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The Creative Influencer

87 Episodes

5 minutes | 8 hours ago
NCAA Delays College Athlete Vote
Minisode Four of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the NCAA’s decision to delay the vote to allow student athletes to profit from their name, image and likeness and where we go from here. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
39 minutes | 7 days ago
Garrett Klassy: Ready Now
Episode Six of Season Four. We interview Garrett Klassy. Garrett is the Senior Deputy Athletic Director for the University of Nebraska. In his role, Garrett has been intimately involved in implementing the “Ready Now” program which helps student athletes craft and manage their personal brands on Social Media. It is the first ever NCAA program to embrace social media and incorporate the development of branding into the life skills training and support that students receive. Garrett shares his thoughts on this new approach to training college athletes on using social media—specifically how instead of telling students what not to do, they are training them on best practices, which are applicable to all influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
42 minutes | 21 days ago
Matthew Dicks: Homework for Life
Episode Five of Season Four. We interview Matthew Dicks. Matthew is a bestselling author, podcaster and teacher. He is also a great storyteller. Matthew is 45-time Moth StorySLAM champion and a 6-time Moth GrandSLAM champion. He has written a book called “Storyworthy” which gives us the tools to tell better stories. If you are an influencer, Matthew tells us about a technique called Homework for Life. If you do Homework for Life will never run out of ideas for future videos. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
40 minutes | 2 months ago
Niel Robertson: The future of social media
Episode Four of Season Four. We interview Niel Robertson. Niel is the cofounder of influencer.co, which can be described as LinkedIn for influencers and creators. Influencer.co makes it easy for influencers to monetize their posts in one central place. It also connects brands with creatives and their managers. And, as an added benefit, it has a ton of helpful resources for influencer marketing. We take a deep dive into Niel’s predictions for the different social media platforms, and you will we surprised at where he thinks things are going. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
4 minutes | 2 months ago
Student Athlete Influencers (update)
Minisode Three of Season Four.  In this special update to our minisode last season about the NCAA making changes to start to allow for student athletes to profit off of their likeness on Instagram and YouTube, Jon discusses how universities and their athletic departments are taking advantage of social media as a recruiting tool for these new student athlete influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
63 minutes | 3 months ago
Influencer Collaborations: Dos & Don’ts
Episode Three of Season Four.  This is special episode that breaks with our usual Q&A format.  Jon Pfeiffer and Niel Robertson appeared on a panel to discuss Influencer Collaborations – Dos & Don’ts for Influencer Talks presented by the Summit Spot on October 8, 2020. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
4 minutes | 3 months ago
YouTube and PTSD
Minisode Two of Season Four.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about how and when you can sue for emotional damages for extreme content on YouTube and other social media platforms. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
37 minutes | 3 months ago
Kamla Pande: Moondust Management
Episode Two of Season Four. We interview Kamla Pande. Kamla is the founder of Moondust Management, a full-service talent management company for digital-first entrepreneurs and personalities. Kamla shares some of her clients’ secrets to success, her very interesting journey helping influencers grow their businesses, and thoughts about were things will go in the future. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
4 minutes | 3 months ago
Is Instagram Reels like Batman?
Minisode One of Season Four.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about Instagram Reels and whether or not it is a true TikTok killer. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
56 minutes | 3 months ago
Neal Schaffer: Influencer Marketing deep dive
Episode One of Season Four. We interview Neal Schaffer. Neal is a global keynote speaker, university educator, social media agency owner, social media strategy consultant and the author of “The Age of Influence, the power of influencers to elevate your brand.” This is his fourth book and we take a deep dive into influencer marketing. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
2 minutes | 4 months ago
Season Four, Here We Go!
We are excited to announce the launch of Season Four of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from YouTube stars, to politicians to authors. Stay tuned, this will be fun.
4 minutes | 6 months ago
The American Influencer Council
Minisode Twenty-one of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answer’s Paul’s question about the new lobbying group called the American Influencer Council and why influencers need a lobbyist. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
42 minutes | 6 months ago
Rena Owen: Creating with Genuine Influence
Episode Seven of Season Three. We interview Rena Owen. Rena is a published author and an actor, currently playing a role on the hit television series, Siren. She is also one of only six actors in the world who have worked with both George Lucas and Steven Spielberg—and the only female on that short list. Rena shares her use of social media as a creative, both how she uses it to connect with her audience now, and how that’s changed over the years. She also discusses the unique path that brought her to acting and what keeps her motivated as a 35-year veteran of the industry. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
5 minutes | 6 months ago
Countries and Influencers Quit TikTok
Minisode Twenty of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon discusses how TikTok’s under even more fire now, as countries are considering banning the app completely and major Influencers are quitting the platform altogether. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
5 minutes | 7 months ago
Tools and services to help you quickly create content
Minisode Nineteen of Season Three. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon explores a few great tools and services you can use to quickly produce and distribute content. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
3 minutes | 7 months ago
Cobra Kai is Leaving YouTube for Netflix
Minisode Eighteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this special follow-up minisode to episode four of season two, Jon discusses how Cobra Kai is leaving YouTube for Netflix and what that means for YouTube’s premium originals strategy. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
4 minutes | 7 months ago
YouTube Video Chapters
Minisode Seventeen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about a new feature on YouTube and how to add it to your videos. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
38 minutes | 7 months ago
Sydney Serena: A Big Announcement
Episode Six of Season Three. We interview Sydney Serena. Sydney is a YouTuber and Influencer with over 2 million followers. Sydney shares her extraordinary journey of moving from Minnesota to Los Angeles to pursue her dreams. She tells us about her growth and vision for the future and at the end of the interview, makes a big announcement! A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
4 minutes | 8 months ago
Instagram will (finally) pay Influencers
Minisode Sixteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon goes into the details of Instagram’s recent announcement that it will introduce two new features to allow influencers a way to profit directly off their videos. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
3 minutes | 8 months ago
Target and Instagram Checkout
Minisode Fifteen of Season Three.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon talks about Instagram Checkout and Target’s recent arrival to the service as a predictor for things to come in the new world of “social media retailing.” A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/
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