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The Customer Engagement Lab
42 minutes | 10 hours ago
Researching Your Revenue Interview
What’s the strangest interview you’ve ever been a part of? Have you ever interviewed anybody who’s been in the middle of ordering a sandwich or taking a shower? Probably not. Lately we've been talking about interviewing revenue roles. There’s so much information out there about how to ask the right questions and make yourself look professional, but where do we start? So we recruited a new hire. Jared Franklin is in his fourth month as an account executive here at PandaDoc, and we wanted to get the low down on interviewing from someone who had just gone through it. We talk all about: How to research your interview The deciding factors that should play into a new sales role Why you should ALWAYS ask how many sales people are hitting quota Why you should believe in the product you're selling (seems obvious, we know)
57 minutes | 7 days ago
The Customer Engagement Lab: LIVE
In this interactive live stream, Travis and Patrick are joined by multiple panel guests as well as live-chat listeners to discuss: What biological and psychological factors play into sales tactics Revenue “would you rather?” scenarios Lessons learned in podcasting
57 minutes | 14 days ago
Marketing Fails, Angry Emails & How to Move from Sales to Marketing
Engaging your customers takes a village — or at least, several different people who used to work in an office together before the world changed. But it’s not their titles that make them fit for the job… It’s their skills. That’s why Patrick and Travis were happy to sit down with Tara Horstmeyer, Communication Strategist, to learn how she has used her unique set of skills to engage customers across a wide range of titles. In this episode: Patrick and Travis dissect major marketing fails Patrick decodes an angry email Tara explains her many titles and skills Tara shares her insights on how to better engage your customers
42 minutes | a month ago
Sales + CS Forever & Ever: Why It's Really One Team, One Dream, & All Green
A while back, Travis put out a LinkedIn question: He wanted to meet people in Customer Success who were fun to talk to, had seen some crazy things, and had some cool stories to tell And they were quickly pointed to one of the best in the game. On this episode, Patrick and Travis catch up with Gemma Cipriani-Espineira, Vice President of Customer Success at Chili-Piper, for her thoughts on the ins and outs of all things Customer Success In this episode, they discuss: Their dreaming up of the ultimate “revenue road trip” Why every department is a revenue department How the B2B space can mirror the B2C in-store experience Why “cutting the sales person out” might not be the worst idea
45 minutes | a month ago
WTF Is Wrong with Your B2B Sales Emails?
For most of you, one thing is killing your engagement: Your emails are ugly. But they don’t have to be. That’s why today, Patrick and Travis catch up with Will Allred, Co-founder at Lavender, to learn how to stop sending ugly emails that prospects immediately delete.
34 minutes | 2 months ago
Outreach That Works on a CEO: Using Video, Humor, & Decision Makers
Travis and Patrick kick off the very first episode of The Customer Engagement Lab discussing how LinkedIn is such a cringe-fest. They share two cold emails that recently hit their inbox and what worked well to get a response. The guys also react to KFC's bold marketing campaign from back in December (A Recipe for Seduction). They bring on PandaDoc CEO, Mikita Mikado to bust open some myths on digital outreach to CEOs. Patrick and Travis are excited to hear that one salesperson used a plush panda to create a puppetry video to successfully break through Mikita's inbox.
5 minutes | 2 months ago
Why Should Anyone Even Bother Listening to This Podcast?
Are you working in sales, marketing, demand gen, or customer success but you’re easily bored by business podcasts? This is the show for you. Hang around and let down your hair! You're in for a silly-goose time.
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