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The Digital Café
31 minutes | Jul 19, 2018
015: Caffeinated Happiness No.2
It's that time again! We're bringing you some caffeinated happiness. Awesome productivity tools to help you with business and life!What You’ll Learn:How to free up space on your Mac.A way to keep track of your passwords.A great way to keep track of your website downtime.Some places to find paid and free stock photography.A cool way to track your bills!Quick Links:CleanMyMac 3 – https://macpaw.com/cleanmymacLastPass – https://www.lastpass.comCSS Peeper – https://csspeeper.comUptime Robot – https://uptimerobot.comHow to Block Certain Referrers in Google Analytics – https://thedigitalcafepodcast.com/004-youve-set-up-your-website-now-whatAdobe Stock (paid) – https://stock.adobe.comDepositPhotos (paid) – https://depositphotos.comAppSumo – https://appsumo.comUnsplash (free) – https://unsplash.comSkitterPhoto (free) – https://skitterphoto.comFlickr (free) – https://www.flickr.comStocksy (paid) – https://www.stocksy.comKaboom Pics (free) – https://kaboompics.comLibrestock (free) – https://librestock.comHauteStock (paid) – https://hautestock.coPrism Money – https://www.prismmoney.com
62 minutes | Jul 5, 2018
014: Listeners Submit Their Sites for Critiquing – Part II
72 minutes | Jun 28, 2018
013: Listeners Submit Their Sites for Critiquing - Part I
57 minutes | Jun 14, 2018
012: You've set up your website, now what? Part II
In part one, episode 4, we talked about why it's important to start with setting up Google Analytics.In today's part II, we're going to dive into the specifics. Setting up analytics to read from search console, set up a report, a goal. Dive a little into Tag Manager, using Jenn's site to track her downloads.What You’ll Learn:How to set up a dashboard and send reports via Google Analytics.What search terms your website is coming up for.How to exclude your own visits from Google Analytics.How to exclude spam referral sites.How to track downloads and external links with Google Tag Manager.A fun way to view ALL THE DATA!Quick Links:You've set up your website, now what? Part I – https://thedigitalcafepodcast.com/004-youve-set-up-your-website-now-whatGoogle Analytics – https://analytics.google.com/analytics/webGoogle Search Console – https://www.google.com/webmasters/tools/homeJenn's Google Data Studio Dashboard – https://datastudio.google.com/open/12AjZk8sJiidDwdeTVcMi2kqCJSgwwwh8Podcast Video – https://youtu.be/QVO5KwYD0GE
35 minutes | Jun 7, 2018
011: How to do Local SEO
What is Local SEO? Why should you care? Jenn and Barb dive into how it can help your business get in front of the right people.What You’ll Learn:Simple ways to get started with Local SEO.Where to list your business.Why your Facebook page is making Jennifer crazy.How reviews impact your SEO.Quick Links:Photograph Like a Thief – http://a.co/d2rcTOSThe Steal Like an Artist Journal – http://a.co/1TehsE8Google My Business – https://www.google.com/businessBing Places for Business – https://www.bingplaces.comYahoo Business Listings – https://localmarketinginstitute.com/yahoo-free-business-listingApple Maps – https://mapsconnect.apple.comYext (manages your listings for you) – https://www.yext.comMoz Local (manages your listings for you) – https://moz.com/products/localHyperlocal Example 1 – https://www.tayloredphotomemories.com/best-las-vegas-photo-shoot-locationsHyperlocal Example 2 – https://www.tayloredphotomemories.com/las-vegas-murals-guideSchema Plugin (free) – https://wordpress.org/plugins/wp-seo-structured-data-schemaSchema Plugin (paid) – https://wpschema.com
29 minutes | May 24, 2018
010: What keywords should I use for my website?
Today we're covering how to find keywords.What You’ll Learn:How to find a keyword.How to use Google Suggest.Tip to see how Google sees your site.List of tools free and paid to help find keywords.Quick Links:Kristen Kay Photography - https://www.kristenkayphotography.comDocument for Keywords discovered for Kristen Kay's website - https://thedigitalcafepodcast.com/wp-content/uploads/Sample-Keyword-Discovery.xlsxLoom - https://www.useloom.comWP Media Folder - https://www.joomunited.com/wordpress-products/wp-media-folderTuesdays Together (Community Over Competition FB Group) - https://www.facebook.com/groups/TuesdaysTogetherLVRising Tide (National Group for Tuesdays Together) - https://www.facebook.com/groups/therisingtidesocietySEMrush - https://www.semrush.com/sem/?ref=2017011925 (Barb is an affiliate because it's her #1 go to tool.)Screaming Frog - https://www.screamingfrog.co.uk/seo-spiderKW Finder - https://kwfinder.comUberSuggest - https://neilpatel.com/ubersuggestAnswer the Public - https://answerthepublic.comAHrefs - https://ahrefs.comKeywordTool - https://keywordtool.ioWordtracker - https://www.wordtracker.comKeyword Discovery - http://www.keyworddiscovery.co.ukSoovle - https://keywordseverywhere.com/soovle.htmlGoogle Trends - https://trends.google.comKeyhole - http://keyhole.coBuzzSumo - http://buzzsumo.comTweetReach - https://tweetreach.comSpyFu - https://www.spyfu.com
43 minutes | May 17, 2018
009: Improving Client Management with Dubsado
Dubsado is a CRM that can help you run your business efficiently, making you look like a rockstar! Barb and Jenn both use Dubsado and are breaking down how it can work for you!What You’ll Learn:What the shit is Dubsado?How Dubsado can help you automate your business.Why people are obsessed with Dubsado.Quick Links:Dubsado - https://www.dubsado.com/?c=caffeinatedwebBastian Accounting - https://bastianaccounting.comMore info on Dubsado and some screenshots! - https://caffeinatedwebstudio.com/how-i-use-dubsado-to-run-my-businessJet Set Coffee (place with delicious bagels!) - https://www.facebook.com/Jet-Set-Coffee-248120765394157
19 minutes | May 10, 2018
008: What the shit is SEO?
Today we're covering the very basic explanation of search engine optimization or SEO.What You’ll Learn:What a SERP is.The top 3 things that will help increase your Google ranking.Barb makes bad jokes.Quick Links:SEMrush - https://www.semrush.com/sem/?ref=2017011925 (Barb is an affiliate because it's her #1 go to tool.)WooRank - https://www.woorank.comMoz - https://moz.comLighthouse Google Chrome Extension - https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk?hl=enSerpStat - https://serpstat.com
18 minutes | May 3, 2018
007: Caffeinated Happiness
Today Jenn is gonna spread some Caffeinated Happiness! She runs across so many apps and solutions in her business and periodically pulls together a few to share.What You’ll Learn:How we easily share instructions with clients.A great way to organize all kinds of data.A learning resource with tons of great info.And more!Quick Links:Loom – https://www.useloom.comAirtable – https://airtable.comAirtable Community– https://www.facebook.com/groups/AirtableCommunityLynda.com – https://www.lynda.comPage Ruler– https://chrome.google.com/webstore/detail/page-ruler/jlpkojjdgbllmedoapgfodplfhcbnbpn?hl=enHoney – https://joinhoney.com/ref/ftwdbuHopper – https://www.hopper.comHow to Efficiently Design Everything at the Last Minute – https://thedesignteam.io/how-to-efficiently-design-everything-at-the-last-minute-a8c5796b4738
15 minutes | Apr 26, 2018
006: Marketing Ideas for All Types of Businesses
Today we're talking about some of our favorite marketing ideas that are simple and that you can begin on today! Yeah... TODAY!What You’ll Learn:A hack way to easy blogging.Why a Google My Business page is important.The power of cross marketing.Quick Links:The other 27 ideas – https://photogmarketing.com/31-epic-marketing-ideas-for-photographers/
23 minutes | Apr 19, 2018
005: Kickass WP Plugins
WordPress plugins are a great way to add functionality to your website. In this episode, Jenn talks about her favorite plugins and why she loves them.What You’ll Learn:What is a plugin?Our favorite WordPress plugins.What we use them for.Quick Links:WP Media Folder - https://www.joomunited.com/wordpress-products/wp-media-folder/?atid=269ShortPixel - https://shortpixel.comConvert Fox - https://convertfox.comDrift - https://www.drift.com/wordpressFacebook Messanger - https://developers.facebook.com/docs/messenger-platform/discovery/customer-chat-pluginSEOPress - https://www.seopress.org/ref/71SEO Framework - https://theseoframework.comYoast SEO - https://yoast.com/wordpress/plugins/seoBloom - https://www.elegantthemes.com/plugins/bloomMonarch - https://www.elegantthemes.com/plugins/monarch
13 minutes | Apr 12, 2018
004: You've set up your website, now what?
You've set up your website, have a domain, people can get to it... uh... now what? This is the first of a multi-part series. What You’ll Learn:The first two things you need to do with your website.How to find out what keywords people are finding your website with.Are you and Google friends?Quick Links:Google Analytics – https://analytics.google.comGoogle Search Console – https://www.google.com/webmasters/tools/home?hl=enArt of Charm Podcast w/Steve Sims - https://theartofcharm.com/podcast-episodes/steve-sims-making-things-happen-episode-682Hotjar - https://www.hotjar.com/r/r517d49Untappd - https://untappd.com
12 minutes | Apr 5, 2018
003: Pros & Cons of Website Platforms
Choosing a platform for your website can be a tough choice but it doesn't have to be. Jenn and Barb discuss the pros and cons of different website platforms.What You'll Learn:What a website platform is.How to determine the best platform for you.How different platforms affect your business.Quick Links:Self-hosted Wordpress - https://wordpress.orgWordpress - https://wordpress.comSquarespace - https://www.squarespace.comWix - https://www.wix.comWeebly - https://www.weebly.comHave more questions about website platforms? Email us at email@example.com!
11 minutes | Mar 29, 2018
002: A Guide to Hosting for the Non-Techy Entrepreneur
Starting a business is exciting! But, when it comes to your business website, things can get confusing. If you glaze over when people start mentioning things like domains, hosting and email clients… you’re not alone.Jenn and Barb discuss what hosting is and why you need it.What You'll Learn:What hosting is.Why you need it.What to look for in a hosting company.Benefits of having your hosting separate from your domain registration.What we recommend and why.Quick Links:Flywheel Hosting - https://share.getf.ly/y09v1rSiteground Hosting - https://www.siteground.com/go/caffeinatedwebHosting Cheat Sheet - https://caffeinatedwebstudio.com/wtf-is-hosting
6 minutes | Mar 22, 2018
001: Welcome to The Digital Café
Hello everyone and welcome to The Digital Café! This is our very first podcast! Grab a cup of coffee or a beer and listen as we bring you actionable advice about web design, WordPress, SEO and other digital marketing while working on own websites and our clients'.We decided to bring to the public our own version of our groove sessions, that is before Jenn became a traitor and left me and moved to Portland. We share uncensored and tangential conversations about the knowledge we've attained in our careers. We have the best tips to enhance your website and grow traffic.The Digital Café is published once a week with tools and tactics you can use RIGHT NOW. Jennifer Weed is a web designer and owner of Caffeinated Web Studio (caffeinatedwebstudio.com) and Barb Davids is a digital marketer and owner of Photog Marketing (photogmarketing.com). To be a part of the show or get your questions answered, send an email to firstname.lastname@example.org.
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