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The Digital Life with Kevin Lockett

79 Episodes

31 minutes | Apr 24, 2018
John Kosko: @PFF 2018 Mock Draft, Cleveland Browns & Baker Mayfield at #1
John Kosko from PFF stops by the Digital Life and talks to Kevin Lockett about his Cleveland Browns picks from the Pro Football Focus Mock Draft, which includes Oklahoma QB Baker Mayfield at #1, FSU safety Derwin James at #4, multiple trades and a surprising move at running back.. The show ends with John discussing what its like to work at PFF, which is lot more like being a NFL scout than your may think. You can follow John Kosko @PFF_JohnKosko on Twitter and be sure to visit profootballfocus.com and @PFF. Join Robinhood and get a stock like Ford or Apple FREE! Make sure to follow this link! share.robinhood.com/kevinl513
27 minutes | Aug 18, 2017
Talking David Letterman with Biographer Jason Zinoman
As David Letterman made his return on Howard Stern as well as prepping for a new show on Netflix, Kevin Lockett talks to New York Times writer Jason Zinoman in his book: Letterman, The Last Giant of Late Night. During their conversation, Kevin and Jason discuss how Dave's dad was a major influence on his comedy career, The underrated importance of Merrill Markoe on Late Night . How his heart bypass impacted Letterman's openness on TV and Jay Leno's use of the word "kindness." Before any this, the conversation starts with a look at former Letterman guest, Dave Chappelle. Be sure to follow Jason at @Zinoman on Twitter. Join @RobinhoodApp and we'll both get a stock like $AAPL, $F, or $S for free. Make sure to use my link. http://share.robinhood.com/kevinl513
31 minutes | Jul 11, 2017
Ben Greenman's Memoir on Prince: "Dig If The Will the Picture"
One of the Digital Life's favorite writers, Ben Greenman is back to discuss his latest book, this time on Prince Rogers Nelson. During the their chat, Kevin and Ben discuss: How critical study and pop culture both plays a role his memoir. The musical relationship between Miles Davis and Prince. The influence of of Joni Mitchell, Marvin Gaye, Todd Rundgren and Duke Ellington on Prince. Prince's personal and musical relationship with women. Prince's search for enlightenment since Purple Rain tour. The Memoir-istic tone of Prince's Piano and Microphone tour, Vanity as well as Kevin's love/hate feelings of Larry Graham (its all love) the late genius of his "Artificial Age" album and more. Be sure to pick up Ben Green's book " Dig If U Will the Picture: Funk, Sex, God and Genius in the Music of Prince, published by Henry Holt and Co. Join @RobinhoodApp and we'll both get a stock like $AAPL, $F, or $S for free. Make sure to use my link. http://share.robinhood.com/kevinl513
26 minutes | Jun 9, 2017
Xavier Gonzalez: Emerge America, Miami Tech & Pitbull
The summer season kicks off bright as the Digital Life welcomes Emerge America CEO Xavier Gonzalez to discuss this year's tech conference in Miami June 12-13. Also on this episode, Kevin and Xavier (pronounced Javier) discuss: Miami position as one of the top tech hubs in the country The vision of Emerge Americas founder Manny Medina's Latin America as a prosperous connection for Miami start ups. Armando Christian Perez's (Pitbull) importance to Emerge America Tech diversity in South Florida The role schools and universities play in nurturing future business leaders How community partners like the Knight Foundation and Miami Herald hep foster start up growth. Building a tech hub in your community. Balance work, family and technology Companies mentioned on this episode. Emergeamerica.org, Chewey.com, Modmed.com, MagicLeap.com, Medinacapital.com Join @RobinhoodApp and we'll both get a stock like $AAPL, $F, or $S for free. Make sure to use my link. http://share.robinhood.com/kevinl513
15 minutes | Apr 26, 2017
Charles Davis: 2017 Browns Draft, QBs, Myles Garrett & 90s RB
On the return of the DigitalKev.com podcast, Kevin Lockett talks to former Path To The Draft host and current NFL on Fox and Madden 17 analyst Charles Davis on the Cleveland Browns draft. The unusually deep safety position. Is Myles Garrett the #1 pick in the draft. Which QB should the Browns check out. Who is one of Davis' favorite players in the draft (hint he has the same first name as this host) and if he Daniel Jeremiah and Bucky Brooks talked 90s on a recent Move The Sticks podcast. Intro music: Just Plain Ant w/ Black Liquid "This is Madness" Announcer: Kymmy Pops. Join @RobinhoodApp and we'll both get a stock like $AAPL, $F, or $S for free. Make sure to use my link. http://share.robinhood.com/kevinl513
36 minutes | Feb 10, 2016
Josh Luber: Sneaker Data with Campless (StockX)
On today's episode Kevin Lockett talks to Josh Luber, founder of Campless (now known as Stock X) on his sneaker head data company which focuses on the secondary reselling market for sneakers. During their discussion, Kevin and Josh chat about the evolution of Campless. How Ebay and Instagram revolutionized sneaker reselling industry. The dominance of Air Jordan. The mystery behind Eminem's line of sneakers. Why Kanye West's Yeezy shoes has a higher resell value than Kobe Bryant, Kevin Durant and LeBron James Nike shoes. The story behind the Nike Pigeon. Josh combining forces with Dan Gilbert's Detroit Venture Partners. How Steph Curry and his Under Armour shoes are emerging as new players in the sneaker business and tips on buying and selling sneakers online. Visit StockX.com (or Campless.com) for more information and you can listen to past podcasts at DigitalKev.com as well as follow Kevin at @KevinLockett on twitter. Stores Mentioned in podcast: www.solesupremacy.com and flightclub.com. Join @RobinhoodApp and we'll both get a stock like $AAPL, $F, or $S for free. Make sure to use my link. http://share.robinhood.com/kevinl513
31 minutes | Feb 1, 2016
Rap Labels: When Analytics Met Hip Hop
On today's episode Kevin Lockett talks to Matt Daniels from Polygraph and Kevin Beacham from Rhymasers (as well as Skye Rossi) used Hip Hop history and data from Billboard Magaaine to rank the most successful labels in Hip-Hop. During the discussion, Matt details how the New York Times inspired his interactive Hip Hop map. How Future and Run The Jewels are now both considered mainstream Hip Hop artists. Is Young Money Records he last of the boutique labels? How Jive Records still maintains a stronger Hip Hop footprint than Dr. Dre's Aftermath. The underrated impact of MC Hammer and if data and analtyics can help or hurt Hip Hop. You can check out Matt's data research at poly-graph.co/labels/ and Kevin's historial analysis at Medium (medium.com/cuepoint/analysis-of-the-most-successful-labels-in-hip-hop-chart-e264dddf996a#.oolv4smg7) You can download listen to past Digital Life with Kevin Lockett shows on iTunes and be sure to leave a review. Join @RobinhoodApp and we'll both get a stock like $AAPL, $F, or $S for free. Make sure to use my link. http://share.robinhood.com/kevinl513
26 minutes | Jan 29, 2016
Denise Lee Yohn: What Great Brands Do, Shake Shack & Dancing
On today's episode, Kevin Lockett talks to branding queen Denise Lee Yohn on her book 'What Great Brands Do," the success of Shake Shack, a look at how established marketers like Sean Combs shift their branding concepts, Amazon vs. Netflix, should smaller companies follow the the same branding concepts as big companies and her early love for dance. You can follow Denise @DeniseLeeYohn on Twitter and pick up her book book on Amazon as well as Kevin's e-book, "So You Think You Know Content Marketing."
36 minutes | Jan 12, 2016
Tech Czar Michael DeAloia: Cleveland Startups & Iron Skillets
On this episode, Kevin Lockett talks to Cleveland's Tech Czar Michael DeAloia on the future of startups in Cleveland, Akron and Youngstown. How he almost became a culinary chef, pitching a show to the Food Network, his admiration for Case Western Reserve University's Thinkbox program, the differences between private equity and venture capital, how Emerging Chefs started, tips on launching a startup and how an iron skillet can help me find a spouse. Write a review about the Digital Life with with Kevin Lockett on iTunes for a chance to win a copy of Make Yourself Marketable by Emmelie De La Cruz. Ending song: "Cleveland Against The World" by Maurice feat. Luminari XI. Make sure to share this episode and past show shows on your social networks. Let's push for greatness in 2016! Join @RobinhoodApp and we'll both get a stock like $AAPL, $F, or $S for free. Make sure to use my link. http://share.robinhood.com/kevinl513
45 minutes | Dec 10, 2015
Ms. SportyPants: Female Sports Talk, Lebron, Cleveland Browns & Cuffing Season
On today's episode, Kevin talks to Cleveland's Ms. Sporty Pants on the status of the Cleveland Cavs, Browns and Indians, how she started her show on No Static Radio , thinking about concussions as being a mom of a son who plays football, her love of dancing videos, if guys really appreciate if their girlfriend or wife understand sports and the connection between mini camps and cuffing season. You can hear the Ms Sportypants Radio Show each Saturday on NoStaticRadio.com or Mixlr and Mixcloud. Ending show song: Hotline Bling (Jazz Version) by 1NTheStudio. You can hear past shows at Digialkev.com. Contact Kevin at @KevinLockett on twitter.
36 minutes | Dec 9, 2015
Emmelie De La Cruz: How to Perfect Your Branding Strategy
On today's episode, Kevin talks to millennial branding expert Emmilee De La Cruz on the different aspects of branding, proper ways on doing an elevator pitch, the genius of the Straight Outta Compton meme generator, Beyonce as a brand, does Emmilee ever have non-tech days as well as places to eat in NYC, her love for Regina TV and Drake. You can more branding tips from Emmilee at TheBandingMuse.com. (@EmmelieDeLaCruz on Twitter) . Also check out ByRegina.com Closing song: Ashley & Alexis by Red Rose Panic (RedRosePanic.com)
28 minutes | Dec 2, 2015
Gillian Zoe Segal, Author: Getting There, A Book of Mentors
On today's episode, Kevin talks to author, Gillian Zoe Segal on her book "Getting There," which Warren Buffet, Craig Venter, Muhammad Younis, Anderson Cooper and others discover their path to success ( one of my favorite stories on how Billy Joel and New York Comic-Con played a role for Jeff Kinney's success for "Diary of the Wimpy Kid."). Also during the convo, Gillian discusses how working on her photography heavy first book "New York Characters" prepared her for her content heavy turn for "Getting There" You can follow Gillian at @GillianZoeSegal on Twitter. Her past shows at DigitalKev.com and follow Kevin at @KevinLockett
40 minutes | Nov 5, 2015
Caroline Kawashima: Building Diversity in Tech PR
On this episode, Kevin chats with Babel PR's Caroline Kawashima as she discusses her blog post "Focusing on Diversity as the Next Tech PR "as well as The importance of mentoring for minorities in PR. The apps she uses as a baseball mom. How she describes her PR job to her parents. The food scene in San Francisco and the impact the positive aspect the TV show "Scandal" has on future communications professionals. You can follow Caroline on Twitter @ckawa. Show Sponsor: Contenful.com Ending song: "Losing You " by Wesley Bright & The Hi-Lites (Facebook.com/WesleyBrightAndTheHiLites/)
29 minutes | Nov 2, 2015
Pete Nischt: How to To Use Kickstarter to Build Akron Civic Pride with #LoveThe Wall
On this episode , Kevin talks to Summit Country Democratic Party Executive Director, Pete Nischt about how young professionals in Akron raised 14K for the "Love The Wall," mural which was located by the Akron Metro bus terminal. Also, Pete discussed public education, his transition music to politics, what great city Akron is and if his first open mic performance was scarier that proposing to his wife. You can follow Pete @PeteNischt on Twitter and Facebook. Check out the #LoveTheWall project at www.kickstarter.com/projects/1215516339/lovethewall-is-a-public-art-project-for-downtown-a
27 minutes | Sep 8, 2015
Rand Fishkin: Content Marketing Advice and Depression
On the final part of the Content Marketing World series, Kevin Lockett talks to Moz' s Rand Fishikin on the do's and don't o content marketing. How he he took SEO Moz from 500K to the multi million dollar business known as MOZ. The tech scene in Australia. A never before heard story on his 2007 Superbowl marriage proposal. His openness about his depression and the stigma that comes with it and his never before heard before story on his 2007 Superbowl marriage proposal for now wife Geraldine, (Travel blogger, Everywhereist.com).Make sure to follow Rand at Moz.com/Rand and download a free copy of my ebook, "So You Think You Know Content Marketing on Amazon (or go to Facebook.com/SYTYKCM). 2qehg8mk
28 minutes | Sep 8, 2015
Jeff Rohrs: How To Build and Grow Audiences with Content Marketing
On this three part series inspired by the Content Market World Conference, Kevin Lockett talks to Yext's Jeff Rohr's on his book "Audience", commuting between Cleveland and New York, assembling a team, best places to eat in NYC , how is first job being a host in a restaurant helped his career in marketing, and his love for Saturday Night Live.. Be sure to check out Yext.com and follow Jeff at @JKRohrs on Twitter. Also to download Kevin Lockett's Kindle book, So You Think you Know Content Marketing on Amazon. (Peep out the free download Sept 9-13).
18 minutes | Sep 8, 2015
Arestia Rosenberg: Content Marketing Strategies From The Daily Beast
On part two the CMWORLD series, Kevin Lockett talks to Arestia Rosenberg on handling Brand Beast for the Daily Beast. What she learned from working with producer, Devon Franklin in Hollywood. Being a co-founder of Boston Content and the Bostonian tech scene and her love for Gene Wilder. Make sure to follow her @ArestiaR on Twitter and download the Daily Beast App. Also download Kevin's ebook, "So You Think You Know Content Marketing: 23 Inspiring Quotes, Links and Tips From Today's Digital Leaders!" (go to Facebook.com/SYTYKCM or to Amazon to download your free copy Sept 9-13th)
21 minutes | Aug 4, 2015
Social Media Golf Strategy from The Bridgestone Invitational in Akron
On today's podcast, Kevin Lockett hits the digital links with Kirsten Sabia is Vice President of Marketing Services for the PGA, Tour along with Courtney Boroff, Manager, Digital Marketing Services and Preston McClellan, ‎Digital Communications Manager to discuss social media, mobile engagement and digital strategies for the 2015 WGC Birdgestone Invitational in Akron , Ohio and the PGA Tour.
37 minutes | Aug 4, 2015
Brent Wesley: Kickstarter Tips From The Akron Honey Company
On today's episode, kevin Lockett talks to Brent Wesley about becoming an apriast (bee keeper), using Kickstarter to help build the AkronHoney Company, how honey has different tastes like wine as well as balancing family and a bee business, while fronting a successful retro soul band (Wesley Brights and the Hi-Lites). You can learn more about the Akron Honey Company at Facebook.com/AkronHoneyCompany and @AkronTwitter on Twitter and follow Wesley Bright on The Hi-lites at Facebook.com/WesleyBrightAndTheHiLites and @The_Hi_Lites on Twitter.
25 minutes | Jun 19, 2015
Joddy Eric Matthews: Crowfunding Film Tips From #50Fathers
On this episode, Kevin Lockett talks to Cleveland, Ohio director on his new indie film "#50Fathers, which focuses on fatherhood, high school sports and social media. During the interviews , Joddy talks about the difference between filming commercials vs a film, the influence of Martin Scorsese, crowding funding and how Digital Life guest Maurice Martin was a major assist to the films's social media & music. Check out the movie at Reelhouse.org and use the code "DigitalLife" and get a percentage off of your #50Fathers VOD.
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