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The Create & Thrive Podcast

51 Episodes

22 minutes | 4 days ago
Etsy Fees Explained [259]
Etsy fees got you gnashing your teeth in frustration? They may seem complicated, but in this video/podcast, I break every single fee down so you can get clear – once and for all – what Etsy is going to be charging you to sell on the platform. I also give you a few examples of what my OWN Etsy fees are, so you can see what they look like when all added up. Is Etsy really too expensive? Or is it one of the most affordable platforms out there? Etsy Fee Source Document: https://www.etsy.com/au/legal/fees/ To work out your own fees, use the link above plus the Etsy Payments page: https://www.etsy.com/au/legal/etsy-payments You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube! Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
28 minutes | 18 days ago
How to manage your money when you’re self-employed [258]
When you are self-employed, you REALLY have to manage your cashflow and budget. I’ve been self-employed for over a decade (and I also employ my husband full-time) so I have had to work out smart ways to manage our money so that we can pay the bills (both personal and business), save for taxes and retirement, put money aside for home maintenance, travel, and other longer-term expenses, and have money for fun stuff, too! In this video I’m sharing the EXACT system we use to manage our finances – and I reference 2 books that you’ll find super-helpful if you’re trying to work out your own money management system. You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube! Brand your CraftDoes your handmade business have a strong brand identity? Or are you just treating your creations like commodities – trying to compete on price, and failing to stand out in a crowded marketplace? Creating a strong, unique brand identity is fundamentally important if you want to make your business stand out from the others in your niche. FIND OUT MORE Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
17 minutes | 25 days ago
Should you bother posting daily to Instagram? [257]
Should you bother posting to Instagram daily? Is it really going to increase your followers, reach, and engagement? I decided to put this to the test on both of my business Instagram accounts in February: @epheriell @createandthrive So – what happened? Did I get more people engaging with my account? And most importantly – did it result in more sales? I also ran this experiment in my membership community for makers – ThriverCircle.com – and I share some of my students’ results, too. You can listen to this podcast below, or on your fave podcast app – or you can watch it on YouTube! Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Listen on the Podcast
28 minutes | a month ago
5 Books That Will Make you More Productive [256]
Today I’m sharing 5 books that have made me more productive, and that I hope will do the same for you.  These are my favourite productivity/time management/business books, and I’ll be giving you an outline of what’s inside each one, as well as my fave takeaways from each book. You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube! Brand your CraftDoes your handmade business have a strong brand identity? Or are you just treating your creations like commodities – trying to compete on price, and failing to stand out in a crowded marketplace? Creating a strong, unique brand identity is fundamentally important if you want to make your business stand out from the others in your niche. FIND OUT MORE Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
65 minutes | 2 months ago
Pivoting from Markets to Selling OOAK Online with Upswitch [255]
Michael Hanley of Upswitch has had a lifelong fascination with old ‘stuff’ that has been made redundant by ever-changing technology and been condemned to the scrapheap.⁠ With Upswitch, he has turned this fascination into a passion: reclaiming otherwise unloved items and giving them new life, in the form of lamps and lighting.⁠ ⁠ In this interview, I ask Michael to share why he started selling his creations; how COVID has affected what was a primarily market/show-driven business model; how he balances work and a young child; and what marketing channels have worked best to grow his business.⁠ You can listen to this episode below, or on your fave podcasting app! Do you want to learn how to set up your own online craft shop and get it right, first time? Want access to a proven system that over 1,000 makers have used to set up a stellar online shop? Check out my flagship course – Set Up Shop Click Here to Find Out More Listen to this episode… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode:   Michael has always enjoyed tinkering with repurposed materials and began to focus on lamps and lighting. He spent the first two years of his business teaching guitar as his day job and transitioned to Upswitch full time in his third year. Prior to the pandemic, Michael regularly sold at markets. This generated repeat sales and wholesale orders. All of Michael’s pieces are one of a kind and are created around a found, central item such as an old telephone or microscope.  Customers will bring Michael special items to create lamps or request specific items. This allows Michael the opportunity to experiment with objects he may not have otherwise used and collaborate with the customer. “That’s the most exciting and fun part for me—finding new things to create into lamps. Because once you start to work on it, you’re just looking at everything and wondering how it could become a lamp and whether it would work” {Michael} Michael’s work peaks and troughs—around markets he will spend around 8 hours a day preparing. At other times, he can take days off to spend with his family. A regular day for Michael consists of approximately 2-3 hours of admin a day, 3-4 making and additional time for packing and travel. Shipping presents unique challenges for Michael with online sales. Due to the unique nature of his creations, it is difficult to predict his postage requirements. Jess and Michael discuss the challenges of postage rates and setting prices for your work. “It does always surprise me what some people are willing to pay—if they really want something, they will pay the shipping for it.” {Jess} By increasing the price of his creations to include the cost of postage, Michael saw an increase of sales. “We are the creative engines behind our businesses so it’s important that we don’t lose sight of the one part of the business we can’t really outsource to someone else” {Jess} Check out Michael’s work at Upswitch.
22 minutes | 2 months ago
10 Etsy shop tweaks for more sales (that you might not have thought of). [254]
I’ve got 10 awesome Etsy shop tweaks for you in today’s video & podcast. These are all things I’ve learnt from my own experience, from that of thousands of my students over the years, and from working with Etsy themselves.⁠ ⁠  I have a bunch of videos on my YouTube channel that teach you in-depth aspects of succeeding on Etsy (SEO, Photography, etc – look for the Etsy U section).⁠ But today, I wanted to share ten smaller tweaks that you could do quickly in order to improve your shop – things you may not have thought about or focussed on before, but that could have a big impact on your views, sales, and customer satisfaction.⁠ You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube! Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Listen Now
50 minutes | 3 months ago
Candles, COVID, and Working with Family – with Annie White-Brown [253]
Annie’s business has flourished in the last year – and today she shares how making skincare for her young daughter morphed into a hugely successful candle business. When her first daughter was born with spina bifida and hydrocephalus, she turned to natural remedies to help her after she had a severe skin breakout due to a number of surgeries. Her blends of essential oils, herbs, and natural butters were what finally got her daughter some relief and this was how her business was born. Eventually, at a market, people kept asking her for candles that smelt as good as her skincare – and a new business direction was born. In this episode we discuss evolving your business, hiring family (and non-family!), the impact of COVID on handmade business, how Instagram has helped Annie’s business grow, and what happens when you get featured by Etsy! You can listen to this episode below, or on your fave podcasting app! When you sell online, you simply cannot afford to have anything less than stellar photos of your work.The Create & Thrive Guide to Product Photography has been written for the beginner-to-intermediate product photographer. Written by a professional photographer, specifically for makers with little photography experience, this e-book will teach you all you need to know to get started on your product photography journey. Find out more... Listen to this episode… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode:   After her first daughter was born with spina bifida and hydrocephalus, Annie began making skincare, bath and body products to provide her daughter with relief after surgeries. Annie continued to study and experiment with natural ingredients and began to sell her products on Etsy in 2015. After selling at a Brooklyn market one weekend, Annie had numerous customers asking if her bath and body products  “The value you get out of these shows, sometimes you don’t even realise it in that moment. We would go to these shows and not sell a single candle. But the feedback we got from customers was valuable” {Annie} 7:02 Markets are a fantastic research tools to see what people look at and what questions they ask. This information can assist you in shaping your business. As sales for her candles grew and became the primary revenue stream of her business, Annie made the decision to phase out her skincare, bath and body products. As this was the origin of her business, this process took a year to enact. 2020 saw NaturalAnnie Essentials grow significantly and Annie moving to a new studio in November.  This provided Annie and her family with a clear separation between home and work which they are all enjoying.  Around 50% of Annie’s website traffic comes from Instagram. She has spent significant time refining her Instagram and experimenting with what engages best with her customers. Annie began selling on Etsy and now also has her own website. “Having to drive traffic to my own website for me was a struggle in the beginning. I just didn’t know how to get them over there…social media really helped in that area” {Annie} 21:30 Annie’s Etsy sales began to significantly slow and she seriously considering shutting her shop. Early in 2020 Annie invested time into updating her listing and tags in small chunks such as 2 per day.  “It’s constantly re-evaluating what’s working. Etsy is a long-term game” Annie {22.21}  After being featured in an Etsy newsletter, Annie’s sales skyrocketed with over 500 sales in the following weekend. Annie has used Faire to assist with wholesaling. Check out Annie’s work at her website: Natural Annie Essentials.
36 minutes | 3 months ago
20 Instagram Post Ideas (for Handmade and Product-Based Businesses) [252]
Do you struggle with what to post to Instagram? I’ve definitely felt that way in the past… but today I want to make your life a heck of a lot easier and give you 20 ideas for types of posts you can share on your instagram feed! This list is specifically tailored to handmade and product-based businesses – and it will help you overcome that dreaded ‘I don’t know what to post’ feeling. Also! If you want more help with your handmade biz insta feed, make sure to come and join me in February for the 30-day Instagram Challenge! I’m running this challenge inside my membership community for makers, the Thriver Circle.   During the challenge, I will: Encourage you to post to IG EVERY DAY for 30 days Give you daily tips and advice on ways to elevate your Instagram game Give you at LEAST 10 more post ideas Be there to answer your IG questions every weekday   You’ll also get a secret challenge hashtag that will allow you to scope out what your fellow challenge-ees are posting so you can follow and support each other! I’ll be doing the challenge right alongside you on not just one, but 2 instagram accounts. Why 30 days? To see if posting more regularly has an impact on your Instagram reach and effectiveness as a marketing tool, and to help you get into the groove with the platform. The challenge starts February 1st! Find out more now: ThriverCircle.com/igchallenge You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube! Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
17 minutes | 5 months ago
How to beat overwhelm in the new year – Stop, Start, Continue… [251]
Do you feel like you waste time doing things that aren’t working – in your life or in your business? In this video/podcast I introduce you to a simple technique to work out what you need to STOP doing in the new year, so you can make more space to START the things that might work better! I also share how I do my top-level new year planning, using a whole-year planner, so I have an overview of the key events happening in my life and business, and I don’t over-book myself and end up doing too much at once! You can listen to this podcast below, or on your fave podcast app – or you can watch it on YouTube! Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
43 minutes | 5 months ago
This couple wanted to work together – so they created their own homewares business [250]
While making items for their wedding, Tim and Sarah discovered how much they loved working together. And thus ts makers was born! Their products are lovingly handmade in Sydney, Australia.  They come from from carpentry and design backgrounds, and are passionate about beautiful, minimal homewares.  Their core range of hardwood serving boards features a seventies-inspired squiggle design, as well as round and classic, rectangular shapes. In this episode, they share the challenges and successes of their first few years in business – including what they love about working with their spouse. You can listen to this episode below, or on your fave podcasting app! When you sell online, you simply cannot afford to have anything less than stellar photos of your work.The Create & Thrive Guide to Product Photography has been written for the beginner-to-intermediate product photographer. Written by a professional photographer, specifically for makers with little photography experience, this e-book will teach you all you need to know to get started on your product photography journey. Find out more... Listen to this episode… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode: Sarah and Tim have been in business for about two years. Tim has worked as a carpenter and cabinet maker while Sarah has worked in retail, product curation and photography. After working together on a variety of items for their wedding, Sarah and Tim realised that they enjoyed collaborating and making together. They started the business on a small scale and it has steadily grown over time. ts makers stocks not only their range but also a carefully curated selection of items from other brands. These products complement Tim and Sarah’s pieces and create a holistic experience for their customers. Sarah and Tim split the workload between them. Sarah focuses upon marketing, online retail and assisting with the finishing of products while Tim focuses upon the woodworking. “One thing we learnt very early on is everything always takes longer than you think it will” {Tim} Tim and Sarah have found of the big benefits of working with your partner is the built-in support. “It helps because we’re doing it together. It’s easier to believe in it (our work) just because we believe in each other already” {Sarah} Sarah and Tim work with reclaimed Australian hardwood and have curated their products into seasons. Over winter the shop featured warmer timbers for designs like trivets that could hold pots of soup and for summer the focus is upon lighter and brighter woods. “Those little nuggets of encouragement you get along the way that keep you striving are the things to hold on to” {Sarah} Find Sarah & Tim’s work at ts makers. My other podcast – The Business of Making.
13 minutes | 5 months ago
How quickly should you reply to customer messages? [249]
Do you feel like you have to *constantly* be watching your messages and emails so you can reply to your customers asap?  I’ve been in business since 2008 – and in that time I’ve learnt how to manage customer service *and* having a life outside of work, while not worrying that I’m ‘not replying fast enough’. Today I’ll discuss how I deal with customer messages: How long is too long to leave it before replying. When I reply to my customers, and why. How to take the whole weekend off, and still make sure your customers feel heard. The ‘industry standard’ reply time. How to manage your messages, rather than letting them manage you. You can listen to this podcast below, or on your fave podcast app – or you can watch it on YouTube! Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
52 minutes | 5 months ago
Finding Mindfulness via Puzzles with Kristy O’Kane of Okay Lady [248]
When I stumbled across this mindful puzzle business, I loved the fun, bright designs – and the ethos behind the brand. So, I invited the creator – Kristy O’Kane – on the podcast. Kristy O’Kane is the driving force behind new Australian brand Okay Lady.  A Melbourne based business that’s turning out cleverly packaged and beautifully designed mindful jigsaw puzzles by women, for women. In mid-2018 Kristy stepped out of the corporate world to start Okay Lady. Now everyone who works on the brand is a lady, from the creatives through to the contracts lawyer. As far as Kristy’s concerned, building a female centred business is just as important as creating products of outstanding quality in both the design and the message they deliver.  You can listen to this episode below, or on your fave podcasting app! Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode: Kristy started her business after struggling to find jigsaw puzzles that she loved. Since the conception of her business, Kristy has involved female artists to design the artwork for her puzzles. “I’m not an artist so I found myself some good ones who are willing to let me use their artworks and be paid accordingly” {Kristy} Artists are paid an advance on their royalties during the design phase. Once the puzzle is out in the world and sales surpass the initial advance the artists begin earning royalties. Kristy does not commission designs but instead chooses from artist’s portfolios of work. “It’s best to just choose things I like, I literally just go by gut. I just get a feeling when I like something. Art is so subjective” {Kristy} Self-care is at the core of Okay Lady as jigsaws can work as a mindfulness and meditation exercise for many people. Product development takes time. For example, Kristy spent substantial time determining the size of her puzzles so they are big enough to be a challenge but small enough to be enjoyable. “We deliberately keep it in this slightly smaller piece count…because they’re supposed to be something you do to replenish and not supposed to be overwhelming” {Kristy} With the pandemic this year, Kristy saw a surge in business as people were sheltering at home though this has now settled. With her puzzles made overseas, Kristy has a very lengthy production lead time and has to carefully predict stock. Once the puzzles started selling, Kristy received lots of enquiries about framing. This was not something she has considered earlier and created a series of blog posts about this topic to assist her customers. Kristy identified at the beginning of her business where she had gaps in her skill set and outsourced these tasks including the puzzle artwork and social media marketing.  Her social media manager has developed a schedule for posting, collaborations and images which has been a big success. “(The social media planned posts) created a bit of a vibe and a bit of a community…that allowed us to share the kind of messaging and philosophy behind the business and the brand” {Kristy} Kristy’s number one focus is selling on her website but she does have around 35 wholesale customers. “I think that confidence is really important. A lot of people who are starting out in the small online business world don’t have any of that experience and so they really lack confidence that is possible for them to figure it out because it is very steep learning curve” {Jess}  
69 minutes | 6 months ago
From Law Enforcement to Jewellery Making – Sarah Miller of Seaside Harmony Jewelry [247]
How do you go from being a police officer and federal agent to running a jewelry business? In today’s episode, I speak with Sarah Miller of Seaside Harmony Jewelry, who has done just that. She spent 10 years in law enforcement, before choosing to let go of that career – and then, a new passion emerged. She also credits her craft as being integral to overcoming postnatal depression after the birth of her second child, and we discuss how finding a creative passion can help us navigate difficult times. You can listen to this episode below, or on your fave podcasting app! When you sell online, you simply cannot afford to have anything less than stellar photos of your work.The Create & Thrive Guide to Product Photography has been written for the beginner-to-intermediate product photographer. Written by a professional photographer, specifically for makers with little photography experience, this e-book will teach you all you need to know to get started on your product photography journey. Find out more... Listen to this episode… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode:   Sarah started in the world of jewellery making after leaving a career in law enforcement. She credits it as integral in her recovery from postpartum depression after the birth of her second child. Sarah’s business has evolved over time. She has trialled a wide variety of products and ideas and while they are quite diverse she has ensured they are tied together with a theme.  “It (a theme) throws out so much stuff you can’t do, but you have so much freedom within what you can do” {Jess} 9:20 Sarah participated in many markets and fairs in the early years of her business. These required a lot of time away from her family and became more physically and mentally exhausting as time passed. “If you’re feeling like you are not around as much as you want to be and you have the financial ability to make some adjustments… really notice that and take heed. Because those days are not going to come back— it flies by and these are really precious times.” {Sarah} 24:55 Sarah is committed to maintaining her health and wellbeing and ensures her regular workdays incorporates elements of this.  As your business grows you may find the amount of time you spend on artistic and creative endeavours lessens.  Sarah nurtures her creativity by making connections with other artists in her field.  A connection with another enamellist introduced Sarah with a new-to-her technique that inspired her signature jewellery piece. “You don’t have to have the same product line across all venues. You can have your online stuff—your simpler bread and butter work. Your more artistic and complicated pieces, you can sell them in a gallery” {Jess} 56:23 Find Sarah’s work at Seaside Harmony Jewelry.
13 minutes | 6 months ago
Should you Participate in Black Friday + Other Sales Events (Boxing Day, Cyber Monday, etc.)? [246]
Makers – should you (or should you not) participate in big sales events like Black Friday, Cyber Monday, Boxing Day, EOFYS, etc.? In this episode I discuss the reasons why these sales events might be a good fit for you – and when they might NOT. I hope it will help you decide if participating is the right fit for your handmade business! You can listen to this podcast below, or on your fave podcast app – or you can watch it on YouTube! Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode:  1 – Do you have a made-to-order shop, or a pre-made-items shop? Sales events and discounts exist to move stock that a retailer has already paid for. They’ve got stuff sitting around on their shelves, and they want to get it out the door. Are you in this situation? If you have a lot of pre-made stock that’s been sitting around, not selling, then a sale might make sense to move the product. However, if you work on a made-to-order model, then there’s really no reason to have sales, because you haven’t got money and time tied up in an unsold product. Does it, therefore, make sense to have a sale?   2 – Will it devalue your work/your brand? Sales events should be rare – because people should be happy to pay full price for your work. If you constantly run specials and sales, people will simply learn to wait until the thing they want is on sale, rather than paying full price. This devalues your work – don’t do it! If you are going to run specials/sales, be picky about when you do it, and why. Also – does the concept of participating in a big sales event fit in with your brand? If you’re about sustainability, buying quality over quantity, then perhaps it won’t be a good fit for your business.   3 – Do you really NEED to? Are you desperate for more sales, even at a discounted price? Do you want to take advantage of being part of a larger promotion (your venue, a group promo with others, etc) Does it make sense for where you are? In Australia, EOFYS or Boxing Day are the well-known sale events. In the US, it is Black Friday. If you’re an Aussie selling only to Australians, does it make sense to do a Black Friday sale?   4 – Can you AFFORD to? Are your products priced properly so that a sale of 10-30% won’t kill your profit margin? If you haven’t priced your work correctly (and usually this means vastly underpricing) then you’ll be losing out. I’ve got some podcasts on this topic, I’ll link to them in the description below – including the Money Week of my 4-week free MAKING IT Podcourse. Links: https://www.createandthrive.com/making-it-podcourse-week-2-money https://www.createandthrive.com/136-why-you-need-to-stop-feeling-bad-about-charging-money-for-your-craft
56 minutes | 6 months ago
How Sigriet Ferrer has Pivoted her Terrarium Business During COVID [245]
Sigriet has been running a thriving terrarium business for many years – but this year, like many of us, she had to make some changes. A big part of her business these days is terrarium workshops – for both small and corporate groups – and COVID forced her, like many other service providers, to start offering online classes. They’ve gone really well, and in this episode, we talk about that, as well as how she went from being fascinated with houseplants and terrariums, to selling them, and then on to becoming a teacher. We also talk about the other challenges she’s faced; how instagram and pinterest work really well for her as marketing channels; and how she keeps her business moving forward. You can listen to this episode below, or on your fave podcasting app! When you sell online, you simply cannot afford to have anything less than stellar photos of your work.The Create & Thrive Guide to Product Photography has been written for the beginner-to-intermediate product photographer. Written by a professional photographer, specifically for makers with little photography experience, this e-book will teach you all you need to know to get started on your product photography journey. Find out more... Listen to this episode… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode:   Sig has turned her lifelong fascination with plants into a business selling terrariums, running terrarium workshops and designing custom botanical pieces. Working with plants and building terrariums has continued to bring Sig peace throughout the challenges of 2020. “To me, creating terrariums is making art. It’s a zen activity, it’s a mindful activity” {Sigriet} 7:20 Since the start of the pandemic, Sig has pivoted her in person terrarium workshops to online. Sig began her business by creating terrariums as gifts for friends and families. She then opened an Etsy shop, started selling at local markets and moved into terrarium workshops. “I never considered myself a teacher, I was always a maker. But teaching, like most other skills, is something that you pick up with experience. You just do it. You learn from your mistakes and get better” {Sigriet} 14:49  While Sig’s business is her passion, there are times where things can get tough and overwhelming. When this happens, she looks forward and perseveres through to find her groove again. When something challenging and unexpected pops up in your creative business and gets you out of your groove, consider if the challenge will matter in five days/weeks/years’ time. If not, let it slide and keep moving forward. Sig has invested a chunk of her marketing energy in Pinterest and Instagram which has provided her with solid sales and organic marketing opportunities including features. When considering what marketing and social media to pursue consider where your target audience is found. Action proceeds motivation. “Don’t expect creativity to come from motivation. Sit down and make the time to be creative and it will happen” {Jess} 42:55  Sig and Jess both believe in setting three goals each year to give you a sense of direction to progress your business. Set deadlines, check in on your goals and revise/remove/add to these as the year continues. Find Sig’s work at Prismatic Gardens.
36 minutes | 6 months ago
10 #WFH tips I’ve learnt from 10 years of self-employment [244]
More people than ever before are moving to working from home – either due to COVID, or due to moving into some form of self-employment. I’ve been fully self-employed for over 10 years, and I’ve worked from home for this entire time. Over this time I’ve learnt what works – and what doesn’t! – for me. From working with other self-employed folks for many years, I’ve also seen the same struggles and issues pop up again and again. In today’s show, I share 10 general tips that will help you to become happier and more productive when working from home – especially if you are self-employed, and therefore have 100% control over how you spend your time. You can listen to this podcast below, or on your fave podcast app – or you can watch it on YouTube! Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode:  Start by envisioning what your ideal day would look like – and then plan your WFH routine around that! You’re the boss! Do you wish you could go to the beach every afternoon? Guess what – you can! Do you wish you could work a 4-day week, guess what – you can! Get up when YOU want to – don’t listen to anyone else’s idea of when the workday should start. Have work days/hours, and stick to them the best you can. Don’t get stuck in the idea that you must work 9-5, 5 days a week. You’re your own boss now, your work hours are up to you! Maybe you want to work 4 hours in the morning, then take the rest of the day off. Or maybe you want to work in the afternoon or evening. When do you do your best work? Plan your workdays around your own personal rhythms. Set boundaries with friends and family – work time is work time – but no-one will respect it if you don’t. This includes those who live with you, and those who don’t. Train them when work time is. If they keep interrupting you, ask ‘if I were working at …. (old job) would you just walk in to talk to me/call me/drop by and expect me to stop working to talk to you?’ If you have small children, this is obviously almost impossible, but if there is another adult at home who is also WFH, switch out who is the ‘go-to’ parent so you both get uninterrupted work time. Have a dedicated workspace (if possible). This means you can ‘go to work’ and then ‘leave work’ at the end of the day. If you don’t have a space, then have a ‘set-up’ or a ritual that differentiates work time from non-work-time – i.e. you set up your laptop, diary and water glass at the beginning of your workday (or your crafting materials), then pack it all away when you’re done. Go for a daily walk – you lose a lot of incidental exercise when you don’t commute/have to leave the house daily to work. This is in addition to any structured exercise you do – it’s just to help your body stay active, to reduce stress, and get you out of the house. Curate a daily/weekly hobby or pastime that distracts you from work! This might be working out, reading, doing a different craft, watching movies, growing an indoor garden, a sports team, etc. The idea is to have something else to occupy your mind when you need to switch off, so you don’t get burnt out by being all about work, all the time. Schedule (and share) your chores. Just because you’re home all day doesn’t mean you should be doing chores constantly, OR that you should be the only one doing them!  If you’re alone, strongly consider getting a pet (or pet houseplants!). Just having another living creature in the house with you can go a long way to alleviating the loneliness that comes along with working by yourself all day, especially if you’re an extrovert. Have structured meal times. Especially if you tend to get ‘in the zone’ and forget to eat, having regular meal times (set an alarm to remind you if you need to!) will go a long way to giving your day some structure. Make sure to take a break when you eat, and do something other than work. Also helps to plan (and possibly prep) your meals ahead of time if you struggle to eat healthily.
51 minutes | 7 months ago
Standing out on Instagram with Chereen Leong Schwarz [243]
Chereen Leong Schwarz has worked hard to build a super-engaged instagram following, which has helped her create a thriving handmade business! I’ve known Chereen for a few years now – she’s a member of my Thriver Circle membership community – and she also took my Set Up Shop course a few short years ago – and I’ve loved to watch her creative business journey. Today, I’m stoked to be sharing it with you! Since launching properly in 2019, she’s had over 800 sales in her Etsy shop, and she’s just getting started… A huge part of this success has been the wonderful community she has grown on instagram – through a combination of amazing branding and intense focus on growing engagement in her community. In this episode we talk about how she’s pivoted from being an overworked chef to being self-employed, how branding and instagram have been vital to this success, and her plans for the future! P.S. Chereen has also recently launched a Creating your Brand Workbook, and if you listen to the show, you’ll get a lovely discount! You can listen to this episode below, or on your fave podcasting app! Do you want to learn how to set up your own online craft shop and get it right, first time? Want access to a proven system that over 1,000 makers have used to set up a stellar online shop? Check out my flagship course – Set Up Shop Click Here to Find Out More Listen to this episode… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode:   In 2017, Chereen learned to knit from YouTube and after sharing some photos to Instagram her friends started requesting to purchase her beanies. Chereen came across the Create and Thrive podcast and started binging episodes during her prep time as a chef. In 2018, she enrolled in Set Up Shop and took the rest of the year to get her Etsy store sorted before opening it in 2019. Although she started with selling beanies, Chereen began to design and sell beanie patterns as well.  She is now fully self-employed and splits her time between her beanie and catering businesses and ensuring her work-life balance is sustainable. She has found her niche on Instagram building relationships with people in the knitting and making communities. “On my Instagram account most of my followers are other makers and I think a lot of us struggle with this” {Chereen} Chereen realised she loved working with other makers so has pivoted her Instagram to become more of a tool for connection. She has developed a clear visual style and brand for her account and was approached by other makers about tips and tricks to do this. As a result, Chereen has developed a branding workbook for creative entrepreneurs. Chereen’s values are evident in her business including donating a percentage of her profits each month to charity organisations and phasing in using ethically sourced and sustainable materials for her beanies. “Be unapologetically yourself—whatever that is” {Chereen} Find elements of your personality and interests to emphasise as part of your brand. This will set you apart and allow customers to identify your brand and works more easily.  “Be intentional about Instagram…don’t just slap a photo up there because you feel like you need to post” {Chereen} Keep your posts authentic—share stories, engage with your audience and connect with other makers and customers. Find Chereen’s work (and her branding workbook!) on her website – Smeeny Beanie Knits!
17 minutes | 7 months ago
Should you start an Etsy shop? [242]
Have you been thinking about starting an Etsy shop? More than ever, selling our creations online is becoming an attractive way to start a business and make extra income. But it’s not as easy as you might think… In today’s show, I outline a number of things you need to strongly consider if you’ve been contemplating starting an Etsy shop (or any other online shop for your handmade goods). Is it going to be the right choice for you? Watch/listen and find out! You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube! Want to Open an Etsy shop?Join me this October 2020 for Set Up Shop – my 30-day intensive course that will teach you all you need to know to set up an online shop for your handmade goods, and get it right – first time. Over 1,000 makers have used the Set Up Shop system to open their Etsy shops!  FIND OUT MORE Watch on YouTube… Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Highlights from this episode:    Are you really sure you want to sell what you make? It will change your relationship with your craft – you’ll need a new hobby! Do you have the time to do the work ‘on’ the business? In the Business of Handmade survey, we found that a large percentage of makers spend more time on non-making activities in their business as they did making activities. Are you going to make as much money as you THINK you are? Are you covering your time, materials and overheads in your pricing, with enough to have profit? If you’re not making a profit, what’s the point in having a business? Do you want to be where the buyers are? I’m a big believer in not putting all your eggs in one basket – i.e. you should aim to eventually have your own website independent of Etsy – BUT Etsy is where people go to buy handmade – if you’re not there, they can’t buy from you! Are you in it for the long haul? In our TBOM survey, we found that very few makers make more than $1000 in their first year in business. On average, it takes up to 3-5 years to create a full-time income from a handmade business. So – if that’s your goal are you ready to put in the time and the work to make it happen?
61 minutes | 7 months ago
How to Undertake a Successful Re-brand with Aliya Hutchison of Soap Cult [241]
23 minutes | 8 months ago
7 Ways you’re Sabotaging the Success of your Etsy Shop [240]
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