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The Database, a Nielsen podcast
45 minutes | Sep 1, 2020
Episode 35: The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media consumption.
27 minutes | Feb 10, 2020
Episode 34: A Conversation with Women in Technology
In this special episode, recorded during CES 2020, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the way for other women, particularly in the technology space.
32 minutes | Jan 27, 2020
Episode 33: The Database: How Mixed Realities Will Enhance the Video Game Landscape
This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive. While our conversation started out focused on the impact that the various types of XR will have on the gaming industry, we learned that these emerging technologies will ultimately benefit much broader industries than just entertainment.
24 minutes | Jan 13, 2020
Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.
37 minutes | Oct 8, 2019
Episode 31: The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women. Our conversation includes Kelly Abcarian, general manager for Nielsen’s Advanced Video Advertising Group, Jessica Hindlian, SVP in Nielsen’s Advanced Video Advertising Group, and Tracey Scheppach, CEO and Co-Founder of Matter More Media.
38 minutes | Jul 1, 2019
Episode 30: Who’s Buying Your Brand and How to Grow It
This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. To shed light on the topic, we brought back Leslie Wood, chief research officer at Nielsen Catalina Solutions, and Linghan Wang, Director of Research and Development at Nielsen Catalina Solutions, to share some new insights from their “How to Build Brands” study, which focuses on three-and-a-half years worth of retail data.
51 minutes | Jun 24, 2019
Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food
In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they’re searching for; and how can brands and retailers can stand out in this growing industry. Then we learn how Nielsen can connect the dots for advertisers and help them connect with pet owners through media. Our guests include Maria Lange, the Client Director for Nielsen’s Pet vertical, James Restivo, the Commercial Lead for Nielsen’s pet vertical, Peter Katsingris, SVP, Audience Insights at Nielsen, and Michael Receno, from Nielsen’s Media Communications team.
38 minutes | Jun 17, 2019
Episode 28: What’s on Tap for the Alcoholic Beverage Industry?
Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in their glasses and at their watering holes of choice. Our guests include Danny Brager, who leads Nielsen’s beverage alcohol practice, Danelle Kosmal, a VP in Nielsen’s beverage alcohol practice, and Matthew Crompton, client service director for Nielsen CGA, which measures on-premise consumption of alcohol at bars, restaurants, nightclubs and other on-premise establishments.
28 minutes | Jun 10, 2019
Episode 27: How Digital is Evolving Video Content
This episode focuses on how digital video is helping shape the content landscape. Our conversation with Kevin Rini, SVP Product Leadership within Nielsen Media, and Sal Tuzzeo, VP, Communications, Nielsen Media, delves into the growth of stand-alone streaming services, how linear options are keeping pace, the myriad ways in which video is available to consumers and how content creators are experimenting to deliver on evolving consumer demands.
57 minutes | Jun 3, 2019
Episode 26: Innovating for Today's Omnichannel Shoppers
This episode, which is the second of a two-part look at the path to purchase, includes two segments: first, a discussion with Jenny Frazier, global commercial leader for Nielsen BASES, about the role of innovation along the consumer path to purchase, with a focus on omnichannel; and second, a conversation with Mariko Carpenter, VP of Strategic Community Alliances, at Nielsen, about how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.
48 minutes | May 28, 2019
Episode 25: Can Corporate Citizenship Be Good for Communities and the Bottom Line?
In this episode, we’re exploring how brands are incorporating social good into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line. Our guests include Andrea Bertels, VP of Global Responsibility and Sustainability at Nielsen, Melanie LaGrande, VP of Social Responsibility for Major League Baseball, and Julia Wilson, VP of Global Responsibility and Sustainability at Nielsen.
30 minutes | May 20, 2019
Episode 24: Deciphering Digital’s Role in Cross-Platform Advertising
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape. This includes the importance of thinking about campaigns holistically, the challenges brands can overcome with the right data, the unique lift that digital delivers, as well as how things like connected TV and other connected devices factor into the overall ad realm.
34 minutes | May 13, 2019
Episode 23: What Omnichannel Really Means in Today's Retail Environment
This episode focuses on the path to purchase across today’s retail landscape, with a focus on omnichannel strategies and e-commerce. This episode’s guests are Lauren Fernandes, manager of strategy and analytics at Nielsen, and Ken Cassar, VP Strategy and Insights at Rakuten.
50 minutes | May 6, 2019
Episode 22: The Business of Sustainability
While we’ve been tracking sustainable intentions and spending trends among consumers for some time, this episode explores what impact these trends have on businesses. Our guests are George Callard, chief legal officer at Nielsen, Julia Wilson, VP, Vice President, Global Responsibility & Sustainability, Tessie Petion, Head of ESG Research, Americas, HSBC Securities, and Evan Harvey, Global Head of Sustainability, Nasdaq.
35 minutes | Apr 29, 2019
Episode 21: The Upfronts and the Changing Media Landscape
For the more than $90 billion advertising industry in the U.S., the Upfronts, which take place in spring, are a key investment period. That’s because the Upfronts is when brands and marketers can buy commercial TV airtime for the upcoming TV season. In this episode, Amanda Tarpey, SVP of Product Leadership, and Andrea Lipstein, SVP, Product Marketing, for Nielsen’s Global Media business, share their insights into the role of the upfronts and how the media industry as a whole is coping with the widespread changes in American viewing habits.
58 minutes | Apr 15, 2019
Episode 20: Turning Shopper Disloyalty into Brand Opportunity
Today’s retail landscape has a cheating problem. That’s because consumers have more choice and access to products than ever, and they’re growing increasingly comfortable with trying new brands. On this episode, we’re exploring why consumers are cheating on brands; what brands can do to turn the trends into opportunity; how brands can use reference data to create personalized experiences; and which data puts them in the right position to succeed. Our guests include Scott McKenzie, Nielsen Intelligence Leader, Lauren Fernandes, manager of strategy and analytics at Nielsen, Julie Currie, who leads Nielsen’s global retail product team, and Joel Percy, head of business consulting at ciValue.
53 minutes | Apr 1, 2019
Episode 19: The Business of Podcasting
Big things are happening in the podcast space. But are podcasts ready for prime time from a business perspective?On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.Our Nielsen guests on this episode include Bruce Supovitz, SVP of National Audio Services, Nielsen Audio, Tony Hereau, VP Client Analytics, Nielsen Audio, Brendan Monaghan, CEO of Megaphone, Damian Garbaccio, EVP, Nielsen Media, James McNamara, SVP, Nielsen, and Rachel Lowenstein, Associate Director at Mindshare.
46 minutes | Nov 5, 2018
Episode 18: Getting Into the Game with Sports Marketing
For fans, sports are a favorite form of entertainment around the world. But for the athletes, teams, sponsors, rights holders and others, sports are also big business. This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans’ access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today’s fans. Our Nielsen guests on this episode include Jon Stainer, Managing Director, Sports - Americas; Max Barnett, Global Head of Digital, Sports; and Kathy Lubner, VP, Research, Sports.
60 minutes | Oct 22, 2018
Episode 17: What Sustainability Means Today
On this episode, we talk about the broadening scope of sustainability, the influence that consumers are having across the sustainability landscape, as well as how companies can deliver on consumer needs while staying focused on sustainability at the corporate level. Our guests on this episode are Crystal Barnes, Nielsen's SVP of Global Responsibility & Sustainability and Executive Director of the Nielsen Foundation, Kendra Peavy, VP of Global Communications at S’well, Sarah Schmansky, VP in Nielsen’s Growth & Strategy Team, Tuesday Hagiwara, a Director on Nielsen’s communications team, and Julia Wilson, Director of Global Responsibility and Sustainability at Nielsen.
42 minutes | Oct 8, 2018
Episode 16: Implementing Agile Thinking in the FMCG Market
On this episode, we take a look at the innovation process, including whether agile processes can work in the FMCG market. We discuss the importance of understanding problems before developing solutions for them, as well as how it’s not always the first-to-market products that stand the test of time. Our guests on this episode are Jenny Frazier, SVP, Innovation at Nielsen, and Chris Fosdick, Partner at the Cambridge Group.
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