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Are you charging the right fees?  This one strategy has an enormous impact on your practice profitability. In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. Specifically, we dive into:  The fact that you are NOT competing with dentist down the road, but with Disney World and the house addition/makeoverHow do you know if you are charging the right amount? What type of impact can this have on my practice? Why should I update my fees when PPOs decide what I will be reimbursed? (Did you know that ADA codes are updated, deleted, and added EVERY year??)You are going to love this!  Tune in and take notes. ****Contact KJ Jordan to learn more about a Revenue Analysis Consultation: kj8713@benco.comBenco Dental: https://www.benco.com/#dentalmarketing#dentalmarketingsecretspodcast

Strategic practice growth comes from understanding your current position and where you'd like to be in the future.  In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. We also dive into: Two specific areas of opportunity for EVERY practiceCommon problems of most dental websites5 things patients are looking for in a dental practiceand loads more. Tune in! ****About Tim KelleyTim Kelley & Tim Healy formed TNT Dental in 2000 as one of the first marketing agencies founded exclusively on dentistry. TNT Dental creates custom dental websites in conjunction with tailor-made marketing plans designed to attract new patients, reappoint current ones, and generate consistent referrals. www.tntdental.com#dentalmarketing #dentalmarketingsecretspodcast

Who else is ready to break free from lousy PPOs??  Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in. But many dentists wonder...Is it really possible to cut ties with a PPO and avoid a mass exodus of patients? And if so....HOW? Today, Brad James joins me to layout the specific steps to getting rid of bad PPOs.  We dive into several key points, such as: How do I determine if a PPO is worth getting rid of? What data points should I be looking at? The best way to drop a PPOHow to best prepare patients affected by dropped PPOWhat your practice can look like AFTER - (the gold at the end of the rainbow) You're going to love this!  Tune in and take notes. ****About Brad JamesBrad James is the Director of Partner Development at Kleer and focuses on helping Kleer's 4500+ dentists by improving their practice management and business operations through their robust partner ecosystem.Free Download: 7 Steps To Dropping Your Bad PPOhttps://www.kleer.com/ebooks/7-steps-drop-your-bad-ppos-playbook

What are YOU going to do in 2021 to help grow your practice? With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up. Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in 2021. Take notes!****About Devin SchumacherDevin Schumacher is the co-founder & CEO of SERP Dental - a company that helps dentists grow their practices while increasing profitability, operational efficiency and reducing chaos.SERP Dental’s mission is to help dentists grow their practices and have a larger impact on the communities they serve.SERP Dental: https://serpdental.com/

With the outbreak of Covid-19 , many practices didn't know what to do or when they could open their doors again.  Some chose to wait it out, hoping that they could survive that long.  A few other practices started to embrace teledentistry into their operations. Now in early 2021, we are still in grips of the pandemic and teledentistry has become more and more accepted and utilized. But will this trend continue? What does the future hold for teledentistry? How do you know if teledentistry is right for your practice? I ask Fred Joyal all of these questions and more in this episode. If you have entertained the idea of incorporating teledentistry into your practice...or would like to improve the efficacy of your teledentistry practices...then tune into this episode!*****About Fred JoyalA nationally recognized speaker, Fred is the author of two best-selling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About. He was the co-founder of 1-800-DENTIST and is considered a leading authority on dental practice marketing and consumer behavior. Fred serves on the board of Fortune Management, and he is currently the Chief Marketing Officer for Armor Respiration.  His website is fredjoyal.com and his email is fredjoyal@gmail.com.#teledentistry #teledental #dentalmarketing #dentalmarketingsecretspodcast

Does your online reputation (reviews, social media, listings) actually reflect your patient experience?  For a lot of practices, that answer is 'no.' This causes friction for prospective patients and makes it harder for them to schedule an appointment. In this episode, I talk with Angela Byrnes, Director of Client Services for Roadside Dental Marketing, about the critical aspects of online reputation. We dive into common challenges and questions such as: How do reviews influence potential patients? How does online reputation affect your SEO and visibility? Which platforms should you focus on for patient reviews? Living in a digital-first world, online reputation plays a big part of your overall marketing strategy. Tune in and take notes :) ****About Angela ByrnesAngela Byrnes loves practicality and efficiency and works to pair client goals with simple solutions. Before Roadside, Angela devoted 23+ years to the dental industry, leading high production at multi-doctor practices. Eventually, she honed in on her passion for practice management and consulting, and naturally gravitated toward Roadside due to their specialization in dental marketing.In her years with Roadside, Angela has helped transcend all previous profit margins at rates her clients have never thought possible! She problem-solves intimidating challenges with interactive, easy, and rewarding action plans. Simply put, Angela loves to share her marketing knowledge, tools, and expertise to help dentists grow their practices!Roadside Dental Marketinghttps://www.roadsidedentalmarketing.com/

What role does Hygiene play in your practice?  Do you feel like you are maximizing your hygiene potential? Do your hygienists have the tools, resources, and direction to improve case acceptance? Rachel Wall, founder of Inspired Hygiene, joins me on the show to demonstrate just how powerful hygiene can be for your practice. With over 30 years of clinical & coaching experience, Rachel shares:What every dentist should know about hygieneHow hygiene contributes to the overall success of your practiceThe common mistakes practices are making when it comes to their approach on hygieneHygiene can become one of your most powerful 'entry points' for new patients when done properly. Tune in to this episode to get you started on the right foot!*******About Rachel Wall, RDH, BSAs an international speaker, coach and owner of Inspired Hygiene, Rachel has guided thousands of dental professionals to elevate their hygiene services and systems while driving profits to the bottom line and developing empowered, engaged hygienists. Rachel draws from 30 years of experience as a hygiene profitability coach and clinical hygienist to deliver to-the-point interactive workshops and coaching programs. She is a past recipient of the Dental Excellence Award from DrBicuspid.com for “Most Effective Dental Hygienist Educator” and has been named one of the Top 25 Women in Dentistry by Dental Products Report. Her book “Return on Hygiene” has been called the Hygiene Benchmark Bible and usedby dentists all over North America to uncover the true potential of their hygiene teams.Inspired Hygiene Websitehttps://www.inspiredhygiene.com/Contact Rachel : rachel@inspiredhygiene.com$10 Off : Return On Hygiene Bookhttp://www.rohbook.com/Use code "DMSPODCAST" (all caps)

If you have thought about getting started with video marketing or have decided it's finally time, then this is the episode for you. Matthew Miller of Mad Capper Marketing joins me to reveal his video marketing secrets that are producing great results for his clients right now.  Specifically, we break down: The unique benefits of a video messageThe 3 types of videos to createThe 3 styles of videosMatthew's campaign that's producing 20:1 ROI during CovidA fantastic conversation with a TON of great tactics that you can take and apply right now for your practice. Grab a pen and paper and tune in!********Mad Capper Marketinghttps://www.madcappermarketing.com/Contact MatthewMatthew@MadCapperMarketing.comResourcesMatthew's YouTube Channel

***Part 2Ever struggled to get buy in from your team on a new marketing campaign?Do you come up against team members that simply don't want to get on board? Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks?Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed.So...how do I actually get my team on board with a new program? How do I make sure that I can enroll everyone so we all are pulling in the same direction? Enter Andrea Kartch. Andrea's spent the past two decades coaching executives and organizations on building & leading teams, adopting & championing change, and creating high-performance mindsets. In this 2-part episode, Andrea and I dive into the 5 key elements of enrolling team members in shifting practice culture: CommunicationStrengthsConflictEmotional Intelligence (EI)How The Leaders Themselves LeadIf you are looking to implement a new marketing campaign or even simply upgrade your practice culture, then you will LOVE this episode!*******About Andrea Kartch:Andrea’s passion is around self-awareness, personal brand, and partnering with others.  She is skilled in facilitation and public speaking, leading a variety of learning and client experiences. Andrea’s certifications as a Coach or Consultant include Change Management and Cultural Transformation, Emotional Intelligence, DiSC®, DDI Master Facilitation, and Classroom Management.Her delight is supporting people in shifting the trajectory of their lives, and providing them with tools and strategies that aid in that transformation.Reigns of Change: http://www.reignsofchange.com/

Ever struggled to get buy in from your team on a new marketing campaign? Do you come up against team members that simply don't want to get on board?  Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks? Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed. So...how do I actually get my team on board with a new program? How do I make sure that I can enroll everyone so we all are pulling in the same direction? Enter Andrea Kartch. Andrea's spent the past two decades coaching executives and organizations on building & leading teams, adopting & championing change, and creating high-performance mindsets. In this 2-part episode, Andrea and I dive into the 5 key elements of enrolling team members in shifting practice culture: CommunicationStrengthsConflictEmotional Intelligence (EI)How The Leaders Themselves LeadIf you are looking to implement a new marketing campaign or even simply upgrade your practice culture, then you will LOVE this episode!*******About Andrea Kartch:Andrea’s passion is around self-awareness, personal brand, and partnering with others.  She is skilled in facilitation and public speaking, leading a variety of learning and client experiences. Andrea’s certifications as a Coach or Consultant include Change Management and Cultural Transformation, Emotional Intelligence, DiSC®, DDI Master Facilitation, and Classroom Management.Her delight is supporting people in shifting the trajectory of their lives, and providing them with tools and strategies that aid in that transformation. Reigns of Change: http://www.reignsofchange.com/

Have you noticed that no matter how much you spend on your website (or how many times you redesign it), it doesn't really move the needle? That's because a website (even a really modern one) isn't enough. You need an entire system to create the holistic experience that patients crave (and reward). And what needs to be in this system??  Steve Brown joins DMS to break down the 4 ingredients to a winning system. Join us!  ******About Steve Brown:Steve Brown has a passion for inspiring and empowering the entrepreneurs who power the American economy. He is the founder of ROI Online, a HubSpot platinum agency partner and the first StoryBrand certified agency. Steve and his team at ROI Online have worked with hundreds of clients, from solo entrepreneurs to Inc. 5000 fastest growing companies, to grow their business by implementing a holistic business growth system.Steve's Book: The Golden Toilet: Stop Flushing Your Marketing Budget Into Your Website And Build A System That Grows Your Business

Do you have a true and tried system for managing your practice? Or do you feel like you are just trying to make it through the end of the month with your head still on straight and enough money in the account to cover overhead? (Dr. Alun Rees describes running a practice like 'running into a blizzard...not knowing where to go.')That's exactly where he found himself. Three years into owning his practice, he had hit rock bottom. His wife had left him. No home.  A looming recession in the United Kingdom. And the banks were calling. At that point, Alun realized that he needed to get serious with the business of dentistry as seriously as the practice of dentistry. He ultimately developed the 7 Pillars of Practice Management that help practice owners understand exactly what they need to do for their practice!Just in time for the new year, this episode will help identify areas of focus for your practice moving forward. Tune in!****About Dr. Alun ReesDr Alun Rees BDS  graduated from Newcastle  University and started his career as an oral surgery resident, before working as an associate in a range of different practices. With this solid foundation, Alun went on to launch two practices in the space of just 15 months, a challenge in the toughest economic conditions. After years of hard work Alun finally sold his dental business in 2005. Alun now runs The Dental Business Coach to offer specific and specialized support for dentists and their teams. He has served as a media representative for both the BDA and BDHF and has featured on BBC2, Sky TV and various radio stations. https://www.dentalbusinesscoach.co.uk/home

Why does the Apple iOS14 update have Google and Facebook all up in arms?Will this completely destroy Facebook Ads as we know it? Is this the end??In this episode, I dive into what Apple is trying to do with this new iOS14 update, why it's got Facebook & Google beside themselves, and how I see this affecting Facebook Ads moving forward. Tune in! 

How important is real estate as a practice owner? It's kind of a big deal...as in could save you (or cost you) an extra $100K on your next lease. That's what I learned from my conversation with Colin Carr, healthcare real estate expert. We got into all sorts of questions like...Purchase or lease office space? What are top mistakes that dentists make with their office space? (#2 really shocked me)How to successfully renegotiate your lease? If you are looking for a new space or your lease is coming up, you NEED to listen to this episode!*****Colin CarrColin has successfully completed over a thousand real estate transactions that have saved his clients hundreds of MILLIONS of dollars. Colin founded and built CARR, a nationwide commercial real estate company to specifically represent the needs and interests of healthcare providers. In 2009, when Colin founded CARR, their no-conflicts of interest approach of not representing landlords and sellers was an idea that practitioners greeted with open arms. Learn more about Colin and CARR: http://carr.us/Free Lease/Purchase Evaluation:https://carr.us/lease-or-purchase-evaluation/

We've all seen it. The doctor who feels like he's chained to his chair, year after year. Instead of running his practice, the practice is running him. That's what we're talking about in this episode: setting up your practice like an investment...so that it ultimately serves you. I'm joined by financial planning wizard, Eric Miller, co-owner of Econologics Financial Advisors to discuss How To Treat Your Practice Like An Investment. Eric's first step in and how it affects everything elseWhy you should NOT depend upon accountants for tax planning (and what that can end up costing you in the end)Setting up your practice to serve YOU and your HOUSEHOLDJoin us to find out how to get started! ******About Eric Miller:Eric takes pride in helping practice owners become the financial heroes of their own stories, and has taken this passion to over 600 families in the past decade. During this time, he's had over 15,000 conversations with practice owners regarding money, investing, practice expansion, practice transitions, taxes, asset protection, estate planning, and helping them shape their financial attitude towards abundance. Econologics Financial Planningwww.WealthForDentists.comFree Book: The Financial Success Guide for Private Practice Dentistshttps://econologicsfinancialadvisors.com/dentists/

Today I'm joined by Paul Lowry, co-founder of Dental Menu, who's vision of an in-house membership plan is like nothing you've ever seen. Paul shares the many pitfalls of traditional in-house membership plans, such as:Not personalized to the patient; Trying to lump all patients into one plan when their needs are greatly differentRenewal rates are terribly low because most patients only purchase the in-house plan when they need a costly treatment; they are not vested in the yearly plan itselfManaging the plan without all the stress, headache, and confusion...especially when you have multiple providers that factor into thatTune in to hear a vastly different approach that's completely customizable to each patient through a unique software! 

Why is nobody commenting on my Facebook or Instagram posts? How come I'm not seeing any engagement? How do I get more people to follow me or like my page? Ahhh....social media. You know that you need to be on there but can't quite figure out. If you are looking for ways to ramp up your social media presence and really start building true engagement with your audience, then this episode is just for YOU. Discover the 3 Keys to creating killer content that 'stops the scroll' and makes people want to read more. AND...we're including a free guide for you to reference as well, complete with examples and tips.  Click Below to Download Your Free Guide: 3 Keys to Killer Contenthttps://dentalmarketingsecretspodcast.com/3-keys-to-killer-content/

The holidays are here!  What is your holiday marketing plan?Join me and guest, Lorie Streeter, as we discuss a variety of different marketing strategies for this upcoming season. A few key points that stuck out to me: Bridge the gap of isolation and connection with your patients'Coffee Marketing'  (you'll just have to listen)End of year benefits, package deals, and moreTune in!

It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the 'Covid Cliff' - a major dip into the hygiene column. In today's episode, Cory Pinegar of CallForce joins me to share some of the ways to bridge that gap and start to smooth out your schedule moving forward.  Here's some of the topics we break down:Covid gap causing a 10-15% drop in overall productionWhy practices are losing 17% of patients each year on average 4 Steps to SuccessAddress the root of the problem NOW so that you can eliminate the gap for good. Tune in!****** Download your FREE E-Book: Guide to Answering Dental CallsClick here to access your copy: https://info.getcallforce.com/answering-guideCallForce : https://info.getcallforce.com/dmsConnect with Corey Pinegar on LinkedIn

Video content is one of (if not THE) most engaging form of content right now in social media. Facebook, Instagram, Pinterest, Twitter, and even LinkedIn are all pivoting towards video as the format of choice. In this episode, I dive into 5 reasons why video content is so effective at engaging, educating, and building trust and rapport with patients. I also address the two biggest obstacles I hear when it comes to video: "Creating videos is too expensive.""I'm not good in front of a camera." You don't want to miss this episode. Give it a listen!