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The Dental Marketing Podcast: Digital Marketing for Dentists and Orthodontists
8 minutes | Jul 14, 2014
How To Get More Google+ Traffic For Dentists – The Dental Marketing Podcast Episode #08
How To Get More Google+ Traffic For Dentists: Setup your account Find relevant groups (preferably larger groups) Create your content that you plan to share. I like to share my blog posts, podcasts, images, etc. Add content - Make sure you write an engaging description of your content and link to it. Always use images, preferably something eye catching. Think of who your audience is, and figure out what they would like to see. Use hashtags. I need to be better at this too. Make sure you are only sharing valuable content. Don’t spam. Be active and share other people’s content too. If you want to become an authority, a good rule of thumb is try to share 2-3 pieces of content of other people for every 1 piece of content of your own. This shows you aren’t just selling your services. Make sure you +1 and comment on other peoples shared content. Bonus tip… rumor has it that sharing at 8:30am and 2:30p will get you the best results.
5 minutes | Jul 11, 2014
How A UK Dentist Used PR To Get More Calls, More Patients, More Profits
Today I wanted to share a story I found on multiple places across the web, but here is one of the websites: Original Story Here It's about how a UK Dentist changed a young woman's life, by working for free. Do you think the PR helped him to get more calls, more clients, more profit? I do. And I bet you will too once you hear this. The doctor's name is Dr. Wynand de Jeger, which I may or may not have mispronounced in the podcast. He helped a 20 year old girl named Alex Kerr who had been in a cycling accident that took out her front teeth. What have you or your staff done lately to help grow your practice by giving back to the community? This is a great PR story, and should make you think about how you can impact your community by doing something positive. Hope you enjoy the quick podcast.
10 minutes | May 8, 2014
Getting More Traffic With Less in 2014 Podcast
Listen in iTunes The Dental Marketing Podcast In our 6th episode of the Dental Marketing Podcast, we discuss things you should do less of to get more traffic to your dental website in 2014. Things To do Less of: Keywords o No keyword stuffing into your titles. o No more stuffing keywords into your meta data. o No keyword focused pages to trick google o No more keywords in your footer links or other site wide anchors. Link Building o No more Spammy sites just for link building o No more guest posting just for the sake of it Sites need to be quality Don’t use My blog guest o No more public link exchanges o Most directories are dead! o Article submission sites are dead too o Link wheels are getting caught… so be careful with these. o Irrelevant links are bad o So are site wide links o No more Social bookmarking o Limit your anchor text. Better off using your name, or website address these days. Content o No more short articles. 500 word articles get less. Use them for entertainment of your audience… not for SEO. Go for 2k or 3k words for SEO o Images need to be optimized now. Alt text and image file names are a good place for relevant keywords. o This has been dead for years, but don’t use invisible text either! o Randomly linking to your old content just to have links. Make sure it is relevant. So what should you be doing? Content Marketing o Quality matters. The game has changed on how google ranks sites, and much of it is now based on user engagement with your site. Make sure the content you deliver is engaging and share worthy. o Get Social. Im not a huge fan of useless updates on social media pages… so I honestly don’t do as much as I should. But if you want to have success in 2014, you need to get social. o You must “Market” your content. Don’t just write it and forget about it. Tweet about your post Post a link and image on Google Plus Join relevant communities there Post a link and image on FB Post a link on your Linked In profile Grab an image and post on image sharing sites like pinterest. Depending on content… share on Stumble upon, reddit and tumblr Send an email to friends, family and your list about the post. Go back in your archives and find relevant posts… and then link to the new post from them. Be Creative o Find creative ways to build links Outreach to rel
12 minutes | Apr 21, 2014
Persuasion Marketing For Dentists Podcast
Listen in iTunes The Dental Marketing Podcast Today’s Subject is Persuasion Marketing for Dentists We identify the following 15 emotional triggers and how to use them in persuasion marketing: Listen now for details. Unfortunately, there won't be a transcript for today's podcast. Click Here To Take Our Dental Survey
12 minutes | Mar 27, 2014
Email Marketing For Dentists Podcast
Listen in iTunes The Dental Marketing Podcast Today’s Subject is Email Marketing for Dentists So you are probably saying to yourself, how does email marketing work and why should I be doing it? Listen now for answers. Unfortunately, there won't be a transcript for today's podcast. Click Here To Take Our Dental Survey
12 minutes | Mar 25, 2014
10 Secrets For Increasing Engagement On Your Dental Blog
Listen in iTunes The Dental Marketing Podcast Podcast Transcript Today I want to talk to everybody about the importance of your dental website's blog and 10 secrets you can use to increase the engagement of your blog by over 300%. More engagement leads to more customers and more traffic. Let's be quite honest to start with, your blog probably stinks. Your blog probably stinks because you don't have time to do it right. I hate to be brutally honest like that but let's be realistic, most dental blogs do stink. The good news is, yours won't after you implement these 10 secrets! 1. Use shorter sentences and shorter paragraphs. The first secret is to use shorter paragraphs. Unfortunately most people think that it's important to use long long paragraphs and that it will keep people stuck on the page, but the reality is, your paragraphs should be short and should only be anywhere from 1 to 5 sentences. Spacing out your paragraphs into small chunks also makes it easier for your readers to view. Don't overwhelm people with too much text or they will leave your site within the first 5 seconds. 2. Make sure you link to your own content. The second secret is using an internal linking structure. Not only is this really important for SEO purposes to link to old posts and other pages but it's also a great way to keep people on your website by having them click on your other articles. It is also helpful to link to related blog posts using good quality anchor text that's relevant to that blog post. This will help to keep people engaged for example when you talk about search engine optimization for dentists like I just did, you want to link to a search engine optimization page. That's a great example of using internal linking. You can also take it a step further by adding a related posts link either in the middle of your post or at the end of your post to keep people reading. 3. Speed up your website. The next secret that you want to implement is minimizing page load speed. I experience this issue all the time. When I visit a website and it takes about 20 seconds just to load, I quickly decide that the page isn't worth viewing. If it's going to take 20 seconds just to load a page, you certainly won't click any deeper into that site. Now Google looks at page load speed and decides how you're going to rank. Google loves fast loading pages because it will affect your bounce rate. (How often people leave your site without going deeper)
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