Episode #008: Kurt Elster of Ethercycle
Kurt was one of the first Shopify Experts I got to know when my own Shopify journey started back in 2012. Since then we've had the pleasure (I hope he feels the same) of collaborating on a few projects including a Skillshare course, book chapters, presentations and a full-day workshop which took place in New York as part of the 2018 Shopify Partner's Pursuit series.During our conversation, we discuss a wide range of topics including:His first ever podcast episodeHow Kurt's business started in the last downturnWhy is Kurt shorter on Skype than in personPersonal branding and his expanding camo collectionThe move from WordPress to ShopifyWhy you don't need hundreds of clients to succeed as an agencyThe importance of trust and authority in businessHow every podcast turns into multiple content streamsEducation is marketingHow content creation allows you to learn and network in publicShow LinksEthercycleKurt's Personal SiteKurt on TwitterThe Unofficial Shopify PodcastEtherCycle on YouTubeYour HostsThe Default Podcast is hosted by Keir Whitaker and Kieran Masterton. Having met over the single shared plug socket in their local Starbucks they have collaborated on multiple projects over the last decade including their never award-winning podcast The Back to Front Show.Somehow, in 2017, they ended up working at the same company. That company was Shopify and having both moved on from the mothership in 2019 they decided to start a new venture based on their love of the Shopify platform called Default.Be a Guest on The Default PodcastIf you work in the Shopify ecosystem and have something to say we'd love to hear from you.Please get in touch via email and start the conversation.Who's This Podcast For?The Default Podcast is for professionals working at the forefront of the Shopify ecosystem. Each episode will delve into the latest Shopify news and developments and will bring insights from agency owners, app developers and Shopify team members.Follow DefaultDefault HQDefault YouTube ChannelDefault on TwitterDefault on Instagram