41 minutes | Aug 6th 2020

#38: What Does Green Day, The Killers, and Marketing Leader, Collin Smith, all Have in Common? A Formula to Build A Diehard Fanbase (Part 2)

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(Part 2) Collin Smith is a marketing leader at Fisher Investments, with an emphasis on employer branding and culture.


Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and marketing agency with clients like Green Day, Radiohead, the Killers, and the Smashing Pumpkins. Here he implemented creative integrated marketing campaigns before the major adoption of the internet, driving repeated merch and album sales while developing diehard fan bases in the process.


Collin holds a Bachelor of Corporate Communications degree from the University of Maryland.


Collin is a master of human psychology and influence, something that has lead him to craft his professional path since the age of 15. Together during this episode we answered the million dollar question: how do you cultivate a fanatic fan? Whether that's a concert attendee, customer, or monthly active user, I don't doubt you'll find this applicable and worthwhile.


This episode is particularly valuable for anyone who wants to build a world-class brand but doesn't know where to start. Through this episode, Collin provides you the right angle to approach this from and 3 different, key tactics immediately at your finger tips.

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