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What does it take to build an African brand?To create for your home country, with your continent in mind. While competing with  international brands  that already have the advantages of economies of scale, and yet  you still compete because your target audiences have access to their technology, products and services, And you compete because you want your efforts and your offering to be globally recognized . So, What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment. In the African environment.If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market: subscribe;  join the conversation. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Faith Mudiwa Chipangura is an award winning 12 time author and social entrepreneur.In this episode Faith shares about how she started writing and some of the lessons she her journey as an author and publishing coach helping other authors find their voice. Listen to this episode to learn about- Why you need to be authentic as a personal brand- Some of the benefits of writing for brand building- The need for discipline in your brand journey and how to draw from your why.Reach Faith on: https://www.linkedin.com/in/faith-mudiwa-chipangura-422723167/Email: chippafm@gmail.comFaith also offers: Publishing coaching, and  Self Mastery coaching through in person or virtual sessions.Faith is currently based in Harare, Zimbabwean.*** There was a lot of background noise in the audio which we tried to reduce without compromising the content. Building African Brands is a podcast by The Created Creative Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

What is your brand message and how are you  communicating it?Your brand message consists of both verbal and non verbal elements that you need to be conscious of as you build your brand.Listen to this episode for a short exercise on brand message and brand tone. This episode is from a brand communication workshop held for photographers and founders of creative organizations.Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case.Building African Brands is a podcast by The Created Creative a brand and digital strategy service.  Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Have you defined your brand values?Your brand values should guide the way you do business. Defining them and talking about them often can be a way to attract people and organizations with shared values.  Values are a key element of your brand strategy.Your brand core consists of your purpose, mission, vision and values and the next few episodes with go into each of these and what you need to start thinking about to build your brand foundations. Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case.Building African Brands is a podcast by The Created Creative a brand and digital strategy service.  Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

What do you want to known for? And, what are you doing to get there?This episode is from a Brand Strategy workshop focusing building your brand core. Your brand core consists of your purpose, mission, vision and values and the next few episodes with go into each of these and what you need to start thinking about to build your brand foundations. Whether you are a personal brand, or a founder listening to this with your business in mind, you will be able to apply the information in this episode to your specific case.Building African Brands is a podcast by The Created Creative, a brand and digital strategy service.  Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

What is your brand purpose?Listen in to this episode for a snippet of a brand strategy workshop with African photographers and founders of creative organizations. Your brand core consists of your purpose, mission, vision and values and the next few episodes with go into each of these and what you need to start thinking about to build your brand foundations. Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case.Building African Brands is a podcast by The Created Creative a brand and digital strategy service.  Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Are you conscious about the need to be consistent with  you brand colours, logo, fonts and the other elements that make up your visual brand?It takes 5-7 impressions for a person to remember your brand which means that you need to be consistent. Do you use a brand manual or Social media templates to make it easier to be consistent with your visual brand? Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Do the people around you know what your interests are? The truth is it isn't just about who you know, it's also about what they know about youWhile building in public isn't easy, it is necessary: - it helps you show you are credible- builds trust with your target market and audience and - it allows people on the other side of opportunities to easily find you.Listen to this episode if you have been thinking about getting started with building your personal brand, using digital marketing tools to build your personal brand and what you need to start working on if you are ready to get started. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

What do you want be known for and what do you need to do to get there?Listen to this episode for how your personal habits or thought patterns affect the growth of your businesses and brand. Can you relate to some of the points raised in this episode? If you can, send me a message on social media platforms and let's chat. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Are you conscious of how you show up for your business?The reality is that our personal habits and thought patterns can and will affect how we show up in our businesses and careers. Listen in to this episode for- how your thought patterns  can affect your business grown- how to start setting goals with your patterns and habits in mind and for a chat on the brand building journey. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Are you looking to brand that grows beyond you? Choosing a brand name or business name can be difficult but the reality is that the name you choose needs to be  one that can grow with you and be aligned with where you are going. Listen to this episode for five things to consider surrounding naming your business. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Are you using both long form and short form content?You should have a mix in your content strategy. Long form content is any content that you would typically post on youtube, podcasts, blogs.Short form content would be the kind of content you would typically post on Instagram, Facebook or even Pinterest through your static posts, videos less than two minutes and captions. Listen in to this episode to understand the difference between the two and how to determine how much of each to have in your strategy. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Have you been scared to collaborate with people or organizations that are in your industry?Whether its B2B brand collaborations, or working with influencers for your brand and business:Listen to this episodes to understand the benefits of brand collaborations and how to use what you know about your target audience to differentiate between close competitors and competitors with offerings that compliment yours.  Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Have you shied away from collaborating with businesses in your industry?Listen to this episode to find out why you need to consider collaborating with brands in the same space as yours.Episode mentioned: Episode 10 “A Four-Step Process  to Brand collaborations."Free resource mentioned: Ideal Client WorkbookZone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Brand accessibility involves removing barriers to your brand.Accessibility is something that we create and refine over time and the more you become aware of the need to create for everyone in your audience, the better you’ll serve the different needs people in your target audience may have. Episodes mentioned: Episode 28 Free Resource: Ideal Client WorkbookZone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Would you consider your brand to be an accessible one? Brand accessibility involves removing barriers to your brand.  Accessibility can make your brand and business easier to find, and easier to buy from you.Listen in to get started from a brand communication angle.Episodes related: Episode 29 Accessibility is something that we create and refine over time and the more you become aware of the need to create for everyone in your audience, the better you’ll serve the different needs people in your target audience may have.Free Resource: Ideal Client WorkbookZone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

The time to start planning what you want to share on social media isn’t when you’re about to post. Listen In to this episode if you’d like to start planning your content but need a few ideas.  These are 7 content marketing ideas that speak to any startup that will help your target audience get to know your brand and business a bit more. Find any of these helpful? Leave a rating and a review Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Have you heard about the need for a big why?  in this episode, I go into how that translates into your brand purpose. Also, listen in to understand the differences between failing and giving up in your startup journey.Have you given up on a startup before when you thought you had failed? In this podcast you will get information about:- How entrepreneurs are problem solvers - The need to understand your target market- The need to develop a brand purpose for your startupAre you an African founder building a brand? Let's connect!________________The Created Creative partners with impact-driven founders looking to build more solid brand and business foundations to launch their vision off. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market, but what to they want to be known for. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

Have you ever wondered how The Created Creative started? Listen in to hear the building blocks of this brand and why we work with Impact driven founders. _______________The Created Creative impact-driven founders looking to build more solid brand and business foundations to launch their vision off.  Our strengths predominantly lie in strategy for which we also assist with the implementation process.  In addition to this, The Created Creative offers innovation consultancy services; through which we strive to add to the growth of the African startup ecosystem. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market; but what to they want to be known for. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram

So Logo, fonts and colors are not are your brand - they are your brand identity assets and are essentially the tip of the iceberg.Your brand colors should show what you want to be known for while making sure your ideal client understands the message you want to communicate.Listen in for three questions to ask yourself before picking brand colors.Find this helpful?  DM me and Let me know. Click here to be a guest on this podcast.Have a look at templates that can help your business here.Let's Connect on LinkedIn Let's Connect on Instagram