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As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search. Tune in to find answers to these questions:  What should my Google Ad budget be? Why did Google overspend my account? How often should I change my budget?  What does ‘limited by budget’ mean? What should my CPC be? How long do I try Google ads before coming to a conclusion?  Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your head. And if you would like to get serious about creating more leverage in your practice, then give us a call.   Limited Offer: Right now…you can receive a $400 Ad Credit when you start a 3-month Google Ads campaign. For more information, email: mark@markthackeray.com

In today’s world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time. One of the best ways to do that is through Paid Search Ads or Google Ads. Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor. Aside from that, here are a few other reasons to consider running Google Ads: Budget friendly - works with both small and large budgets Immediately show up in front of prospective clients Ads can work for you day & night…and replace manual marketing efforts Instant feedback through tracking and analytics to help you course correct Short learning curve - most campaigns producing great ROI by month 3 or sooner Oh, and there’s one more reason why timing is so critical right now… $400 Google Ads Credit Up For GrabsRight now I am offering a $400 Google Ads credit to anyone that signs up for a 3-month Google Ads starter campaign.  I’m doing this because I believe that Google Ads can help solve a lot of your marketing problems, and want to do all I can to help you give them a try.  Email mark@markthackeray.com for more info. 

How much has Facebook & Instagram Ads changed over the past several months? Do they still work?  Or are they not even worth the effort? Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we'll break down what those are and what to do about them. Give a listen if you are running social ads right now or thinking about it in the future. 

How To Work Less & Earn More in 2022Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more....while working even less. As author Richard Koch said,  “A few things are important. Most are not." This episode will help you determine what those important things are for your practice. Tune in and take notes!

What are people saying about you and your practice? What is the first thing that a patient sees about your office when they go online? Reviews are massively influential.  It boils down to this: What other people say about you is significantly more important than what YOU say about yourself. People tend to put more stock into patient reviews than what they read on your website. So how do you generate great reviews for your practice? Dr. Henry Sobol from White Crown Dental joins me on the podcast today to answer that question. He shares several things that he has done to increase the number of patient reviews and how that has impacted his practice overall. Reviews play a pivotal role in attracting more patient as well as the right type of patients. Tune in to discover how to increase your online reviews! ****Dr. Henry SobolWhite Crown DentalEmpathIQ Automated Review Generation

Referrals are hands down the best types of new patients out there. Referred patients tend to  trust you more negotiate less on price remain patients longer accept treatment more easily cost less to acquire as new patients and refer other people to your practice But for most practices, they don’t have any sort of formalized system for generating referrals. They simply try to provide the best experience they can...and then hope and pray that referrals come their way.Join us as we dive into how one office ‘cracked the code’ on referrals and generated 584 referrals in just 12 months.Generating referrals can be orchestrated. You don’t have to sit around and hope that they will happen. And following these strategies can help you consistently increase your referrals.Click the link below to register:https://benco.zoom.us/webinar/register/WN_rnodB5htSz67EwZbNq6FVwYou can also receive CE credit for attending. 

What are people saying about your business online? This is the heart of today's episode- managing your online reputation. Avalon Hartman joins me on the show to break down the best way to approach your business perception and reputation online.  Specifically, we get into:  How to generate more reviews What to do when you receive a negative review?  How much an increase in review rating can mean to your business (this even surprised me!) How many reviews should you have?  and more Start listening NOW. This is something all practices need to focus on throughout the year. ****Contact Avalon Hartmanavalon@empathiq.ioEmpathIQ:  We help generate reviews to google and all the important review sites. We help fix businesses online listings helping with local SEO. We aggregate and promote your best reviews to your website. We help get you to the top of the google maps and generate new patients.

Influencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over. So, how do you tap into that power? How can you find and collaborate with an influencer to grow your practice? Enter Lynn Smargis, founder of Write For You, to share her secrets of Influencer Management. In this interview, Lynn & I dive into questions like:  Why you should use an influencer?  What types of promotions can you use an influencer for?  How do you go about finding an influencer? (Lynn shares 6 steps) Best way to approach an influencer Tune in! You're going to love it. ****About Lynn SmargisLynn is an author, podcast producer, and content creator fond of writing, traveling, and exploring new places. She has a ubiquitous background in creative production, podcasting and marketing. Lynn's passion and ardor are directed towards producing and developing original content, social media, ghostwriting, and podcast production for other creatives and business owners. Website: https://www.writeforyou.me

How to crack the code of Instagram and its ever-evolving algorithm. That's what we are talking about today in this quick tip. Discover the 6 key factors that influence Instagram's algorithm and how to leverage them to grow your audience. Let's get to it!

LinkedIn?  For my dental practice?  Oh, yes.  And Dr. Angela Mulrooney joins me on the show to break down how it's all done 🔥This is a topic I've wanted to discuss for a LONG time.  But I needed to find the right guest, and Dr. Angela is just what I was looking for.  Not only does she have an incredible story (she shares it right at the beginning), but also has the experience and insight to help other practices follow in her footsteps. Here's what we dive into:  Why LinkedIn?  How you can find more of your top patients on LinkedIn How to get started / What to post / How often Plug in the earbuds and let's get started!*****About Dr. Angela MulrooneyUnleashing Influence: www.unleashinginfluence.comOvernight, she went from being a well-known dentist to skidding across rock-bottom – losing everything after sustaining a career-ending injury that killed her ability to practice. She needed to figure out what she wanted to be when she grew up… again. So she rebranded herself as a business coach for entrepreneurs. Her comeback story and the authenticity of how she presented herself in building that new brand was noticed by other professionals. Professionals started asking her to help them to figure out how they too could unleash their authentic personal brands on social media, and so, Unleashing Influence was born. Angela and her team, now work with professionals in small businesses to entrepreneurs in massive corporations to get them noticed as the go-to expert of their industry while maintaining their authenticity. You can be the most talented professional in the world, but what if no one knows you exist? Angela and her team ensure that never happens to you.

In today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing.  In other words, what is your practice story? What are patients going to experience when they walk through your front door? Your message is mission critical to attracting the right type of patients. And joining the podcast is messaging maestro Sarah Johnson to point on some of the key ingredients of a powerful message. Tune in and take notes!****About Sarah Johnson, Content Director at JamboJonWriting is a lifelong passion for Sarah, whose work has been seen in newspapers, social media outlets, blogs, websites, newsletters, and printed materials for more than 400 companies over the past decade. She has served as editor for three full length novels and just finished writing her first book. Sarah serves a the Vice President for the Evans Biography Award, and has twice been BNI chapter presidents. She proudly earned her Organization Communications Degree from the University of Utah. She is married to her college sweetheart for 20 years and they are the proud parents of four children. She loves anything that has to do with a garden, cozying up to a good book, and baking chocolate chip cookies.   https://jambojon.com/

 Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide.We take a close look at how Cause Marketing can:  Build long-term relationships within your community Unite your team by working on something bigger than the practice Increase awareness & recognition  Engage patients in contributing towards a worthy cause Join us!*****Hey! One last thing real quick...The support that we received from Make-A-Wish when our daughter Ruby was first diagnosed was just incredible. We find ourselves scrolling through all the photos during that time and are so appreciative of the memories that we were able to create thanks to Make-A-Wish.If you would like to donate to Make-A-Wish and help children that are battling cancer, head over to my personal Make-A-Wish Page.  Any type of support would be greatly appreciated! -Mark

If you are thinking of buying, selling, or merging your practice then this episode is for you.Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible. Joining me on the show are two people who have assisted in more than 1,000 practice transitions: Bill Barrett: CEO of law firm Mandelbaum Salsburg,  co-chair of the National Dental Law Center, and author of the book 'Buy, Sell, Merge'. Justin Baumann: Practice transition expert for DDSmatch, representing the seller as the team leader, coordinating efforts with valuation specialists, attorneys, & accountants to create the best transition possible. Here's just a taste of what we touch on in this episode:  The pitfalls of 'going it alone' or using a family friend with little or no experience in the dental industry Mission critical due diligence that should take place Practice Evaluation: what's your practice really worth?  How to plan for a successful transition in the future You may not be involved in a transition right now. It may not even be on your radar. But you will still want to carefully review this episode so you  know what steps you should be taking for when it's time to sell or make a change! ****Contact Bill Barrett:wbarrett@lawfirm.uswww.lawfirm.msBill's book - Buy, Sell, MergeContact Justin Baumann:jbaumann@ddsmatch.com www.ddsmatch.com

Most practices tend to use a 'copy cat' approach when it comes to marketing.  (They typically look at what their competitor down the street is doing and then do the same thing)But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity. So how do you stand out? That's what we're talking about on this episode with Regan Robertson.  Specifically, we dive into:  3 Levels of Authentic Marketing How to Uncover the Story Your Practice is Telling Creating an Unforgettable Experience (even as an introvert!) Grab a pen and let's get started!******About Regan RobertsonRegan Robertson is President & CMO of Productive Dentist Academy.  A certified Business Made Simple coach, Storybrand guide, and color consultant, Regan is passionate about weaving clarity through the total patient experience for an unparalleled patient experience.

Yes, we've all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he also did it during Covid. Hear what Chad has to say about:  How did you finally make the decision?  What was the 'point of no return'?  What type of effect did this have on your practice?  on your team? Where is his practice today?  Tune in to discover why Chad would "do it all again!" *****About Chad Johnson, DDS, FAGDDr. Chad Johnson is a practicing general dentist Iowa. With 15 years of experience as a business owner, he's been through the fire--literally and figuratively--and learned from his burns. That's why he is passionate about practice management to help doctors actualize the potential within their practices. Chad is active as a CEREC mentor and also co-hosts the Everyday Practices Podcast.Email Chad: chaddds@gmail.comLetter Chad sent out to patients: https://dentalmarketingsecretspodcast.com/wp-content/uploads/2021/03/Insurance-Patient-Letter.pdf

Are you charging the right fees?  This one strategy has an enormous impact on your practice profitability. In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. Specifically, we dive into:   The fact that you are NOT competing with dentist down the road, but with Disney World and the house addition/makeover How do you know if you are charging the right amount?  What type of impact can this have on my practice?  Why should I update my fees when PPOs decide what I will be reimbursed? (Did you know that ADA codes are updated, deleted, and added EVERY year??) You are going to love this!  Tune in and take notes. ****Contact KJ Jordan to learn more about a Revenue Analysis Consultation: kj8713@benco.comBenco Dental: https://www.benco.com/#dentalmarketing#dentalmarketingsecretspodcast

Strategic practice growth comes from understanding your current position and where you'd like to be in the future.  In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. We also dive into:  Two specific areas of opportunity for EVERY practice Common problems of most dental websites 5 things patients are looking for in a dental practice and loads more. Tune in! ****About Tim KelleyTim Kelley & Tim Healy formed TNT Dental in 2000 as one of the first marketing agencies founded exclusively on dentistry. TNT Dental creates custom dental websites in conjunction with tailor-made marketing plans designed to attract new patients, reappoint current ones, and generate consistent referrals. www.tntdental.com#dentalmarketing #dentalmarketingsecretspodcast

Who else is ready to break free from lousy PPOs??  Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in. But many dentists wonder...Is it really possible to cut ties with a PPO and avoid a mass exodus of patients? And if so....HOW? Today, Brad James joins me to layout the specific steps to getting rid of bad PPOs.  We dive into several key points, such as:  How do I determine if a PPO is worth getting rid of? What data points should I be looking at?  The best way to drop a PPO How to best prepare patients affected by dropped PPO What your practice can look like AFTER - (the gold at the end of the rainbow)  You're going to love this!  Tune in and take notes. ****About Brad JamesBrad James is the Director of Partner Development at Kleer and focuses on helping Kleer's 4500+ dentists by improving their practice management and business operations through their robust partner ecosystem.Free Download: 7 Steps To Dropping Your Bad PPOhttps://www.kleer.com/ebooks/7-steps-drop-your-bad-ppos-playbook

What are YOU going to do in 2021 to help grow your practice? With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up. Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in 2021. Take notes!****About Devin SchumacherDevin Schumacher is the co-founder & CEO of SERP Dental - a company that helps dentists grow their practices while increasing profitability, operational efficiency and reducing chaos.SERP Dental’s mission is to help dentists grow their practices and have a larger impact on the communities they serve.SERP Dental: https://serpdental.com/

With the outbreak of Covid-19 , many practices didn't know what to do or when they could open their doors again.  Some chose to wait it out, hoping that they could survive that long.  A few other practices started to embrace teledentistry into their operations. Now in early 2021, we are still in grips of the pandemic and teledentistry has become more and more accepted and utilized. But will this trend continue? What does the future hold for teledentistry? How do you know if teledentistry is right for your practice? I ask Fred Joyal all of these questions and more in this episode. If you have entertained the idea of incorporating teledentistry into your practice...or would like to improve the efficacy of your teledentistry practices...then tune into this episode!*****About Fred JoyalA nationally recognized speaker, Fred is the author of two best-selling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About. He was the co-founder of 1-800-DENTIST and is considered a leading authority on dental practice marketing and consumer behavior. Fred serves on the board of Fortune Management, and he is currently the Chief Marketing Officer for Armor Respiration.  His website is fredjoyal.com and his email is fredjoyal@gmail.com.#teledentistry #teledental #dentalmarketing #dentalmarketingsecretspodcast