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The Design Business Show
35 minutes | Nov 28, 2022
The Design Business Show 204: High-Touch Strategies to Grow Your Business Organically with Amanda Walker
Amanda Walker is a certified master coach who inspires coaches to become better coaches. Amanda is passionate about helping coaches and online service-based business owners get their clients massive results in order to grow a profitable coaching practice. She is the host of the Best Damn Coach Podcast and runs the premier coaching program for coaches, Best Damn Coach. Here’s what we covered on the episode: Amanda’s Start to Coaching How Amanda had sent me a pitch over the summer to come on the show and talk about high-touch marketing strategies that you can use to grow your business organically Amanda’s perspective is that everyone is a coach in some way – if you’re a parent, you’re a coach; if you’re a spouse, you’re a coach; if you run a business, you’re talking to clients that you’re coaching in some element This first coaching job Amanda had was coaching boy’s pee-wee basketball at age 15 – it was that job that made her realize she had a passion and a gift for helping people create results Amanda wore a lot of different coaching hats and was a teacher, but the year after her son was born, she decided she didn’t want to continue teaching; Amanda took a year of sabbatical in case she wanted to come back but ended up falling into entrepreneurship How Amanda opened how her own coaching practice in the health and fitness industry, which she did for about 6 years - she had success in organically attracting many coaches and aspiring coaches Many coaches attracted to Amanda’s work wanted her to help them in their business, which is how she decided to move in that direction with her business Amanda wanted to help coaches scale to 6 figures and beyond practitioners but, more importantly, work on the art and mastery of coaching because she believes there are a lot of outside resources, but the one thing that will trump when it comes to growing your business organically is, results that you create with your clients After Amanda had children, she went through a personal weight loss journey, and her first clients were her fellow gym-goers who saw her transformation and wanted help doing the same thing As business owners, we’re all serving people, and the most important thing we will do is create results because our people become walking billboard advertisements for us The first few years of Amanda’s coaching business were done through email because she was afraid of live coaching, and for the first client she had, she charged $50 for the month because she was scared to ask for money The online coaching industry is predicted to be a 20-billion-dollar industry globally by the end of 2022 Because there are so many online coaches, Amanda’s mission is to help her clients stand out, and her perspective is that you don’t do that from fancy Facebook ads or templates – what makes them stand out is who they are as people and how they connect with others Amanda’s Offerings + High-Touch Strategies Amanda’s signature program, Best Damn Coach, is a 6-month to year-long experience - Amanda believes it doesn’t do service to entrepreneurs to have a course, step-by-step mission – Amanda believes in real-life support from real-life people holding space for us to be accountable The Business Accelerator is another one of Amanda’s offerings that aim to take coaches, consultants, and mentors to the 6-figure mark Amanda’s high-level mastermind called the Inner Circle for those who are already succeeding and looking for intimate upleveling strategies – they have live events and retreats that coincide with this mastermind Why Amanda keeps one-to-one clients because she believes that to teach coaching, she needs to be involved in it When you’re growing organically, the first thing you need to do, Amanda says, is shut out the rest of the noise and get back to the basics of human connection How you can grow to a 6-figure business without a large email list through intentional connections with your small audience At the core level, we are meant to be part of a tribe; when we think about that, we have more opportunities to make our clients feel connected to us, safe, and trusted. Amanda is a practitioner of NLP, and something she teaches her clients right away is understanding what rapport is – there’s verbal rapport and unconscious rapport When you hear someone’s voice or when you hear your name, you automatically build a deeper level of unconscious rapport, which is why Amanda teaches clients to take communication out of text messages and take them into audio or video Amanda shares that she communicates with her email list twice a week – One is a call to action to listen to that week’s episode of the Best Damn Coach Podcast, and the other is a message dedicated to celebrating clients When Amanda showcases the results clients are having, it builds trust – she usually takes a screenshot of a result a client shared with her and writes about it High-touch strategies to Amanda is going above and beyond in the most personal way to cultivate a feeling Amanda leverages audio and video in email marketing by sending a video in the first email after someone signs up for one of her programs so they can see her and hear her voice Another high-touch strategy Amanda does is calling each person who signs up for one of her programs When Amanda has a warm connection, she will reach out with a personal audio message Amanda is constantly looking to nurture the person versus taking a blanket approach to marketing The story of Amanda’s client who hosted a workshop and how she sent a personalized audio message to those who attended and those who signed up but didn’t attend to see if they had any questions – she got great results from this high-touch strategy that led to a purchase of the workshop Another client of Amanda’s sends audio messages back in response to the direct messages she receives on Instagram and asks to hop on a call with them to help answer their question further, which has yielded great results Inside Amanda’s Best Damn Coach program, they focus on the 4 Ss of coaching: Sales, Service, Strategy, and Self-Coaching In the Business Accelerator program, they dive deeper into creating frameworks by looking at the common steps clients take when they see success Within Amanda’s teaching, there are many frameworks she uses; one, for example, is the BEST model is one Amanda teaches to create flow and results inside a coaching session In the Best Damn Coach Podcast, Amanda explains that they focus on 3 things – 1) helping listeners be better coaches, mentors, and guides, 2) helping listeners coach themselves, 3) helping listeners grow a thriving business Two things in Amanda’s business that she has stuck to are communicating with her email list every week and posting consistently with her podcast because she says it’s important to show up when people are expecting you to Amanda says entrepreneurship was the greatest journey of personal development she never knew she needed because it brings up insecurities and weaknesses that are exposed for a growth opportunity How personal development is tied directly to your profit – Amanda says if you are not nurturing yourself, there is no way to handle the mindset drama that happens inside a business Personal practices that Amanda uses are journaling and using her personal certifications to visualize where she dreams of taking her business What Makes a Good Coach? When someone says yes to you, Amanda says you have to understand that clients go through a moment of buyer's remorse, so immediately you want to instill belief in them and reconfirm that their success is inevitable, which is a step many people miss because they’re more focused on the details like booking a call with them or having them fill out a form One thing that makes a great coach is your ability to create results – Amanda says if your clients are putting in the work and they don’t see results, it’s time to reevaluate your coaching, and just because you get a certification, it does not mean that you are ready, able or confident enough to cultivate that Another piece that Amanda believes makes a great coach is your ability to do the work yourself – Amanda says she only takes her clients as far as she’s willing to go herself A couple of reasons coaches don’t make money is because of fear, they don’t have a clear offer, or because they have money drama – in the beginning, people want to be accessible to everyone, but you might not always be the best fit for someone to come in and invest in you In the past couple of years, Amanda thinks the global pandemic positively impacted the online coaching world through many opportunities because coaching becomes more powerful as more people are exposed to it Amanda also believes coaching rivals therapy because there are things coaches can do that therapists are limited to – it’s the reason she works with so many therapists that are transitioning into coaching because they see the value in both During the pandemic, Amanda also learned that there are a lot of disappointing things happening in the coaching world around integrity There is no barrier to entry in the coaching world, so anyone can decide to be a coach for whatever they want, and no one is checking in on them; there’s no certification required Amanda created the Best Damn Coach program because they believe you don't need a certification to be an amazing coach, but you do need to have a heart for integrity, hone your craft, and be able to learn from other people Listen to the Best Damn Coach Podcast – on Tuesdays, they release content-driven episodes, and on Fridays, they release behind-the-scenes episodes where you get to hear Amanda live coach somebody Connect with Amanda on Instagram, where she has many free resources Links mentioned: Best Damn Coach Podcast Best Damn Coach Program The Business Accelerator Inner Circle Connect with Amanda on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
23 minutes | Nov 21, 2022
The Design Business Show 203: Bridging The Gap Between Graphic Design and Health with Nhat Tran
Nhat is the Director of Bridge Creations, he established the business in 2021 through a background of emotional trauma with discrimination, abuse, and workplace toxicity, but contrary built potent health with a desire for sports. The two fields led to opposing outcomes of good and bad health, valuing the need for adequate well-being with picturing a deduction of health implications. He combines his health background with his graphic design experience to envision visual collateral to aid, encourage and empower healthy living. Nhat graduated from the University of Canberra in 2021 with a Master of Design Strategies; he also holds a Bachelor’s and an Honours degree in graphic design, specializing in visual communication, branding, design-led innovation, and information graphics. Here’s what we covered on the episode: The Why Behind Bridge Creations The story of Nhat’s university assignment, which made him realize the impact graphic design has on health, and the article he wrote with his colleagues called Service Design Thinking For Social Good Nhat has had many health issues since he was around 12 years old, dealing with racism, school-yard bullying, and cyberbullying, and for 4 years, was a victim of a toxic workplace Why Nhat is passionate about improving health with graphic design so hopefully, in the future, health issues can be reduced How graphic design can communicate facts and health information more effectively – covid is a great example because when you scroll on social media, you see posts about daily numbers or graphics on how to stop the spread Nhat’s assignment combined two areas, health and graphic design – the assignment was a brochure on how to prevent childhood obesity that communicated strategies, was persuasive, informative, and engaging Current clients of Nhat’s come from networking events in Canberra, Australia, which is one of the most innovative cities in the world and Australia Each month, Nhat attends a networking group called the Canberra Innovation Network, which includes many different entrepreneurs and investors, which is how he has gotten his current clients Even if a company has nothing to do with health, Nhat is good at finding some small components – for example, one of his recent clients has a company that uses nursery rhymes to help school kids with vocabulary learning, and Nhat was able to find some health-related elements like mental and social health to help improve their wellbeing and learning At this stage in his business, Nhat is trying to build evidence through the clients he has so that in the future, he can have more proof behind his process and send proposals out to health-related entrepreneurs Nhat shares another client example where they changed their logo to help improve awareness of their business and significantly improved their marketing content A lot of Nhat’s current clients are entrepreneurs because they can lack the graphic design skills needed to effectively communicate their message, which is how Nhat helps Nhat is most passionate about physical health in the industry, and before his university project on childhood obesity, he did a hypothetical promotion on health for university students to improve exercise, which helped him shape his business niche Because of Nhat’s sports background, he has much experience with the physical, mental, and social benefits that physical health has In the future of his business, Nhat hopes to see people applying more visual collateral because, while in school, he realized how underestimated and underappreciated graphic design is The Future of Bridge Creations + Design Tips Many people think graphic design is the cherry on top, but Nhat believes it’s the opposite because when you look at marketing, people tend to focus more on images and videos, which is why it’s so important to implement In the future, Nhat would like to assist clients with anything from their marketing content to their branding to their website and would like to see health service providers better improve the usage of graphic design because he would love to see a reduction of health issues Nhat focuses on static images and photos but can consult and identify strategies for video content as well and, most recently, has worked on logos for clients, along with other promotional materials In the future, Nhat would be interested in doing public speaking to share his passion for graphic design and health, along with sharing his own story Nhat likes to include the why behind his business on his website and in the pitches he gives because his personal experience played such an important part in shaping his business Evidence building is one of the most important things Nhat has learned since starting his business – it’s not enough to just say how great your service is; you need to be able to show the impact it has had for past clients One of the biggest mistakes people make when it comes to health and design is designing something just because they think it’s right; you need to make sure you’re inclusive and make sure you understand your audience so you can pinpoint their pain points in the promotional content The name of Nhat’s business, Bridge Creations, came from his thinking about bridging the gap between health and graphic design Check out Nhat’s website and connect with Nhat on LinkedIn Links mentioned: Bridge Creations Service Design Thinking For Social Good Connect with Nhat on LinkedIn Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
41 minutes | Nov 14, 2022
The Design Business Show 202: Business Tools + Tips to Keep You and Your Clients Organized with Cristina Robinson
Cristina Robinson is the founder and designer behind The Lovely Geek, a web design studio aimed at elevating women in their online presence. Her passion for the web started in high school and led to an internship with Intel, followed by several years of freelancing. Armed with her Bachelor of Science degree in Web Design & Interactive Media, she spent nearly a decade working for local Sacramento agencies before ultimately becoming her own boss. Her experience from the big agencies inspired her to help small businesses, and now she works almost exclusively with female solopreneurs making their brands shine. Here’s what we covered on the episode: How Cristina Got Her Start in Web Design How I met Cristina through Paty Ventura, who was on episode 193 of the podcast Cristina was inspired to create her own website after meeting a friend at summer camp who had a website on Yahoo Geocities and an online journal If you wanted to customize any text or put in any images, you had to learn HTML, so Cristina started teaching herself a lot of the basics In high school, Cristina took a beginning HTML class, and the teacher saw she was passionate and showed a lot of promise, so he asked her to be his teacher’s assistant for her senior year While being a teacher’s assistant, Cristina got the chance to redesign and maintain the school’s website Other school staff members noticed Cristina’s work, and then she found out about an internship for high school students with Intel, which her teachers encouraged her to apply for During her Intel internship, Cristina met a lot of other students, got a great learning experience, and it gave her insight into the corporate world Unfortunately, most colleges at the time didn’t offer a web design degree, the closest they had was majoring in communications or computer science, but that wasn’t the route Cristina wanted to go Cristina started looking at more specialized schools, like The Art Institute, where she was able to find a web design and interactive media major How Cristina’s first freelance client was the traditional nightmare client who made her question if she actually wanted to freelance While in college, Cristina was able to get her first paid internship with a local agency, and after she graduated, it turned into a full-time role Most of the people at the agency Cristina had gone to school with, so she knew their work ethic, and they were able to collaborate well together This agency is where Cristina met Paty because they both went to The Art Institute and worked at this agency together The agency was big into tourism, so Cristina got to work on a few projects for Yosemite, the state fair, and a lot of local businesses in the Sacramento area Cristina says she had a lot of great learning experiences and met a lot of people from working at the agency Because Cristina grew up 45 mins away from Sacramento, she didn’t really know her major city until she started working at the agency, which made her appreciate it After working at this agency for a few years, Cristina got a job at another agency where she was able to focus on design - she got to do website design, interface design, print design, and dabble in app design When Cristina got pregnant with her daughter, she decided to stay home and went back to freelancing, which is how she ended up where she is today All of Cristina’s clients have been referral based and have been people that she’s worked with already in some capacity Most of Cristina’s freelance work has been with small business owners, usually solopreneurs, and she shares she only started working with companies when at the agencies Cristina has done enough work to realize her sweet spot is working one-on-one with women - women much like herself who want to be their own boss, and Cristina comes in to help with the online portion How Cristina started branding this year because she found that the people coming to her either had a brand they created but weren’t happy with or they had nothing Branding isn’t Cristina’s preferred offering, she can do it, but she would rather partner with someone so she could send clients to that person for the branding experience and then have clients come back to her to take care of their website Cristina shared she just found someone she would like to partner with who does branding Staying Organized + Keeping Clients for Life For project management, Cristina uses Dubsado because it has a great client portal option, but she also uses Notion and has found it very handy for her retainer clients - with Notion, Cristina creates content and calendars, tracks hours, tracks projects, and says you can create whatever you want How Cristina recommended Notion to her husband, who is a Twitch streamer and content creator, and now he uses it to organize all his YouTube videos and TikToks and even writes his scripts in it In Notion, Cristina will create a content calendar, and within that calendar, she has different templates for each content type - blogs, emails, Instagram posts, Reels or TikToks, etc. For example, Cristina will look at her calendar and see that on Tuesday, she wants to do a blog post, so she’ll select her blog post template, which already has all the fields she needs in it Within the database in Notion, Cristina can see a list of all of her content, and as she’s brainstorming, she can put all her ideas in one place so when it comes time to map out her content, it’s very easy to do and well organized Cristina says she’s always been a blogger and likes to create that content when she has time One tool people should be utilizing the power of LinkedIn because their algorithm can get you a lot of exposure - Cristina recommends using LinkedIn’s section where you can write articles One thing Cristina likes to do is create an article on LinkedIn that’s similar to a blog post she already has, so if someone wants to read more, they can click over to her website to read the blog post, so she's still driving traffic to her website Cristina offers a retainer service after she’s worked with a client on their project because she finds that people end up wanting to be very hands-off and want someone to help maintain - Cristina says it’s really up to the client what they want her to do A lot of times, Cristina’s retainer clients will write up blog posts by throwing their content in a word document, and then she’s responsible for scheduling it, putting together the graphics, and making sure it goes on all the right platforms Cristina always designs her websites with the intention of the client saying, thanks, I’ve got it from here, but a lot of times, the clients want her to continue to help maintain In Notion, Cristina has a client-facing content planner for her clients to see what content is scheduled - then they can make decisions on adjustments or adding on Clients have appreciated seeing their content scheduled out so they can see where they’re at and what they need to provide Cristina has found that most clients have worked with another website designer who worked with them one time and then disappeared, which makes Cristina sad because then the clients don’t have the tools they need to maintain It’s important to Cristina that she emphasizes no matter what, even if it’s been days, months, or years since she’s worked on a client project, they are a client for life, so they can always reach out to her There was a time while working at the agencies when Cristina was not taking on freelance work, but she still took care of and helped her current clients When people feel taken care of, they’re going to have nice things about you The biggest tip Cristina has is to build a routine based on what works for you and know what time you have blocked off for certain tasks It’s important for Cristina to balance work while being a mom - her kids are up from as early as 6:00 am and take a nap around 1:00 pm, so she knows that the tasks she’s working on during those hours need to be ones where it’s okay if she’s interrupted or ones where she’s not being paid hourly Knowing which tasks require your full, entire attention vs. which tasks can be interrupted a little bit is important Check out Cristina’s website, The Lovely Geek.com, and connect with her on Instagram Links mentioned: The Lovely Geek Website Episode 193 with Paty Ventura Connect with Cristina on Instagram Connect with Cristina on Pinterest Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
50 minutes | Nov 7, 2022
The Design Business Show 201: Data Driven Ad Strategy + Business Partnerships with Jessica Gleim + Amy Christie
We are Jessia Gleim (rhymes with slime) and Amy Christie (yes, she has two first names). Together, we founded Flairst, which is grounded in our love of creative thinking, enthusiasm, and problem-solving. Our passion is empowering ambitious women-led DTC eCommerce brands. Consider us your strategy and growth partner - we’ll scale your business through personalized, data-driven omnichannel social media advertising and help you make shit loads of money! We don’t just focus on the now. Instead, we help bulletproof the future of your business by creating sustainable, profitable revenue. At Flairst, we’re all about putting money in the hands of women. Nothing makes us happier or more fulfilled than seeing our clients win BIG! Here’s what we covered on the episode: How Jessica + Amy Got Started How Jessica and Amy sent me a message about being on the show and why I think the story of their business is important Jessica and Amy both have fine art degrees and had separate businesses before creating Flairst together Jessica shares that she loves paper products and was designing a series with Shutterfly but had some health problems and needed a way to do her own thing, which is why she started her freelance design business in 2014 After doing some design, someone asked Jessica if she could help with marketing, so she had her own marketing business going on for a while; then, around 2015, someone asked if Jessica could help with Facebook Ads, which is how she got into ads In 2016, Jessica had her first child and quickly realized she could not be a one-woman show; Jessica dreamed of having a partner but never thought she would because she needed someone who could do it all and understood being a parent Both Jessica and Amy had been going to a conference called Alt Summit for 10 years and had previously met there, but they didn’t remember meeting until they randomly got paired as roommates After sitting down with each other at the conference to get to know each other, Jessica asked Amy to join her business While at home with her oldest, Amy decided she needed something that fed her soul, so she learned everything about blogging, and within a year of blogging, she was also creating content for other people Amy shares that she got to see the launch of many social platforms and got to figure out how they worked for creators and how they’ve changed to have advertising As Amy’s kids got older and more involved, she found content creation exhausting and needed something where she could leverage the skills she already had – Amy could build a website, create graphics, write copy, and build ads, but she didn’t know how to do all of that and get clients How Amy will be attending Alt Summit in New York this fall, but Jessica will not because she is 9 months pregnant and will be having her second child soon We talk about the Alt Summit conference, which Jessica and Amy recommend for anyone in the creative space - the information is good, it’s aesthetically pleasing, and the community is great Blessing of a Business Partnership + Flairst When Jessica and Amy are interviewed on podcasts, the host always says they are the first duo they’ve ever talked to, which always surprises Jessica and Amy because so many people wished they had a partner How motherhood, living during a pandemic, and entrepreneurship can all be very isolating – there are very few people who understand it, even if your friends and family support you in it Jessica and Amy didn’t go into their business to only work with women; it just naturally happened that way – their mission is to put money back into the pockets of women and families It’s hard to be a parent, a primary caregiver, and a businesswoman at the same time, which is why Jessica and Amy believe it takes a village – not just with your children or yourself but also within your business Jessica shares that having a partner to be with her and help grow their team has been so impactful not just for the business but for her mental health Although Jessica and Amy have similar backgrounds and learning abilities, they are opposites - Jessica says she is unorganized, has her head in the clouds, and has to focus on the next step in front of her, while Amy is organized, grounded, and looks at the end goal How being opposites has been beneficial for their business, their mental health, and just life Jessica says being a parent and having a business mesh together well because it gives you the flexibility you need Amy says the jobs they worked before creating Flairst were partly out of necessity because of the lifestyle they were living at the time and how their current work also compliments their current lifestyle, where if they need to drop what they’re doing for their kids, they can do that Jessica and Amy’s business is rooted in social media advertising, and Jessica shares that social media has been a blessing because so many women have been able to create businesses, substantial income, and influence from their phones on their own time - they know it can be hard to get back into the workforce after having children or taking a gap between working Amy wishes the type of partnership she has with Jessica on every woman because even though they don’t live in the same place, the mental and emotional support that comes with being a partner and sharing the responsibility of growing a business together is something Amy wishes everyone could have Even contractors and other members of your team that aren’t as fully invested in your business have a different take on the business – Jessica and Amy are equally attached to the business Because there are two of them, Jessica and Amy have been able to lean into what they are really good at because they don’t have to do absolutely everything by themselves Amy shares the conversation she and Jessica had at Alt Summit when they decided to work together after barely knowing each other When Amy came in, she brought the business mindset because, at the time, Jessica didn’t have a website or brand name, just an LLC, a bookkeeper, and clients for them to work with Jessica and Amy had much trust for not knowing each other well but had made a pact early on to always tell each other the truth no matter what In 2019, Jessica and Amy went back to Alt Summit and gave a presentation about ads which is when they decided ad strategy for direct-to-consumer, women-led, eCommerce businesses would be their only offer One of the best things Jessica and Amy have done for their business is working with a business coach whom they work with individually and together Before narrowing down their offer, Jessica and Amy did everything under the sun for clients but found they could best serve clients by just offering ad strategy, which they are really good at The advertising education Jessica and Amy have has come from the free resources they’ve found on the internet How Jessica and Amy have always been obsessed with the psychology behind why people make purchase decisions and the emotional relationship that goes into advertising Jessica and Amy say to think of advertising like online dating – all these steps need to happen before you ask someone to marry you Typically, Jessica and Amy get clients through fostering relationships and networking by going to conferences, usually with women, because women like to create relationships before making a business decision Amy shares that they work with direct-to-consumer eCommerce businesses that own their data If you're a business on Amazon or Etsy, that platform owns your business data When Jessica and Amy work with clients, it’s less about the product the client sells and more about what stage they are at in their business Because of the changes in the iOS update, pandemic changes, and the growth of digital advertising, the market has changed – when Amy was first starting, all of the social media platforms worked for the creator, but now the algorithm has changed to benefit the platform so they can run ads Ad costs have gone up, making it more complicated for small businesses The businesses that Jessica and Amy work with are usually well-established, mature businesses that are in the 2.5 – 3-million-dollar range because that allows them to have an ad spend range of $20,000 – $25,000 a month to be able to pay to play on social media platforms It can be frustrating for small businesses that can’t afford to pay to play, but Jessica and Amy highly suggest growing your organic marketing by building your email list, social media, community, and influence until you are to a point where you can scale Creating a Direct-To-Consumer Brand + Data Driven Ads Direct-to-consumer brands that have created products that hit an emotional pain point or solution with their consumers will be successful Jessica and Amy don’t see success with direct-to-consumer brands who create a product and then go try to find their target market, but if you create an audience and community and then sell to them based on what they are asking you and what they need, that’s where you will find success Amy says brand and product positioning is about your customers remembering that you have served them well and will continue to engage with them – you need to have your product proven organically by a community of people There are a lot of different ways to run an ad strategy, but Amy says the first step is to pick your objectives In ad strategy, there are a lot of levels because you are working with many different people at different stages in the buying cycle You want to bring in new people to grow your community, make sure you’re managing and supporting your current customers, and grow the lifetime value – which is where the organic marketing portion comes in with Jessica and Amy’s ad strategy Jessica gives an example to show how it’s not just one advertisement: it’s a whole strategy cycle to get someone who has never heard of you to become a repeat customer Amy says that their strategy and all strategies should be built on data which is why businesses today need to be thinking about building their data portfolio Before the iOS update,
21 minutes | Nov 2, 2022
The Design Business Show 200: A Thank You Note from Melissa Burkheimer
Hi. My name is Melissa. If you’re new here - hey!! I’m so glad you’re here today. If you’re not new, heeey! I’m grateful that I get the privilege of being in your ears and eyes. I say ears for those who listen and eyes for those who prefer to read the show notes on our website. Sometimes I prefer to skim show notes instead of listening to a podcast. I’m a fast reader and easily distracted; plus I wanna make sure the show is accessible to them in whatever ways they want to digest the info. Anyways - here we are, several weeks after I “should’ve” recorded and published this episode; but I just could not bring myself to do it. Not for any reason other than I didn’t really know what to say beyond the cheesy “I can’t believe it’s been 200 episodes” sentiment. I wanted it to be extra special. Then I put a lot of pressure on myself (which I then resisted) and then I wonder if what I have to say is still relevant. I’ve recorded at least a dozen solo episodes and haven’t felt this kind of anxiety about publishing an episode before. So I didn’t force it; I gave myself lots of grace until it’s like okay girl - time to move forward. Last night I watched The Redeem Team on Netflix with my youngest son; and I believe it was Dwyane Wade who said (I’m paraphrasing here) that you’re not moving because you’re afraid of success. As long as you move, it’s good, so here I am, moving. I’ve got some very unrealistic, but fun goals for this podcast in the future; so first and foremost I want to say thank you to everyone for listening, sharing, connecting, and just giving me the privilege of helping you. And, this is very important, a thank you to Cora and Grace, who help me publish the show every week. If there’s ever a week we don’t publish; it’s always on me and I’m so grateful for their support. I started out the show doing everything myself and realized quickly I couldn’t keep doing it all on my own. The podcast origin story + future plans for the show I launched the show in October 2018, so just over 4 years ago. My friend Kira Hug, who is the co-founder and co-host of The Copywriter Club podcast, interviewed me for the first episode and for episode 100. Kira was really the first one to tell me to host a podcast and didn’t really listen to me when I gave her all the reasons why I shouldn’t have one. I recorded the first episode and sat on it for 6 months; published 4 episodes; and then didn’t really take it seriously until January 2019. At that time in my business I was running paid mentorship programs for designers and this one messaged me to tell me that she loved my show and listened to it at the gym; and it really motivated me to take it a little more seriously. At 200 episodes in, we’ve interviewed 150+ diverse experts and received over 120,000 downloads. We’ve been ranked a top podcast for entrepreneurship in Sweden, New Zealand, Japan, India, Great Britain, Germany, Colombia, Brazil and Australia, and a top podcast in business in Belgium, Czeck Republic, Egypt, Ireland, Pakistan, South Africa, South Africa, and United Arab Emirates, and a top podcast for all podcasts in both Cyprus and Saint Vincent and the Grenadines. In 2019 we won “Best Podcast” at the Social Media Club Hashie Awards, and I almost didn’t submit the podcast for the award. My friend Caroline Jones gave me the nudge, and I still can’t believe I won. So apparently my questioning the podcast relevance is normal, but not necessary. A lot of podcasts get more downloads + rankings and awards, and some get less. I’m very content with where I’m at, and don’t stress about that stuff. I really like how we tell the stories of the guests on the show - and the nitty gritty details that help me understand how they got to where they are; so I can see what’s possible for me. In college I don’t really feel like it was explained very well what opportunities were available to me, so that’s one of the reasons I love this show. And, I get to talk about what I don’t think is mentioned enough in this industry; how design, copy, marketing, strategy, UX, tech, systems and all the creative elements have to work together to create successful brand campaigns + product launches. It’s becoming more and more clear to me that understanding those things is one of my super powers. As I learn to embody this super power, and my business shifts and evolves into doing more creative launch direction for B2C brands; I’m really excited to tell more stories behind-the-scenes of your favorite product launches + brand campaigns from designers, founders, creators and to understand like we did with the McDonald’s rebrand in episode 116 with Tyler Brooks and the Jill Brand Launch with Meagan Carboney in episode 184. So, if you’re someone who has a product launch or brand campaign behind-the-scenes story you want to share on the show; go to the “Be a Guest” in the footer of our website to submit your pitch. I’m much more interested in the nitty gritty details than your 3-step formula. And while you’re on the website; you can sign up for email updates to be the first to know when episodes go live. I’m excited to incorporate the emails in our weekly production process so I can share a few personal insights about every episode as it goes live. The behind-the-scenes of my new podcast art If you’re on the website or have visited it or you listen on any podcast platform; you may have noticed we’re slowly making some much-needed design changes. When I launched the show, I kept the same podcast art with a photo of me in a blush suit jacket with my hair pinned back and very curly. As both the show and my personal brand have evolved; I knew it was time for new podcast art. It’s one of those things I tried doing on my own after putting it off for months and months. And then I decided to hire a designer to help me. One thing I’m very clear about right now in this phase of my life is that I don’t want to put my face all over the internet right now. Maybe in 2023. Not now, though. So, I knew for the new podcast art, I didn’t want to use my photo. I really like the podcast episode graphic we use to share on social media and the logo; I just wanted new art. So, I hired Taylor Weaver, and she nailed the concept in the first try. Score! Thank you, Taylor! In the next phases of the rebrand; we’ll be making some updates to the UX of the podcast website. Most likely in 2023. A thank you note to my younger self On a little bit of a personal note; last month I was driving to one of my son’s football games that was 3 hours away; and on the way I listened to Kendall Jenner’s interview on Jay Shetty’s On Purpose podcast. There was a video clip that went viral of Kendall talking about being kind to her inner child and that anytime you’re mean to yourself, you’re being mean to your younger self. So, she has a photo of herself as a little girl on her bathroom mirror “so that every morning, every night, every day when you walk into your bathroom and look and the mirror your looking at her and remembering that if there’s anything negative that you're saying about yourself, or ever being mean to yourself, you’re talking about her.” This really resonated with me, not because I’m doing any inner child work; but because I think it’s important to be kind to yourself and to pay attention to the things you say about yourself. I hesitated to record + publish this solo episode and one reason was because I wondered if anything I had to was relevant without another guest on the show. I even question it when I have guests on the show. If you saw the title graphic for this episode on social media; and the graphic actually features an image of me from when I was a kid. I was probably 11 in the image and it was from a photoshoot my sister and I had done as kids to promote our singing business. My mom made our costumes, my dad was our manager and we were living our parents dream. My mom had the calendar made in 1997; and kept it on her wall until at least 2005 when she sold her house. Unfortunately for my parents, I killed their dream of my sister and I becoming pop stars because I didn’t like all the practice that went along with it. Sorry mom & dad! Now I get to use my voice in a different way; by talking to the creators, designers, and founders behind your favorite product launches and brand campaigns to uncover why they do what they do in the way that they do it. Because to me, graphic design is not just what a website or logo looks like. It’s about strategically using beauty and language to construct a path that connects your ideal customers to your products and services. A final thank you and an ask I can’t believe that we’re at episode 200. It’s been four years since I launched this show. Four years and 200 episodes is wild to me. The fact that people listen to a show I created simply because I wanted to know what opportunities were available to me is wild. And the fact that people still engage; and want to be a guest on the show blows my mind. I’m just a regular chick from the midwest who became a mom super young whose kids are pretty self sufficient; and I’m excited to explore the new opportunities out there for me and spread the word even more. And I have a short ask: leave us a review. You can do it on any platform - we’re on iTunes, Google Podcasts, iHeartRadio, Stitcher and Spotify. I have one more ask: Send me a message and tell me if any episodes have inspired you and/or you have anyone you think I should interview. If you go to Melissaburkheimer.com there’s a red button that says “Send Melissa a DM” and you can message me on Instagram, LinkedIn or you can email me. I’ll be sharing more soon about what I’ve been working on in my business; it’s not quite ready yet; or maybe I’m not ready yet (I published this episode - a big to-do off my list!). Remember to be nice to your younger self and be nice to my friend. Talk to you soon! Links mentioned: Episode 1 Episode 100 Episode 118 Episode 184 Be a Guest on the Show Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
38 minutes | Oct 3, 2022
The Design Business Show 199: Why You Should Be Using Pinterest for Your Business with Kate Ahl
Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. Here’s what we covered on the episode: Kate’s Journey to Pinterest I share how Kate and I got connected and how she’s here to talk about how to use Pinterest in your business Kate tells us that her degree is in political science and always planned on being a teacher but ended up getting married, moving, and having 3 kids right away, so she was at home with her kids In 2009, right before Kate’s son was born, her husband lost his job suddenly, and they were struggling to make ends meet During this time, Kate’s friend had just started a frugal coupon deal blog and asked Kate to help with Facebook marketing - Kate loved it, and although she wasn’t making much, it was what she could handle while having little kids at home A couple of years later, Kate and her family were still struggling, so her same friend suggested she help with affiliate marketing - Her friend taught her WordPress while Kate self-taught herself code In 2013, her friend suggested managing people’s Pinterest accounts because, at that point, Facebook had turned off all business page reach since they had introduced ads Bloggers were trying to find a place to get traffic which is when Pinterest popped up on the radar Kate shares that she thought managing Pinterest accounts sounded like the worst idea because she was sure that no one would pay her to do that For the rest of 2013, Kate learned everything she could about Pinterest, and in 2014, she bought the domain Simple Pin Media and started with a few beta clients After 3 months, her clients gave her very positive feedback, so she added a few more clients and then had to decide to make it a legitimate business Kate decided to throw herself into it and hired a business coach, now 8 years later, Kate has a team of 35 people, and they work with hundreds of clients Pinterest’s intent has always been to put the pinner first, which they still do, but it has changed from chronological to smart feed, which is dictated by your engagement and ads How Pinterest is a search and discovery platform that is also merging into a shopping platform When people go to Pinterest, they aren’t looking for a specific brand or person; they are looking for something to solve their problem or dream and inspire Kate explains that Pinterest users tend to be cold while Instagram users tend to be warm Pinterest intends to shorten the time between idea and purchase - Kate says traditionally, it’s about 3 - 6 months Kate likes Pinterest because the elements you have on other platforms, like having to write certain things or post at specific times, don’t exist on Pinterest Simple Pin Media + Where to Start With Pinterest In Kate’s business, they primarily serve clients through their done-for-you services because what they’ve found is when it comes to Pinterest, people don’t understand it; people think they can repurpose content in the same way for different platforms Some of Kate’s clients feel anxiety around Pinterest because it is pretty picture based, so they give Kate and her team full control Kate says that some of their clients still want to control the design of their pins, so they will continue to do that portion of it Some middle-ground clients like using Pinterest but would like some guidance - Kate shares that there is a whole education side of the business for those who want to do it themselves 8 months into the business, Kate’s daughter was diagnosed with Type 1 diabetes, and she realized she didn’t have anyone who could keep the business going if something happened, so Kate asked a friend if she could teach her After Kate hired her friend, she realized she could teach more women who are at home who have little kids to do what she was doing The strategic choice Kate made was to hire locals, so they could meet together and have a community Kate figured out that she loves teams; she loves empowering women to recognize their gifts and creativity The breakdown of leadership and roles within Simple Pin Media and how most of these women have been with Kate for 6 or 7 years How Kate aligns Pinterest with Google and YouTube - the first step is to search on Pinterest for what you think people are asking and see if people are even talking about what it is you provide By searching your service or product, it helps you see what’s already out there, what people are searching and asking for surrounding your business Kate explains that at Simple Pin, they believe pinners go through 3 main stages: inspire, inform and decide In the inspire stage on Pinterest, people are just asking questions, the people who click on pin images or videos have decided they want to learn more and are the ones that will potentially go to your website, and when they’re on your website, they’re going to decide to either buy something or join your email list For most marketing professionals, Kate says it’s best to get pinners on your email list so so you can warm them up and nurture them Once you decide why you’re going to use Pinterest, Kate tells people to commit to it for 6-9 months because Pinterest is a long game Start by building your profile, then building your boards, then your pin images When it comes to what you are pinning, Kate says content is number one - think about the questions people ask you in your business and build your pins around that 2 things you need to knock out of the park whenever it comes to your Pinterest strategy are your keywords and images Keywords fuel the algorithm on Pinterest by telling Pinterest where to show your content Kate explains that pinners are readers and investigators, which is why it’s important to start by searching what people are asking around your business so you can craft blog posts answering their questions Going straight to a sales page never converts, Kate says, because pinners aren’t warmed up to you yet - they’ve tried it on multiple accounts, including their own The first place to consider keywords is at the search bar because Pinterest has search prediction - they also have another tool called Trends, where you can look up any keyword and see at what time of year it has the highest volume of searches The second place to consider keywords is your image that displays what it is you’re talking about - it needs to have text on it because Pinterest reads the text on images Kate loves that Pinterest is not time-based because she could search for something and find a pin someone made 6 months ago If you aren’t blogging, Kate says you should send them somewhere that they can join your email list Kate explains that the boards you’ve created are where you’re pinning to, and you should think of them as silos, and each board should have its own title For example, one board could be titled sales page tactics, and another could be copywriting techniques, so Pinterest will see these silos and know that everything in it is about sales pages and the other one is about copywriting Kate shares that if you don’t blog, you can still create 10 different images that all lead to one page where they can learn more or join your email list because Pinterest will see these images as new content Why it’s important to have short, poppy copy that catches people’s attention on Pinterest You could buy templates for your images if you aren’t a graphic designer or don’t have access to one B2C Vs. B2B on Pinterest + Top Mistakes Kate shares that to sell their services, their strategy is to market the pathway to get people to a discovery call or on their email list to warm them up instead of marketing the actual service When using Pinterest for services, Kate says to think about what people are asking or what you’re hearing on discovery calls that you could take and turn into something you can address on Pinterest If you have a podcast that you are posting about on Pinterest, and your goal is to get people to sign up for your services, Kate says to put the link to sign up in every post because you want people to take that one action Kate shares that the difference between B2B and B2C is the traffic; someone in the food or fashion industry is going to see way more traffic than someone in the marketing space One of the biggest mistakes people make is hearing about how someone in B2C is doing and expecting those same results in B2B Another mistake Kate shares are that people do not give Pinterest enough time to work; some clients stop working with them after a couple of months because they don’t think it’s working, only to come back 6-9 months later saying they’re getting a bunch of traffic from the things we pinned while working with them Kate shares that she has a pin from 2017 that still drives monthly traffic Why you can’t take your square image from Instagram and directly repurpose it for Pinterest How you need to embrace new features on Pinterest - in 2020, Pinterest introduced idea pins which live forever and are short, storyboard stories like Instagram stories that are about the idea or concept and less about the person The 4 formats of pins on Pinterest are standard pins, idea pins, video pins, and pin ads People on Pinterest aren’t there to be entertained, which is why your Instagram reel of you dancing won’t perform well on Pinterest - they are there to be delighted and surprised by your ideas Kate says you can repurpose your TikTok content on Pinterest as long as you remove the watermark Pinterest wants to help physica
30 minutes | Sep 26, 2022
The Design Business Show 198: Setting Up Business Systems That Work for You with Shanice Miller
Shanice Miller is a business productivity consultant, specializing in project management, who helps clients ranging from small startups to multi-million dollar businesses save hundreds of hours and thousands of dollars. Her passion for identifying and solving inefficiencies began when she sold her first business, an educational consultancy that had been recognized in Forbes and BET, at a less than premium price point because she didn’t have her systems and processes streamlined and documented. Over the last 10 years, Shanice has used her ability to identify operational inefficiencies and create solutions to not only help save her clients’ businesses (and hairlines), but to also fall in love with them again. Here’s what we covered on the episode: How Shanice Started Her First Business, but Decided to Sell it After Burning Out How I met Shanice through a connection from The Podwise Group How Shanice helps her clients automate their processes, which gives them more time and a higher price point for their sales How Shanice started off as an educational consultant, but quickly became overworked and overwhelmed because she was doing everything Instead of closing her business, she decided to list it on an online marketplace, and got an offer Shanice’s realization of the importance of documenting processes during the selling of her first business (and how she could have earned a larger payout) After selling her business, Shanice did some soul searching and went back to corporate to work in project management The advice her mom gave her about your first house being turn-key; and how she could apply that advice to her next business A Peek at What Her Business, TasklyGroup, Looks Like Today Why Shanice likes working with a small team How she saved one design client 20+ hours a week by automating the review process using a project management tool Why using the tool made it easier for her client to manage and saved her money because she was going to hire a virtual assistant to do it The way she works with clients, through her VIP Days that show her clients how to break up tasks, put them into a project management tool and how to automate everything Why she focuses on different departments like marketing, sales, customer onboarding Mapping out tasks, hiring someone to do them for you, and creating a dashboard so you can see what tasks are in progress, overdue or when someone is stuck Why she wants her systems to create a calming feeling for her clients when handing over projects + tasks to your team Why Shanice’s favorite project management system is ClickUp and some of her favorite features that mean you don’t have to use multiple tools How Shanice works with clients on their systems + preferred project tools, and the workarounds she uses; like creating automations using Zapier Why Shanice wishes she would’ve done the systems early on; and why she wishes she had a better financial strategy A peek behind-the-scenes of what the client session looks like Shanice walks be through creating new client onboarding processes + as I create a new services page for my website Shanice shares some of her big picture goals for her business, like only working 5-10 hours a week while overseeing tasks Links mentioned: https://tasklygroup.com/tdbs https://www.linkedin.com/in/shanicemiller/ Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
42 minutes | Sep 16, 2022
The Design Business Show 197: Demonstrating Creative Diversity with CheerNotes CEO, Asha Banks
Asha is the CEO of CheerNotes, an inclusive stationery brand that focuses in diverse representation of creatives, designs, and messaging. A creative at heart and engineer by training, Asha seeks to build CheerNotes into a company that not only produces stationery, but also addresses common challenges for consumers and creatives who want to connect authentically. CheerNotes currently curates designs from over 30 artists, creates their own line of cards, and creates custom cards for small and large businesses. You can also find CheerNotes at over 40 retailers across the US and in Marshall's and Winners in multiple provinces in Canada. Here’s what we covered on the episode: The Unmet Need Asha Saw + Inspiration Behind CheerNotes How I asked my friend Shannon, who has been on the show before for some diverse guests, and she connected me with Asha, who is here to talk about her diverse stationery brand In junior high, Asha created her first products; skin and hair products for African Americans - this was the first time she desired to fill unmet needs Asha had been feeling something missing in the greeting card aisle for a long time, and although she's not a designer, Asha was trying to figure out how she could amplify the work she could find on the internet CheerNotes started as a curator for diverse designs - Asha would find designers all over the internet and bring them all to one place, making it easier for people to discover them and buy from them Asha would become a customer of these designers by buying from them wholesale The inspiration behind CheerNotes happened when someone was trying to buy sobriety anniversary cards for their friend but ended up saying nothing because they couldn’t find a card to help them express themselves This inspiration made Asha think about other moments and helping people connect, so they started making their cards in collaboration with other communities so they could really understand what people wanted to receive and give Asha says she struggled with marketing in the beginning because their business caters to a lot of different niches and identities One of the biggest ways they’ve been able to market is through word-of-mouth and building their community on Instagram Because Asha is not a designer, she’s been trying to find ways to share her reality on Instagram, which is finding artists and working with artists through her sketches to bring them to live How Asha’s background has nothing to do with retail or design, yet she’s building a creative company - Asha was a chemical engineer for 7 years In the future, Asha would like CheerNotes to not only be a gifting mechanism but also be a way for people to find products to help them connect with themselves, like journals Asha started the company while in her MBA program, and in her first year, she was working on a completely different idea, knowing she wanted to do entrepreneurship but decided it wasn’t a feasible idea Over the next summer, Asha was thinking about an idea she had worked on in the past on her own time, which was this greeting card company So often, we think about reaching out to people but never follow all the way through, which is why Asha was not only thinking about diversity but also thinking about convenience At first, Asha was trying to make a complicated tech-based idea because she felt that for her idea to be good, it needed to be tech-based, which is something she had to get over mentally Asha started a Shopify site, reached out to different designers, and told them her vision - they ended up starting with 4 designers Asha ended up taking down the Shopify service; she wanted to know if it was enough for them to just be a curator of diverse cards - was it enough for someone to come to them when they could buy cards anywhere else CheerNotes started in 2020, and by the end of the year, Asha paused the sign and send service, and they were 100% a curator of diverse and inclusive cards How Ahsa is a customer of the designers - they buy the cards wholesale, and they hold inventory, which is currently located in Pennsylvania, where Asha is from Asha just moved out of her parent's basement, where she had been working on the business for the last 2 years - CheerNotes headquarters is still in the basement How they hold inventory and ship it, whether it’s going to wholesale retailers or going directly to a customer - they do not hold inventory for custom cards because they are made on demand Finding Diverse Creatives + Tips for Your Wholesale Journey Faire is a growing wholesale broker that connects small businesses with other small businesses, which makes it a lot easier for other brands or shops to discover them and buy from them At the time, Asha didn’t know that designers had their products in multiple online shops - Asha believed that the designers wouldn’t want her to take away from their possible sales After the summer of 2020, Faire, along with other greeting card entities, had a lot of initiatives to help black-owned brands get into wholesale, so there was an explosion of black-owned brands on Faire, which made it easy for Asha to discover brands to have on the site How Asha has a wide variety of people that she buys from, mainly from Faire because that’s where almost all her suppliers are Asha says she pays a lot of attention to different hashtags that are related to the people they are trying to help serve or feel unseen in the greeting card aisle If people are interested in having Asha buy their cards wholesale, they can email her at email@example.com - introduce yourself and share your work and get on Asha’s list so you know when they’ll be buying again Asha explains they only buy at certain times because they are trying to get website volume up and because she wants to be a good customer who’s able to make repeat orders We discuss the different categories and communities on CheerNotes.com: African American, Hispanic, South Asian, LGBTQ+, pet lovers, pop culture, sobriety, wellness, self-care, etc. If Asha designs one of the cards, she explains that it might be more text-based than illustrated, and for all the other cards, she does creative direction where she sketches or makes a creative brief, then explains what she wants so the designers can help bring it to life How Asha created a creative direction process because she wanted her line of cards to be more cohesive and recognizable even though she has multiple artists Asha uses Canva to do a mock layout of the card structure; the designers take that, make a sketch, then do a review, and it goes into the final design stage The custom cards offer came about when Asha was in school, but due to covid, they couldn't come back to campus, so the school reached out and asked if they could make a card to send out to students and remind them of the community they’re apart of Custom cards are one of the main ways that they can keep funding the business How Asha has been able to work with Target for a few projects in their accelerator program If someone is interested in a custom card order, they can email Asha at firstname.lastname@example.org, but they also have an area on their website for custom cards as well To clarify, Asha’s work with Target was for custom cards; they aren’t on shelves - Target doesn’t usually take on card brands because they have a relationship with one of the major brands When it came to Marshalls, someone from their team reached out to Asha after discovering CheerNotes on Instagram and checking out their site and wanted to know more about the company The relationship between CheerNotes and Marshalls seems to be atypical where the retailer is buying the goods upfront - you don’t always have the opportunity for a large retailer to buy upfront and promise not to return everything CheerNotes' biggest wholesale presence is with smaller shops around the country - Asha believes the best place to start a wholesale journey is in your backyard The first place Asha pitched was a coffee shop/bookstore in her hometown; the second place Asha pitched was a coffee shop/bookstore she came across while traveling in New Orleans - she congratulated them on opening by sending samples of the cards, which went over very well Asha says a good place to start when creating an inclusive brand is by intentionally seeking out diverse creatives outside of campaigns because often, these creatives are only sought out when a certain month or celebration comes around when they should be sought out all year round Diverse designers create work that appeals to everyone, which Asha has realized in her own business - when you purchase a card, you might not identify the same as the designer(s) who created it In terms of what’s next for CheerNotes, Asha wants to focus on expanding what they offer - Asha would like to offer more items that people can find for personal use Asha always envisioned CheerNotes being a connection company, not a holiday company, so it’s important for Asha to create connections with others but also with the designers that they find and to have self-connection They have found that small and medium-sized businesses are attracted to the custom work CheerNotes has and like the ability to offer something to their clients that is personal Connect with Asha on Instagram, get on their email list through their website because they are working on more ways to give tips and learn more about the creatives they work with, or reach out to Asha through email at email@example.com Links mentioned: CheerNotes Website Connect with Asha on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
44 minutes | Sep 7, 2022
The Design Business Show 196: Creating the Best Customer Experience by Maintaining Your Website with Jessica Freeman
What also contributes to Jessica’s ability to do websites quickly is having a good niche and a very specific package outline - that’s not to say she can’t customize a package if a client needs more than 8 pages Jessica shares that she does service-based websites and typically doesn’t do membership or e-commerce websites The two platforms Jessica builds websites out of are WordPress and Squarespace Jessica does not call herself a developer, but she does know enough code to customize a few small things and has developers she reaches out to when she needs help For websites, Jessica takes care of the hosting setup, design, SEO, and connects any special plug-ins the client needs but does not do copy Sometimes clients write their copy, have a copywriter they know, or Jessica has a couple of different copywriters she partners with Tips For Maintaining Your Website + Automating Your Processes The number one tip Jessica has for maintaining your website is keeping up with plug-in updates - it’s the biggest thing people forget about Jessica explains website plug-ins are like apps on our phones - sometimes the plug-in updates are the developers realizing there was a security issue, or if there’s a WordPress update, they’re making sure the plug-in works with the newest version, which is why you need to keep it up to date Another thing people forget to do is update their websites when dates for events or deadlines change, or they no longer offer a certain service, which is frustrating to your clients - you want to make it as easy as possible for people to buy from you Jessica says you should do plug-in updates ideally once a week, at the minimum every month, and once a quarter click through your website and make sure everything is still displaying correctly One thing Jessica likes to tell people is the client experience starts on your website before people even inquire or start working with you Jessica's not sure how she’s able to do everything like her YouTube channel, blog, podcast, etc., but she utilizes good work boundaries so she can Jessica says one reason she’s able to do so many things is because of her client onboarding process; she’s always used a CRM - right now, she uses HoneyBook, which automates the onboarding process It’s helpful for Jessica to have some educational pieces automated because she doesn’t have to go back and forth so much with clients at the beginning of the process How Jessica’s onboarding and automation process has changed many times over the years As a side hobby, Jessica has 2 Etsy Shops that are automated, where she designs and sells t-shirts; she uses Printify and connects it to Etsy, so after she designs a shirt and uploads it to Etsy, Printify does the printing and shipping Jessica explains why she uses HoneyBook in her business and the different capabilities it has, like creating email templates and sending them out according to your workflow Know that you don’t have to choose the tools that everyone else is using or talking about - there are so many different options, and it all comes down to what is going to work best for your business Content marketing is the number one way Jessica gets clients because she’s found that her educational content helps build trust and credibility Jessica has a blog, a YouTube channel, and a podcast but says those 3 things are really the same because her YouTube video gets re-purposed as audio on her podcast, and then both of those plus the transcript are added to her blog Jessica's main social media platform is InstagraJessica Freeman is an Atlanta-based, award-winning web designer who has been in business for ten years. Jess helps nutrition and fitness business owners build authority and get more clients through their websites and online presence. When she’s not working with clients, you can find her teaching on her YouTube channel and podcast. Here’s what we covered on the episode: How Jessica Started In Design + Her Strategy Jessica knew she wanted to be a designer at 15 years old, which is what she went to college for - during college, she started doing freelance design for her friends that were in various student activities Right out of college, Jessica was able to get a couple of design jobs, and two years after she graduated, she took her business, Jess Creatives, full-time When Jessica first started, she would do a lot of one-off projects and says that one of her first clients after college was a guy who had her design the side of box trucks One of the joys about having your own business is being able to change it when you change your mind or as you grow Jessica’s strategy has always been about empowering her clients to do what is best for them and teaching them how to manage and update their websites How Jessica does a lot of education through her website and social media but also one-on-one with clients - she knows her clients appreciate that about her because they can come back to her for updates, but they also know how to do them themselves The first website Jessica worked on from start to finish was for one of her long-term clients - she says it was a good learning experience and that she believes she only charged 500 dollars for that project Over the years, Jessica has had many different packages and says she changes her packages based on the market, what people what, and what they’re interested in Jessica says she typically just handles the website, but if people want to add on branding or anything extra, she can do that as well; it just doesn’t happen very often When changing her packages, Jessica pays attention to those who didn’t end up booking with her to see if there’s something she isn’t offering that they want A couple of years ago, Jessica started doing websites in one or two days as an offer but has recently decided to stop doing this because she needs more flexibility in her schedule because of her daughter Before Jessica started doing websites in one or two days, she had a two-week timeline for websites, which is what she is going back to Jessica’s two-week timeline is typically for an 8-page website, including SEO. Part of what makes it so easy for Jessica to do websites so quickly is her clear processes, doing education with clients, and not having to wait long for content or feedback from clients m, where she does a lot of educational content, along with YouTube, on ways to use your website, best practices, quick tips, client experience, etc. What’s working well for Jessica on Instagram: Carousel posts, breakdown of SEO strategy pieces, and posting different ideas like what fonts to use or how to apply your color palette Instagram Reels do pretty well, but Jessica explains that she gets a lot of random likes from people, which is cool because it reaches so many people but doesn’t really get her in front of the people she wants to be Jessica thinks there are so many ways people could productize their services to create other opportunities in their businesses, like creating customizable templates or offering a VIP day I explain how I can’t design a sales page in a day, but I can get with a sales page client and map out their launch strategy in two half days - what works for us might not work for you, and that’s okay because you should offer your packages and services in a way that works well for you Connect with Jessica on Instagram and check out her website Links mentioned: Jess Creatives Website Connect with Jessica on Instagram Connect with Jessica on YouTube Jess Creatives Content Library - Blog + Podcast Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
38 minutes | Aug 28, 2022
The Design Business Show 195: Creating Funnels + Showing Up Effectively with Renée Nichole
Meet Renée Serrant-Layne, an online marketing and launch strategist, marketing systems expert, and avid track and field fan. Armed with her FCE Framework, Renée works with online entrepreneurs to design and build their custom marketing ecosystems that take care of their audience on their entire journey to a purchase. And to do so in a way that feels fun, fulfilling, and aligned with the way they want to show up, serve and sell to their audience. Renée is able to break down the marketing process into easy-to-follow steps, through her signature foundation, communication, and expansion process. Renée has proven through her work with clients that having a profitable business doesn’t mean that you have to lose that personal touch or spend hours of your life doing activities that frustrate you and steal your joy. With 10 years of business development and online marketing experience, Renée brings a wealth of knowledge to the table for her clients, spanning social media strategy, funnel design, and marketing tech, as well as development of multiple income streams. Renée has been part of numerous marketing tech and business development panels, including the RAW Summit, the Innovate Barbados International conference, and many others. Renée's signature direct yet approachable style always makes clients feel understood and appreciated. Clients love Renée because of her thoroughness, responsiveness, sincere desire to see their businesses succeed, and unshakeable commitment to helping experts show up, market, and sell their products and services through genuine connections with their audience Here’s what we covered on the episode: How Renée Got Started With Funnels + Showing Up Best How Renée and I met through Sage Polaris, who recommended Renée to be on the podcast Renée shares that she was working as a hairdresser in Barbados when she had her son but wanted a better way to leverage her skills and create a more flexible lifestyle, which is how she stumbled into consulting and the online space When Renée first started, she had a mentor who was from Barbados that had created a virtual agency, which showed Renée what could be possible for her To start, Renée was a general administration virtual assistant but quickly realized that wasn’t what she wanted to do A client asked Renée about using the Katra platform to build funnels and systems - after tinkering around with it, Renée found it very fun, which is how she got started with funnels and became familiar with automation Because Renée is a strategic thinker, she wasn’t just happy setting up automation and doing design, so strategy became a big part of what she did and still does Renée believes being able to see the bigger picture and piecing smaller things together is an important skill to have when it comes to funnels because it takes a lot of little things to create your outcome The first project Renée worked on was one where she had to design and set up a lead magnet - it was a downloadable PDF where she designed the page, set up the automation, and created a nurture sequence In Renée’s business, they focus on offering design, tech set-up, and copywriting for funnels Renée says it’s important to know yourself and your brand so you can weave it into everything you do - it’s not just about your brand colors; it’s about the entire look and feel of a page, the language you use inside email sequences and the type of lead magnets you use to get people to join your email list or buy from you For example, If you are more of a writer and are good at using language to get people in your funnels, you’re probably not going to use a lot of videos or a podcast; you might use blog posts instead because writing is the best medium for you to communicate your value to your audience When it comes to funnels, Renée says it’s not about what the latest tools are or what’s trending; it’s about thinking about who you are, what your brand stands for, how you feel most comfortable, and what the most effective way is for you to show up and communicate with your audience Client Sucess Story + Funnel Strategy Renée shares the story of a client who wanted a funnel built and explains that the best way this client shows up is through speaking engagements, so at the end of the client's speaking sessions, she had a specific call to action which resulted in the client having an 80% email open rate, a 45% - 60% open rate for her nurture sequence and making over $100,000 on this one offer Renée’s bread crumb sequence that they integrate into pretty much all nurture sequences is a way to drop information in bits to keep people engaged and wanting more until they get to the main offer How mapping out the funnels is one of Renée’s favorite parts of the process because people don’t understand how strategic you have to be when creating a funnel - it's the whole process of someone learning about you to guiding them to buy your product or service Renée finds that most people take the standard blueprint when it comes to funnels and apply it to their business without thinking about if it’s in alignment with how they want to run their business or how they want to show up to communicate and sell We are too ridged in the way we think about getting someone into our space and onto our email list - we need to realize there are so many different ways to get someone into your funnel Some things that are trending and working well, Renée says, are audio summits and podcasts Webinars are not dead, but Renée says they are very dependent on the type of business you have, your business model, and who your audience is - the content of your webinar is very important and needs to be strategic Renée uses her Facebook group and her personal Facebook page to market for her business but says referral partnerships have been the biggest driver for her business In the last few years, Renée has learned that being able to pivot is essential to businesses because the market is everchanging, so you have to pivot to best serve or communicate with your audience Another thing Renée has learned about herself is that she prefers relationships - she thinks it’s very important to focus on developing relationships because not everyone will become a client, but they could become a referral partner or ambassador for your brand Focus on connecting with people, being genuine, and authentic with people instead of just selling, selling, selling Also, know that it’s okay to do things differently than other people - you can take their advice and decide not to use it or adjust it and do it your own way - Renée shares that her approach to funnels has changed significantly over the last four years Renée thinks we need to be way more strategic when it comes to funnels because we have approached funnels in an incorrect way for so long The intensive Renée did that changed her approach - she says you need to be more focused on the quality of clients you attract at the top of your funnel and then filter people out based on whether they are ready to work with you or not ready to work with you right now What we tend to do is market to everybody and get anyone we can in our funnel, but what that does is dilutes the quality of clients because it’s not speaking to a specific person who needs your information How you should focus on attracting a very specific person that you know has been thinking about that problem at that particular point in time and then filter (instead of funneling) them into two segments - those who are ready to pay and looking for a solution and those who still need more information When you address your funnels with Renée’s mindset, you will see that your buy-in time is shorter and your sales sequence is shorter because you’ve filtered people at the beginning vs. the end If you’re funneling, it can feel forced or pressure-focused, but filtering will help you have a much easier time developing and mapping out your funnels and presenting information in alignment with where the person is at in terms of the buyer's journey Connect with Renée on Facebook, join her Simple, Sustainable Marketing Facebook Group or visit her website to learn more Links mentioned: Connect with Renée on Facebook Simple, Sustainable Marketing Facebook Group Renée-Nichole Website Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
49 minutes | Aug 18, 2022
The Design Business Show 194: Building a Brand Through Podcasting with Jessica Kupferman
Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 21,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet “Bat Girl” with an odd amount of experience in way too many software services. When she's not planning the next She Podcasts LIVE, you can find her offering education to independent podcasters on marketing, growth, and sponsorship. Here’s what we covered on the episode: Why + How Jessica Started a Podcast How Jessica and I met in 2012 when we were both in Elizabeth DiAlto’s coaching group and how I’ve been on Jessica’s podcast, Lady Business Radio Jessica explains that she is formally trained in marketing and sales but fell into podcasting - Jessica does more of the marketing and branding, whereas Elsie, her partner, does more of the voices and audio technology Before starting a podcast, Jessica was a social media and website designer but started a podcast because that wasn’t going as fast as she would have liked I talk about how Lady Business Radio was a big inspiration for my show Jessica felt that a lot of other talk shows were men interviewing men, which annoyed her - so she thought about all the fascinating women she knew and decided she’d interview them and get into more than just their rise to the top story The reason Jessica stopped Lady Business Radio was because she got pregnant, and by then, Jessica was also doing She Podcasts Podcast; when she came back from maternity leave, the Lady Business group she had created was stagnant, but the She Podcasts group was bursting which is why she dove hard into that business When Jessica started Lady Business Radio, she was a blogger and would write emails to her list, but never really had comments on her blog posts or emails, but when Jessica started the podcast, she shared that suddenly she had feedback, mentions, comments, etc. from an audience that she had never met Jessica believes that having a podcast gives people an insight into you that they would not normally get, which elevates the relationship between you and your audience People say the market is saturated with podcasts, but there’s only one person that sounds like you with your experience and knowledge Lady Business Radio was a way for Jessica to build her business, and she used the platform to do that I love that Jessica asked the questions everyone is wondering on her show When Jessica was a designer and coach, she had to maintain two brands because the She Podcasts had to be a brand, and Jessica Kupferman was a separate brand Jessica shares that she rebranded her personal brand 6 times but says now she focuses mostly on the She Podcasts brand because that’s how she makes money and because the two brands are honestly tied together in many ways Starting a Business From a Podcast + She Podcasts LIVE How Jessica enjoys the clientele of podcasters more and that they were asking her for things like a directory, a membership, or a conference - so they delivered by turning She Podcasts into a business and conference Jessica has changed the look of the She Podcasts site multiple times because she believes you can change your logo colors, put your logo on top of any pattern, and it will still be recognizable As long as you keep the font and logo the same, you can change out the design elements - Jessica says it’s like changing clothes on your brand Elsie and Jessica have tried many ways to make money over the years, but in 2019, the conference made them the most money - due to the pandemic, they created a virtual membership because they wanted to support women podcasters but also still make money The hotel they had booked for their conference told them they had to do their conference by the end of 2021, which didn’t really create revenue because they had to hire and pay so many people to help This year, the conference and membership are making revenue, but Jessica says it has been tricky because of the pandemic Right now, Jessica says they are making money through sponsorships for their conference, podcast, social media, and membership - Jessica shares the other sources of revenue they are considering Elsie is who helped Jessica start the podcast - Elsie reached out about doing a show with Jessica, and within 3 days, they had a brand, website, and logo How Elsie has a full-time job working as the community manager for Libsyn, a podcast hosting company When it comes to the business, Elsie helps with the content, membership, Facebook group, answers questions; and Jessica says Elsie is the one with the podcast skills and is the people’s person Elsie works her full-time job and helps with the business on the side - Jessica has another employee, Melissa, who is an operational manager The She Podcasts Conference is October 11 - 14 in Washington, D.C. - find out more at shepodcastslive.com Going forward, Jessica says she is going to focus on selling as many tickets as possible, and then after the conference is over, they will look for another hotel for their next conference and figure out their next project, which might be a directory or network of podcasts Jessica shares that she finds the process of coaching and being coached difficult but enjoys being a content creator and marketer By going to conferences, saying yes to interviews, and coaching people, Jessica has been able to build her reputation and relationships with big companies and other podcasters in the industry I share that I don’t necessarily want to leave the online space, but I do want to work on more mainstream projects and campaigns If we want to stay as experts in the digital space, Jessica says we need to figure out the Web3 and metaverse, so we can learn it for ourselves to then help others when they ask How deciding what you want to do is hard - it’s okay to change what you do or rework it, so it supports what you want to do moving forward Part of the reason Jessica stopped doing Lady Business Radio is that it turned into her asking people she admired to be on the show to other people asking her to be on the show, which made Jessica feel like she had to decide who was worthy of being on the show I realized after years of saying I’m not good at branding that I am - I share that if I’m going to be interviewed on a podcast, I want to talk about building a brand that’s specific to the products and services you build because that’s what I’m obsessed with Jessica wants you to know that your business is your design - if something is not fun anymore, you stop, but if you miss the money, you restart and do it in a way that’s easier for you or less soul-sucking If you want to start a podcast, the best place to go is shepodcastlive.com - the speakers at the conference are all podcasters; it’s inspirational, educational, supportive, and fun How being in the same room with people who are doing the same thing as you helps you feel like you’re a part of something and reassures you of what you’re building Links mentioned: She Podcasts She Podcasts LIVE Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
35 minutes | Aug 9, 2022
The Design Business Show 193: Passionately Creating a Business Around Your Mission with Paty Ventura
Paty Ventura is a creative mind with a business brain. She believes in helping businesses conquer their market, launching successful branding, websites & marketing campaigns through her DiamondBase platform. Here’s what we covered on the episode: Paty’s Creative Journey How I found Paty on Twitter through Ari Hale, a guest on Episode 186 of The Design Business Show who shared her episode on Twitter Paty shares that she has always been creative and fell in love with the creative industry as a profession when her parents bought her a camera at 15 years old Through photography, Paty self-taught herself Photoshop and editing and found graphic design - she knew at 16 that she wanted to be a graphic designer Paty went to school for design and received a bachelor's degree in front-end design and visual development How Paty still does photography today and incorporates it into everything she does When Paty started doing freelance, she would take on photography and design projects but soon realized she was acting as a mini agency and started taking herself more seriously as a business owner What sets Paty apart from other creatives is she tries to set her clients up the right way through her DiamondBase methodology Paty shares that her 4 types of services are websites, branding, marketing, and photography campaigns Last month, Paty hired her first official team member that helps her with copywriting, digital marketing, design, etc.; and says she is considering hiring another person because she realized she needs more help Paty shares that she has been in business on and off for 7 years The primary projects Paty works on are web design projects - anything from e-commerce sites to fully custom solution sites Typically, the clients Paty works with are luxury/minority-owned, and she says at the start, she thought she could work with everyone, but through her rebrand realized that she does have a niche How Paty Uses Social Media + Her Mission Patty shares some of the wonderful luxury/minority-owned brands she works with Through using Twitter threads, Paty saw her business skyrocket and has been able to connect with her ideal clients and get the projects she wanted Patty says that people don’t take advantage of Pinterest enough, especially those in the creative space - she shares that a pin she uploaded to Pinterest 2 years ago is still driving traffic to her website What works for Paty is repurposing content on Pinterest in Twitter in different ways When Paty works with clients, she gives them presentation-worthy deliverables, which she will resize and put on Pinterest - Paty says she’s able to create 10 - 20 pieces of content on Pinterest that link back to her website from one client project For Twitter, Patty uses the questions she gets from clients, and after answering them personally, she talks about the topic in-depth on a Twitter thread Paty felt that her brand was all over the place, which is why she did a rebrand recently to nail down what she’s doing and who she is On Patty’s social media platforms, she has been talking about what makes her, her, which has to do a lot with her Mexican culture - In her new brand, she incorporates the beauty of Mexico that she sees and wishes others would see Paty’s brand is on a mission to redefine Mexican elegance By revisiting Ari’s Allergic to Hourly program, Paty realized she needed to restructure her business because she had outgrown it - feeling burnt out, that doesn’t mean you’re a bad business owner; you just need to restructure your business and shift your strategy Paty realized she was never going to be able to grow her business if she was doing everything herself, 16 hours a day which is when she decided to get serious about hiring Before, Patty saw hiring someone as a burden, but once she got out of that mindset and thought about where she wanted her business to go, she realized she needed a team Paty is building her business, Casa Ventura, to have a world-class reputation as the go-to creative studio for luxury, minority-owner brands, and products Paty is passionate about helping luxury minority brands and celebrates their wins because they deserve to be on the top shelf, next to CHANEL and DIOR she says While growing her brand in the future, Paty will focus on helping minorities and redefining the elegance of Mexican culture Connect with Paty on Twitter, Instagram, or her website Links mentioned: Connect with Paty on Twitter Connect with Paty on Instagram Casa Ventura Website Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
34 minutes | Jul 30, 2022
The Design Business Show 192: Brand Evolution: Why a Perfectly Polished Brand is a Waste of Time (for now) with Illiah Manger
Illiah (ill•e•ahh) is a brand designer to visionary business owners, mentor to ambitious graphic designers, and mom to two gorgeous muses, C&V. Her business exists to help entrepreneurs find + use their voice through their visuals so they can clearly + effortlessly communicate their own big mission — and do it with more elegance + style than her closet currently holds, which is saying something! 💃🏻 Through her signature offers, Creative Director on Demand and Your Revolutionary Rebrand, she closely collaborates with entrepreneurs from Baltimore to Amsterdam to create timeless brand identities, scroll-stopping social media graphics, and drool-worthy workbooks, which means she knows a thing or two about creating a consistent brand across any medium. There’s only one thing she won’t design: websites. Ask her why! Alongside that, she mentors graphic designers on 🔥 to advance their online business skills, hone their design expertise, and reach their growth goals faster. In 2019, she was a Rising Tide Society and Honeybook “20 on the Rise” winner. Here’s what we covered on the episode: The Timeline of Brand Evolution How we first met Illiah on Episode 40 of The Design Business Show in 2019 We chat about the evolution of Illiah’s brand - she believes in brand evolution because branding isn’t done when you receive your perfectly polished logo; it continues Illiah explains that in 2019 she was dedicated to being a brand designer but started to hear her clients say they didn’t know what to do with everything she gave them Clients would want to hire Illiah to help them with everything, which led to her retainer service, and while doing that, she realized branding is not a complete, perfect thing you can check off your list; it continues Illiah’s retainer clients are now her Creative Director on Demand clients, where they continue building their brand over a long period, so when new opportunities present themselves in their business, they always have a designer on hand The timeline of brand evolution - Illiah says when you first start, you have a bare minimum brand, and as you experiment and explore, you move into the discovery phase; as your brand progresses, you become an industry leader, and from there, you become universally recognized Why Illiah doesn’t design websites is because she believes in focusing on what you’re really good at - she doesn’t want to be good at designing websites; the technology moves way too fast for her liking Illiah went to school for design in the early 2000s when web technology was brand new, so she also does not have a background in websites because it wasn’t taught in her curriculum I like how Illiah positions rebranding as an evolution because there is so much pressure for businesses and brands to be perfectly polished when they might not have the budget or capacity for that Illiah’s presentation slides on, Why a Perfectly Polished Brand is a Waste of Time (for now) - Illiah believes that a brand is always evolving A bare minimum brand is super new to the business, it’s scrappy, and it’s when you’re exploring who you are as a brand - Illiah says she believes there is no need to design here because your brand is so much more than just your logo The next stage is the discovery phase where you’ve been in business for a couple of years, you know who your clients are and what you want to offer, but you’re still discovering who your brand is - this is where you can invest in design, with an understanding that it will evolve in the future An industry-leading brand has grown more established, and you’re more clear on who you are, who your clients are, and your offers are set - at this point, most industry-leading brands will have invested in full, professional branding Illiah says to think about Starbucks when you think of a universal known brand - they’ve invested in multi-layer branding, and they have the understanding that they will continue to refine it as their audience and offerings grow Another point Illiah would like to make is even when you’re at the end of this timeline with a beautiful, polished brand, that doesn’t mean the work or your investment ends; it should continue Illiah walks through the evolution of Starbucks, and why we all feel good about the brand experience they provide to us as customers In a bare minimum stage, Illiah says business cards, an easy-to-update website template, and choosing 1-2 of your favorite social media platforms to be on are great starting points When you’re in the discovery brand stage, Illiah recommends a professional brand identity, revisiting your website, and says you can add in more layers like email marketing, opt-ins, and lead magnets At the industry leader stage, Illiah suggests community graphics if you have a community, course materials if you have a course, having a stronger focus on social media, webinar slide templates, different deliverables, etc. Illiah shares the story of a client who has been with her since 2012 and walks us through his brand evolution - she shares that they’ve gone through their businesses together and that it has been interesting because she’s been able to witness each stage in the brand evolution timeline Illiah’s Mentorship Program When Illiah sells her Creative Director on Demand service to people who have never met her, she tells them she is their creative and strategic partner Illiah explains the mentorship program she is experimenting with for young designers because she’s always felt there needed to be a bridge between whatever education you have as a designer to becoming a business owner or professional In school, you may think you’re just becoming an artist, but the strategy is such a big piece of design which is something Illiah shares she didn’t learn in school but through experience, which is why she created Elevate & Cultivate, which is a big community now but doesn’t serve the exact purpose The design mentorship Illiah is experimenting with was brought to life because while at a retreat, another designer mentioned having an apprentice, so they partnered together, and when they got back home, they spent 4 hours on a call outlining the entire program and application Fast forward a couple of months, Illiah reconnected with a designer she had helped at the retreat, and now Illiah has an amazing apprentice - Illiah’s goal for her apprentice is to harness her creativity, business skills and get the freedom and flexibility we all want as design owners Illiah explains that the mentorship is a 7-step program where steps 4-7 are dedicated to coaching Honeybook and Rising Tide Society hosted a community recognition program called “20 on the Rise” - someone nominated Illiah, and she won after filling out a questionnaire, sending over what she was currently working on, and sharing her future plans The biggest thing Illiah has learned over the last few years of her brand evolution is that her brand will never be perfect and that she should accept it for what it is today and know tomorrow, it will grow, change and evolve Illiah shares some brands that she currently loves, which include, Making Good with Lauren Tilden and her sister’s lash studio, Miami Volume, Nicole Yang Design, and more I share people I admire in the online space like Jordan Gill, Ari Hale, my mentor, Erika Lyremark, and bigger brands I love right now are OUAI, which I believe is doing a lot of revolutionary marketing, and The Kardashians from a business sense When you feel that it’s time for a change, you have to follow that and take baby steps to achieve what you want, which is what I’ve had to do recently To find out more, connect with Illiah on Instagram and check out the C&V Creative Website Links mentioned: Episode 40 of The Design Business Show with Illiah Manger Creative Director on Demand Your Revolutionary Rebrand Why a Perfectly Polished Brand is a Waste of Time (for now) Elevate & Cultivate Connect with Illiah on Instagram C&V Creative Website Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
47 minutes | Jul 19, 2022
The Design Business Show 191: The Ultimate Customer Experience Using Ecommerce with Adam Pearce
Adam Pearce is the co-founder and CEO of Blend Commerce, the eCommerce Customer Experience Agency. Adam and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit. Here’s what we covered on the episode: Adam’s Start With Shopify I share how Adam and I met and that he’s on the show to talk about designing sign-up experiences that sell and add value to customers and brands Adam shares what he thought life would be like after college and the different types of jobs he had While working for an education app company, Adam’s brother-in-law approached him about a new Canadian app called Shopify that he was going to start developing on Because Adam had experience marketing for app companies, his brother-in-law thought maybe they could do something together Adam admits that he didn’t think Shopify would work out but has never been happier to be wrong 5 years ago, Adam, his business partner, and his brother-in-law started an agency that started doing eCommerce sites for small companies The importance of customer experience has been amplified, and companies realize that it will drive profit for them Adam talks about moving from consulting to teaching and says after a few years of teaching; he realized how difficult it was Adam shares that running a company is easier than teaching was and what you should think about when deciding to switch careers or companies The beginning of their agency was crazy, and they realized they needed to niche down How Shopify was a completely different company from when they started to what it is now - as Shopify has changed, they’ve had to adapt When looking at eCommerce sites, Shopify is only 2nd to Amazon The initial challenge of the agency Adam shares was picking a niche that was going to be enjoyable and is something that the market and industry wanted A typical client profile for their agency would be someone who has been doing business for 2-3 years, 3 million dollars a year in revenue, and uses Shopify as their main channel for driving revenue. A few years ago, Shopify was about getting someone to make an initial purchase – now, it’s more about the customer and thinking about how we can get them to come back Tracking Customer Lifetime Value + Creating a Unique Customer Experience For Adam, the concept of just having a website to sell is going away because so many different social media platforms like Instagram and Facebook offer eCommerce for customers to purchase on their app Business owners and companies need to know that consumers will want to interact and buy from you on multiple different channels, in multiple different ways – so only having one way for consumers to buy isn’t ideal When clients come to Adam with a problem, he first looks at the data to identify if that is the true problem they are having or if it’s actually something else Adam and his team focus on CLV (Customer Lifetime Value) and look at metrics like average revenue per customer, average order value, and doing calculations to determine the real CLV and the projected CLV Instead of just looking at conversion rates, you need to consider how profitable each customer for your company is based on what they’re going to buy, how much it costs to provide what they’re going to buy, and how much it costs to acquire them When it comes to a good conversion rate, Adam says it depends on the industry, product, and quality – he gives an example of two clients who sell similar products but have very different conversion rates because they have different price points and target demographics Some companies offer industry data and benchmark tracking reports like Klaviyo, which gives you a better idea of what your conversion rate should be so you can change things in your business if needed Adam feels most agencies do not do a great job with customer experience because everyone involved, the designer, copywriter, developer, etc., are working for themselves and not together for the user to create an excellent customer experience I love that Adam focuses on the customer experience because I feel another thing that has been lost is the onboarding and offboarding processes When you get a client committed to a contract or get paid at a physical store, Adam explains that as business owners, that’s a winning point, but for the customer, that winning point hasn’t started yet – your job is to make them feel great about their purchase Blend Commerce Offerings + New Ecommerce Trends/Apps Adam explains the 2 ways clients work with their agency 1) through their Customer Value Optimization Program and 2) on their email marketing through Klaviyo What’s different about their agency Adam says, is that they understand at times, you will need to dip more into the design side or the marketing side than others Before a customer even comes across your brand until they make their last purchase – they look at all the interaction points that aren’t great for your brand so far or don’t exist so they can increase the customer lifetime value Adam shares that they have been partnered with Klaviyo for the last 4 ½ years – and when they work with clients in that capacity, they look at where money is being left on the table through their email marketing and help clients increase revenue The agency focuses on website design, development, and Klaviyo email marketing – Adam says when it comes to social media, paid, or SEO, they have a couple of partner agencies who they refer their clients to What has been working for eCommerce product and service brands is using onsite quizzes – Adam gives a client example where they have a button on their site that people can click if they aren’t sure where to start, and it walks them through a couple of questions and asks them about their taste to better recommend products and create a personalized experience Adam says that quizzes have good conversion rates, but even if a person doesn’t convert from your onsite quiz, you have now captured a lot of information about that person – all that data can be used in Klaviyo for your email marketing to personalize responses If you search for eCommerce quizzes, you will be flooded with information because it does work as a sign-up and conversion tool In Adam's opinion, pop-ups that still work are ones for products with low average pay for the brand, but because everyone uses pop-ups in the same places, it can be overwhelming to consumers if they are jumping from brand to brand When you’re offering pop-ups for large discounts, you have to ask yourself if that is attracting customers that will keep coming back – Adam suggests being smarter with pop-ups by asking one simple question instead and gives an example of how this would benefit you as a brand Adam says when they ask questions in their pop-ups, they like to build anticipation and then ask for the consumer's email at the end to share their results If Adam could go back 5 years ago, he would tell himself not to judge a book by its cover and what he means by that is, as an agency, they used to judge the way a potential client approached them and their initial site – but you can never know how good or bad a business is without talking to the business owner Adam shares some apps that are unique and work well from a customer experience point of view – one is VideoEyes which crawls YouTube, Facebook, Instagram, etc. for videos that mention your products that you might not know about and bring them back to your Shopify store – it also allows you to grab any video you’ve made and create a call to action so people can buy and checkout from the video Another app Adam recommends is Penny Black which allows you to personalize your packaging based on data from a customer To learn more about Adam's agency, you can go to the Blend Commerce Website, and you can connect with Adam on LinkedIn Links mentioned: Blend Commerce Shopify Klaviyo Penny Black Connect with Adam on LinkedIn Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
34 minutes | Jul 12, 2022
The Design Business Show 190: Creating Systems That Help Get Your Ideas to Executionwith Kris Ward
Kris Ward is creating a movement where your business supports your life instead of consuming it. Kris is the founder of the Win The Hour, Win the Day philosophy. After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and Joe Theismann - NFL All star and commentator to name a few. Kris has also featured on award winning podcasts, radio and TV shows. Kris is an acclaimed podcaster. You can hear Kris on her own podcast - Win The Hour, Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now! Here’s what we covered on the episode: Win The Hour, Win The Day + Creating Systems I share that Kris and I connected because she had sent me a pitch - I was impressed with her pitch and could relate to her story, which is why I was excited to have her on the podcast Kris shares that when she first started her business, 12+ years ago, she was working crazy hours the first 2 years By the end of her first 2 years, Kris was told that she was losing her charm, so she went from working 16 hours a day to 6 hours a day - which didn’t happen overnight A couple of years later, Kris’s husband was diagnosed with colon cancer, which resulted in her taking a step back for a couple of years When Kris returned to the business after her husband’s passing, her existing clients had no idea of her absence Clients started to approach Kris about helping them with time management, productivity, team building, etc. because they didn’t notice her absence; they thought she could help them step back a little to free up their time from their business as well Kris believes that your business should support your life, not consume it, and is passionate about helping other entrepreneurs achieve that Kris realized that many entrepreneurs looked good on paper but were working way more hours than people thought they would be in their small business journey, so she had to reach those people, which is why she wrote her book, Win The Hour, Win The Day 20% of Kris’s work is still marketing strategy, and the other 80% is her passion for creating a movement where your business supports your life instead of consuming it In Kris’s book, she heavily leans into your team, your time, and your toolkits What Kris means when she says win the hour, win the day is that if you break your day into bite-size pieces by the hour, you can win the hour, you can win the day, you can win the week, you can win the month and so on Running a business off a to-do list is never going to work; Kris says it adds stress and is a rotating list of emergencies - what you want is systems and processes in place, like our super toolkit that allow you to get ideas to execution How creatives are not favorable to systems because they probably had a job where procedures and systems were in place that the end-user did not create - but having them in your own business is a game-changer because it allows you freedom Kris shares how one of her clients was able to implement systems into her business to help manage her time, deliver superior service, and set up boundaries Most clients get 25 hours a week within the first month of working with Kris and her team Building a Team + Kris’s Current Offers Kris believes that your team should manage you - you should not be parenting them When hiring a team, you need to have the infrastructure to support their talents in place before or be in that process while they’re coming on; otherwise, you’ll be throwing work at them, stressing them out, and it will fall apart You can have a fantastic team with 1 or 2 people - Kris shares that she has 4 people on her team but works with many large, successful people from all different levels Why you shouldn’t use email to keep your systems and how it’s important to keep your systems in one place - Kris and her team use Basecamp Kris believes that you can’t do a whole lot without a team because you’re limited to your capacity and talents How Kris realized that she could have her team take courses for her The subject of Kris’s podcast is general business; she shares it could be anything from social media to sales Kris’s book Win the hour, win the day is offered on Amazon, and her coaching program, Winners Circle, which she’s super passionate about because it allows her to help more small business owners and entrepreneurs You can have dreams, and it shouldn’t cost you your health, family time, or lifestyle, and business should be fun; otherwise, why did you leave your last job Kris believes that a book is a very polished business card that gives you authority, which can lead to other opportunities How Kris’s podcast tends to be a lead generator of connections and how some guests on the show end up working with Kris You always want to be moving to the next thing - you may be fantastic at what you do, but if your competitors get their ideas executed faster and more consistently than you, they win the game Kris says you want to have a lean team and says that you can get crazy talented people from around the world for affordable prices For the Winners Circle, they do find, hire and train people for people in the program Why design is super important in your business because it helps you present the quality of your brand - it’s not talked about enough, and the impact it has on the consumer to make decisions The pandemic changed a lot of things for small business owners and entrepreneurs, but those who had the infrastructure in place were able to pivot and change easily If you’re saying, “once I get caught up, I can..” that should be a red flag, Kris says, because the point is to bring in more business, so you should be busier, and if you can’t keep up now, you never will - which again is why systems are important Kris says she’s surprised at how useful she finds TikTok - she’s learned more about LinkedIn off TikTok, and it’s changed the content she produces because she realized it had to be quicker, cleaner, less polished sometimes, and heavy on tangible takeaways How TikTok is big on whatever you did today, you’ll be better tomorrow - it’s more about posting 3 or 4 times, and it’s very forgiving, Kris says Connect with Kris on TikTok or LinkedIn and go on over to free gift from kris .com to get some gifts from Kris - some are free, and some they still charge for Links mentioned: Win The Hour, Win The Day Podcast Kris’s Book - Win The Hour, Win The Day Winners Circle Program Connect with Kris on TikTok Connect with Kris on LinkedIn Free Gift From Kris Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
11 minutes | Jun 22, 2022
The Design Business Show 189: 3 Ways to Add More Revenue to Your Product Launch with Melissa Burkheimer
Hey friends! Melissa here. If you’re new or if you’ve been engaging with the podcast for a while, as always, I’m grateful for you!I’m recording this podcast at the end of June 2022, and I’m excited to see you take the tips from this short and sweet episode and apply them to your launches this year. Fun fact: I’m recording this episode in my office, which is a sunroom at my house with all windows, and my air conditioning is broken. It’s about 90 degrees outside, so the inside of my house is about 81, and this room feels like 100, even with a fan on. But as they say, the show must go on! Before we get to the content I wanted to let you know that I'm booking Launch Strategy VIP Days for July and August. During your VIP Launch Strategy Day with me, we build the launch system + sales strategy (your way!) that can generate results and ease you’re craving. To help you see if a Launch Strategy VIP Day with me is a good fit for you, I'm offering complimentary consult calls next week to give you some preliminary ideas on how to make your launch more simple, and add more revenue, of course. This is NOT a sales call - just a chance for you to get some quick tips and see if you like my style. You can take my ideas, run with them and even book a VIP Day with me if it feels aligned. Or run far away from them. It's your call. :) The word "launch" has a lot of different meanings in the online space. I like to define a product launch as a digital campaign where you create an experience that gets your potential customers excited about the solution your product or service creates for them. That experience could be a number of things: a live or pre-recorded masterclass a 7-day challenge a virtual conference or summit a private podcast feed a video series a live video extravaganza a series of free 1:1 sessions a live event an influencer campaign It's a lot like trying a sample at the grocery store or going to a wine tasting. No one wants to eat or drink anything they don't like, and the same goes for your products and services. (It's totally why I'm offering free consults next week!). When you launch, you grow your audience, show off your expertise, and hopefully, your customer base and bottom line. And the visibility that comes with a launch can help you attract podcast interviews, speaking opportunities, and even new clients. :) Here are 3 ways to add more revenue to your next launch: Add a VIP option (or another tier) to your product or service. When you buy an airplane ticket - you can fly private, first class, or economy. Buyers love options. Make it easy for them to choose the one that's best for them. My favorite brand, Ouai, just launched a new hair serum + supplement exclusive bundle, and I bought it immediately. I was drooling over the sales page. Here's what this could look like: If you sell premium web design services, add a VIP Brand Strategy day to your normal package, or a collateral package. If you sell a coaching program or mastermind or even a course, offer VIP support via 1:1 Voxer access, a private consult once a month or an online community for VIP members. If you sell a consumable product, create a campaign featuring influencers talking about the benefits of purchasing your high end bundle. Pay attention to user behavior during your live launches. Where are they clicking? What questions are they asking? Where are you getting the most sales? (live webinars? email campaigns? influencer campaigns?) What kind of bonuses can you offer to incentivize people to buy? How can you give them 1000% confidence in what you’re selling? Can you get on the phone with potential clients? Can you offer a payment plan? The possibilities are endless, but it's up to you to make it happen. The last time I launched my mastermind for designers, I noticed I didn’t have as many applications as my previous launches. So, I changed my sales strategy. I changed the text on my button from “Apply Now” to “Book a Call” and increased conversions by 50%. An application is a little bit more intimidating than a call. In this case, I changed the call-to-action on my sales page mid-launch and got way better results. Book a Launch Strategy VIP Day with me this summer! For real. I’ve been in the weeds with my own launches for 4+ years, helped launch a course that generated $2+ million in sales, and designed sales pages for all kinds of digital offers. And, once you create the system + strategy for your launch, you can use it over and over again, making it better every time. I’m here to help you transform your launches into a record-breaking blockbuster when you book a VIP Launch Strategy Day with me this summer. If you sell a premium web design service, a digital course, or even a coaching program, I can help with your launch system + sales strategy. Each day is custom for each online service provider + creator I work with. The investment for summer VIP Days is $4,000 and I have space available for these in July and August. If you’re interested or wanna learn more, you can email me at design (at) melissaburkheimer.com and say and say "sign me up for a VIP Launch Strategy Day" and I'll be in touch within 24 hours. ;) To help you see if a Launch Strategy VIP Day with me is a good fit for you, you can book a complimentary consult call next week to give you some preliminary ideas on how to make your launch more simple, and add more revenue, of course. Get some quick tips and see if you like my style. You can take my ideas, run with them and even book a VIP Day with me if it feels aligned. Or run far away from them. It's your call. :) Cheers to selling out your next launch and doing it with ease, your way, of course. Thanks for reading / listening. I hope all your dreams come true. Links mentioned: Book a Complimentary Consult Call this month Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
39 minutes | Jun 15, 2022
The Design Business Show 188: How to Approach Your Marketing Like a Creative Director with Katie Seitzer
Katie is a Creative Director focusing on Brand and Marketing Design. She helps her clients translate their voice and vision into strategic visual concepts that communicate clearly and inspire their audiences so they can hit all their business goals. She brings a background designing for Prevention, Men’s Health, Women’s Health, Organic Gardening, Organic Style and Runner's World Magazines. She also runs a household of 2 amazing kids with her husband while trying to figure out how to drastically cut the to-do list so they can eat dinner together every night, finally take that family vacation to Yosemite, and hang out by the pool, and sometimes the beach, as much as possible. Here’s what we covered on the episode: Katie’s Start in Design + Pursuing a Company She Believed In How Katie and I met during a mastermind I used to do called, From Designer to Director - we worked together for a year and have stayed in touch ever since I explain that Katie has the experience in the agency side that I’ve been craving the last few years and that it’s been fun watching her evolve from an independent designer to a virtual agency owner Katie is here to share her traditional and nontraditional art/creative director experience and share how people can approach their marketing and design from a creative director's point of view to drive results The first job Katie had in design was as a desktop publisher at a boutique agency that she worked at for 7 years - after that, she moved into publishing How Katie originally received a BA in history but then went back to school for art Katie shares that at the boutique agency, they did a lot of catalogs for pharmaceutical companies and that she was able to learn the entire process because she saw each part of the project through When Katie decided to move on from the boutique agency, her goal was to only do design work After the boutique agency, Katie worked for a publisher that had a book and magazine division - some of the biggest magazines at that point were Prevention and Men’s Health - then eventually, Women’s Health and Runner’s World came out The first project Katie worked on at the publisher was for Backpacker Magazine, and she says that the work was so beautiful that she thought she wanted to work there for the rest of her life How Katie had originally applied for a job at the publisher but didn’t get it, so they called her a couple of weeks later to hire her as an onsite freelancer for 2 weeks to do one job, but she ended up staying there for 8 years Katie shares that she had been trying to work for this publishing company for years before working there, and because she kept following up, they eventually hired her The whole goal for Katie was to work for a company she believed in, like the health and wellness publisher, while becoming a better designer Katie shares that she got to do stuff for Betty Crocker, Al Gore’s book, Flat Belly Diet - there was so much variety that really helped Katie learn all the different directions she could go When looking for jobs, Katie believes if you are the right fit and it’s the right time, it will work out, and if not, that’s not the right place for you at that moment - understand that people are busy, it might have nothing to do with you; they’re doing what they need to move in the direction that’s right for them Katie shares that she wanted to work at this publisher for at least 10 years before she started working there Starting a Branding + Marketing Business After having her 2nd son, Katie didn’t know if she could do it all or if it made financial sense to be working at the publishing company, so she decided to leave and stay home with her kids for about 10 years How Katie always knew she wanted to start her own business; she didn’t know when, but in 2017/18, her kids were getting older, so she decided to play around with it and figure out what she wanted to do, which is when we met, while Katie was trying to figure it out The first thing Katie did was figure out her own stuff, like creating a website, figuring out what she wanted to say and what she wanted to offer When Katie first started her business, she started doing branding work for small clients to feel out if it made sense for her if she could help these people, and if her process was working - after that, she did some sales pages Because Katie has so much experience, she started by looking at the things that frustrated her, and that was people designing things, but it has no cohesion with anything else they’re putting out Katie explains that although she loves doing lots of different things, she decided to do branding first because when people aren’t focused on the overarching umbrella of their direction, what they’re trying to say, do and how they want people to feel in every piece of their marketing, they miss something Anything you give to a customer or use to try to sell your service, product, or business should have cohesion - this means your social media posts, website, deliverables, etc. The concepts behind Katie’s traditional editorial design and brand strategy are the same; she explains that everything has just moved digital now, but it’s the same idea as with print Katie explains that now, she works with mostly female entrepreneurs but will take on other clients if she feels they are a good fit and works on their branding and marketing In Katie’s business, they start by figuring out their branding, if they need it - Katie shares that one client had perfectly good branding but didn’t know what to do with it to gain traction Some of Katie’s favorite things about having her own business are having control over her own time, who she works with, and being home and spending time with her family Katie explains how she and her family had to navigate the pandemic with school and that it caused her to press pause on her business for a bit - now she feels like she’s able to put herself out there again because things are a little more consistent with her kids Now that her kids are older, Katie says she has more time than ever to work Approaching Marketing Like a Creative Director + Katie’s Offers Katie wants people who are running their business by themselves to understand that they are doing at least 5 jobs right now A creative director is usually looking over the big picture; they’re looking over copy and design - they aren’t specifically doing it but are helping by giving direction on it In the corporate world, you have an art director, copywriter, creative director, and other people who are looking at it from their point of view, so when you’re running a business by yourself, Katie says to give yourself grace because it’s a lot Sometimes clients will come to Katie, and sometimes she will reach out to potential clients because she believes in what they are doing - sometimes they want to work with her, and sometimes they don’t, which is completely fine If clients come to Katie with a brand they are happy with, she is more than happy to work with them on using that brand and designing marketing pieces for them Other clients come to Katie because their brand is no longer working for them due to changes, so their brand needs to change to show what they’re really doing now Katie shares that she usually doesn’t work with someone until they are 3 years in because it doesn’t make sense for them to make that investment until they truly know what they’re offering and what they want to put out there If a client comes to Katie needing a rebrand, she will do the brand identity for them and says that her package has a couple of pieces of marketing Katie starts by sending clients a lot of questions, then has a long conversation to go over all those questions because people change their minds and because she needs to fully understand what they’re telling her, so she doesn’t misinterpret it When Katie is on the same page as her clients, there aren’t as many issues moving forwards, and if there are, they fix them After the brand identity, they work on the marketing pieces because some people don’t know what to do when you hand them all the elements of the brand - the layout needs to be done well because if it’s not, no one will read your stuff Katie gets clients through relationship building as much as she can - she also reaches out to a lot of people and is finally getting her Instagram running again People want to work with people that they like, which is why Katie says relationship building is so important While listening to a podcast, Katie heard a great quote, so she designed something with the quote and sent them an email of it, and posted it to their Facebook group - a few days later, Katie had a meeting set up with the person she had emailed for some opportunities to work with them and ended up designing a landing page for them Connect with Katie through her website or on Instagram Links mentioned: Katie Seitzer Design Connect with Katie on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
32 minutes | Jun 7, 2022
The Design Business Show 187: Get Automated Processes with Dubsado Queen, Charlotte Isaac
Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serve small business owners who love their people just as much as she does hers. Through her signature program, Ease Seekers Society, and her DIY Dubsado shop, Charlotte helps overwhelmed and overworked entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Blessed with a travel bug herself, Charlotte leads by example, having designed her own business in a way that allows plenty of space to enjoy life with her husband, both in their hometown of Sydney, Australia, and around the world. Here’s what we covered on the episode: How Charlotte Became the Dubsado Queen Charlotte talks about how she liked her corporate job but felt she wanted more freedom and flexibility in her life and knew she could help others achieve the same How Charlotte worked with the same creative agency her whole corporate career, starting on the account management team, moving to communications, and into an operation and systems role which surprised her because that’s never where she thought she’d be The purpose of today’s episode is for Charlotte to talk to us about Dubsado, which I’ve heard many people rave about Charlotte shares that Dubsado is there every step, from when someone inquires about working with you through your website through your onboarding and offboarding – it helps make the process super simple I have heard that Dubsado can be complicated on the backend, but once you get it set up, it works magic – Charlotte agrees this is a fair assessment; it makes your life easier, but for most people, it is not super intuitive, which is why some stop playing around with it Charlotte shares how she first found out about Dubsado; the creative agency she worked for was setting up an office in Singapore where she was looking into CRMs and stumbled across Dubsado, which was still pretty new at the time but says she could tell it was special at the time Unfortunately, at the time, Dubsado was not big enough to support a large team, but Charlotte knew it was something she wanted to play around with, so when she started her business, she had it from day one How Charlotte kept telling and helping her clients about Dubsado but never intended to become the Dubsado person, but she knew it could help so many people – a lot of her clients and students call her the Dubsado Queen Charlotte has been helping people get set up on Dubsado for many years and after a while, realized there is a pattern to coming up with a well-streamlined process These days, Charlotte helps people set up Dubsado through her group program, Ease Seekers Society Charlotte shares that most service-based businesses have 3 workflows 1) leads workflow, which is managing people coming in through your website & having a discovery call with them 2) proposal & onboarding workflow 3) offboarding One of the hardest thing for Charlotte was owning that she is an expert, but she says that’s also why she likes helping people because it makes her own her expertise Charlotte’s Group Program + How to Use Automated Processes In Charlotte’s group program, Ease Seekers Society, they set up Dubsado over a 6-week timeframe; they also have live group calls a couple of times a week, have access to different trainings and all of Charlotte’s best tools and resources In the program, you start by planning out workflows, and before getting into Dubsado, you dive deep into how you serve your clients, what’s unique about your process, and what you want to automate, and then they move into the nitty-gritty of setting up Dubsado The series of unfortunate events that happened to Charlotte and her husband after buying their first home, but Charlotte explains why she loves Dubsado and having so many systems in her business is because everything was able to keep going without her How a lot of people put off using systems because they don’t know where to start - Charlotte says the best thing you can do is take a step back and think about how you want your client processes to run Charlotte walks through an example of a leads workflow for when someone fills out the contact form on your website - she suggests writing out your whole process, thinking about what you already do, so you can then think about automating those steps in your process through Dubsado Using my very organic process for getting clients a launch system as an example, Charlotte walks through how I could use Dubsado in my business process I talk about my process for most clients and how I like to map out their calendar, so we know where everything fits; from there, we look at where they’re at and what’s worked in the past to make a system that works for them based on how their business is set up vs. how they want their launch to look My process is done over two half days; this allows me and my clients to ask follow-up questions - I share that during the second half-day, we focus on their creative assets Charlotte suggests having a nice wrap-up email in my process to let clients know what it looks like going forward and recap all the stuff we went through, and Charlotte also recommends having an offboarding sequence How having nurturing sequences for your existing clients is important because Charlotte shares you can ask them how their launch went or ask for testimonials through that sequence In Dubsado, there is a checkbox you can check that says, 'requires approval,' which means when it’s time for an email to go out, Dubsado will check with you first - Charlotte says this is a great way to be able to personalize messages, push back messages or change the phrasing of a message depending on the client I use many different applications in my business to help in different areas, but Charlotte says in Dubsado, you can do everything you might need to with a client - send out one-on-one emailing, questionnaires, proposals, contracts, invoices, you can do scheduling, etc. Charlotte shares that Dubsado also has a client portal which is great for people who work with clients for a long time, on bigger projects, or on multiple projects Charlotte says to not be scared of Dubsado; even though it is a big tool, there’s so much it can do, and there are so many resources to help you get started, like on Charlotte’s website Most people end up saving around 4 hours a week when they implement Dubsado - think about what you could do with that time Connect with Charlotte through her website and check out her free mini-course called 7 Steps to Automation which walks you through all the things you could automate to help streamline your client process Links mentioned: Ease Seekers Society Charlotte’s DIY Dubsado shop Business Resources on Charlotte’s Website 7 Steps to Automation Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!
60 minutes | May 25, 2022
The Design Business Show 186: Creating Space for Aligned Business Shifts with Ari Hale
Ari Hale is a mom, business + marketing coach, and a systems + automation genius. She helps freelancers stop trying to be everything to everybody so that they can focus and think like a CEO. In her programs, she helps give the mindset, systems, and templates you need to grow your business. She helps clients increase their revenue, and make more of an impact while working less hours. Ari is not another business coach who’s never had a business. She’s been in your shoes and every single thing she teaches is something she has used successfully in her businesses and her coaching clients businesses. Here’s what we covered on the episode: How Ari Has Transitioned Her Business How I have known Ari from the industry for 8 years now - we met while working together on a project for a mutual client and through the years have worked together, and I’ve hired her to do some coaching for me Ari is a business and mindset coach; right now, she works with business owners who are driven, ambitious, and high performers but are at a point where they’ve realized this isn’t what they want and are questioning how to walk away or transition away from something they’ve worked so hard to build but currently isn’t in alignment with them How we were both launch managers and are good at the systems, organizational, and project management skills, but the context in which we used them were on completely different sides of the launches How Ari started as a virtual assistant in 2014 and shifted into exclusively launch and project management Building a business launching back to back wasn’t sustainable for Ari; she needed downtime to rest, so, around 2018, she decided to transition away, and then in 2020, she officially stopped all client work in that manner and launched a project management course, membership, coaching and her group program which she ran for almost 2 years Now Ari is transitioning again in her business and says she is getting closer and closer to alignment for the present moment and where she’s at now It’s hard to create a brand for something and then decide you want to transition out of it– a lot of the people we helped with launches spent all of their time, investments, and assets on teams and stuff for their launches, not necessarily for their brand How Ari and I believe you should test your service before doing everything that goes into launching it and building your brand A mistake Ari has made and has seen past clients make is rushing to build an entire business and brand around an offer that validates and does well without giving it time and space to breathe or before seeing if you enjoy everything that goes into it like the operations, delivery and clients you’re bringing in There’s always this rush to make more instead of taking a pause and checking in with yourself – there’s no conversation or strategy around making sure what you’re doing is really in alignment with you One thing Ari realized this year is that she has been doing things that are out of alignment with why she decided she wanted to have a business Our Real Experiences + What We Learned I talk about how I realized I didn’t want to do launch management anymore, and Ari adds that we would help these businesses get up and running, sacrifice a lot of time and energy, and then when it came time to scale and grow, the processes, compensation, and consideration from human to human weren’t equitable or fair When these businesses want to grow and scale, they want to hire someone younger who will do it for cheaper, but these people don’t have the experience and don’t know what to look out for in the industry We talk about how to keep contractors who helped you build your business and how to not burn contractor bridges by treating people poorly I share the story of how I worked for someone and couldn’t get away from my computer, not even to move, which we were doing at the time because we were launching Ari shares the story of a client who hired someone to come in and clean up operations - she was asked to speak to this person and was very transparent in her feedback with things she thought were going well and areas where she thought there could be an improvement When Ari shared her feedback, the client was furious that she was so honest about their business - they were verbally abusive and fired her that day but realized they needed her and asked her to come back Ari thinks when people reach a certain level in their business, it’s like they lose touch with reality; they get a weird complex around speaking to their team, and they forget we're all human - she never wants to create experiences like that in her business or for her team When you treat people poorly, all that energy leaks through everything – the company that treated Ari poorly had lower audience engagement, emails opened, and their launches stopped working I share a similar story where I was yelled at because the web developer wanted to be paid How the campaign I just worked on was fun, but there were a lot of issues on the back end – like it was extremely hard to send out an email broadcast and how I wanted to help them with that There are two other stories I share - one about having to let a client go after 2 weeks and one about letting a client go after not getting compensated per our agreement What Ari has learned as a leader is that her business runs much differently than what she’s experienced and how she’s been super intentional about not letting her business stress her out - if it's causing her displeasure or stress, she’s not doing it because she’s seen what kind of monsters people can turn into because of stress Ari talks about how she runs her business with her team - she doesn’t launch anything and expect them to help unless she’s had a meeting and planning call with them; Ari doesn’t have their numbers unless they’ve texted her first and because things are so simplified they don’t even have a weekly team call anymore Mistakes are encouraged on Ari's team because she doesn’t want them to be afraid to make mistakes - this way, they can see where things can be improved The freedom Ari gives her employees makes them happy because it allows them to get in their flow, create their process and just be deadline-based I talk about my process for the podcast, the journal I want to create, and even the virtual summit I’ve been thinking about for creators to learn about all the ways they can make money online Ari’s Current Business Pivot + Creating Alignment in Your Business How Ari launched Allergic To Hourly™ in 2020, which was the most financially successful thing she’s done but says she wasn’t prepared to grow and scale it; she didn’t have a good mindset or financial strategy, which created a lot of pressure for her and diminished her creative flow When Ari first started building her audience, she posted and created what she wanted, but when the program became successful, she started posting for conversions instead of using her creative flow, which made her miserable For the last 4 - 6 months, Ari has been doing a lot of internal work to tap back into what she wants and what she will make it mean about herself if she transitions again How there is no course or streamlined strategy for pivots in your business because it’s very specific to the individual - Ari shares that she’s gaining clarity and feels like she wants to create, engage and invite new people in again Ari speaks about the grieving process she had to go through to let go of the things she had recently built and invested in because she was not happy with it It’s not about the clients Ari was working with, and she shares that she’s been very transparent with them about her journey because a lot of people don’t want to talk about it, and many of them are going through the same thing If you are a go with the flow type of person and never take time to decide what you want and create a vision for yourself, you’re going to flow into things you don’t want How the operations of Ari’s business were never in alignment because she never stopped to give herself space to think about what she wanted and how she wanted things to look and feel By ignoring herself and the feelings she was having, Ari created situations where she had to make a change, and it mostly manifested in her mental health and her ability to create To make this shift in her business, Ari switched Allergic To Hourly™ to self-study, because she was unclear on what she wanted the program to look like, so Ari paused enrollment and marketing while figuring out how her business could support how she wanted to feel How it can be scary to push pause, but Ari says she needed to create as much space physically with her time and mentally so she could figure out what she wants You are going to be a completely different person than who you were when you first started, from 5 years ago, from last year, which is why it’s okay to shift and change to create alignment for yourself in all seasons of life Both of Ari’s programs are self-study right now, and something she’s been experimenting with is mindset coaching because she realized clients were coming to her for what they thought were strategy issues, but when they dug deeper, they were really mindset issues Ari shares that it’s been fun to dig deep and help give clients the tools they need to self-coach themselves, so they don’t feel like they are stuck between their calls In the past, Ari went off advice from other people about what her business should look like Ari has discovered that many clients start their business out of necessity or because they fell into it, so when she works with them, they first figure out how they feel, and she guides them into trusting themselves, the things they are feeling, and navigating the times it doesn’t feel great How Ari was able to get her mind to a place where she felt like she wasn’t
41 minutes | May 17, 2022
The Design Business Show 185: Achieving Visibility Through Public Relations with Lisa Simone Richards
Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube. Here’s what we covered on the episode: How Lisa Got Started in Public Relations + Starting Her Own Business Today Lisa is here to talk about public relations and press, which is a topic we haven’t really covered on the show yet When Lisa first learned about public relations, it was 2002, and she was in her first year of college – she became interested because Samantha Jones on Sex and the City made PR look super fun Right after college, Lisa worked for a beauty company; she also interned at Fashion Magazine and worked at a few fashion agencies where she would be behind the scenes at various shows or working designer suites during film festivals Eventually, Lisa moved into the agency world, where she had more corporate clients like Staples, Crayola, and Virgin Mobile In 2009, Lisa got a taste of working with small businesses and entrepreneurs and fell in love with how much influence and impact she could have versus being a cog in the wheel at an agency Lisa shares that she was able to help one company she worked at for four years grow from 30 locations in Ontario to over 100 across Canada and help take the company’s revenues from $400k to over 4 million a year Now in 2022, Lisa loves teaching creatives and online service-based business owners how to get earned media opportunities, how to get interviewed on people’s television shows, podcasts, newspapers, magazines, and websites Your ideal client is hanging out somewhere; Lisa helps show people how they can get access to that place, figure out who they need to know, come up with a creative message and get free access to their ideal clients while getting an endorsement at the same time When Lisa started her business as a side hustle in 2015, she was running a PR agency called Vitality PR & Communications – what she saw in the market was people wanted to work with PR agencies, but their prices were set very high, and that wasn’t realistic for up and coming, new business owners Through Vitality, Lisa offered 3-month PR packages at a fraction of that cost – so clients could get access to exposure, get up and running, and then they could choose if they wanted to re-sign or not Lisa wanted to have more impact, scale, and leverage, so she moved from the agency model into doing one-on-one coaching, group mentorship programs, and having courses – and shares that she still has all those things today, but what is fun is now she’s starting to revisit the agency model The differentiator before for Lisa was having shorter retainer plans, and now they have a 6-month model where they also train an in-house team – Lisa says it’s like the publicists showing you the secrets that other publicists don’t want you to know Tips for Showing up Like a Pro + ABCs of Visibility Lisa recommends that if you don’t have a full media kit on your website, at least have a shareable Dropbox or Google folder with certain assets in there like, high-resolution images and headshots, and your bio Before you start going out for outreach, Lisa says you’ll want to get really clear on your messaging – what is that lather-rinse-repeat message that you can use over and over again Lisa shares that she likes to work with clients on the messaging – she gets to work with a lot of very talented people who come to her with complex ideas and messaging, and then she gets to help deliver it in a way that will be consumer-friendly The story of when Lisa worked with identical twin chiropractors in 2015, and they wanted to do a piece on what happens to your elbow and wrist alignment when you take a selfie and how Lisa worked with them on making that message interesting for consumers How Kim Kardashian was in the UK and took 1,500 selfies that week, so all of a sudden, they were able to change it into a story about what happens to your elbow and wrists when you take 1,500 selfies like Kim Kardashian – that’s when it got picked up by national news, local radio and a magazine Lisa wants to understand what a person’s business goals are, so where she starts with that is what she calls the ABCs of visibility; are you looking to build A) awareness, B) Buzz, C) Credibility – understanding which one of these you are trying to achieve will determine the types of places that make sense for you to be seen Another thing Lisa likes to check in on is who are her clients and what are they comfortable with – someone who is introverted may not want to speak live at a conference or be on national television – so really understanding a person and where they are going to shine helps Lisa decide where they should get started as well Lisa shares that it’s easy to have relationships in the industry, but they are not necessary - if you want to be on Good Morning America, for example, figure out who the segment producer that covers the topic is, send them an email with a good idea – it doesn’t need to be harder than that Easy Ways to Achieve Visibility + Lisa’s Offers Why you should have a healthy media mix for your audience when it comes to reading content, listening to content, or watching content When it comes to written media, instead of writing on your website or doing a blog post, Lisa says you could do a guest blog post on someone else’s site or go to Google and search write for us + your industry, and you will get websites that are looking for people to write on that topic, so you can put your content out where people are actually looking for it For audio content, Lisa says you could be interviewed on podcasts, radio, or co-host rooms on Clubhouse Moving to visual content, you could be interviewed on a local morning television show, go live in someone else’s Facebook group or Instagram, you could do a guest training in someone’s mastermind, or speak on live or virtual stages How imposter syndrome happens to everyone no matter what stage they are at in their business and how Lisa encourages her clients to write a not so humble brag sheet to help build confidence – grab a pen and paper; write down how much time and money you’ve invested in your specialty, and think about the results you’ve achieved Lisa talks about the transition she went through in her business and says if you are going through a transition in your business, an easy thing to do is to take control of the platforms you own – update your profiles, and send an email to your list sharing your transition into your new niche When you are transitioning in your business, Lisa shares that you might have to start from scratch and build your brand according to your new niche – think about the new podcasts, stages, and websites it makes sense to be seen on and start positioning yourself for those opportunities so you can get in front of the right people Lisa’s super deluxe package is for service owners who want to done-for-you PR services who don’t want to be paying the agency endlessly on retainer – a 6-month package where Lisa does their PR and also trains someone on their team to be able to bring it in-house Where Lisa tends to work with most of her clients is inside her 6-month mentorship program, where she teaches everything she’s learned in her 20 years of experience How Lisa has a few entry-level courses on podcasting or getting on television where people can go through automated modules and teach themselves how to get publicity Lisa shares that she used to offer a 30-day program but realized that doing it all for people to a certain degree keeps her up at night, so she doesn’t offer that anymore – she’s learned that she can come up with an amazing PR strategy and hand it off to someone on her team to execute Although it’s great we can now own our social media platforms, Lisa cautions us that our social media content is where we are nurturing our existing audience - It’s not the same as visibility, which is why it’s so important to get on other people’s platforms to increase visibility and get lead generation A line Lisa learned and loves is “don’t change your talk, change your audience” – get clear and consistent with your message and put it in front of new people over and over again because for those people, it’s going to be the first time that they hear it and if they think about working with you, they will research and Google you, and a consistent message will instill trust I talk about my business transition and the 3 things I want to offer, and Lisa comments on how I could package my 3 steps and position my message or how I could break down step 1 in-depth and help clients get little wins so when they want to keep going, they come back to me for step 2 and 3 How sometimes simplifying your process is better than overloading your audience with a bunch of content After listening to this episode, Lisa encourages everyone to write down one thing they took away from the episode that makes sense for them and put it into practice If you head over to Lisasimonerichards.com/quiz, there is a quiz called ‘How should I get visibility as an online Coach’ – based on your answers, Lisa will share 1 of 5 ways to start getting visibility and send a training video so you can get started Links mentioned: Lisa Simone Richards Website Get Clients From Podcasting Course
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