16 minutes | Sep 11th 2019

Barnes & Noble College: A Lesson on Staying Relevant

As Generation Z heads off to college, Lisa Malet, COO of Barnes & Noble College, shares lessons and insights on what works—and doesn’t work—when to comes to staying top-of-mind with today’s students. Lesson one: If you’re chasing purely digital interactions, you’re already behind the curve. Read more about Barnes & Noble College’s approach to Gen Z in the Fall 2019 issue of the Customer Strategist Journal.
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