Episode 20: Turning Shopper Disloyalty into Brand Opportunity
Today’s retail landscape has a cheating problem. That’s because consumers have more choice and access to products than ever, and they’re growing increasingly comfortable with trying new brands. On this episode, we’re exploring why consumers are cheating on brands; what brands can do to turn the trends into opportunity; how brands can use reference data to create personalized experiences; and which data puts them in the right position to succeed. Our guests include Scott McKenzie, Nielsen Intelligence Leader, Lauren Fernandes, manager of strategy and analytics at Nielsen, Julie Currie, who leads Nielsen’s global retail product team, and Joel Percy, head of business consulting at ciValue.