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The Creative Nonprofit
55 minutes | Jun 24, 2019
Dr. Shani Horowitz-Rozen: Leveraging Mass Media for Social Change - 015
Everything has become media, and obviously, nonprofits want to be in it! My guest this week, Dr. Shani Horowitz-Rozen researches just this, and joins us to share her insights into the relationship between media and nonprofits - particularly looking at how nonprofits can better utilize mass media to make strategic change happen. Dr. Shani Horowitz-Rozen is a scholar and professional communication expert. She helps change-makers to communicate their story of social impact. Her work combines communication research and marketing techniques to help businesses, nonprofits, and activists design their communication strategies and increase fundraising opportunities. She has more than a decade of experience working as a professional marketing consultant for nonprofits, in the US and Israel. Dr. Horowitz-Rozen holds a Ph.D. in communication and political studies (2015, Bar-Ilan University, Israel), and was a fellow at CUNY’s Center on Philanthropy and Civil Society International Fellows program (2017). Her research focuses on mass media coverage of philanthropy, donors, and nonprofits and the media’s role as a philanthropic actor. Her recent academic article “Framing philanthropy in time of war” was published at the International Journal of Communication (2018). Dr. Horowitz-Rozen writes about media and philanthropy in her blog on Medium You can read more about her work on her website: https://www.communicatingimpact.com/ and on twitter @ImpactNarrative In this interview we dive into everything from why you might not want to be in media coverage, how the media industry is changing based on $1.8 billion dollars of funding, and how we can have better chances of being in the right media for the right reasons. To view more go to https://methodiccontent.com/episode15
29 minutes | Jun 17, 2019
Nonprofit Marketing vs Leadership - 014
What if we all stopped marketing, and started leading instead. I believe our nonprofit organizations are missing a huge opportunity in building communities of donors because we’re so focused on getting donations from them and running our programs. In this episode, I talk about how nonprofits can find a group of donors or volunteers that have a similar characteristic. Maybe it’s a hobby or a need of some kind, and if it’s a viable group, trying to cultivate it and become a leader. By leader, I mean organizations can actually go out of their way and provide value to their donors by creating connections, educating, and entertaining their donors. While it can start with donor persona’s, many organizations who have these are not using them in a specific enough way for them to even apply this strategy. Throughout this episode we talk about the benefits of community building within your donors, about how to define your target group and evaluate them, and then different ways your organization can take action now. For more notes go to https://methodiccontent.com/episode14
45 minutes | Jun 3, 2019
Robin Rivers: Managing Nonprofit Blog Contributors - 013
There are more benefits to outside content contributors than just helping to keep up. Robin Rivers is the Communications Manager at The Nature Trust of British Columbia, and guides us on how she manages guest article contributors. Nature Trust is a land conservation organization, which means they buy land with the sole purpose of protecting wildlife and their habitats. Since 1971, Nature Trust has successfully acquired and protected 175,000 acres of land within British Columbia. Robin has worked as the Communications Manager at Nature Trust for 15 years and has seen it through from the digital start to now, which is full of graphics, stories, articles, and great content. One of the key aspects that has helped Nature Trust create such great content is by using the help of guest contributors. Whether they’re donors, volunteers, staff or simply community members, Robin shares her methods for getting people to contribute and how to integrate it into your nonprofit marketing strategy. Read more at https://methodiccontent.com/episode13/
39 minutes | May 26, 2019
Is Search Engine Optimization Worth Your Nonprofit's Time? - 012
Official Show Notes: I’ve been scammed more than once on SEO agencies in my work history. I don’t mean they intentionally were seeking to give me nothing for my money - but you definitely need to be careful of people touting the insane benefits of SEO and how your nonprofit should jump on it. This is the advice Google gives people - Don’t try to game the system. Don’t pay for backlinks, don’t steal content or duplicate your own, create valuable, insightful content, the best stuff will surface as top search results in Google. Learn more: https://methodiccontent.com/episode12/
43 minutes | May 13, 2019
Philip Manzano: Tech Audits and Persuading Your ED or Board to Invest - 011
Today was a special day, I got to invite my friend Phil Manzano to The Creative Nonprofit podcast for a chat. When I first met Phil earlier this year, I instantly knew that he would be a fantastic person to have on this show. Phil is the Head of Marketing Communications at Keela. He has worked as a communications professional within the sector at many levels: grassroots, local, regional and national. Now, he spends his time telling powerful stories of impact and is devoted to helping nonprofits do good, better. Keela is a certified B Corporation that creates software specifically for the nonprofit sector. They do everything from donor management, CRM, email marketing and much more. But I wasn’t looking to have Phil on to talk about marketing, perhaps in the future. What I really wanted to dive into was his experience with technology planning and purchasing for nonprofits. With technology being so essential to the creative professional’s heart, it’s imperative that we know how to manage our systems and make logical decisions to invest in our future technology. For more information and links visit https://methodiccontent.com/episode11/
30 minutes | May 6, 2019
Building a Content Mindset in Your Nonprofit - 010
Many people assume that creating content has to take a ton of effort. In fact, I think creating impactful content is largely 2 key aspects that are more internal. And at the end of this episode I’m going to share with you 1 very cool tactic that has helped me in the past, and how it can help you. (it’s not a tool, it’s a mindset hack) When I refer to a content mindset, I’m referring to the very vague abstract concept of building a nonprofit, or even just your personal mindset, around the idea that content is a necessity, a way of operating, not just a marketing tactic. It’s something that’s woven into the fabric of the culture. For more details go to https://methodiccontent.com/episode10
43 minutes | Apr 29, 2019
How to Create Epic Welcome Emails - 009
Not welcoming new subscribers is like letting someone in your house and then walking away to watch TV. You need a welcome email, and there are 8 tactics lined up in this episode (and examples) to help you stand out. To get the full shownotes from this episode just go to https://methodiccontent.com/episode9 and you'll see the example I've talked about in this episode, and all the notes. Cheers!
33 minutes | Apr 15, 2019
Nonprofit Storytelling on Social Media - 008
I’ve never felt so unprepared in my life. I’m the type to want to be really good at things and today I desperately tried not to let myself down. The triathlon I did last September, I completed in 3hrs and 4minutes - a time I was thrilled with for a first triathlon. But the run this morning was different. Just this morning I went with a couple friends to do the Vancouver Sun Run. In this episode I continue this story and show you exactly how you can use the key elements of a good story to guide your social media posts. So many people talk about nonprofit “storytelling” but never dive into it and apply it to social media.
28 minutes | Apr 7, 2019
How to Get Exposure by Collaborating on Content - 007
So you’re just starting down this journey of content and marketing for your nonprofit. It’s hard. You’re creating articles, but you don’t have much of an audience. Just how are you supposed to get a bigger one? In this episode, episode number 7 (which you’re already looking at this page so I probably didn’t have to tell you) of the Creative Nonprofit Podcast I take you through my method for collaborating to create content that gains you exposure. Why does collaboration work? It leverages the Relationship Circles of multiple people and organizations. You start cross-promoting and blending relationships with others. If you haven’t listened to episode 6, I encourage you to do that, it will help clarify the Relationship Circle before we build on that concept in this episode.
31 minutes | Mar 31, 2019
The Relationship Circle: My Framework for Content Strategy - 006
Content is hard. Especially when you're focused on numbers. But when you focus on people, and relationships, it gets a whole lot easier, and more meaningful. The Relationship Circle is a framework developed for outlining your nonprofit content strategy.
30 minutes | Mar 24, 2019
5 Tips to Write Engaging Nonprofit Articles - 005
Regardless of whether there are a handful or there are thousands reading your nonprofit's articles. These 5 tips will get more people to click, more people to continue reading, and more people to take action or continue consuming your content.
20 minutes | Mar 17, 2019
Use Email as the Core to Your Nonprofit Marketing - 004
It’s not enough to just send a few emails asking for donations. Email can be used to guide your entire nonprofit content strategy. So let’s throw out the “newsletter” and replace it with something valuable - and build your strategy off of that core.
35 minutes | Mar 10, 2019
Brainstorming Nonprofit Content Ideas So You Never Run Out - 003
One of the biggest reasons nonprofits aren’t creating more content, is because they haven’t outlined it ahead of time. I know, I used to do this. This episode is all about brainstorming and capturing ideas so you’re never sitting down at a blank sheet with no ideas. I go through 6 key inspirations for content types you can brainstorm.
32 minutes | Mar 3, 2019
3 Levels of Defining Your Nonprofit's Audience - 002
In this episode I talk about why defining your audience is critical to your nonprofit's communication and content strategy. Then, going deeper, we discuss 3 levels of questions you can ask yourself to help guide your nonprofit content marketing strategy.
7 minutes | Feb 24, 2019
What's This? - 001
Welcome to The Creative Nonprofit podcast! I'm excited to have you here. This is a quick intro of what you're going to find in this podcast series. We're talking content, communications, donor retention, storytelling, and so much more...
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