fixed fee vs Pay for Performance. Sales / Leads etc. Look to build a long-term association 5. Track RoI Affiliate link / Discount coupon code for specific influencer Organic Growth in followers Growth in common followers (InstaMutual / MutualFriends)
9 minutes | Sep 24, 2019
What is moment marketing and how to do it well
Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. Across channels, your ads need to take current events into consideration. What is moment marketing? It is a means of connecting with viewers both online and offline. Moment marketing is creating campaigns that embrace the moment and cater to current events - you’re far more likely to reach your target audience. We all know that topical trends and events or moments that attract public attention result in countless conversations and innumerable interactions. Examples of moment marketing Oreo’s ‘Dunk in the Dark’ tweet Superdome in New Orleans faced a 34-minute power outage during the Super Bowl 2013; Oreo latched on to this moment and promptly came up with the tweet. Till date, the "You can dunk in the dark" tweet has 14.4K Retweets and 6.8K Likes Fevicol - I want those elephants For a scene from the series finale of a popular TV Show - Game Of Thrones - Fevicol was quick to latch onto the trend. Manforce Condoms Sunny on our mind. #SunnyLeone #TheNationKnows #ManforceCondoms #sunny Dear Arnab, we understand she is on your mind as well Amul, a dairy brand, has always been the leader when it comes to ‘moment marketing’. The Amul girl has always been topical and spoken to the country on various political and non-political developments in real time. Till date, Amul Girl amuses the Indian audiences with its phenomenal one liners nearly every day. Traditionally, when Amul started the movement, the brand largely used above-the-line (ATL) and below-the-line (BTL) mediums, however today, the needle has moved to digital platforms. Three easy steps to moment marketing 1. Look forward to a trend that is spreading like wild fire. Twitter Trends - WhatsApp Groups - Whats shared on your Facebook feed - Industry news sites (Social Samosa etc.) - Celebrities active on social media (Bottle cap challenge / Ice bucket challenge) 2. Create an interesting social media post. One communication / message - multiple formats as per channel : Instagram / Facebook. Tweet (copy) 3. Let the customers share it and let it be popular. Organic Reach of social media is low. You need to pay to play. Promote the moment marketing content you have created.
8 minutes | Sep 12, 2019
Top 10 Productivity Apps for Brand Managers & Marketers
The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketers, we have been using some apps that have improved our productivity and helped us make better use of limited time. Here is a list of the Top 10 mobile apps that I use to boost productivity : 1. Asana (or Slack) Easily and by far the best project management / collaboration app for small teams, Asana with its revamped mobile interface flows like a silent river carving through rocks. The app helps me keep track of tasks associated with different clients and obtain a high level view of each client project. 2. Feedly Feedly is the successor and rightful replacement of the Google Reader. A RSS / feed aggregator app, Feedly allows me to collate articles (or atleast article summaries) across my favorite blogs and serves them to me in a free flowing, minimalistic interface. As described in detail earlier in my blog article, "Feeding The Content Monster", the app is my go to resource for the latest news / developments in digital marketing. 3. Google Keep All my To Do lists in one place. If you are looking for an alternative to maintaining notes / To Do Lists, you can also try Evernote. I just use Google Keep to log my important notes / long term to do lists. 4. WhatsApp Can you imagine a mobile first life without a Messaging App? Not me. WhatsApp is yhe defacto app most of us use at BriefKase when it comes to communicating with clients (Groups) or within internal teams. Oh, and it also allows me to call my friends in the US & Canada. 5. IF Although, I have not been able to fully harness the power of IFTTT (If This Then That), the IF App is a good recipe / workflow creator. I use it mainly to toggle between Silent mode / Loud mode when at work / home. It helps me compartmentalize my life in some way. 6. DropBox Although Drop Box has not yet reached mass adoption (being a stand alone product) and the corporate adoption has not yet caught up in India, I use DropBox to store files & presentations for my clients. Since its also installed on my Laptop, it helps me sync accross devices with important files / presentation that are Work in progress. 7. Google Drive If there is a business case, there must be a Google product to fulfill the case. Since we use Google Apps within BriefKase, Google Drive seamlessly fits into our document sharing processes. Most of our clients (80%) are on Google Apps and hence we turn to Google Drive as our defacto file sharing solution. 8. WPS Office WPS Office is my Microsoft Office for the OnePlus. While I am traveling or enroute to a client meeting, firing up an Excel sheet or opening up a PDF file is easy with WPS Office. 9. Google Analytics With access to website data related to our clients, the Google Analytics App is a must for anyone who want to have a quick view of website data. 10. Go To Meeting / Hangouts Last but not the least, I have Go To Meetings / Hangouts for video conferencing with clients based abroad.
33 minutes | Sep 12, 2019
Interview with Shane Barker - Digital Marketing Consultant & Influencer
From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments as a digital marketing consultant. He is a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others. Shane runs a very popular marketing podcast that goes by the name "Marketing Madness Podcast" - iTunes just recognized our podcast as “New & Noteworthy”. Here is what we covered on the episode: How did Shane get started with digital marketing The toughest part about Consulting Influencer marketing - Is it authentic? How can a brand find the right influencers? Content outreach is a toughjob. It is difficult to get others to talk / write about you / your clients. What's Shane's approach to content outreach Personal branding - How important is it to build a personal brand in the services space. How does Shane plan his day. What's the regime he follows that helps him stay on top of his game Book recommendations for startup founders and business owners Who does Shane follow online and learn from Advice to small business owners on leveraging digital marketing
8 minutes | Sep 11, 2019
3 golden rules of client servicing
Clients are the lifeline of an advertising industry. No clients, no business, no revenue, no agency. This is a universal truth. And if you are a client servicing person, you know it more than I do. For those who have opted to service clients (and be the face of your agency), it’s time to understand and learn the rules of engagement. If you follow these three golden rules, you will have a happy client, a happy boss and a happy pay check ;) Rule No. 1: Clients are human beings Just like you and me – some clients are smart, some unreasonable, some number driven, some go by their gut, some give your nightmares and some give you a pat on your back. To err is human and so is to service clients. Treat them as human beings and try to understand their psyche. If you have a degree in human psychology or you are a natural expert at studying human behaviour, you are one up on your client servicing peers. Over a period of time, try to get into the psyche of your client(s). It will help you devise good solutions to all marketing briefs (Remember: The first target audience for your brilliant idea is your client.) Rule No. 2: Clients need to be educated ‘The client is always right’ – whoever said this needs to be shot in his head, twice. All of us need education. For folks working in the digital advertising industry, the web transforms every single day. There is new stuff to learn and old stuff to unlearn. While you learn, it is important that your client learns with you. Share industry reports with your clients on a regular basis, proactively. Clients love to see that you are taking pains to learn their business. Make sure that you send a competition scan or a relevant blog article to your client. A case study shared would be icing on the cake. All clients love to be pampered with data, industry insights and new learning. Do this to expand your horizon, and your clients understanding of the advertising industry. For client servicing folks in the digital advertising industry, here is a small 6 slide presentation structure that will wow your clients: Slide 1: Internet trends – growth of the internet vs. growth of your client’s business category (industry)– You can get this data from Comscore Slide 2: Competition website traffic comparision graph (YOY) – from Comscore or from Alexa Slide 3: Search insights of competitors, and growth relative to category. – From Google Insights for Search or Google Trends Slide 4: Snapshot of competitors on Social media – manual research Slide 5: Display media activity of competitors– from Nielsen or ViziSense Slide 6: Summary and Recommendations Rule No 3: Clients need attention We are working in an economy where attention is a scarce commodity. As client servicing people, we work on multiple accounts and service multiple clients. While this is challenging in itself, our attention spans are going down. We are on Facebook, on Twitter and on YouTube, and in between that we work on client campaigns and answer pressing emails. Clients need attention. The better you get at turning around stuff quickly, the less attention clients will demand. Try and make sure you live by these productivity rules – Be on time for meetings – value time Keep your plate clean – If you get work, do or delegate. Inform clients – one of the critical mistakes we do is not communicate. Let the clients know how much time will it take to complete the work and schedule accordingly. Pick up the phone. Emails are getting obsolete. Time for yourself - If you have developed a good relationship with your client, let them know when you hit the gym or are not available to take calls. Keep time for your family. Do not pick up client calls after a certain hour of the day. I am saying this publicly to sensitize clients that we (CS) are human beings and our teams (creative, social, search etc.) are also human beings. Effective networking – Know your client’s boss and his/her bosses boss. Know everyone in the hierarchy. Call frequently to make sure they recognize your voice and know your phone number. Networking should be effective, not just for the sake of it. Make sure your conversations are meaningful, especially if you are talking with someone higher up. I shall turn over this post to you. What do you do to provide quality and god speed client service? Any other rules that you need to bring to notice for the greater good of the client servicing community? Share your comments.
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