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Hey friends, Melissa Burkheimer here and I'm so excited that you're here for Episode 127 of The Design Business Show. Today's episode will be pretty short and sweet, but I wanted to let you know two things before we get started. First, starting today, Friday, January 22, 2021, and you can get free access to my free sales page course between now and February 1, 2021. Just go to https://melissaburkheimer.com/salespagecourse and I will show you sales page design principles, copy lessons, my process map, and even a surprise PSD that you're welcome to take in use however you want. So there's that. And then the second thing is that Launch Celebrity is still open I'm taking applications for between now and February 1 to become a founding member. If you want to produce a blockbuster launch, I'd love to have you inside the program. It doesn't cost you anything to apply it's just a really great way to let me know that you're interested, and for us to continue the conversation to see if you're a good fit or not, see if it's for you or not, go to https://melissaburkheimer.com/launchcelebrity. Okay, so what I want to talk to you today about really quickly is sales page navigation. Specifically what to do and what not to do. So, a sales page, if you don't know, is the thing that I design. I've done some websites, but most of my clients come to me for sales pages, and I actually design more sales pages than I do websites, even in my own business because I own a business that runs digital product launches. So, a sales page has one goal and that's usually to make a sale. Another name for sales pages is a landing page. So, the intention there also is to get a goal, get the conversion. It could be someone opting into text alerts, it could be someone you know signing up for your emails, it could be someone applying to join a program or it could be just someone coming to buy one of your products or services. And what we want to do is keep people interested and engaged, and the sales page's job is to inform them about what it's like to work with you to help get their questions answered, and just really paint the picture for what it could be like after they buy your product or service, and one mistake that people often make on their sales pages is within the navigation. So, again, the intention is to keep people on the page to get them to read and scroll and interact and eventually take action. Now, we all know that not everyone's going to buy from us that's kind of just the reality of business, and we don't want to distract people. So in today's world, we know that people are really distracted. And we want to keep them on the page we don't want to direct them elsewhere. When it comes to your sales page navigation, the only links that belong on your page are links that will help your buyer or your potential buyer make an informed decision to buy and keep them on the page, or send them to the checkout process. And so many people make this mistake. They'll link their about page, their YouTube channel their Instagram page, or whatever it is and they'll use regular website navigation on their sales page. And that to me is a big no no because if I click your YouTube link, I'm going to get distracted by dance choreography because that's what I like to pay attention to on YouTube. And I'm going to forget all about your offer and that's not what we want people to do. We want them to stay engaged, so we don't want to include any links that will distract our buyers. We want to include links that will keep them on the page so good sales page navigation would be a link to buy or apply or whatever the call to action is a good link could also be a section on the sales page where you're talking about success stories. Another idea could be if you're hosting like a virtual event or a live event when we can have events, again after the pandemic. Like "the schedule" or "who the speakers are" so that people can know what to expect and like when because it's a live event like you want to the dates and times if you're going to sign up so that you can actually participate. Let's say you're selling a digital course - you can say "here's what's included." Let's say you are selling a clothing line, you can include a link to the size chart so people know what size to buy based on like their measurements or like their normal size when like they're gonna buy let's say a bra, or a pair of jeans. (I'm just using examples of things I've recently bought online.) And you can include other links where, you know, it just takes you to the call to action. For example, on my Launch Celebrity sales page, all of the "Apply Now" links, and there are a lot of them, take you straight to the application which is embedded directly on the sales page at the bottom. So I'm very I was very strategic with that and I'm kind of excited to look at the data after this first, you know, after a month of promotion that I've been doing on the down low. Not really. I want to see what worked and what didn't where people were clicking and like how much traffic I got and like all the things I'm really excited to kind of nerd out on that. Even though data is not not really my favorite thing but I can see like what buttons people are pushing what they're doing and what the behavior is. And so, instead of including a link to your about page on your website, include an about you section. Instead of having a link to your media page you can feature media logos of where you've been featured or where your clients have been featured. So just remember the intention is to keep people on the page to get them to take an action, and not to get distracted on someone who's very easily distracted just ask them I am literally looking out the window right now as I'm, like, recording this episode right now. And we want people to take action we want you to get more sales we want you to get a bigger audience we want you to just build momentum with whatever it is that you're selling or doing, and a great design. Great copy and great navigation on your sales page can help you make that happen. So if you want to learn more about sales pages and sales page design and how the copy and design work together and the whole nine, go to https://melissaburkheimer.com/salespagecourse and sign up now, you'll have free access between now and February 1. And, if you like the experience you can work with me further inside of Launch Celebrity. All right, that's it for today's quick episode we will be back next week with guest interviews and I'm so thankful that you're here, thankful that you listen and hope you have a great weekend night morning or whatever it is, whatever time of day it is that you're listening. Alright, bye.

Anahitta Mian is a US based multidisciplinary Creative. She's have been a freelancer for a while now. A few of her recent projects includes; Aqua Mat (Amazon best seller) for a U.S. company, the book "Three sisters" on Amazon (where she was featured and was an illustrator!) and multiple artworks in Canton Fair 2020. Check out her Disney Princesses in Pakistan Series below! Here’s what we covered on the episode: How Anahitta and I met through my free Facebook community and how I saw her posting beautiful artworks, which she calls her, Disney Princesses in Pakistan Series Anahitta shares how she started drawing on CorelDRAW and made her first portrait at age 12 or 13 Because there wasn’t a school for art in Pakistan, Anahitta’s mother suggested pursuing art as just a hobby, but she was not convinced While Anahitta pursued her degree in B.C.S. honours and software engineering, she worked as a freelancer and was the graphic designer for every other society at her university Anahitta realized that the graphic and illustration was something she could take from "hobby" and turn into a job, so after she had her baby she started doing freelancing full-time Anahitta expresses her love for drawing and explains the change she made from software engineer to creative after she moved back to the U.S. and started drawing more The inspiration behind Anahitta’s Disney Princesses in Pakistan Series came from her dad buying her Disney princess items when she was young and their trip to Disney, which sparked a conversation about what the princesses would look like if they were dressed in the same outfits as Pakistan women Anahitta had her followers pick their favorite Disney princesses and their favorite Pakistan street wear brands and drew the princesses in formal wear, bridal wear, casual wear or night wear and then shared the drawings online and tagged the follower who had done the request After graduation, Anahitta worked in a software house where she was working on a computer that had Illustrator – she started drawing and someone from the graphic department saw and that’s when she started making graphics for them How Anahitta requested to work as a graphic intern, which she ended up doing and how that helped her become more comfortable with her drawings and helped her find her own style After becoming a mom, Anahitta decided she would pursue her passion for graphics and art, and chose not continue with software engineering How Anahitta got her first freelancing job doing graphics for different societies at her university and how they then recommended her for jobs once they graduated and were in the business world, but how at the time she wasn’t open for orders The story of how one of Anahitta’s friends asked her to create a company profile for the Pakistan business she was working for –  she charged $5,000 for it and was then given two more projects because they were very happy with the results Sometimes Anahitta would pause her freelance work when life got busy, but after having her baby she decided she needed to pursue it because it’s so much fun for her and explains she’s never really done it for money, she does it for fun Anahitta explains that she defines her own hours and describes herself as an active person and a multi-tasker who’s always up for work if she has time on her hands What Anahitta charges for her work and explains how it really depends on what the customer is looking for that determines her prices –  she does prints, online invitations, home decor, large paintings, etc. Anahitta explains what it’s like having a 19-month old at home while she’s working and says that when he’s sleeping, she’s doing client work and when he’s up they’re playing How there are a lot of viz artists in the world, but few viz gurus, which Anahitta is and how she worked in a media house but came to the U.S to get her viz art certification What viz art is and how Anahitta compares it to augmented reality, like when you see someone on TV with rain behind them, that is created by a viz art team For someone who is interested in the viz art certification, Anahitta says they should visit the Viz University website  Anahitta’s advice for people starting out with graphics is that it’s okay to start small and do it part-time and then work into doing it full-time, but you should never give up no matter what anyone says Connect with Anahitta on Instagram   Links mentioned: Viz University Website Check out Anahitta's portfolio Connect with Anahitta on Instagram

Matt's a conversion design consultant who helps businesses solve human problems. Here’s what we covered on the episode: The story of how Matt and I met at Copywriter Club TCC IRL Event and have since connected and chatted about partnering up because Matt is also in the conversion design realm  As a child, Matt loved art and shares that his interest in creating something and telling a story visually never went away  Matt shares that he learned to build websites at 13 or 14 and started adding visual elements by learning how to do flash animation  When Matt was in college he studied English to become a writing instructor, but after a couple years of teaching he realized that wasn’t the world that was going to be around for much longer, so he looked online and got into content strategy  How Matt started blog writing which eventually led to clients hiring him to write emails or their new website copy, which gave him the opportunity to design for them in order to have the copy portrayed in the most optimal way  Matt shares that only in the last few years has he really transitioned from being a copywriter full-time to someone who uses visual design, as well as experience design in everyday work  Being a teacher helped Matt see the similarities between client interactions and teaching and expresses that you need to be a good listener, see how well what you’re saying is working and how you must be able to adjust on the spot  Matt’s secret to being a really good copywriter is talking to the client about what they want, writing down every word they say, structuring it, and then giving it back to them  How a sales page teaches someone about a problem they might be aware of or one they are not aware of and how the visuals and text need to support each other in order to get someone to arrive at the conclusions you’re trying to get them to arrive at  I share how teaching college classes has helped me in my business and how I want to help my students discover what jobs are available to them so they have a better understanding when entering their career field   We discuss that some surface level posts online might have high engagements but how that doesn’t necessarily mean they’re building their brand or business  Matt shares that he is a jack of all trades who enjoys problem solving for clients; he also shares that he runs a small conversion design focused website studio with his wife where their focus is working with clients and on projects that are going to make the world a bit better Matt works with coaches and influencers and shares that he doesn’t want to work with people who are offering a product that doesn’t match what their marketing is promising because he wants to make sure he’s delivering the value his clients are promising  Recent projects Matt has worked on include, designing a blog archive page for a client who’s launching a podcast, and a website redesign project for an app and a web app that helps salespeople One way to spot red flags when working with clients and companies is listening to how they talk about their customers and looking at how they treat you and interact with you  The more information you can get about the client and project in the beginning the better says Matt, because you'll be able to tell how ethical the company is by understanding how your deliverable is going to be used in the big picture for their business  Understanding the rules and laws of marketing can help you as a designer Matt explains because if you design something like a sales page, and claims are made on that sales page that aren’t accurate, you can get caught up in legal action  Why having a strong, personal brand set of values is important because there are ideas, values and principles attached to every piece of work created and how the work you decide to do now will be the work you’re hired to do later so you have to make sure it aligns with your values While working in an agency, Matt realized the designers creating websites and advertisements for clients weren’t thinking about if it led people down the page and through the experience they wanted them to have, towards a measurable conversion event, which is how he describes conversion design  Matt explains that design is not art; design can be artistic but ultimately design is communication and how to communicate so effectively that it leads the user towards a specific action  How after Matt came up with the term conversion design to describe his method and started googling it and found that I was also using the term, so he joined my email list and we met at the Copywriter Club TCC IRL Event  Why it’s important to maintain our emotional and physical energy–Matt explains when you’re doing work you don’t believe in, it’s emotionally draining and the best thing you can do when you see a change like this happening, is to move and change directions and gives a personal example of when he had to do this Matt shares that throughout college no one taught him how to get a job, so he created a course called, Get An Awesome Job, for creative professionals, young in their careers to help them understand what they can do to get a job and how to approach creative work so they have more options The biggest secret Matt shares is to always be doing something in the field you want to work in and says that so many people wait for the right job to come along instead of creating it themselves   Matt compares job postings to a sales page and says to approach it the same way by using design principles to understand the client problem and understand how to speak to that problem–if you can do that, you’re going to convert The free 5 step process on Matt’s website to reverse engineer the needs of a role based on the job description and figuring out how to communicate that you have the skills and experience necessary by using the right language  If you have the confidence to stand up and say this isn’t ethical, that gives you a lot of power– Matt shares an example of when he stood up to a boss when he was asked to do something unethical  Connect with Matt at getanawesomejob.com , or if you’re a creative who wants to prove their value to their clients and achieve measurably better results check out conversiondesign.org   Links mentioned: Matt’s Course- Get An Awesome Job  Conversiondesign.org Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!

Well hello friends! It’s been a minute since I’ve published a solo episode, and I wanted to pop in here to give you a couple behind-the-scenes updates today.  It’s December 21, 2020, and this is a time of year where a lot of people take time off, reset, declutter, share gratitude and get ready for the new year.  2020 has been a year unlike any other we’ve experienced during this lifetime, but I’m grateful for so many things.  My oldest son graduated and has been promoted twice already, soon to be 3 times at his job.  My younger son just turned 14, is doing pretty well with virtual learning, and started working out to get in shape for football next year.  My little sister was diagnosed with triple negative breast cancer at this time last year, and she’s expected to make a full recovery.  My dad hit a big set back in September with some chronic illnesses he has, and is doing 100x better.  We did some projects around our house that we never had time to do because we were always gone with our kids in sports - what seemed like 24 / 7. We got new hardwood floors in our bedrooms, built a new retaining wall around our pool (we had to for structural reasons) and I’m forever finding things to deep clean and declutter. My family would like me to go to work at an office so I stop giving them tasks. :) I wanted to share a couple wins in my business, and things I’ll be doing differently in 2021 and beyond.  I shared this exercise last year on episode 66 and I wanted to publicly share what I found when I did this exercise yesterday.  The exercise is really easy. Here’s what you do:  Write down all your wins. Acknowledge what didn’t work. Declare what you’re saying goodbye to. And announce to the world what your new normal is. I got the new normal idea from one of my mentors, Erika Lyremark, last year. Before COVID.  Here’s a couple things from my list of wins:  My visibility has tripled this year, which resulted in so many great things! Like new followers on Instagram, new people on my email list, more podcast downloads, consistent invitations for me to be interviewed on other podcasts, guest training opportunities, project collaborations and more. I even got the opportunity to license Conversion Design School™. In 2021 I’m looking forward to even more opportunities for me to expand my reach, and plan to be super strategic about my visibility. I’ll be re-viving my YouTube channel, being more strategic with this podcast, and I already have my launches planned for Q1. I know from experience that Launching as a digital marketing tool you can use to help you expand your imprint, visibility, audience, customer list, and bottom line. If you want to collaborate on a design project, interview me on your podcast, or want me to do a guest training for your audience, send an email to me at design @ melissaburkheimer.com. I’ve finally created a product suite that converts. After years of only designing sales pages and managing launches, I’ve created 4 new offers that can help me build momentum on a much larger level, and help me do something that should’ve crossed my mind years ago: build wealth. These programs are my new DIY offers that are there, and will be updated + marketed later in 2021. Not many people know about them because I didn’t do any major launches or marketing for these programs in 2020. I had 2 launches planned for Conversion Design School™ in June and September of this year, but shelved those plans. The newest offer I’m working on that I’m super excited about it - because it’s the Done-With-You offer that’s been missing from my product suite. It’s called Launch Celebrity, and it’s a 6-month group mentorship program designed to help service providers, creatives, and consultants produce a blockbuster launch. It’s so new that I don’t even have a sales page for it yet. Applications are open, so if you want details, send me a DM on Instagram!  I hired someone to help me write my show notes for the podcast! This was a huge relief for me. There’s a lot of talk in the online space about outsourcing + hiring, but not a lot of context for what to do. I spent the first year or so doing them by myself, and it took me what felt like forever. I was distracted, frustrated, and knew I needed to get it off my plate. When I first started the podcast, I’d take notes during the interview to help me get started, but then I didn’t feel like I was being present, so I started doing it after the fact! Here’s a couple things from my list of what didn’t work. I planned to rely on launches for most of my income this year, said no to 1:1 projects and then didn’t launch. So, I’m setting up 2021 to look much different, so I’m not solely reliant on launches for my business revenue. I still had income from teaching college classes, payment plans from previous launches, and design projects, so I was still able to keep my business running. I could’ve launched on a smaller scale if I had a team in place to handle things when I had to stop working. I plan to hire a part-time project manager early next year to help me manage my launches (I do most everything myself now besides sales page copy and website development). I’ll spend the first half of the year creating updated assets for all the offers, and then I can spend the second half of the year tweaking and testing to increase sales.  What I’m Saying Goodbye to: 1. Working all the time. Quarantine had me at the laptop waaaay too much, especially the first half of this year. 2. Doing almost everything myself. Hello, new launch manager! I can’t wait to meet you! I’m a much better delegator than doer, so I’m excited to see how this turns out! 3. All this extra weight I’ve been carrying for the past 5 years. Emotionally and physically. I want to be in the best shape + health of my life, so big changes are coming. My new normal: I want to help 100 service providers become Launch Celebrities. I make money in my business every day. My content creates change in the design industry. More and more creatives believe success is possible by watching my content. And they make it happen. I have small, but mighty team that supports me. My podcast creates opportunities for my business, my listeners, my guests, and more. It’s easy for people to buy from me! I also wanted to share a few quick updates happening behind-the-scenes for the podcast: 1. We’re updating our messaging, graphics, and mission within the next few months. 2. We’re going to make it easy for you to request interviews from experts you look up to, and submit questions that get answered on the show. 3. I’m working on creating transcripts for every episode to make it more accessible. We have about 30 done, and 90ish left.  4. I’m going to get fancy and create a press kit, and create more sophisticated pitches to send to guests.  I’m grateful for the opportunity to be in your ears every week. I’m so thankful that you listen – and for the creatives who come on here and share their stories. And if you wanna be brave, send me a DM on Instagram and tell me what you learned from this exercise or even just what your new normal is. I’ll be hosting some free, live masterclasses and fun experiences in January all about sales pages and launching. If you want to be the first to know when those happen, make sure you’re on my email list. You can hop over to https://melissaburkheimer.com and scroll to the bottom of the page to get on it. My mentor doesn’t let me send boring emails, so it’s always valuable stories!  I’m rooting for you! Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!

Lakeasha Jackson is a mom of 3, wife & CEO. She’s based out of Long Island, NY and works with clients nationwide. She started her business back in 2012, and that business was formally named Jackson Designz (Now, Lakeasha & Co.) She didn’t leave her full-time job until July 2015 to really pursue the joy of being a CEO. She was so wrapped up around building and branding other people’s businesses and didn’t see that she could be doing the same for herself if she put in the same amount of work ethic she did for that 40-hour paycheck. Like most of her clients, she had to start from the ground up and design was just her league. However, she noticed after working with multiple clients that her joy wasn’t only in building their website, it was in BRANDING THEIR PURPOSE and from there, you have Lakeasha Jackson; the Digital Marketing Strategist. Here’s what we covered on the episode: How I met Lakeasha at Carolin Soldo’s From Passion to Profits LIVE event in 2016 where we connected and stayed in touch The story of how Lakeasha got started as a self-taught designer in 2012 because she and her husband were starting a business and were looking for someone to do the logo and website, but no one could grasp the concept she was going for After Lakeasha created their logo and website she realized she wanted to be a designer, so she quit her job and never looked back Lakeasha talks about the business her and her husband created called, Let’s Stay Married, to counsel other couples and encourage them to give marriage a second chance When Lakeasha was first trying to get clients, she went to networking events and joined Facebook groups, but wasn’t very successful in getting clients even though her prices were so low Lakeasha shares the story of how she landed her first big package deal when she went to the event in Miami with her husband Lakeasha’s idea for a brand in a box, where she creates everything you need to brand your business including, business cards, logo, flyers, website, and coming soon page and how she was undercharging for that service which now costs around $4,000 When Lakeasha was first starting out, clients had to pick between the brand in a box or a website and how now there are more digital options for the brand in a box service, like digital business cards, social media flyers, social media image and marketing materials Lakeasha talks about the custom planners she creates for clients based on their brand, which come in the brand in a box service How Lakeasha only worked with female entrepreneurs in the beginning, but as she’s grown, she has more businesses looking for her than entrepreneurs so now she targets to both entrepreneurs and small businesses Lakeasha shares that Instagram has connected her with many of her clients and that Instagram and LinkedIn have opened many doors for her How Lakeasha ties her personal life into her branding on social media to keep it as real as possible with her audience and talks about how she balances being a mom, a wife and an entrepreneur through open communication with her audience Lakeasha explains that it’s important to include your audience in your life because they want to see that you are a real person too, so she may post that she’s at a football game, but she’ll also most that she’s up at 3 am working on a client project Lakeasha shares that her preferred website platforms are WordPress, Shopify, and Squarespace and she shares which one you would use based on the service-based or product-based business you have Why Lakeasha prefers WordPress overall because you own your website and content and have more control over your website unlike Shopify and Squarespace, where they belong to that platform How Lakeasha sells templates for WordPress, and currently has two out for female coaches but is looking to start another one for a males perspective When someone buys the website template package (which starts at $297), Lakeasha does custom updates by going in and putting their content in, putting their photos in, and putting their color scheme in- she will also do the branding as an added service if needed Lessons Lakeasha has learned through having her template shop is to be prepared and to stay consistent- she shares that when she posted it to the world she wasn’t expecting it to be wanted and needed right way Lakeasha shares that lately she’s been doing a lot of networking because she’s learned there’s nothing bigger and better than word of mouth Why design is important to Lakeasha Where people go wrong with branding and designing is combining the two - Lakeasha explains that branding is more about who you are, who you want to serve, what your client looks like and wants, whereas design is taking from your branding, putting it together in a digital way and adding design elements Lakeasha’s biggest tip for creatives who are trying to balance their personal life with work is to go with the flow, give yourself a timeline but also give yourself the flexibility to be available The process behind Lakeasha’s consultation calls is to just have a conversation with the client versus asking them a bunch of complex questions, she shares that she learns way more about them and their business that way, which helps her brand them digitally What Lakeasha would tell herself four years ago is to stop being so scared, own your price, own your services, own what you know, and don’t be scared to keep learning Connect with Lakeasha on her website, Facebook, or on Instagram Links mentioned: Lakeasha’s Website Connect with Lakeasha on Facebook Connect with Lakeasha on Instagram   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!

Alyssa “Twist” Light is a professional speaker who helps businesses grow by utilizing the power of storytelling in every aspect of their operations, especially marketing. She does it on the spot. Right there. With business owners and sales people she’s never met before, Twist asks a few questions and like magic comes up with marketing design, hashtags, positioning, value props, and branding. Her most recent success outside of her speaking work is Social Innovation Monthly, an offline subscription of social media “recipe cards” that help businesses engage in more powerful and consistent storytelling. Twist has spoken at Landscape Ontario’s Congress, Ontario Irrigation Conference, CreativFestival, Halton Police Service, Go Camp Pro, Social Tenacity, HortEast, and the Ontario Camp Association among others. A self proclaimed lover of conferences, Twist’s mission is to make event planners look like superheroes and delegates feel like rockstars. She has also been a guest on dozens of podcasts, including The 6 Figure Events Podcast, Authentic Influencer, Service Business Mastery, and Podcast Domination. Here’s what we covered on the episode: How Twist and I met at Sage and Tarzan’s Legendary Life Event in the fall of 2019 The story behind why Twist stopped using her first name (Alyssa) and now goes by her nickname and why it’s important to get names right on work From her stage work to her design work, Twist is continuously thinking about how the work she’s doing will be received and how it will help somebody experience belonging and also create it for other people Why Twist feels so strongly about creating a sense of belonging and why she wants to put that into business, marketing, and everything she creates so the community she builds is strong and powerful Twist shares a couple stories from her childhood highlighting her entrepreneur skills from a very young age and shares that she’s had a couple of jobs, but they didn’t work out because she has really big ideas and sees things differently than other people do When Twist first started, she had to figure out her way through trial and error and explains what that process looked like, she also explains how she fell into speaking Why speaking made Twist want to have a portfolio because of one her biggest challenges with speakers are those who get on stage and say a lot, but don’t have experience to back it up or don’t have a willingness to go out and make those things happen for themselves Twist shares what she’s doing now since the speaking industry is on hold due to the coronavirus such as, Social Innovation Monthly, which is a deck of storytelling recipe cards she sends out; each have a prompt, instructions on how to create your own post, why you're doing it and a sample, organic post Another thing Twist does is creates course enhancing assets for people with digital or in person courses and walks us through how she does that Twist talks about how she works with people to go through their client journey process and looks at different aspects of it so they can create a client love process, which is onboarding and offboarding, but also acknowledging the milestones in between to enhance the relationship Twist shares her love for quilting and explains how she got experience by wanting to make the industry she loves even better, so she started by helping a quilting business redesign everything start to finish for their business How Twist prepared herself for the speaking industry and stresses that every speaker’s process is different and in order to get clients, you need to make sure what you're saying makes sense and communicate that to an event planner Even if you aren’t being paid to speak, Twist says there is plenty of opportunity to get clients afterwards Twist shares that finding a local networking event that is looking for speakers can help you practice new content and says to have a strong point that the audience can do something with and then find out what they did with that information As you grow your business, Twist suggests looking for paid event opportunities that are within associations because they often have funds to pay speakers Twist suggests putting on your own event, such as a live video on Facebook and says to record it so you can watch yourself after and learn the language, body language, tone of voice, volume of your voice, etc. that you are using Why Twist started offering course enhancing assets for course creators because she became frustrated with courses she would take that offered no documents or interactive activity to reinforce what was being taught Twist gives real examples so we can see how not having documents or interactive activities can hinder your audience from actually learning Twist explains gamification, which can be very simple - the main goal is to make our audience feel like they achieved something and give them quick wins, whether that’s checking off boxes, receiving stickers, or formatting your copy a certain way How Twist came up with the idea for Social Innovation Monthly through her passion of helping people express information and by realizing people needed an easy analogy to understand, which is how she picked recipe cards Social Innovation Monthly was originally thought of for just social media at the time with the idea of helping people tell better stories and tell stories better Twist shares that she started funnel hacking other people that were giving away or selling prompts and was not impressed with what she was given and thought about what was missing The thought process Twist went through to create Social Innovation Monthly and how it is completely unique and goes above and beyond for the subscribers by offering prompts, questions and templates The story of how Twist drove 40 minutes to print her sample recipe cards and glued them together by hand and took her idea to social media to see if there was an interest and how at the time of the launch Twist was doing everything herself What Twist had to learn and overcome while working on Social Innovation Monthly and how they made the decision to make it a membership and only do 12 months of content Check out Social Innovation Monthly to find out more information- Twist talks about their new system of doing open cart only through affiliates and asks if I would like to be a partner so my listeners can get access Twist suggests having another episode where we talk about the client love piece, so stay tuned for another episode with her Connect with Twist on Facebook   Links mentioned: Social Innovation Monthly (affiliate link) Connect with Twist on Facebook    Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!

Keshia White is a Business Mentor for new service providers who want to learn how to attract premium clients online. After nearly a decade in corporate America, working in business-to-business sales, from the telecommunications industry to the software industry, Keshia made a pivot to take her branding and web design business full-time in 2018. After running her own business full-time for nearly two years, she now uses her experience to teach new service providers the branding and marketing strategies that they need to attract their first premium clients online. Past clients of Keshia’s have gone on to gain more confidence in their businesses, create signature offers to sell, and book their first $1,000+ clients after working together. Sign up for Keshia's free masterclass (exclusively for my community!) to Learn the 3 Steps to Booking Premium Clients Consistently! Here’s what we covered on the episode: How we met Keshia on Episode 84 of The Design Business Show where she talked about business journey of becoming a website designer The new Masterclass Keshia is teaching exclusively for my community called The 3 Steps for Booking Premium Clients Consistently - Make sure you sign up! Keshia explains the need she saw for early stage entrepreneurs who needed the knowledge on how to create sustainable income to get their business off the ground How Keshia juggled design clients while creating her course at first and then slowly transitioned away from designing websites Keshia tells us how she was charging $1,500 for brand and web design and realized she was undercharging but felt accomplished because it was the most she had ever charged before As Keshia got booked more and more she realized she was undercharging and up her pricing to $2,000 but quickly overbooked herself at that rate to where she was juggling 8-9 clients and had no money left over to hire help How Keshia left corporate America in the fall and made the pivot to premium in the spring where she went up to a $5,000 rate and explains how it was a struggle because she was still booking people who were a better fit for a $2,000 rate Keshia shares that it took a while to start attracting more experienced entrepreneurs and how she had to shift her marketing messaging, elevate her process, refresh her portfolio and shift how she positions herself as a credible person online Life became more balanced for Keshia after she was able to elevate her rate and only take on 2-3 clients per month which resulted in better work quality that clients were impressed with How Keshia uses Instagram and noticed people who followed her there were more beginners and thought they’d be a good fit for an online course geared towards beginners and how she uses LinkedIn to attract people who were more experienced When Keshia left corporate she didn’t have a niche or target market which ended up attracting all kinds of businesses and how she looked back on her projects and picked the coach and consultants niche After picking the coach and consultants niche, Keshia tailored her messaging so it would be relevant to an experienced coach or consultant and gives examples of messaging she used and messaging she avoided Instead of listing the features of the package on her website, Keshia broke it down into stages and highlighted the benefits of each stage and discussed what they would do, which really painted the picture of a transformation How Keshia changed her content by doing a little blogging and more live videos and social media posts, which tended to attract more experienced people, and explains how that made discovery calls easier Keshia explains finding your niche by figuring out what areas interest you because picking a niche you enjoy will help you stay invested in it and how you need to pick a niche that values what you do One of Keshia’s goals was to eventually work off referrals because in the beginning she didn’t have any kind of network and how she teaches social media marketing because that’s what she uses Keshia explains how she used a weekly marketing calendar and explains her own marketing approach she likes to call the 3 C’s where you create content that shows you’re credible, post connection content, and post call-to-action content Keshia shares a way to use Facebook without having to pay for ads is by interacting in Facebook groups with your target clients and being helpful to them by answering their questions The story of how Keshia’s client used her program to help package her data knowledge into an offer she could sell and how after implementing the marketing Keshia outlined, she was able to attract clients online and even have some repeat clients where she charged a higher rate How one of Keshia’s clients followed her organic LinkedIn methods and was able to book a couple of $3,000 clients from that Why LinkedIn feels a bit more empowering to Keshia versus other platforms because once you know the target client you’re looking for, you can specifically look for those titles in bios, unlike other platforms that are have more personalized bios How Keshia used her 3 C’s marketing strategy on LinkedIn, and discovered that storytelling posts performed well Keshia tells us not to let the lack of confidence in the beginning stop you from charging what you want to charge Keshia explains what you will learn in the Masterclass which includes, how booking higher premium clients can help you grow your business faster, differences in marketing that will need to happen if you want to book premium clients, the top 3 fundamentals your business must have in place to attract the premium clients and impress them to get referrals How you’ll also learn about Keshia’s program, The Successful Service Provider and learn how you can actually work with Keshia Connect with Keshia on all platforms @keshiamwhite Links mentioned: LIVE MASTERCLASS: The 3 Steps for Booking Premium Clients Consistently The Design Business Show - Episode 84  Connect with Keshia on Instagram  Connect with Keshia on LinkedIn Connect with Keshia on Facebook    Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram! *If you choose to enroll in Keshia's program, The Successful Service Provider during the live masterclass, I'll receive a commission. I only recommend programs that I know will make a difference in helping my community achieve their goals.

Zane’s life experiences have had a profound impact on his life. From growing up in a single-parent household in the projects, to failing high-school geometry, to completing a Ph.D. with a specialty in Quantum Field Theory, Zane views challenges as opportunities to transform and failures as an opportunity to learn. He desires to share his unique perspective on empathy, combined with skills and talents that he acquired over his more than 22 year corporate career, to enhance the lives and livelihoods of others. Zane has had the unique opportunity to touch almost every facet of innovation from technology assessment, corporate strategy, product design and development, brand management, packaging, and consumer futures. In his "free time," Zane enjoys spending time with his wife and dog, thankful for the joy that they both bring to his life. DJ-ing his way through college to pay tuition, Zane’s passion for music lives on today. And when life’s too slow … Zane hops in his race car for some thrills! Here’s what we covered on the episode: How Zane is the design futurist and product and brand strategist at ZADA Strategy, a company he recently formed in 2019 Zane shares that he worked in corporate America for 23 years of his life but then decided to take a different path and started his own consulting firm with his business partner, David The story of how Zane and I met through his wife, Michelle Martello, who was on Episode 32 of The Design Business Show  How Michelle asked me to participate in a research project for an egg brand that Zane was creating with his partner, David and how after I asked Zane to come on the podcast to talk about their process for research Zane tells us about their client, The Farmer’s Hen, who asked how could they leverage their brand to grow in the marketplace How Zane and David conducted many rounds of research and always start with consumer empathy in their process Zane’s principle on researching is about being a good detective and how piecing all the information together helps you solve a problem, create a strategy, improve your design or connect with new audiences The first part of their process is to identify the key questions you want to have answered or any key hypothesis or assumptions you want to test Zane shares that when starting with The Farmer’s Hen they asked a variety of foundational questions to consumers so they could better understand the audience and what drives their decisions to purchase eggs Zane explains that the project was broken up into phases, which first started with observation, where they camped out in grocery stores for two weeks and watch people shop for eggs The next phase was interviews where they conducted 1 ½ hour sessions with people, asking them a variety of deep questions based on their observations How discovery research and talking to people in the beginning of your research process can be one of the best tools and how it can also help you figure out how to ask questions in a survey How interviewing people allowed Zane and David to look at different shopping behaviors and criteria used to identify the eggs being purchased During the next phase, they conducted package research where people from all parts of the east coast participated in evaluating different packaging elements How the discovery research and packaging research were given to the design team so they could start working on design concepts Zane shares an example of how they were able to use different brands and their visuals to see how people connected to different elements, which helped them figure out exactly what they needed to do How they conducted A/B testing on copy for The Farmer’s Hen by testing different parts of the egg carton with slightly different changes and asked people to give their feedback Zane shares the next step in their process was to do more iterations of the packaging and logo design so they could look at the fine differences including colors and texture Zane explains that the project is still going on and shares that the packaging phases, preliminary research, and all the other work that led up to the brand building took about 6 months Why Zane and David formed ZADA to help mid-sized companies who are trying to grow to a larger company by starting from the human perspective to help them grow their brands, products, and people Zane shares an example of how they might use some of their design processes to help with cultural change in workplaces by using human centered design What Zane would tell designers who want to design in one day is to take half of the following day to test the design and see if it worked for your client so you can see if there’s anything you need to fix to better resonate with your clients audience When trying to find the right people to do research with, Zane suggests first figuring out what the characteristics are of your client or your clients audience Zane gives us his top list of suggestions when it comes to finding people to do research with and says you need to remember to ask yourself, of the people who responded, how representative are they of the people who are actually going to purchase the product Zane advises against posing open-ended questions and gives examples on how to ask more specific questions to your audience in order to interpret your results more clearly Connect with Zane via email at zane@zadastrategy.com or reach out on the ZADA Strategy website    Links mentioned: The Design Business Show 032 with Michelle Martello  Zada Strategy Website   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!

Tyler Brooks has been with Turner Duckworth since 2011. He’s a Creative Director at the agency’s San Francisco studio, with a portfolio of award-winning work across a diverse range of clients like Coca-Cola, Google, Metallica, Little Caesars, and, most recently, McDonald’s. In his spare time, he’s probably reading too many comic books, telling one too many bad jokes, and/or playing too many video games. Check out some of the brand visuals from the rebrand below. Here’s what we covered on the episode: How Tyler and I connected when his team reached out and asked if I’d be interested in having him on the podcast to discuss the McDonald’s visual identity rebrand During high school, Tyler spent time with his art teacher who suggested graphic design as a career path and told him about the University of Cincinnati which she thought would be a good fit for him Tyler enrolled in the graphic design program at the University of Cincinnati, College of DAAP and completed an internship with Turner Duckworth to gain real world experience How Tyler did two rounds of internships with Turner Duckworth and was offered a job before he graduated Tyler shared what it was like to intern at Turner Duckworth, and shared how they're really treated like junior designers who create creative concepts for internal critiques, who also perform some studio maintenance The benefits of being an intern and getting to learn from a wide variety of people that you can build your knowledge from versus working with one small group of people Tyler shares the story of his move to San Francisco and how he started out as a junior designer with Turner Duckworth doing quick turn around tasks for Coca-Cola and Sprite How being in the right place at the right time and performing your best in those moments can set you apart from others and why you should speak up and look for opportunities yourself as well Tyler shares that doing the work is easy, but presenting it to others and explaining why it’s the right work is the hard part The story of how Turner Duckworth first engaged with McDonalds in late 2017 / early 2018 and how they launched the visual brand identity to their system in September 2018 How Tyler led the global refresh for Little Caesars and how Turner Duckworth has worked on many other Quick Service Restaurants (QSR) brands Tyler walks us through some of the biggest visual elements that changed through the McDonald’s rebrand How Turner Duckworth was able to introduce the first ever global brand font for McDonald’s which made their everyday messaging more approachable Tyler explains that with a rebrand like McDonald’s, the goal is update all areas, but some things take longer than others, like updating architectural fixtures and physical elements How the creative team at Turner Duckworth thought about what could make the biggest impact for McDonald’s rebrand and started with changing social media icons, content and digital applications Working on the McDonald's rebrand involved a large creative team, Tyler, Turner Duckworth’s CCO, production and implementation teams, as well as account management communicating with the client to make everything is on track Why making a functional system that others can use, be inspired by, and be creative with is the goal of Turner Duckworth How at the start of the McDonald’s project they met bi-weekly and took on the master brand and how they now have daily interactions and have branched to sub brands like, McCafé and Happy Meal Tyler shares that the McDonald’s brand exists in 120 countries and in 30,000+ restaurants, all of which required different levels of transformation during this project Tyler’s advice for projects is to stay on course as best as possible and remember your main goals but understand that the relationship between client and agency and how a project develops is not a straight line How to be okay with the fact that when you have reached a plan, your client might disagree and you’ll need to compromise to make it the best it can be Tyler’s job as creative director is to ensure the work they’re doing has a life beyond today and tomorrow Tyler discusses what it’s like to lead a team and shares that it’s fun because he gets to work with a broad range of people with different levels of knowledge How it’s important to reach out and make connections with people and agencies whether reaching out is in your comfort zone or not because it shows initiative Why learning as much as you can, gaining real life experience, showing your passionate and showing empathy is important as a designer Tyler shares something that was said in many McDonald’s meetings, which is, “progress over perfection” and explains how many young designers get suck and need to be okay with not always getting it 100% right How design is becoming more accessible which is raising the baseline quality, making it harder to stand out and why Tyler says that’s a good thing Connect with Tyler on LinkedIn   Creative Credits for Images above: Agency: Turner Duckworth, San Francisco Global CCO: Sarah Moffat Creative Director: Tyler Brooks Lead Designer: Hannah Steinberg Designers: Loren Schott, Oliver Lo, Sydney Bradshaw, Hollis Callas Account Directors: Wyeth Whiting, D’Arcy Danaher Account Manager: Carly Newgard Typography: Dalton Maag Production Director: Craig Snelgrove Production Artist: Jeff Ensslen Implementation Director: Liisa Turan-Walters Implementation Designers: Sara Scanlan Digital Hub partner: Reach Creative Links mentioned: Turner Duckworth Website  Connect with Tyler on LinkedIn    Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!

Sasha-Shae Weekes is a creative at heart, who enjoys storytelling and bringing dreams into reality. As a Visual Design Strategist, she enjoys using strategic purpose-fueled solutions to pull together brands and websites for the creative business owner seeking a refined yet standout design that illustrates their expertise and encapsulates who they are. Sasha-Shae resides in NYC with her hubby, and enjoys reading, catching up on natural beauty, plant-based cooking and home decor videos when she has a little down time. Otherwise, she's always seeking to help out with gospel missionary work, bringing hope and simple tips to improve one's health through lifestyle. How Sasha-Shae built her blog from the ground up and how she used her blog as an experimental design project where she could focus in on certain design skills As a result of her blog, Sasha-Shae had many people reach out asking for branding or site work, which is how she started to learn more about strategy Sasha-Shae shares her introduction to design strategy and explains why she didn’t write a full on strategy plan right away Why Sasha-Shae believes design means nothing unless you have a solid strategy behind it Sasha-Shae offers a full rebranding package that includes, brand strategy, brand identity, design for the whole system, and website design How Sasha-Shae also offers her services within her rebranding package separately if needed Sasha-Shae shares that most of her clients come from word of mouth and referrals Why Sasha-Shae prefers long-term relationships with clients and explains how deeply understanding their audience & vision makes it easier for her to step in and keep creating things that will resonate with them How Sasha-Shae offers design retainer programs for clients or for those who weren’t existing clients but realize they need ongoing services frequently Sasha-Shae shares a project she worked on where the client needed a better brand identity system and how they crafted it into something that attracted her ideal clients and received great responses Sasha-Shae explains how sometimes we don’t show up as boldly as we should online, which can be a personal pitfall of hers when social media gets to be overwhelming Tips Sasha-Shae recommends for creatives is to stay consistent and plan ahead because it will help you push past your feelings of being overwhelmed  or what’s going on A common mistake Sasha-Shae sees creatives make is creating based on their personal feelings or preferences when you really need to ask yourself what your clients who continually buy from you are attracted to Another mistake Sasha-Shae sees creatives make is not having a strategy with data that fuels what you’re doing The story behind Sasha-Shae’s brand name, Fresh Medley Design Studio which was inspired by her desire to make all of her creations fresh and new- the name also conveys her love for many different types of creativity  Sasha-Shae gives advice on not undercharging yourself as a designer even if you don't have years of experience, making sure if you barter, you get something long lasting, and how you shouldn't mentally block yourself How Sasha-Shae got involved with gospel missionary work and helping at sanitariums and explains why she believes your health is one of the most important things in life Why if you’re a designer or creator, you should stick with it even if you're afraid to put yourself out there because it will pay off in the end Connect with Sasha-Shae on her Instagram, website, or Facebook  Links mentioned: Connect with Sash-Shae on Instagram Connect with Sasha-Shae on her website Connect with Sasha-Shae on Facebook   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!

Amber Brooks is the founder of Brandividuation® - a signature solution for evolving impact-driven brands and community builders who are here to take a stand and make a difference. She’s a Marketing Consultant for Where We Help, Content Director for Rebelle Con, former Marketing Producer for Singularity University, and previous board member for several non-profit organizations. She helps founders and teams share their big, meaningful mission in a way that gets people to care about what they have to say and create a ripple effect from the impact they bring to the world. Now, she gets to share her experience and expertise expanding brand impact through in-person and online workshops and retreats. Here’s what we covered on the episode: How Amber and I were introduced by Kira Hug a couple years ago After graduating college, Amber applied to 40+ jobs  and was left frustrated because she had a degree but not the 5-10 years of experience the jobs wanted Amber decided to open her own business, doing copywriting because her degree was in english/research and thought she could use this skill to help people make a difference How Amber ended up working with clients who wanted a ton of copy but couldn’t tell her what their business was about, who their ideal clients were, or what their vision was Amber started learning more about brand strategy, development, messaging and positioning to help her clients fill the gap they were missing, but discovered that’s where her zone of genius lived Why Amber shed her copywriting identity after discovering her passion for branding and how she went completely in on brand messaging and marketing strategy Amber shares how she started the process to trademark her signature service last year when she didn’t even have a name for it How Amber knew she needed to go all in because she saw that her clients needed this service and the designers who were working with people like her clients needed it Why Amber starts with brand dividuation because if a client doesn’t already have their branding clearly defined and articulated into some core messaging, there’s nothing they can do together Amber explains that logos, colors and fonts are representations of your brand but they are not actually your brand How your brand is the perception people have and believe about you and how you can influence that belief but you can’t force them When Amber says brand, she’s talking about your values, the things you stand for or against, the core messages that represent those beliefs, and how you connect with your ideal clients Amber shares that she helps people gets clear on what they care about and what their ideal clients care about and put those into some core messaging hierarchies in her marketing strategy How Amber has a creative director who partners with her for brand dividuation projects but how she also collaborates with other designers Amber explains the two paths for working with designers which are whitelisted services, where they can subcontract under Amber or they can refer their clients to Amber first and then start the project with their client after as the designer Amber talks about the division she sees between the messaging, visuals and copywriting but says if you can marry all those things, the client and their audience will get the best possible experience Amber gives tips for collaborating on a project and says you need a good relationship, see eye to eye and care about the whole experience and outcome for the client and their audience Amber’s partnership toolkit for designers based on their decision to whitelist or refer that has a process mapped out for them and everything they need to make the project a success How there are people making a difference and impact but no one knows about it so Amber and the people she partners with help them share their stories Amber explains the difference between just having a website versus having a foundational platform that tells your audience the impact you’re making After brand dividuation and after platform establishment, Amber does marketing VIP days and team trainings so they don’t only build a brand, but a brand culture Amber shares when the best time to invest in branding is and how if you’re new you need to talk to your audience and see what they respond to because it takes time to learn how to show up and serve at your best level Why Amber typically doesn’t work with anyone until they are in the 2 - 5 year range depending on how fast they grow because a lot can change within the first year How Amber undervalued the branding service she offered at first because she thought people didn’t understand the value of it and thought they only wanted to hire someone for the copy Why Amber kept evolving her branding service after working with more people who started to realize this gap as much as she did and started understanding that they can’t do the copy until the branding is done Amber shares that her rates depend on the kind of business it is and how many employees because the amount of work it takes for the market research and development is different depending on the business Amber shares how being a mother to kids with complex medical issues has taught her about planning for uncertainty which has helped her structure her business in a way that has allowed her time to do the things she needs to do Amber walks us through how she schedules her weeks and blocks out her time in order to have time for research and writing and how she can shift and change her blocks of time if needed How finding balance and knowing that you don’t have to be on all the time is key Why foundational, core inner work needs to be done for every business and how it adds so much value to the clients’ experience and outcome Reach out and connect with Amber on Instagram, Facebook and LinkedIn; she would love to hear from you   Links mentioned: Connect with Amber on her Website  Connect with Amber on Instagram Connect with Amber on Facebook Connect with Amber on LinkedIn   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!

Happy Friday, Friends. Or happy whatever day it is when you’re listening. If you’re new or you’ve been listening for a while - nice to meet you and I’m grateful that you listen and share! It’s been a minute since I formally introduced myself on the podcast, so I thought I’d take a minute to do that before we get to today’s topic. My company, Melissa Burkheimer Studios, is here to design iconic sales pages that convert, and show expert entrepreneurs how to launch their offers online and get results. I love what I do, and I'm driven by a really strong mission to give conversion design a bigger voice in the online business space & love building a business that gives me the freedom to sleep in, earn as much as I want to, and help my clients get blockbuster results. I work with clients inside my digital courses in programs, VIP Days, and 1:1 when we design sales pages. Swipe to see some samples of my work & check out melissaburkheimer.com for more information - and send me an email at design@melissaburkheimer.com if you’re interested in working together. One really quick thing - I’m working on something fun to celebrate the 2-year anniversary of the podcast and here’s what I want to know. What’s one action you’ve taken as a result of listening to this podcast? Maybe you started or grew your freelance business, or started designing sales pages. Or maybe you got motivated to apply for your dream job, or just know that you’re not alone in your design world. Have you bought someone’s course as a result of listening? Or signed up for their email list? I want to know all of those things so I can celebrate you. Please send me an email with deets at design@Melissaburkheimer.com or a DM on Instagram. If you send it to me by October 15, you’ll get free access to a brand new advanced sales page design training I’m hosting live (only once!). Okay - now today, I want to talk to you about 3 design elements you can add to your sales page to help increase conversions. When people ask me what a sales page is, I like to compare it to an infomercial. Instead of it being a long broadcast on TV, it's a web page containing conversion copy, messaging, design, photography and a user experience with one goal in mind: make the sale. There's a lot of information out there about writing + designing sales pages. What works and doesn't work depends on a lot of things. Your offer, your copy, your UX, the mobile design, the audience, the marketing strategy and more. When we design our sales page with the conversion goal in mind, it’s like making sure that if you go to Starbucks, someone is taking orders and collecting payment at the cash register. If no one is there to take your money - and there’s no menu to order from, you’re missing a huge step in the buyer’s journey. In the online buyer’s journey - the sales page is an important step in the digital sales process. The first part of your sales page is called the “hero section” - and it’s the first part of your sales page design. You have about 8 seconds to get people’s attention, so the hero section has wow them. This is a part of my Design Your Sales Page pillar of the Launch Design That Converts method I teach my students inside Conversion Design School™. Most people skip this step, and when they do that they create a sales page that doesn’t get them the results you want, and that may be exactly what you’re doing right now. When you carefully map out your sales page design, you simply need to write down all highlight the benefits that your clients experience, a results-focused headline, and some type of brand identity. Here are 3 design elements that you should use on all of your sales pages, especially in the hero section. 1. Directional cues, so we know what action to take next. These can be added as arrows instead of bullet points, arrows guiding you from one section to the next, or even arrows pointing to the call-to-action. 2. A countdown timer in a sticky menu (the menu stays in your browser as you scroll). 3. A brightly colored button (call-to-action) that takes the user on the buyer’s journey. Sample #1: In this sales page example, we have directional cues pointing to the brightly colored button and a countdown timer in the header menu. Sample #2: The directional cue is placed below the second section, indicating you should scroll. The countdown timer is in the sticky menu next to the brightly colored button. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! MMkay? You can use these simple design elements all throughout your sales page. You can create the best product in the world - but if the hero section doesn’t connect with your visitors, no one will scroll, so we want to make it easy for them to buy from you! A sales page alone does not guarantee sales, but when used as a part of your sales system, it can do the selling for you, making it a magical asset in your business that can help do the thing all businesses need to survive: MAKE SALES! If you want even more tips to help you get better results from your sales page designs,  sign up for my Sales Page Trello Board and get a copy outline, offer checklist, design samples, a process map to help you sellout your next launch with a Sales Page Hero Section that Connects + Converts. You can get immediate access when you sign up at http://melissaburkheimer.com/salespagetoolkit Like what you heard? Click here to subscribe + leave a review on iTunes. Let’s connect on Instagram!