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In this episode of The Digital How-To, we talk to Patrick Butler, a leading expert in data science and marketing analytics, on best practices for using marketing data to inform business decisions. This episode is designed for both marketers who understand the basics of analyzing digital performance metrics and those who are still unsure of how to get started.

In this episode, we talk to Romina Nadal, a leading expert in digital marketing, on best practices to how launch a video advertising strategy, including how to tailor your video to different audiences and track how it's impacting your larger marketing plan.

In this episode, we talk to Brandon Trame, a certified expert on Google's marketing products, on best practices to ensure you are reaching your key audiences and building campaigns that can scale to your business.

In this episode we talk to Jayna Wilcox, a leading expert in social media marketing, about how to easily increase engagement and use simple tools to ensure you’re reaching the right people.