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Curiosity Key - listen to innovators, change-makers and curious thinkers making the world a better place
34 minutes | a month ago
How to USE stories in your marketing to attract more of the RIGHT people
Are you a reluctant storyteller?Are you keen to use stories in your marketing but you're not sure where to start? Dr Simon Raybould is a presentation consultant and uses his experience as a research scientist to help people create more impact when they present.In this episode Simon shares lots of tips and strategies you can use to tell stories in your marketing and presentations to reach more of the right people and stand out more.
39 minutes | 2 months ago
Leverage LinkedIn for B2B Marketing to generate more leads and sales
There's no one-size-fits-all approach to using LinkedIn but there is a FRAMEWORK you can follow.This episode explores how to leverage LinkedIn for B2B Marketing for people that are responsible for not only generating their own leads but also turning them into sales too.I share lots of tips I've used over the years to win millions of pounds worth of business across multiple industries using my personal profile and some curiosity.
30 minutes | 3 months ago
Knowing where to start when it comes to doing your own marketing
Doing your own marketing can sometimes be overwhelming, frustrating and it can be hard to know where to start or what to focus on.This episodes explores Charlie Whyman's OTTER framework to help you prioritise and focus and shares some lessons learned throughout an accidental career in technical sales and marketing. For the show notes visit www.charliewhyman.com/podcast/
50 minutes | 3 months ago
Looking beyond Zoom - how to get more out of online events and networking with Bradley Hatchett
Events and Networking have been key marketing and business development strategies for years so how do you translate this and get results online? Bradley Hatchett was faced with a challenge at the start of Lockdown in March and had to completely rethink his business model. Bradley and his team are now creating a storm in the online eventing space and are doing so using a tool called Remo. In this episode we discuss the benefits of networking as a marketing strategy as well as some key dos and don’ts when it comes to doing it online. Bradley talks us through the decisions he made at the start of lockdown around how he adapted his business so quickly, how he handled objections from regular clients as well as seeking feedback at every step of the way.To download the free pdf that was referenced in this episode visit: www.charliewhyman.com/resources/ or view the show notes on the website www.charliewhyman.com/podcast/
72 minutes | 4 months ago
How to use a podcast as a strategic marketing tool with Mark Asquith
Podcasting is a hot topic at the moment and our guest this week saw so much value in podcasting he decided to set up not one, but four companies all about podcasting. There are many marketing opportunities to be gained from podcasting even if you don’t want to start your own show - you can always find a show to be a guest on and use that as a key asset in your business.Mark Asquith goes by the name of that British Podcast Guy and has a wealth of knowledge and experience about podcasting - we talk about what got him into podcasting in the first place, his goals and vision for his tech companies and his thoughts on where podcasting is going in the future.
40 minutes | 4 months ago
Business and marketing benefits of being a bit more curious with Charlie Whyman
In this special bonus episode you'll hear the usual interviewer turn into the interviewee - Charlie is in the hot seat this time and she's talking about how curious thinking can benefit your leadership style, your business and your marketing.Plus it will help you have more fun and get better results to boot.
53 minutes | 5 months ago
What to do when your business delivers results so good - no one believes you with Elizabeth Clark
Elizabeth Clark is an incredible force of nature and inspiration. If you’ve read Elizabeth’s book - Flirting for Dummies you may be wondering how she went on to start a tech company that delivers results so good that she struggles to get clients to believe they are true.Elizabeth shares her tips around business, marketing, mentoring and sales - she shares lessons learned, some inspiring stories and also raises some eyebrows around how wasteful the advertising space is today. Dream Agility has been listed in Forbes as one of the most 29 exciting AI scaleups in the UK and is one of only 200 Google Technology Partners Globally. There is lots to learn in this episode for anyone thinking of starting or growing a tech business or anyone doing any kind of advertising. I hope you enjoy this episode as much as I do.
59 minutes | 5 months ago
There is no B2B or B2C in business - just H2H 'Human to Human' with Bryan Kramer
As we adopt more and more technology, it's never been more important to be more human in the way we conduct business. In sales, marketing and leadership and from the top down and the bottom up. The amazing Bryan Kramer, founder of the H2H concept - Human-to-Human is my guest on this episode and he shares so many valuable tips around how you can be more human to both attract and retain top talent and ideal clients too.
50 minutes | 6 months ago
How technology can bring long-term results to society’s unending waste problems with Sophie Walker
You know a problem is big when it makes you come home early from a cycle-tour around North America... Sophie Walker and her partner are on a mission to solve a significant challenge in the way consumers and businesses process and manage waste - so much so they set about creating a tech solution to do it.
55 minutes | 6 months ago
How an innovative campaign to get kids into surveying turned into a business and lit up the world of geospatial marketing with Elaine and Elly Ball
Sisters Elaine and Elly ball are taking the geospatial industry by storm and have taken an idea and marketing campaign to solve a key industry challenge and turned it into a business that has its own comic book.Get Kids Into Survey has really shaken up the industry and is creating excitement and intrigue in the next generation of surveyors as well as inspiring technology companies to think a little bit more creatively about their own marketing.
55 minutes | 7 months ago
Spare room to multi-million pound global tech company with a Queen's Award for Innovation with Susanna Lawson
Susanna Lawson is a woman on a mission and so far has grown a tech start-up of 2 people from a spareroom in Manchester to a multi-million pound, award winning company with over 85 employees.Susanna didn't come from a tech background but found a way to turn her idea to solve a problem into a globally adopted tech platform called OneFile, she shares her story in this great interview.
39 minutes | 7 months ago
Helping entrepreneurs to stand out, scale up and make a dent in the universe with Daniel Priestley
If your children asked you if you're working on something that will make the world a better place what would you say?This is the driving force for best selling author and entrepreneur Daniel PriestleyDan was curious to support entrepreneurs to stand out, scale up and make a dent in the universe and as a result founded Dent Global. He joins me to talk about using business as a force for good, why starting a business is a bit like planning to rob a bank, predictions for the future of business and more
39 minutes | 8 months ago
Building a successful marketing strategy with Pimento Founder Stephen Knight
With over 100 different marketing disciplines out there how do you know how to build an effective strategy for you and your business and how do you know who to work with when you're ready to outsource and get help from the experts? Stephen Knight is the founder of Pimento, a virtual marketing agency that works with over 200 specalist agencies, freelancers and consultants around the world and joins me on this podcast to talk about how to create a successful marketing strategy.
60 minutes | 8 months ago
Ben Findlay, Machine Compare: A Journey of Resilience, Opportunity, Investment and Tragedy
Ben Findlay and his brother were on a mission to change the way the world buys and sells its industrial machinery - that was until tragedy struck and Ben lost his brother suddenly to cancer. In this episode Ben shares his incredible story around how, despite a major personal setback, he turned an idea and opportunity into reality, found investment and is working towards the vision him and his brother started years before.
53 minutes | 9 months ago
How to leverage Technology that will make your business expand with Lee Robertson
Lee Robertson had a vision to launch a new solution to the market. Instead of hiring a team of developers to bring his vision to life, Lee set about and researched what was already available on the market and partnered up with a software provider to whitelabel a solution he could use himself.Lee and I talk about his journey from idea to reality and why branding is so key when launching a new product. Lee also shares some of his most successful marketing strategies that you can use yourself.
49 minutes | 9 months ago
Rob & Kennedy - What you do when your start-up is about to run out of cash
What do you think happens when two entertainers from the North East of England come together to develop and launch their own tech start-up as a means to solve their own marketing challenges?In this episode I speak to the wonderful Rob and Kennedy, Founders of Response Suite and The Email Marketing Show. We talk about lots of things in this interview from learning how to get better at marketing to launching your own marketing software tool, from running out of money and the various mistakes you make when launching a tech start-up to launching a profitable product that creates a pipeline of prospects for your software and more. This is an episode you’re NOT going to want to miss.Show notes are available on my website: www.charliewhyman.com/podcast/
49 minutes | 9 months ago
Clare Stead - Using Tech to promote education through play
Clare Stead is an incredibly inspirational and motivated educator who's on a mission to help parents create well rounded, happy, confident children that love to learn via the medium of play. Clare has developed an app that parents can use in the first 1000 days of their child life from conception to birth. The app delivers daily activities with references to the science behind it benefitting both the child and the parent. Clare shares her journey from idea to MVP and then to product and how she's using a B2B model to reach more people.
46 minutes | 10 months ago
Jonathan Thirkill - Managing a full time job whilst launching a tech start-up
In this episode I speak to Jonathan Thirkill who has a relentless enthusiasm for providing memorable customer experiences through marketing. He started his software company to solve a problem he faced whilst working full time as a web development manager - he couldn't find a good enough solution so decided to develop one himself. Jonathan has a great story to tell about how he launched his tech-startup Boostify and he shares his insights around what it takes to develop your own software from scratch and how to create a great product by developing around the needs of the customer instead of making assumptions.
53 minutes | 10 months ago
Scott Leiper - Think Differently and Allow Yourself Time to Dabble
Scott Leiper is the founder of innovative new card game Cognitize by Imaginocity - a tool that encourages people to transfer their learning into cohesive action. At the time of recording we are experiencing a whole new way of doing things and interacting with others and in this episode Scott and I explore ideas around how you can adapt, pivot and thrive.
46 minutes | a year ago
Tim Wade - Motivation, productivity, and increasing your impact
Tim Wade is a global conference speaker who motivates teams to embrace and lead positive change. In this episode of The Curiosity Key podcast, Tim shares awesome tips to help business owners and leaders to: better engage their people increase their public profile to grow their business increase their personal productivity and... be like Batman! Find out more in on this episode.
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