stitcherLogoCreated with Sketch.
Get Premium Download App
Listen
Discover
Premium
Shows
Likes

Listen Now

Discover Premium Shows Likes

New Influence

46 Episodes

10 minutes | 3 months ago
The rise of intangible digital assets
Speak with any finance expert and they’ll tell you the key to long-term wealth is asset accumulation. This is for two reasons. First, assets earn you money while you sleep and, second, they usually appreciate the longer you hold on to them. A house will be worth more in twenty years than it is today if past performance is anything to go by. Likewise, a bar of gold will be too. Our finance expert should also tell you to invest in assets that pay you income, like a business, rental property or a dividend stock. Owning an income-paying asset usually requires an upfront investment. To own a piece of a business you either need capital to buy into it or time and sweat equity to build it. Likewise, owning rental property requires either a large cash lump sum or a long-term mortgage. In other words, acquiring physical assets requires time, effort and/or capital. Intangible digital assets are a new investing opportunity We’re in a period of accelerated change and are deeply entrenched in the digital revolution which started in the 1990s and has many decades more to play out. We’re in the era of what MicroStrategy CEO, Michael Saylor, calls the “dematerialization of industries.” This is where individual products and entire industries are becoming digitised largely because of the iPhone. “The iPhone has dematerialized everything you can hold in your hand. Books, cameras, wallets, TVs etc have all dematerialized into the Apple network. Every wealthy person I know has an iPhone which means 90% of the wealth on the planet is going to get everything from the multi-trillion dollar Apple network.” Michael Saylor Dematerialization is nothing new. The idea of buying a CD to listen to music or a DVD to watch a film seems ridiculous today. And, of course, no-one has sent a letter in decades. Dematerialization is making intangible digital assets a new investing opportunity. The internet is creating new asset classes that perhaps can benefit everybody not just the wealthy. Bitcoin is the ultimate digital asset The current bitcoin narrative is it is the digital version of gold. This is because both gold and bitcoin share similar intangible properties. Tangibly they couldn’t be further apart since gold is a lump of metal and bitcoin is lines of code. Intangibly they share qualities such as scarcity and fungibility which help to increase their value. Michael Saylor believes bitcoin is a better asset than gold and has put his money where his mouth is. Earlier this year, MicroStrategy bought $425 million worth of bitcoin with its cash reserves. The reason being is that the cash was losing value each year – especially in the Covid era of quantitive easing – and bitcoin is proving to be an excellent store of wealth. This meme video explains his reasons well. https://www.youtube.com/watch?v=_9sS7eqz1l4 Domain names are one of the oldest digital assets Saylor obviously understands the long-term value of holding digital assets. MicroStrategy owns several premium domain names which the company has held for many years. Some of these include stategy.com, glory.com and speaker.com among others. Last year the company sold voice.com for a cool $30 million. You don’t have to own a premium domain name to consider it an asset. For example, take my site’s URL. Given my name is the actual URL, chances are it will only have value to me and those who share the same name as me. Nevertheless, a digital asset it is. It’s not just TLDs that have value also. Social media handles and names can go for thousands on the black market. Social networks such as Twitter does not permit the trading of its usernames but that doesn’t mean it doesn’t happen. Domain names are one of the oldest digital assets and despite the increase of new domain extensions (.co, .biz etc) and country-level domains (.co.uk, .de etc) they continue to hold and increase their value today. Blue checkmarks are a status asset Blue checkmarks in social media are the ultimate status symbol. It signifies you’re important enough to be verified by the social network you’re on. Twitter, Instagram, Facebook and TikTok all provide blue checkmark verification to celebrities and VIPs to prove who they say they are. Some verified accounts get certain privileges. As an example, Instagram allows blue checkmarks to do ‘swipe up’ in their stories but these extra features are only secondary to the prestige that comes with having a blue checkmark next to your name. A blue checkmark is nothing but a few lines of code but they signal that the wearer is someone important. While the social networks don’t sell them there’s no doubt if you were to purchase one on the black market you would pay a substantial amount for it. Digital assets that enhance one’s status like blue checkmarks were originally sought after only by young people with no material real world wealth. Now that the internet is integral to how we live our lives they are sought after by the rich, poor, young and old alike. To learn more about social media and status read Eugene Wei’s brilliant long-form Status as a Service piece. It’s the best article on social media and psychology I’ve ever read. Digital art is the next big bet Digital art is the next big bet according to Anthony Pompliano. He believes it will disrupt the $65 billion traditional art market. “Similar to how Bitcoin is superior to gold in almost every way, digital art is superior to traditional art in almost every way also. A traditional piece of art is static and sits on a wall. There is no motion. The art does not change unless someone takes the art off the wall and hangs a different piece. Physical art is hard to move around the world, it can be easily damaged, and there is difficulty in proving what is authentic and what is not. “Digital art is the next evolution of art. Each piece can incorporate complex movement and motion into the art. A single screen on a wall can periodically cycle through different pieces of art at the predetermined direction of the homeowner or art collector. The digital art can be sent to anyone in the world with a few clicks of a button, it is immune from damage, and authenticity and provenance is transparently available for anyone to verify. Quite literally, digital art has significant advantages over traditional art in the same way that digital news has advantages over physical newspapers.” The Innovators Dinner. A commissioned piece of digital art and no this is not the original In a world where media can be replicated an infinite amount of times, digital art aims to retain its scarcity and originality (and thus value) by having the original signed using a blockchain. This means anyone can replicate a piece of digital art but only one person can sign and verify the original. You could say this shares similarities to a painting. There are thousands of Mona Lisas on the walls of people’s homes around the world but there is only one original which resides in the Louvre. Stock investing has become digitized and thus democratized People have been able to invest in the stock market for hundreds of years. In the early days however it was reserved only for royalty and wealthy aristocrats. Over time, and thanks to technology, stock investing became accessible to more people and classes. That said, until recently stock market investing was still only accessible to people with a certain standard of wealth, but thanks to the internet and new investing apps anyone in the world can own a small piece of a company. As I wrote in this article on social media’s growing influence on the financial markets, “A 19-year-old in Europe can invest in Tesla by buying a fraction of a Tesla stock. All within seconds and from the comfort of her home even though Tesla is a US company listed on a US exchange. “What’s more, most of these apps don’t charge a fee to buy and sell stocks so our budding investor can buy as little as £1’s worth without having to pay a charge. “She can then brag to her friends about which ‘super brand’ stocks she owns such as Nike, Visa, Apple, Amazon and now Tesla, all for as much or as little investment she can afford.” While stocks are not a new asset innovation, the digitisation of them is which is creating a new kind of retail investor. Stocks (like bitcoin) are highly liquid assets meaning they can easily be converted into cash, unlike other assets like property, art or gold. Attention is a tradable asset Having an audience’s attention is a valuable asset to have if you want to sell to them, convey a message or influence them to take action on something. Social media has allowed anyone to build an audience (and thus garner attention) in ways that just weren’t possible before. Social media has essentially democratised celebrity, meaning anyone with a unique skill, perspective or charisma can get attention. Of course, the human desire for attention is making people say more and do more outlandish things in social media. This illustrates how powerful an asset like people’s attention is. Additionally, the Brave browser is monetising attention by allowing users to earn their crypto token, BAT, by viewing adverts. Brave is intercepting the transaction between the advertiser and media company to give the people being advertised to a share of the profits because they’ve given it their attention. Content assets are the gift that keeps on giving Marketers often refer content such as an article, video or audio as a “content asset” but what does that mean? I mentioned earlier an asset in the truest sense of the word is usually something that has value, increases in value and/or provides regular valuable returns. Most content today does not fit that criteria given there’s a graveyard full of countless articles, tweets and videos that have never seen the light of day. A content asset is something which provides ongoing value. If it’s a video perhaps it has recurring views. If it’s an article maybe it generates constant search traffic. Maybe both of these content assets include affiliate links which earn passive income when people make a purchase. It could be a content asset that provides indirect value too. Like a book or a series of articles that earns you commission, consulting work and speaking gigs. The book Perennial Seller by Ryan Holiday is about this very subject. He advises to make work that not only stands the test of time but grows in value over time also. How to profit from intangible digital assets The biggest gains of a burgeoning technology are often achieved by those who have the vision, foresight and the uncanny knack of seeing into the future. Those who saw the potential of bitcoin in the early days and had the conviction to continue to hold it during huge drawdowns or indeed massive gains are the ones who are benefitting the most financially today. Those who see the potential of a new asset class like digital art and acquire it before the market has caught on will benefit the most in future. I don’t see digital art taking off but I’ve been wrong about technology many times in the past that I’m willing to keep an open mind. Keeping an open mind is necessary because, as technology continues to advance, we’ll see the introduction of new kinds of asset classes that perhaps we can’t conceptualise today. The key to profiting from these future digital assets is keeping an open mind, spotting the trends before the masses and investing early. Good luck.
51 minutes | 5 months ago
Wine and DTC marketing with Josh Lachkovic of The Wine List
Josh Lachkovic is the founder & CEO of Wine List. Prior to launching Wine List, Josh had a career in marketing & growth, starting his career in content, SEO, and insights at PR agency Hotwire. He then joined Pact Coffee’s growth team to turn his hand to print marketing and partnerships. Following this he went to an education company where he was responsible for breathing startup process into an established business. Before founding The Wine List he spent three years as employee number one at digital health company, Thriva, where he led and built the growth side of the business. Show highlights 3:55 Josh introduces himself and how he got to where he is today. 7:21 From a passion to a business. How Josh got into the wine business. 9:38 The Wine List business model. 14:34 Josh teaches Ste a bit about wine. 20:52 Acquiring customers for The Wine List. 24:48 How Covid-19 has accelerated the ecommerce industry. 33:44 Is Amazon making it difficult for DTC brands to compete? 38:56 The current state of Facebook ads. 44:21 The one book Josh recommends everyone should read. Resources/people/articles mentioned in the podcast The Wine List – thewinelist.net Josh on Twitter – @JoshLachkovic The Wine List on Twitter – @thewinelist_uk Ste visiting a coffee farm in Guatemala – stedavies.com Jeff Raider on founding Warby Parker and Harry’s – Spotify Taylor Lorenz article on TikTok – nytimes.com Josh’s book recommendation Alchemy Hardcover BookEnglish (Publication Language)WH Allen (Publisher) View on Amazon Support the show If you enjoy The New Influence Podcast you can help support the show by doing the following: Make a tip: Bitcoin: bc1q8xzzx3wuzxnvtsk3nxszspcfuyzulsr6lah7wm PayPal: paypal.me/stedavies  If you do send a tip then please email me so that I can say thank you Subscribe on iTunes | Spotify | Stitcher | TuneIn | Google Leave a review on iTunes Share the show and episodes with your friends and family Subscribe to the newsletter on my website
44 minutes | 5 months ago
Web 3 and decentralized social media with Dan from 3Speak
Dan is the co-founder of 3Speak.online, a video platform providing a censor-free environment for content creators who have been de-platformed or demonetised by Silicon Valley. Dan is also an entrepreneur, investor and crypto enthusiast. Show highlights 3:03 Dan introduces himself and how he got to where he is today. 5:40 Mainstream censorship and why Dan co-founded 3Speak. 13:22 Dan the formation of Hive and the Steem controversy. 19:48 The benefits of using Hive. 22:33 EOS and Voice.com. 24:51 Consensus and community. Moving from Web 2 to Web 3. 30:40 Bitcoin maximalism vs the tokenisation of everything. 32:40 Applying lessons from poker to investing. 34:40 Dan’s currently dancing in the markets. 37:00 The one book Dan recommends everyone should read. Resources/people/articles mentioned in the podcast Dan on 3Speak – 3speak.online PeakD – peakd.com Steem to Freeze Another $5M in Tokens Associated With Hive Supporters – cointelegraph.com LBRY – lbry.com Voice – voice.com Brave browser – stedavies.com Mastery review – stedavies.com Dan’s book recommendation Mastery PROFILE BOOKSRobert Greene (Author)English (Publication Language) View on Amazon Support the show If you enjoy The New Influence Podcast you can help support the show by doing the following: Make a tip: Bitcoin: bc1q8xzzx3wuzxnvtsk3nxszspcfuyzulsr6lah7wm PayPal: paypal.me/stedavies  If you do send a tip then please email me so that I can say thank you Subscribe on iTunes | Spotify | Stitcher | TuneIn | Google Leave a review on iTunes Share the show and episodes with your friends and family Subscribe to the newsletter on my website
66 minutes | 6 months ago
Bitcoin in the UK with Danny Scott from CoinCorner
Danny is currently the CEO and co-founder of CoinCorner, a bitcoin exchange in the UK. A software developer turned entrepreneur, Danny first heard of bitcoin during University in 2009, but didn’t pay attention to it until 2011/12 while working at an internet startup that looked to use it as a competitive advantage. After this company was successfully acquired he went on to co-found a software company in 2012. Providing software solutions, the business worked with clients such as Microsoft and Tunstall Health Care. After trying to buy and mine bitcoin (both proved difficult to do in 2013) with his co-founder, they recognised that there was a gap in the UK market for a safe and simple place to buy bitcoin. CoinCorner was founded in 2014 with the aim of making bitcoin easy and accessible to UK customers and now, 6 years on, CoinCorner is one of the UK’s leading bitcoin exchanges.  Show highlights 1:57 Danny introduces himself, CoinCorner and how he got into bitcoin. 14:30 How to explain bitcoin to someone who’s new to it. 18:50 The big picture narrative of bitcoin. 26:56 The concept of money has changed throughout time. 29:31 The current state of bitcoin in 2020. 34:21 Bitcoin adoption in the UK and how the government and public have responded to it. 48:02 Bitcoin maximalism vs altcoin acceptance. 55:34 The advice Danny would give to someone looking to get into bitcoin. 60:52 Danny’s one book he recommends everyone should read. Resources/people/articles mentioned in the podcast CoinCorner – coincorner.com Danny on Twitter – @CoinCornerDanny Mt. Gox – wikipedia.org The bitcoin whitepaper – bitcoin.org The Lightning Network – investopedia.com Paul Tudor Jones buys bitcoin as a hedge against inflation – bloomberg.com FCA provides clarity on current cryptoassets regulation – fca.org.uk Hyperbitcoinization – stedavies.com How to buy bitcoin in the UK Danny’s book recommendation Factfulness English (Publication Language)Sceptre (Publisher) View on Amazon Support the show If you enjoy The New Influence Podcast you can help support the show by doing the following: Make a tip: Bitcoin: bc1q8xzzx3wuzxnvtsk3nxszspcfuyzulsr6lah7wm PayPal: paypal.me/stedavies  If you do send a tip then please email me so that I can say thank you Subscribe on iTunes | Spotify | Stitcher | TuneIn | Google Leave a review on iTunes Share the show and episodes with your friends and family Subscribe to the newsletter on my website
9 minutes | 6 months ago
Social media’s growing influence on the financial markets
“Markets are conversations” is the central theme of the 1999 book, The Cluetrain Manifesto, which predicted that the internet was about to unleash new ways for people to communicate with each other. This Cambrian explosion of conversations would inevitably allow businesses to be a part of them creating a new dynamic of brand and customer interaction. The book says as the internet proliferated throughout the world, new channels such as websites, forums, chat groups and email would revolutionise how consumers and businesses interact. Noticeably the authors failed to predict the rise of blogs, podcasts, online video and social media platforms, as well as the smartphone revolution and its accompanying apps. They also failed to predict the major cultural and political impact social media would have (and is still having) on society too. Predicting the future is hard and anything beyond five years is just a guess. The world was a different place in 1999 yet The Cluetrain Manifesto provided (an underestimated) glimpse into the changing paradigm that was heading our way. Financial markets are conversations too Another trend on the horizon is the coming together of mobile, social media and the financial markets. A perfect storm is brewing between smartphone apps that provide easy access to the markets and the formation of communities and influencers who can collectively manipulate the price of a financial asset like a stock or crypto. These apps are giving people around the world access to high profile stocks, ETFs and commodities on well-known indexes like the Nasdaq, S&P and FTSE. You don’t have to be rich to use them either. You can buy a fractional share of a stock meaning you don’t have to buy a whole one but instead a fraction of one. For example, a 19-year-old in Europe can invest in Tesla by buying a fraction of a Tesla stock. All within seconds and from the comfort of her home even though Tesla is an US company listed on a US exchange. What’s more, most of these apps don’t charge a fee to buy and sell stocks so our budding investor can buy as little as £1’s worth without having to pay a charge. She can then brag to her friends about which ‘super brand’ stocks she owns such as Nike, Visa, Apple, Amazon and now Tesla, all for as much or as little investment she can afford. The app that’s received the most coverage in recent months is Robinhood. With 13 million users it’s had a dramatic rise during the coronavirus pandemic as furloughed Americans invest their hard-earned money in the attempt to make more of it. The app is not without controversy, of course, but Robinhood has given Americans access to the stock markets that was previously reserved for only a few. The video below outlines the story behind the app and why the founders created it. https://www.youtube.com/watch?v=YL3rk5aWKcg The Robinhood story Financial apps in other countries are providing a similar service too. Trading 212 in the UK, Stake in Australia and INDmoney in India to name a few illustrate this is not just a US phenomenon but a growing global one too. The proliferation of these apps come with risk and the occasional story in the media about an amateur trader who lost their life savings make the point. But it’s the democratisation of the markets that seem the most interesting to me. What does it mean when anyone anywhere can trade and invest in the same financial instruments as professionals do on Wall Street and in the City of London? Unless there is some government ban there is not going back from here. The technological infrastructure is in place and communities of amateur investors are growing at a rapid rate. This is more than just a passing but rather there is something more fundamental and long term taking place. While we’re still in the early days we’re seeing a growing number of examples of where online communities and influencers are moving asset prices. r/wallstreetbets – the day trading community for the bros The Reddit community wallstreetbets describes itself as “like 4chan found a Bloomberg Terminal’ and it’s not hard to see why. The 1.4 million (and growing) member community is made up of the generation who grew up on movies such as The Wolf of Wall Street, The Big Short and Rogue Trader. This community now have access to the big boys’ toys of the financial markets and get to play out their high risk / high reward trading strategies all from their mobile phones. Losing is a rite of passage on wallstreetbets and while it’s not to everyone’s tastes and it often faces criticism for the community’s encouragement of less-than-prudent approach to investing, its million and a half members have a proven impact on stocks mentioned there. Dave Portney AKA Davey Day Trader Global Since lockdown, founder of Barstool Sports, Dave Portney has been day trading the stock market and broadcasting his wins and losses live on Twitter. Portney and his alter ego, Davey Day Trader Global, has been blowing up in the news and on social media in recent months. So too has his bank balance despite his initial lack of knowledge and experience in trading stocks. Why? Because in his words, “stocks always go up” which, as broad a statement it may be, is technically true. Portnoy claims (or trolls) he’s a better investor than Warren Buffett which has caught the attention of the professional finance crowd – or “the suits” as he calls them – many of whom openly despise his brazen mocking of their industry. https://twitter.com/stoolpresidente/status/1274076383615090688 TikTok pumps Dogecoin In July 2020, a relatively unknown TikTok user made a video appeal to pump the ‘joke’ cryptocurrency Dogecoin. His thesis went, if everyone on TikTok bought into the cryptocurrency they would all get rich. “Let’s all get rich. Dogecoin is practically worthless. There are 800 million users on TikTok. Invest just $25 and once the stock hits $1 you’ll have ten grand. Tell everyone you know.” The video is succinct but the impact was big. The viral nature of TikTok caused it to spread across the platform while simultaneously catching the attention of influencers like Dave Portnoy and the wider trading community. This caused the trade volume of Dogecoin to spike by 1000% and it went from a price of 0.0023 to a peak of 0.0046 and has since settled to 0.0032. While the TikTok community didn’t get rich, the experiment proved that assets can inflate not because they are worth anything or have intrinsic value but because the network effects of social media can make them regardless of their value. Yes, fascinating and worrying at the same time. The democratisation of investing and the end of Wall Street? To predict the future you have to try and live in it. It’s about understanding where we’re headed rather than where we currently are. Twitter was once thought of as a place to share what you had for lunch, YouTube was considered a place to watch grainy cat videos and in its early days Facebook was just a site for Harvard students. No one could have predicted the impact these platforms would have on the world. Likewise no one can predict the impact on financial markets when millions of people around the world connected to them from their smartphones. What happens when some bedroom based Robinhood trader has a provably better record than some guru on Wall Street? Or when a worthless stock becomes a meme and millions of people inflate its price? Or when some amateur investor with a YouTube channel out performs the stock market by 3X? These are all hypotheticals of course but when these types of signals start occurring, as they already are, then expect great change in the markets. After all, markets are conversations.
8 minutes | 8 months ago
Why bitcoin could be bigger than the internet
If you’ve spent any time lurking around the bitcoin community on Twitter or Reddit as I have you may have come across the term ‘hyperbitcoinization’. This is the theory where bitcoin surpasses all global currencies, including the US dollar, to become the world’s reserve currency and, ultimately, the world’s only currency. The hyperbitcoinization theory is, of course, just that – a theory. At the time of writing, the dollar is very much still the world’s reserve currency and the eleven-year-old bitcoin has a market cap of $183 billion with comparatively low adoption. If hyperbitcoinization was ever to happen it would require a devaluation of the world’s major currencies and thus forcing governments and people to adopt The Bitcoin Standard. Given we are in the midst of the COVID-19 pandemic, the dollar’s position as the world’s reserve currency is likely to strengthen in the short-term as investors see it as a safe-haven to temporarily preserve wealth as financial turmoil and trade wars begin to play out in the coming years. As the Federal Reserve continues to print off trillions of dollars via quantitive easing to prop up the struggling US economy this may eventually devalue the dollar or, worse, destabilise it. The severity of the situation in the years to come will dictate the odds of bitcoin – or something like it – becoming the global reserve currency. While this might sound farfetched it is in fact the normal state of play. New currencies have surpassed old ones for thousands of years. The changing of currencies The Latin definition of the word currency means ‘in circulation’ and before the invention of coins shells were the most circulated form of money and traded throughout the world. So too was silver and more recently gold. Modern paper money was originally backed by the amount of gold stored in a country’s vaults known as the gold standard. Today, however, paper money is not backed by anything other than a country’s promise to honour it. The world’s reserve currency has also changed throughout history and is usually correlated to the country with the most powerful military. From 1450 to 1530 the world’s reserve currency belonged to the Portuguese. Then from 1530 to 1640 the Spanish, 1640 to 1720 the Dutch, 1720 to 1815 the French, 1815 to 1920 the British and from 1920 to present day the USA. The connection? The country with the world’s reserve currency was (or is) the global superpower at the time. If history is anything to go by, the US dollar will lose its status as the world’s reserve currency eventually. The question is what will dethrone it? Despite being the world’s second largest economy China has little to no interest in making the renminbi the global reserve. As an exporting nation and with cheap labour the Chinese government prefer to keep the renminbi relatively weak alongside other currencies. It’s also worth noting that historically the changing of a world reserve currency usually involves war. The last time followed World War 1. The function of money Money has to fulfil three functions to be a viable currency. These are: A medium of exchange – facilitating the exchange of goods and services A unit of account – a measure of value in the economic system A store of value – allowing individuals to decide when they spend it All currencies throughout history have, to some extent, met these three criteria. The dollar, pound, yen etc all do along with being backed by strong democratic governments. Most currencies are increasingly losing their function as a long-term store of value as you can see with the dollar in the illustration below. Decline of the dollar / howmuch.net To preserve wealth today one must keep it in assets rather than money because of inflation. The value of the dollar decreases over time where the value of an asset such as gold, stocks, property and so on tends to increase over time. This is why the rich get richer because they store most of their wealth in appreciating assets. Savers, despite their fiscal prudence and low risk, tend to accumulate wealth slower as they swim against the depreciating value of their savings. Why bitcoin? While there are many cryptocurrencies available today bitcoin is the original. Perhaps more importantly it is the only one that is truly decentralised. Bitcoin has no CEO, headquarters, marketing department, spokesperson or even website. It belongs to nobody but it’s for everybody. Bitcoin is not a platform or a website but a protocol, much like the internet. In fact, we can go as far as to say bitcoin is the internet of money. Bitcoin fulfils the three functions required to be a currency mentioned earlier. It is a medium of exchange because goods and services can be bought with it, it is a unit of account because every bitcoin is worth the same and it is a store of value because, despite its high volatility, its dollar price continues to rise. “Bitcoin has no CEO, headquarters, marketing department, spokesperson or even website. It belongs to nobody but it’s for everybody.” Not only does this ‘internet of money’ meet the three functions required to be a currency it also has additional features that currencies like the dollar and assets like gold do not. It’s censorship resistant because it’s decentralised and not owned by any entity or government It’s borderless because you can send it and bring it anywhere in the world for little to no cost It’s scarce because it’s governed by maths and there can only ever be 21 million bitcoins ever created It’s easily divisible because one bitcoin can be divided into 100 million pieces It’s durable because the bitcoin blockchain exists on thousands of computers all around the world meaning there is no central point of failure It’s based on quantitive hardening rather than fiat currency’s quantitive easing meaning the more you save the more value it accumulates Centralised vs decentralised money. Source: unknown Why bitcoin could be bigger than the internet Since the advent of the internet numerous industries have been transformed in its wake. Retail with Amazon, TV with Netflix, telecoms with VoIP, video with YouTube, dating with Tinder, publishing with WordPress and music with Spotify to name a few. Industries that involve engaging with the public such as marketing, PR and politics have gone through dramatic change. Not by one specific internet platform or service but rather by people’s access to a variety of new communication channels allowing them to speak directly with one another or broadcast one to many. Perhaps the internet’s biggest disruption of an industry so far has been with the news media or what we call the Fourth Estate. The collective of once influential institutions that could make or break political careers or help swing entire elections, is not the powerful tour de force as it once was. In an era where the internet provides access to a global audience every individual can be their own media company providing an alternative view or perspective to the mainstream narrative. The result of this speaks for itself. With public trust at an all-time low coupled with a broken business model, the decline of the news media today has helped create a highly divided society without one unified narrative. So what does this have to do with bitcoin? The long-winded point I’m making is this. If the internet can transform entire industries can the ‘internet of money’ transform not only the financial industry but the whole definition of what money is? If it can then we have reached hyperbitcoinization. If the deflationary bitcoin is a better kind of money in every way compared with inflationary currencies why would people not gravitate towards it just like they did with newspaper to online news, CD to mp3 or film camera to digital camera? When the newer technology is easier to use and exponentially better it’s a natural transition. Like all new innovations, some people will naturally gravitate towards it early and others will be forced to out of necessity later. So far, however, bitcoin isn’t ‘easier’ to use than regular currencies but each year it gets progressively more so. Much like the internet in the 1990s, only a small percentage of the world could get online because it required technical knowledge to do so. Today, almost the entire world has quick and easy access to the internet at the touch of their fingertips. It ‘just works’ and for bitcoin to succeed it too has to ‘just work’ in the eyes of the consumer. Cars won’t scale? “The prevailing wisdom today is that blockchain can’t scale. It is akin to horse buggy manufacturers sitting at the side of the road, pointing at the automobile that is bogged down in a muddy rutted horse road and going 3 mph and breaking down all the time, pointing at it, laughing and saying, ‘This will never work.’ “I love that. Keep thinking that way, please. The banking industry needs to remain complacent for ten more years. Just like the telco industry when it was faced with the internet.” Andreas M. Antonopoulos If hyperbitcoinization is realised it would be to the tune of many trillions of dollars and would be the greatest transfer of wealth ever known. The types of scenarios – both good and bad – that could play out are unimaginable. After all, there is no bigger market than the money market and it’s one which has an effect on every other industry. Money is the current that runs through almost every output humans produce. If you can change the entire concept of what money is then hyperbitcoinization would be, without doubt, the biggest disruption of all.
28 minutes | 9 months ago
How to stop Facebook Inc tracking your every move and using your data to manipulate you
There are two companies in the world that know more about you than perhaps you know about yourself. Both of which are, of course, Facebook and Google/Alphabet. In this podcast we focus specifically on Facebook Inc and how to stop its list of services (namely Facebook, Instagram and Messenger) from harvesting your public and private data and behaviours and selling it on to advertisers. Data collected from what we do online is used against us. There are no benefits to us, the Facebook Inc user, in the surveillance and data harvesting exchange. The phrase, ‘If the service is free, then you are the product’ is often used to explain why Facebook’s services don’t come with a financial cost but author Shoshana Zuboff explains in her book, Surveillance Capitalism, ‘You are not the product; you are the abandoned carcass.’ In this podcast you’ll learn how to stop Facebook Inc from tracking your every move both on its own platforms and across the web. You’ll learn how to turn off advertising tracking, location tracking, face recognition and more. Show highlights 2:14 Timeline of Facebook’s data breaching events 5:33 Everything Facebook knows about you 9:46 Why care about your privacy and what Facebook knows about you 12:00 How to stop Facebook tracking you in your ad preference settings 18:20 How to turn off your location so Facebook can’t track where you go 19:19 How to turn off Facebook’s facial recognition 20:17 Turn off the ‘Off-Facebook’ activity 21:15 Unlike Facebook pages 22:15 Using a privacy browser so Facebook can’t track you around the web 24:19 Using a smartphone firewall to stop non-Facebook apps from sending data to Facebook about you Resources/people/articles mentioned in the podcast Turn off Facebook ad preferences – facebook.com Turn off Facebook location settings – facebook.com Turn off face recognition – facebook.com Turn off ‘off-Facebook’ activity – facebook.com Unlike Facebook pages – facebook.com Why you need to ditch Google Chrome and use the Brave browser – stedavies.com Brave browser – brave.com Tag Explorer – chrome.google.com Lockdown iOS – apple.com Support the show If you enjoy The New Influence Podcast you can help support the show by doing the following: Make a tip: Bitcoin: bc1q8xzzx3wuzxnvtsk3nxszspcfuyzulsr6lah7wm PayPal: paypal.me/stedavies  If you do send a tip then please email me so that I can say thank you Subscribe on iTunes | Spotify | Stitcher | TuneIn | Google Leave a review on iTunes Share the show and episodes with your friends and family Subscribe to the newsletter on my website
49 minutes | 9 months ago
Influencer marketing in 2020 with Scott Guthrie
Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications. Show highlights 1:57 Looking ahead to 2020 and beyond in influencer marketing. 2:45 The shifting demand for influencer data. 7:37 The importance of storytelling. 11:40 The virtual influencers. 17:07 Michael Bloomberg’s campaign working with influencer marketing platform. 21:40 Influencers exploiting the coronavirus to increase engagement. 26:44 Influencer marketing on Instagram. 38:33 The wider influence sphere going beyond influencer marketing. Resources/people/articles mentioned in the podcast Scott’s influencer marketing trends for 2020 – sabguthrie.info Scott’s influencer marketing in 2019 review – sabguthrie.info Scott on Twitter – @sabguthrie Scott and Ste’s first podcast – stedavies.com Lil Miquela – wikipedia.org Billionaire presidential candidate Mike Bloomberg assigns chunk of advertising budget to influencer platform Tribe – mumbrella.com.au Support the show If you enjoy The New Influence Podcast you can help support the show by doing the following: Make a tip: Bitcoin: bc1q8xzzx3wuzxnvtsk3nxszspcfuyzulsr6lah7wm PayPal: paypal.me/stedavies  If you do send a tip then please email me so that I can say thank you Subscribe on iTunes | Spotify | Stitcher | TuneIn | Google Leave a review on iTunes Share the show and episodes with your friends and family Subscribe to the newsletter on my website
22 minutes | 9 months ago
Password managers guide. How to create, store and use passwords securely
In this podcast we discuss the importance of good password hygiene and management. Too many times people use weak passwords across multiple sites and services exposing themselves to hackers and data breaches. In fact, a recent study by the UK government’s National Cyber and Security Centre found people are still using ultra-weak passwords like 123456 and qwerty leaving themselves wide open to a hack. Every password you use across every website needs to be at least 15 characters long, made up of letters, numbers and symbols, and, most importantly, has to be unique and used only once. Of course remembering these types of passwords is almost impossible unless you have an autobiographical memory. For those of us who don’t, this is where a password manager comes in. In this podcast we discuss the rules of good password hygiene, using password managers, the different types of password managers and much more. Show highlights 1:27 The basic rules of good password hygiene 3:19 A guide to two-factor authentication 6:54 What is a password manager? 7:20 The benefits to using a password manager 10:40 The types of password managers available 17:10 Which type of password manager should you use? 18:26 How much do password managers cost? 19:59 Backing up your passwords and password manager Resources/people/articles mentioned in the podcast Most hacked passwords revealed – ncsc.gov.uk Google Authenticator – google-authenticator.com Authy – authy.com/ Yubikey – Amazon KeePassXC – keepassxc.org Bitwarden – bitwarden.com LastPass – lastpass.com Support the show If you enjoy The New Influence Podcast you can help support the show by doing the following: Make a tip: Bitcoin: bc1q8xzzx3wuzxnvtsk3nxszspcfuyzulsr6lah7wm PayPal: paypal.me/stedavies  If you do send a tip then please email me so that I can say thank you Subscribe on iTunes | Spotify | Stitcher | TuneIn | Google Leave a review on iTunes Share the show and episodes with your friends and family Subscribe to the newsletter on my website
15 minutes | 9 months ago
Why you need to ditch Google Chrome and use the Brave browser
In this podcast we discuss the Brave browser – a privacy browser that’s been developed to prevent you from being tracked across the web. The humble web browser is perhaps one of the most important software creations to date. It turned the internet into a consumer-friendly medium spawning the creation of the various online services we use today. It is one of the few online tools most of us use multiple times a day. Yet, many people still don’t give much thought to the browser they use. In their eyes, all browsers are the same which in reality is far from the truth. While Google Chrome is a good browser, it is laced with tracking software that makes it more like spyware than a helpful browser. Using it, you subject yourself to thousands of data trackers every single day. Your data is valuable and that’s why consumers need reclaim the web back from corporate surveillance. A good place to start is by taking back control of your browsing data. Brave will help you do that. Show highlights 2:02 Why you need to get rid of Google Chrome 3:30 Why you need to use a privacy browser? 4:48 Why I recommend most people should switch to Brave 5:56 The privacy benefits of using the Brave browser 8:31 Brave’s usability alongside Chrome 10:05 How Brave is looking to reinvent the broken online ad model 13:49 Final thoughts on using the Brave browser Resources/people/articles mentioned in the podcast Brave browser – brave.com Browser market share – netmarketshare.com Brave reaches 12 million MAUs – cryptobriefing.com Browsing the web with privacy with Des Martin from Brave – stedavies.com Brave deemed most private browser in terms of phoning home – zdnet.com Basic Attention Token (BAT) – basicattentiontoken.org Support the show If you enjoy The New Influence Podcast you can help support the show by doing the following: Make a tip: Bitcoin: bc1q8xzzx3wuzxnvtsk3nxszspcfuyzulsr6lah7wm PayPal: paypal.me/stedavies  If you do send a tip then please email me so that I can say thank you Subscribe on iTunes | Spotify | Stitcher | TuneIn | Google Leave a review on iTunes Share the show and episodes with your friends and family Subscribe to the newsletter on my website
16 minutes | 9 months ago
A guide to virtual private networks (VPNs)
In this podcast we’re discussing virtual private networks or VPNs as they're more commonly known. As we've seen over the last few years, online privacy is almost non-existent. At any given time, what we do online is being tracked by internet service providers, large advertising companies like Google and Facebook and even hackers looking to steal personal details about us. The fight back has begun as more people begin to realise how unprotected their online privacy is especially in modern times of the coronavirus and how we increasingly depend on the internet in our day-to-day life. While you can never have total online privacy, you can take steps to protect yourself from surveillance capitalism, identity theft, cyberstalking and any other unscrupulous people or technologies. As one of the best methods of protecting online privacy, this podcast provides a guide to VPNs including how they work, the benefits of using them, what to look for when choosing one and more. With this in mind, this podcast provides a guide to VPNs as they are one of the best methods of protecting your online privacy. Show highlights 1:08 The benefits of using a VPN 4:05 The cons of using a VPN 5:07 What to look for when choosing a VPN 9:17 VPN provider recommendations 12:29 How much do VPNs cost? 13:49 Should you use a free VPN? Resources/people/articles mentioned in the podcast That One Privacy Site - thatoneprivacysite.net NordVPN - nordvpn.com ProtonVPN - protonvpn.com Surfshark - surfshark.com
35 minutes | 10 months ago
Analysing state-backed disinformation social media with Alexa Pavliuc
Alexandra Pavliuc is a social network analyst, whose research on disinformation operations has been published by NATO Defense Strategic Communications and funded by the Mozilla Foundation. Findings from her research have been disseminated by the Canadian Broadcasting Corporation, Engineering & Technology Magazine, and The Startup. Alexandra has collaborated with government bodies to develop disinformation research tools, and teaches data science for Decoded in London. Alexandra holds an MSc in Data Science from City, University of London, as well as a BA in Professional Communication and a Minor in Physics from Ryerson University in Toronto, Canada. Show highlights 1:13 Alexa introduces herself and her main focus areas in social network analysis. 2:06 Alexa introduces the research she carried out looking at state-backed disinformation operations on the Twitter platform. 5:28 Alexa provides a description on what disinformation in social media means 8:27 Comparing the datasets from six different state-backed disinformation operations. 15:07 Are the social networks more open with sharing data and information with third-party analysts? 17:33 Describing the Internet Research Agency. 20:55 Which countries are the most sophisticated when it comes to influence operations. 23:55 China's use of Twitter accounts during the Hong Kong protests. 27:47 The growing industry of social network analysis for disinformation campaigns. 32:38 The one book Alexa recommends everyone should read. Resources/people/articles mentioned in the podcast Alexa's Twitter research - medium.com Alexa on Twitter - @APavliuc Alexa on LinkedIn - linkedin.com Columbian Chemicals Plant explosion hoax - wikipedia.org Twitter shuts Chinese accounts targeting Hong Kong protests - apnews.com The Global Disinformation Order: 2019 Global Inventory of Organised Social Media Manipulation - oc.ac.uk Alex's book recommendation How to Lose the Information War: Russia, Fake News, and the Future of Conflict Hardcover BookJankowicz, Nina (Author)English (Publication Language) View on Amazon
17 minutes | a year ago
Five macro social media trends on the horizon
In this podcast we’re talking about the future of social media and the macro trends on the horizon. And even though you can't predict the future by looking at the past, it's always worth paying a visit. In 1995, Bill Gates wrote in his book about the future of the personal computer, The Road Ahead, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” Of course back then he was prophesying his vision to put a PC in every home which may seem silly today given the proliferation of computers but at the time it was a lofty goal. Fast forward to 2010, when social media was starting to proliferate the world, the vast majority of people (myself included) would never have predicted the global impact it’s had on culture and society.  With this in mind, this podcast provides five upcoming macro trends to be aware of in the social media space. Show highlights 1:49 The rise of decentralized social media platforms. 7:06 The rise of alternative social media platforms. 9:19 Privacy by default. 12:16 Podcasting becomes more professional. 15:19 Social media as a battleground. Resources/people/articles mentioned in the podcast Jack Dorsey's announcement making Twitter decentralized - twitter.com Voice, the new decentralized social media platform - voice.com 3Speak, the decentralized video sharing site - 3speak.online Telegram - telegram.org OnlyFans - onlyfans.com How to protect your online privacy and security - stedavies.com Spotify is buying The Ringer - nytimes.com
35 minutes | a year ago
Browsing the web with privacy with Des Martin from Brave
Des Martin is Head of Marketing & Growth at Brave. Prior to joining Brave Des lead marketing teams at Qualtrics, nearFrom and Perkbox. His north star is to do interesting things with interesting people. He is passionate about building a better web with new business models for content creators. Show highlights 1:48 Des introduces himself and the Brave browser. 10:59 Do consumers understand how much surveillance capitalism is tracking them and what is driving adoption? 14:43 User growth and migrating from Google Chrome. 17:59 Engaging with the Brave community on social media. 19:51 The Basic Attention Token and privacy-respecting adverts. 27:25 The two books Des recommends everyone should read. Resources/people/articles mentioned in the podcast Brave browser - brave.com Des on Twitter - @dessie_martin Des on LinkedIn - linkedin.com Ste's deep dive into his online privacy - stedavies.com Brave founder Brendan Eich - @BrendanEich Range: Why Generalists Triumph in a Specialized World - Amazon Des's book recommendation Siddhartha: A Novel Great product!Hermann Hesse (Author)English (Publication Language) View on Amazon
32 minutes | a year ago
How to protect your online privacy and security in a surveillance capital world
Over the last few years we've come to realise how much of our online activity and data is being tracked by governments and the big tech companies. This wasn't the original intention for the open web. Far from it in fact but in a world of data harvesting, data selling and data leaks, people are now finally waking up to what their data is worth. In this podcast we cover the steps you can take to protect your online privacy and security in a surveillance capital world. Included is the best hardware to use, how to stop the big ad networks from tracking your every move online, the best privacy and security software to use and more. Show highlights 0:50 The difference between online security and privacy. 1:52 We live in an increasingly surveilled world. 5:35 What Facebook and Google know about you. 7:35 Figuring out your own threat model. 10:16 The best hardware to use for most people. 11:48 How to browse the web privately and safely. 17:40 Password managers and two-factor authentication. 20:06 Leaving Gmail for encrypted ProtonMail. 22:42 How to lock down your data-leading smartphone. 27:22 Reducing social media and Google data capture. Resources/people/articles mentioned in the podcast The Privacy, Security, & OSINT Show - inteltechniques.com/podcast Brave browser - brave.com Virtual Private Network (VPN) - Wikipedia NordVPN - nordvpn.com Compartmentalization - Wikipedia LastPass - lastpass.com Bitwarden - bitwarden.com Authy - authy.com YubiKey - yubico.com ProtonMail - protonmail.com 1Blocker - 1blocker.com Signal - signal.org Stop Google tracking your activity - myactivity.google.com
23 minutes | 2 years ago
Facebook cryptocurrency: Everything you need to know
Facebook has been reportedly launching its own cryptocurrency for the last couple of years. During this time it has made a series of external hires, created an internal crypto team, registered a crypto company and founder and CEO Mark Zuckerberg has hinted at payments being a priority for the company. In this podcast we delve into what cryptocurrency is, the types of cryptocurrencies there are and everything we know about the Facebook cryptocurrency. Full disclosure, this is not investment advice. Show highlights 1:10 Ste gives some background on how he fell down the crypto rabbit hole. 2:40 What are cryptocurrencies exactly? 4:18 Storing cryptocurrencies. 5:47 Bitcoin. The first and most famous cryptocurrency. 9:44 Altcoins. What they are and what they're for. 10:54 Facebook's cryptocurrency timeline. 12:26 What we know about the Facebook cryptocurrency. 14:17 How will Facebook's cryptocurrency be used? 18:09 What does this mean for other cryptocurrencies? Resources/people/articles mentioned in the podcast What are the Worst Bitcoin Losses Ever? Inc.com Cryptocurrencies market caps - coinmarketcap.com Bitcoin Volatility Index - buybitcoinworldwide.com Coinbase - coinbase.com Bitcoin - bitcoin.org Ethereum - ethereum.org Litecoin - litecoin.org Monero - getmonero.org Facebook is launching a new team dedicated to the blockchain. Messenger’s David Marcus is going to run it - vox.com Facebook acquires team behind blockchain startup Chainspace - mashable.com Facebook registers secretive ‘Libra’ cryptocurrency firm in Switzerland - coindesk.com Facebook hires Coinbase employees amid continued speculation on its crypto ambitions - yahoo.com Facebook plans June 18th cryptocurrency debut. Here’s what we know - techcrunch.com Facebook plans outside foundation to govern cryptocurrency - theinformation.com Bitcoin for beginners. The ultimate guide to cryptocurrency - stedavies.com
43 minutes | 2 years ago
Influencer mass delusion and finding your zen in social media with Trey Ratcliff
Trey Ratcliff is an artist on a somewhat quixotic mission to help spread consciousness and mindfulness to the world through photography and creativity. Running the #1 travel photography blog in the world, StuckInCustoms.com, has taken him to all seven continents over the past decade, and Google has tracked more than 140 billion views of his photos, all while building a social media presence with over 5 million followers. Chris Anderson from TED called him a “pioneer” of the now ubiquitous genre of High Dynamic Range photography. Ratcliff had the first HDR photograph to hang in the Smithsonian Museum and, sales of his large-format limited edition prints to fine art collectors worldwide have grown into a multimillion-dollar business. In 2012, he moved his family and photography business to Queenstown, New Zealand, before it became a trendy doomsday contingency plan. He is based there with his wife, three children, and their dog, Blueberry. Show highlights 2:18 Trey introduces himself and what he does. 3:45 Trey discusses the background of his new book came about and why he decided to write it. 7:53 Influencer hollowness, identity crises and personal growth. 13:23 How big is influencer fraud? Is Instagram complacent or complicit? 15:31 If Instagram is the economy and engagement is the currency what do we do when a lot of the currency is fake? 21:21 How do we get back to the early days of social media when it was a positive and optimistic place? 23:50 Psychedelics for mental health and emotional trauma. 28:50 Narcissism and higher consciousness. The conflicting effects of social media 31:23 Trey's journey into photography and mindfulness. 32:34 Are there still opportunities for budding photographers in the era where everyone has a camera? 38:45 Trey's favorite city, meal and quote. 39:22 The one book Trey recommends everyone should read. Resources/people/articles mentioned in the podcast Trey's blog Stuck In Customs Under the Influence - How to Fake Your Way into Getting Rich on Instagram: Influencer Fraud, Selfies, Anxiety, Ego, and Mass Delusional Behavior (Amazon) Trey on Instagram Trey on Twitter Trey's How To Build Real Influence online course Sapiens book Dunbar's Number Alan Watts Terence McKenna Trey's book recommendation The Untethered Soul: The Journey Beyond Yourself The Untethered Soul: The Journey Beyond YourselfMichael A. Singer (Author)English (Publication Language) View on Amazon
40 minutes | 2 years ago
Performance driven influencer marketing with Nic Yeeles of Peg
Nic Yeeles is the co-founder & CEO of Peg.co, an end-to-end software platform that powers influencer marketing for 1,700+ leading brands & agencies, across 169 countries. At just 12 years old, Nic started making videos as a hobby. He has since founded a video production company, a creative agency and co-ran the fastest growing YouTube channel in the world (gaining ~100m views) prior to building Peg. Along the way he’s worked with major global brands including Sony Music, Unilever, Adidas and Microsoft, as well as working with high profile online and offline personalities including Simon Cowell, Skrillex and Zoella. In his spare time he hosts Ponder Wanders, where he brings together the brilliant minds of deep thinking entrepreneurs, scientists, writers and more, to discuss some of the toughest philosophical questions facing humanity over long walks in the countryside.  Show highlights 1:51 Nic introduces himself and Peg the company he co-founded. 5:48 Why Nic believes influencer marketing is becoming more performance focussed. 6:49 Nic's thoughts on the democratization of influence. 8:25 Removing content stimuli. 13:21 Why the EU's Article 13 could be "devastating" for YouTube and creators. 17:43 Is YouTube trying to be more like Netflix and abandoning creators? 21:25 Why YouTubers develop a deep connection with their audience. 26:30 Nic's experience of learning to code and the benefits of it. 31:03 Nic's predictions on the future of influencer marketing over the next 12 months and the next five years. 36:55 Quickfire three: Nic's favourite city, meal and quote. 38:18 The one book Nic recommends everyone should read. Resources/people/articles mentioned in the podcast Peg Nic on LinkedIn Article 13 The Power of Glamour book Superfreakonomics (Amazon) Nic's book recommendation How to Win Friends and Influence People How to Win Friends and Influence PeopleEnglishFirst Edition View on Amazon
29 minutes | 2 years ago
Employee advocacy with Rachel Miller of All Things IC
Rachel Miller is the Director of All Things IC and advises Internal Communicators via training, consultancy and her popular blog. Her clients include ARM, BBC, LEGO, NHS, Transport for London and British Red Cross. She’s a highly experienced and multiple award-winning practitioner who has trained hundreds of Comms pros via her monthly and bespoke Masterclasses. Communicators say working with her increases their skills and boosts their knowledge and confidence. Rachel is a Chartered PR professional and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. You can find her online via her website www.allthingsic.com, @AllthingsIC on Twitter and @rachelallthingsic on Instagram. Show highlights 1:21 Rachel introduces herself and her background. 3:27 The current state of employee advocacy. 6:29 Glassdoor and internal communications. 9:41 The original promise of employees being the voice of a brand didn't materialise. 13:37 Are brands concerned about advocates using social media in the current climate of toxicity? 15:02 The benefits of employee advocacy and what should a brand consider when embarking on an EA program? 20:20 What makes a good employee advocate? 23:38 Where Rachel sees the future of employee advocacy in the next 12 months and the next five years. 25:46 Quick fire three: Rachel's favourite city, meal and quote. 27:07 The one book Rachel recommends everyone should read? Resources/people/articles mentioned in the podcast All Things IC Rachel on Twitter Rachel on Instagram The Cluetrain Manifesto Social Pro's podcast with Qualcomm's influencer marketing director Rachel's book recommendation Becoming Hardcover BookObama, Michelle (Author)English (Publication Language) View on Amazon
33 minutes | 2 years ago
How creators monetize with Andrew Kamphey of Influence Weekly
Andrew Kamphey curates insightful articles each week as the editor of Influence Weekly. He has lately turned his editorial lens to encompass all of the creator economy. Creating lists and charts that explore different aspects of influencer marketing. Andrew has been working as a content creator for ten years, five of which spent on cruise ships as a videographer as well as working in the LA Film and TV industries. Andrew is currently traveling Southeast Asia. Show highlights 1:35 Andrew introduces himself, Influence Weekly and how he got started. 5:22 The different ways creators can create money online. 11:15 How Instagram photographers monetize. 13:38 The platforms that are the most lucrative for creators. 15:38 How many content creators are making a full-time living. 18:56 The projected financial growth of influencer marketing. 21:51 Andrew's advice on anyone starting out and looking to monetize. 23:25 Are we in the golden age of influencer earnings? 27:14 Where Andrew sees influencer marketing heading in the next 12 months and the next five years. 30:25 The one book Andrew recommends everyone should read. Resources/people/articles mentioned in the podcast Influence Weekly Influence Directory RewardStyle Lost LeBlanc SecondLife Andrew's book recommendation Last Chance to See Adams, Douglas (Author)English (Publication Language)240 Pages - 10/13/1992 (Publication Date) - Ballantine Books (Publisher) View on Amazon
COMPANY
About us Careers Stitcher Blog Help
AFFILIATES
Partner Portal Advertisers Podswag
Privacy Policy Terms of Service Do Not Sell My Personal Information
© Stitcher 2020