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The Digital Download

23 Episodes

41 minutes | 3 years ago
Episode 22 - Bumper Digital News & Brand Highlights
It's a bumper edition this week to summarise the last month's developments in digital including some tests on Facebook's news feed, instagram's latest user stats, the introduction of 280 characters on Twitter, vandalism in Snapchat and much more. Kate also highlights great brand activity that she has seen. See all the relevant links on the companion page http://katehamer.com/the-digital-download-podcast/episode-22/ Tweet @KateHamerLtd with any questions or feedback.
26 minutes | 3 years ago
Episode 21 - Digital News & Brand Highlights
Kate summarises the week's digital news including some more Facebook developments, Instagram's changes to video autoplay, What's App testing an unsend feature, Apple's keynote and more. She also looks at some of the best brand activities of the week. Check out the companion page at Katehamer.com for all the relevant links and items discussed. And tweet @KateHamerLtd or email Kate@katehamer.com with any feedback.
27 minutes | 3 years ago
Episode 20 - Digital News, Influencer Marketing & User Participation
The Digital Download is BACK! After an all too long break, Kate summarises the week's digital news including some Facebook developments, Twitter's new terms of service, Snapchat's move into news, Google's new AR platform and more. She also looks at some of the best brand activities of the week and gives advice on social campaigns that solicit user participation. For all the useful links, see the companion page http://katehamer.com/the-digital-download-podcast/episode-20/
40 minutes | 4 years ago
Episode 19 - Digital News, Filter Bubbles & Christmas
It's another bumper addition after a two week break. Kate discusses developments to advertising for Facebook Messenger bots, new features for instagram stories, the future of Vine, the launch of Snap Inc's Spectacles and more. She looks at the impact social media had on expectations of the outcome of the Presidential Election. She reviews some of the latest Christmas advertising campaigns and ends with a piece by Jerry Daykin on digital disruptors becoming more traditional in their approach. All of the content and links covered in the podcast can be found here http://katehamer.com/the-digital-download-podcast/episode-19/
28 minutes | 4 years ago
Episode 18 - Digital News & Advertising Developments
This week it's a bumper edition after a week's break. Kate discusses the launch of Facebook Blueprint for journalists, Facebook Live, Streaming, Instagram's move into live video, Twitter's quarterly earnings, the demise of Vine, the growth of Pinterest and more. She also features a section on advertising developments. And ends with a round up of some great brand activity. All links can be found on the companion page here http://katehamer.com/the-digital-download-podcast/episode-18/ The next show will be released on 14th November 2016. Please tweet any feedback to @KateHamerLtd
29 minutes | 4 years ago
Episode 17 - Digital News & Thoughts on Retargeting
This week Kate reviews the digital news including the launch of Facebook Workplace, Mark Zuckerberg's Oculus Rift demo, Twitter's Customer Service Study and Google's development of a mobile index. She also discusses some interesting articles she has read around advertising options out of home and Keith Weed (Unilever's CMO) thoughts on digital talent. She ends with some thoughts on retargeting and what not to do. All images and videos discussed can be found on the companion page http://katehamer.com/the-digital-download-podcast/episode-17/ Send any feedback on Twitter to @KateHamerLtd or by email to Kate@KateHamer.com
36 minutes | 4 years ago
Episode 16 - Digital News & Brand Use of Social Media
Kate reviews the week's digital news including the discussions around Facebook's miscalculation of average video viewing time, Facebook's launch of a new events app and marketplace, Twitter video, Pinterest promoted video, Snap Inc's potential IPO and Made By Google's launch. She ends the show with a look at some brand campaigns and tactical activity on social media including Emirates upgrading a YouTube influencer to First Class and benefiting from 20m video views! She also reviews some of the developments in sports broadcasting on social platforms and in Virtual Reality. All the content covered in the podcast can be found on the companion page here http://katehamer.com/the-digital-download-podcast/episode-16/ Let Kate know what you think on Twitter @KateHamerLtd or by email to kate@katehamer.com
27 minutes | 4 years ago
Episode 15 - Digital News & Twitter Myths Busted
This week Kate reviews the latest digital news including Twitter introducing the ability for everyone to curate their own Moments, Meerkat's rebrand and re-purpose to HouseParty and Google's developments to analytics. She gives some examples of great work from brands and ends with a blog written by Jerry Daykin busting Twitter myths for Marketers. All the items discussed can be seen visually on the companion page http://katehamer.com/the-digital-download-podcast/episode-15/ Tweet @KateHamerLtd with any feedback
32 minutes | 4 years ago
Episode 14 - Digital News & Snap Inc Spectacles
It's a bumper week for digital news this week after a break from the podcast last week. Kate reviews Google's new message app Allo, developments to Apple's iMessage and Facebook Messenger and the launch of Snap Inc's Spectacles. She also discusses an AOL study on content moments and the launch of Amazon's Echo. She ends the show with a focus on some brand activity including brands getting involved in more emotional storytelling. All relevant links can be found on the companion page here http://katehamer.com/the-digital-download-podcast/episode-14/ Send your feedback on Twitter @KateHamerLtd or email Kate@Katehamer.com
21 minutes | 4 years ago
Episode 13 - Digital News & Apple Keynote September 2016
This week Kate reviews the latest digital news including improvements to Twitter Direct Message, some stats on Snapchat during the Olympics and of course the big news from Apple's latest keynote last week. She also discusses some of the big brand stories of the week such as McDonalds in North America moving to a new 'agency of the future'. There will be no podcast next week but Kate will be back on 26th Sept. Let her know on Twitter @KateHamerLtd or by email Kate@katehamer.com if you think that this podcast being fortnightly rather than weekly would work for you. You can find the companion page for this week's show here http://katehamer.com/the-digital-download-podcast/episode-13/
23 minutes | 4 years ago
Episode 12 - Digital News & the Social Impact on Fashion Week
This week Kate reviews the latest digital news including Facebook's focus on speed, Instagram's advertising, Twitter's focus on video and Snapchat's first foray into games. She ends the podcast with a discussion on how Fashion Week is changing due to the immediacy of Social Media. Send any questions on Twitter to @KateHamerLtd or on email to Kate@Katehamer.com. The companion page for this week's show can be found here http://katehamer.com/the-digital-download-podcast/episode-12/
34 minutes | 4 years ago
Episode 11 - Digital News & Top Tips for Social Media Management
This week Kate reviews the latest Digital News including What's App's announcement that it will start to share data with Facebook, Instagram's new live events video section, Snapchat's behavioural targeting for advertisers and more. She ends the show with her top tips for Social Media Management for businesses. Send in any questions or feedback on Twitter @KateHamerLtd or by email kate@katehamer.com. All relevant links can be found here http://katehamer.com/the-digital-download-podcast/episode-11/
34 minutes | 4 years ago
Episode 10 - Digital News Bumper Edition
It's a bumper news show this week after Kate was on holiday last week. She has updates on Facebook Live, their new app for teens called Lifestage, Instagram moderation, Snapchat's acquisition of Vurb, Pinterest launching video adverts, Twitter & TV study and more. Plus she goes through some highlights from great brand campaigns she has seen in the last couple of weeks. Tweet any feedback @KateHamerLtd or email kate@katehamer.com. And you can find all the links to the content she covers on the companion page here http://katehamer.com/the-digital-download-podcast/episode-10/
28 minutes | 4 years ago
Episode 9 - Digital News & the Olympics
This week Kate reviews the latest digital news including the launch of Instagram Stories, Snapchat's Geo-Stickers, Adverts on Facebook Live and a new medical venture for Google's parent company Alphabet. She also talks about the marketing rules around the Olympics and how social media has helped in their relaxation. Let her know your thoughts on Twitter @KateHamerLtd or by emailing kate@katehamer.com. For all relevant links and videos visit the companion page at Katehamer.com
30 minutes | 4 years ago
Episode 8 - Digital News & Creating Hashtags
This week Kate reviews the digital news and discusses interesting reports and blogs she has read. She ends the show with a piece about hashtags and the things to consider when you create one for your brand. Check out the companion page at Katehamer.com in the podcast section and let us hear your feedback by emailing Kate@KateHamer.com or tweeting @KateHamerLtd
25 minutes | 4 years ago
Episode 7 - Digital News & What Makes A Great Website?
This week Kate reviews the latest Digital News including developments to Facebook Live and Periscope. She also looks at some brand acquisitions both at digital platforms and brands themselves. She ends the show with a feature on what makes a great website - what should you think about when you are designing yours? Check out the companion page at Katehamer.com and tweet your feedback to @KateHamerLtd
33 minutes | 5 years ago
Episode 6 - Digital News, Pokemon Go & the Anatomy of a Like
After a week away, Kate is back with the latest Digital News including the latest phenomenon - Pokemon Go. She also discusses lots of great brand activity this week and ends with a section on the anatomy of a 'like' in social media and what it means for businesses. Check out the companion page for all links here http://katehamer.com/the-digital-download-podcast/episode-6/ and let us know what you think on Twitter @KateHamerLtd or by email to Kate@KateHamer.com
38 minutes | 5 years ago
Episode 5 - Digital News & Recruiting & Retaining Digital Talent
In this week's show Kate reviews the digital developments of the past week on social media, mobile, search engines and apps. Including Twitter Stickers, Programmatic advertising on LinkedIn and Snapchat's campaign costs. She ends the show with her top tips for recruiting & retaining digital talent. There will be no podcast next week but we will be back on 18th July. Let us know your thoughts or questions on Twitter @KateHamerLtd or by email Kate@KateHamer.com All relevant links and information can be found on the podcast companion page here http://katehamer.com/the-digital-download-podcast/episode-5/
37 minutes | 5 years ago
Episode 4 - Digital News & The Art of The Retweet
This week Kate reviews the Digital News - there is a strong focus on live video streaming across all the Social Media Platforms. She also talks about a new symptom search in the Google App and a study that EY have conducted on Consumer Goods Companies. She discusses Cannes Lions and some of the thought pieces written around it and ends with a guide to the art of the Retweet on Twitter. The companion page for this week's show with all the relevant links and content can be found here http://katehamer.com/the-digital-download-podcast/episode-4/ Please let Kate know what you think of the show on Twitter @KateHamerLtd or by email to Kate@KateHamer.com
31 minutes | 5 years ago
Episode 3 - Digital News & Big Data
This week Kate reviews the latest news in Social Media including Microsoft's acquisition of LinkedIn and Facebook's new tools to measure offline conversions. She gives a summary of the announcements at Apple's WWDC and ends the show with a beginner's guide to Big Data. All content discussed on the podcast can be found on the show's companion page http://katehamer.com/the-digital-download-podcast/episode-3/ Please send your feedback on Twitter @KateHamerLtd or by email to Kate@KateHamer.com
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