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The Speak to Scale Podcast

213 Episodes

19 minutes | May 31, 2023
Ep 213 - How to Use Social Media Content as a Speaker to Showcase Yourself
In the previous episode, I talked about showcasing yourself as a speaker on your website. If you haven’t listened to it yet, here’s a spoiler alert: I told y’all to start with the marketing assets you have and upgrade or add more as you continue speaking.  Having a speaker website is definitely important. But how do you get people to find that website? That’s where social media comes in. Showcasing yourself as a speaker through social media content is just as important, if not more important, than having a great speaker page.  For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/213
22 minutes | May 10, 2023
Ep 212 - How to Showcase Yourself by Creating a Speaker Website
I got a great question from someone in my workshop recently: “I’ve spoken at three virtual events. What’s the best way to showcase them?” While we’d all love a perfectly produced, Insta-worthy speaker Reel to show off our skills, the reality is, most of us aren’t there yet. When it comes to marketing yourself as a speaker, I want you to market what you have. And a handy tool for doing this is to create a speaker website. For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/212
26 minutes | May 3, 2023
Ep 211 - Why Speaking Isn’t Working for You
You know that speaking is an excellent way to grow your business. You’ve even begun taking steps to do that, like searching for speaker events near you or listening to podcast episodes on how to start speaking (wink, wink). But so far, speaking isn’t working for you. If you’ve started thinking that you don’t have what it takes to be a speaker or aren’t good enough at speaking, I want you to stop right there. I say this with all the kindness and love I have: you’re wrong, friend. You can become an amazing speaker. Let’s figure out why you’re not getting the results you want and how to get you back on track toward your speaking goals. For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/211  
21 minutes | Apr 26, 2023
Ep 210 - How Do I Book Paid Speaking Engagements?
So. You wanna get paid to speak. We all do! But, um…where are those paid speaking engagements? Do you find them, or do they find you?  I’ve gotten these questions a few times from audience members, clients, and social media followers. Getting paid to speak isn’t talked about very much, so it all feels very secretive and mysterious. But there isn’t a magical list of events and organizers that are looking for paid speakers.  It really comes down to two things: targeting the right events for you, and requiring a speaker fee. Let’s talk about it.  For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/210
26 minutes | Apr 12, 2023
Ep 209 - When Writing a Talk is Too Hard: How I Write a Speech
When it comes to writing your talks, how do you feel? Maybe you love delivering your speeches onstage, but writing them down beforehand feels like torture. Or, maybe you love creative writing, but channeling your creativity into a structured, strategic presentation feels impossible. I’ve been there, folks. Writing a talk from start to finish can be tough! So, let’s go behind-the-scenes today, where you’ll learn how I craft talks for my clients. For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/209
19 minutes | Mar 29, 2023
Ep 208 - What REALLY makes a great speaker
Why do some speakers stand out over others? Why are some memorable and some…not so much? Why do some speakers look so effortless and personable when they’re on stage? In short, what ACTUALLY makes a great speaker? I bet you wouldn’t believe me if I said personality has nothing to do with it. If you’re extroverted, shy, loud, awkward — it doesn’t matter. What makes a great speaker is perspective…and your ability to see the world through the eyes of other people.  For full show notes and links: https://www.thepublicspeakingstrategist.com/shownotes/208
17 minutes | Mar 15, 2023
Ep 207 - Why Your Podcast Pitches Fall Flat
Have you been churning out podcast pitches left and right, only to get a bunch of “no thank you” responses back? Or even worse, no responses at all? You might be thinking that there’s something wrong with you, your pitch, your brand, what have you. But I bet that’s not the case. Your podcast pitches may be falling flat if you’re not doing your homework properly. In this episode, I talk about some mistakes you might be making with your podcast pitches, plus how to rectify them — so you can start reaching new audiences and building authority via podcast interviews. For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/207
25 minutes | Mar 1, 2023
Ep 206 - Finding Support for Your Speaker Journey
If you’re listening to this podcast or reading these show notes, there’s a good chance you could already use a little help scaling your speaking. You feel amazing in front of an audience, but you’re unsure if your speaking opportunities are the best for your business. Or your calendar is booked out with engagements, but you’re not getting any new leads or clients. You don’t have to go on your speaker journey alone! You can and should find support, whether you’re a new speaker crafting your story, a seasoned speaker optimizing your process, or somewhere in between. For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/206  
18 minutes | Feb 22, 2023
Ep 205 - 4 Things That Successful Speakers Do to Get Booked
What makes an in-demand speaker so popular? Why do event organizers and planners flock to certain speakers instead of others? What are they doing right that you can learn from and apply to your own speaking journey? I can’t say for sure since everyone is unique…but I have a pretty good idea. And you know what? Becoming one of those most-booked speakers involves more than sending a gazillion pitches. It’s about who you are off of the stage.  For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/205
16 minutes | Feb 15, 2023
Ep 204: Speaker Selling Strategies: The Difference Between Done-for-You Offers and Do-It-Yourself Products
You’ve booked an incredible speaking opportunity. You’re ready to get onstage in front of your dream clients or customers. You want to prime your audience to buy your offer, but you’re not exactly sure how to do that. Is it too salesy to introduce your do-it-yourself services from the very beginning of your talk? How do you talk about done-for-you offers without sounding pushy or arrogant? And what’s the difference between DFY and DIY anyhow? In this episode, I share answers to your burning questions and break it all down for you, so don’t worry. Let’s dig in. For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/204
20 minutes | Feb 8, 2023
Ep 203 - What Should You Include In Your Speaker Fee?
I’ve talked about whether you should always get paid for speaking opportunities before; long story short, it depends on the event itself. Speaking opportunities come in all shapes and sizes. Getting booked doesn’t necessarily mean you’ll be onstage at a conference. And that’s great news for us speakers, because it means that we can show up for our people in so many ways. But when you are getting paid, I want you to charge what you’re worth. In this episode, I talk about what’s actually included in your speaker fee. What are organizers or hosts “buying” when they book you? Hint: It’s not the number of minutes you spend onstage. For full show notes and links: www.thepublicspeakingstrategist.com/shownotes/203  
14 minutes | Feb 1, 2023
Ep 202 - Title, Talk, and Takeaway: The Three Ts of Promoting Your Presentation
On this podcast, we’ve talked a lot about pitching yourself. Promoting your business and speaking journey. Connecting with the right people or getting on the right stages at the right time. It’s a lot to take in! Which is why I wanted to get back to the basics for a bit and discuss what to say when promoting your talk. There are three major details you want to focus on: your title, talk, and takeaway. This exercise will help you prepare to promote your talk, no matter what opportunity it’s for. Big or little, paid or unpaid, virtual or in-person — you should always be ready to market yourself and your talk. For full show notes and links: www.thepublicspeakingstrategist.com/shownotes/202
15 minutes | Jan 26, 2023
Ep 201 - Keynote vs. Workshop: What’s the Difference, and Why Does It Matter?
You’re talking to event organizers and planners about speaking opportunities later this year. But…everyone seems to be asking you for slightly different things. One planner wants to hire you for a keynote, while another asks if you can host a workshop for their seminar.  Is there a difference? Does it matter?  Yes, and yes. You may call your content “presentations,” but depending on who you ask, someone else may call it a keynote speech, a breakout session, a program, a seminar, a workshop…the list goes on.  To ensure that you’re delivering a talk that’s right for the audience and event, you have to know the differences between a keynote and a workshop. Let’s talk about it. For full show notes and links: thepublicspeakingstrategist.com/shownotes/201
23 minutes | Jan 18, 2023
Ep 200 - 3 Speaking Trends We’ll See in 2023
For full show notes and links: www.thepublicspeakingstrategist.com/shownotes/200 The last few years have been anything but what we expected. Even with the ups and downs, speaking has stayed strong. Where we spoke, who we spoke to, or what we spoke about may have changed… but speaking is clearly here to stay for the long haul.  As we look ahead to 2023, what will the speaking world look like for you and I? What can you expect as you continue your speaking journey…or take the first step as a new speaker this year? In today’s episode, we’re discussing the speaking trends we’ll see in 2023 and what you can do to make the most of the year ahead.
13 minutes | Dec 13, 2022
Ep 199 - Overcome Your Public Speaking Anxiety Instantly with These Strategies
For full show notes and episode links: www.thepublicspeakingstrategist.com/shownotes/199 Did you know that public speaking anxiety, or glossophobia, affects about 73% of the population? That’s a lot! Nearly three in four people are afraid of speaking in public.  Fear of public speaking is frustrating. I get it. You want to get on stage to scale your business, but that fear is sometimes so strong it can hold you back. However, there are ways to manage and overcome your public speaking anxiety. You can work through that fear and get on the stage to serve your audience.
15 minutes | Dec 7, 2022
198: How to Be an In-Demand Podcast Guest
For full shownotes and links: www.thepublicspeakingstrategist.com/shownotes/198 Podcasts are one of the most fun places to flex your speaking skills. And I’m not just saying that as a podcaster! While there’s no experience quite like speaking in front of a live audience, podcasts are exciting in a different way. There’s something really cool about sharing your message with your audience in a quiet, intimate setting.  But first, you have to get booked by a podcast host. And before that, your pitch has to actually get read. So how do you become one of those in-demand podcast guests that hosts always want to say yes to? 
9 minutes | Nov 30, 2022
197 - Do you need PR? Should you hire a publicist?
For full show notes and links go to www.thepublicspeakingstrategist.com/shownotes/197 “My publicist will be in touch.” Sounds fancy, doesn’t it? Many of us get the impression that only celebrities or CEOs of huge companies have public relations, or PR, for themselves and their organizations. But truthfully, every business can benefit from good PR! And you don’t have to hire an expensive publicist for your team to handle the PR for you. You can market your business and yourself as a speaker on your own. That’s what we’ll talk about below: what PR is, how it’s different from marketing, and what you can achieve with it.
9 minutes | Nov 9, 2022
Ep 196 - How to Build Relationships for Your Coaching Business with Speaking
Full show notes, links, and more: https://thepublicspeakingstrategist.com/shownotes/196 Calling all coaches! Are you looking for that perfect coaching client?  You know who I’m talking about. Someone who’s in line with your values, and the vision for your business. Someone whose personality vibes with yours. Someone who you know would be a dream to coach. You want to help people, of course, but your job would be even better and more fulfilling if you could truly connect with your clients and build strong relationships with them. You know you can help your client even more if you’re both on the same page. Well, my friend, speaking can help you find those perfect clients.  
9 minutes | Oct 19, 2022
195 - Avoid These First Time Speaker Mistakes
If you’re working on your speaking craft, one of the most helpful things to remember is that you will make mistakes when speaking. You’ll fumble a word. Forget what to say next. Totally freeze up for a second. These things will happen, and usually, they won’t be noticed by anyone other than you. However, there are some mistakes that can and should be avoided early on in your speaking journey. Let’s talk about what those first-time speaking mistakes are and why you should try your best to avoid them. For full show notes and links go to www.thepublicspeakingstrategist.com/shownotes/195
7 minutes | Oct 5, 2022
Ep 194 - What to do when you feel too shy to speak
“I’m too shy to speak!” If I had a nickel for every time I’ve heard this when chatting with people about speaking… Here’s the truth. Some of the most impactful speeches have come from people who consider themselves shy or introverted. You don’t need to be an extrovert who loves public speaking to thrive on stage.  You just have to learn a few tricks that will help you calm your nerves and make speaking feel more natural for you. That’s what we’ll get into in this episode. Full show notes and links at www.thepublicspeakingstrategist.com/shownotes/194
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