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The Create Connect Convert Podcast
60 minutes | Jun 7, 2021
056. The Power of Value-Based Pricing
Pricing is something every designer struggles with at some point of another. How much should I charge for my design services? Should I charge per hour? Fixed packages? Depending on the project? In this episode, I'm joined by Morgan Rapp to talk about the pricing strategy that we both vouch for because it helps designers not only get paid more but gain confidence as a designer and business owner too. And that's value-based pricing, my friend! Tune in to learn more about how to apply value-based pricing to your business and price projects with more confidence. _ Links mentioned on the episode: WebsiteConnect with Morgan on InstagramFree Roadmap to 6 Figures
14 minutes | May 31, 2021
055. 5 Website Metrics to Keep An Eye On
Your website isn't static, it's a living digital organism – a place busting with energy, action, visitors, conversions, etc. But how do you assess how well your website is performing? How do you know what areas of your site should you improve? By tracking important website metrics you will have a better understanding of your site's performance and be able to make the necessary strategic changes to promote growth.
9 minutes | May 26, 2021
054. 3 Ways to Monetize Website Strategy
There are many reasons why I get so excited teaching you about website strategy – not only will it help you level up your skills, build confidence and show up as an expert in the field even if you're just starting out, BUT ~ if you're creative enough, it gives you extra ways to MONETIZE this new skill of yours and grow your business. In this episode, we're gonna cover three different ways you can add extra $$$ into your business thanks to website strategy from the more obvious one (yet, unfortunately still missed by many designers out there) to the more creative one. Feeling overwhelmed by the idea of website strategy or want to level up your skills? Jump on the waitlist for the launch of my Website Strategy Guide template launching on May 28th, 2021, and get a list of 101 questions to ask your client during your next strategy session as a bonus with your purchase. Head over to one6creative.com/webstrategywaitlist Links mentioned in this episode: Web Strategy Guide WaitlistTools to help run website performance audits: Ahrefs, SEM Rush, Screaming FrogCreate lead-generating quizzes with Interact Quizzes
9 minutes | May 24, 2021
053. 5 Key Things You Need To Know About Your Client's Ideal Online Visitor
You probably already know how important it is to know your Ideal Client by heart in order to ensure you're speaking to a specific target audience and not the whole wide world. But what about your Ideal Online Visitor? Getting into the details of your website visitor's browsing journey and behavior will be key to build a website strategy that converts visitors into customers and loyal fans. Feeling overwhelmed by the idea of website strategy or want to level up your skills? Jump on the waitlist for the launch of my Website Strategy Guide template launching on May 28th, 2021, and get a list of 101 questions to ask your client during your next strategy session as a bonus with your purchase. Head over to one6creative.com/webstrategywaitlist Links mentioned in this episode: Web Strategy Guide WaitlistFree Ideal Client Avatar Workbook
14 minutes | May 19, 2021
052. 4 Elements of a High-Converting Web Strategy
We're back with another episode diving deeper into Website Strategy and this time we're gonna look at the 4 most important elements that constitute a high-converting web strategy... well, actually there are 5 – you get an extra little bonus at the end of the episode! By having a clear plan for your strategy, you'll be able to guide your clients through this process with ease and confidence, really portray yourself as an expert in your field, and build a website that is focused on their business goals first to help them scale and grow beyond the launch. _____ Be the first to hear about the launch of my Website Strategy Guide right here: one6creative.com/webstrategywaitlist As a bonus, you'll receive a list of ALL the questions to ask your client during your strategy session!
10 minutes | May 17, 2021
051. Why Web Strategy Is More Important Than Its Looks
Would sprinkles make a foul cake taste better? They sure can make it look better but it will stick taste “yuk”! Same goes for a website that lacks strategy! Website strategy should be the very first thing you do before you even think of creating wireframes, mockups or choosing your site’s fonts and colors. In this episode, we’re gonna talk about what exactly is web strategy, why it’s so important and how to communicate its importance to your clients even If they’re shiny-object seekers. _____ Be the first to hear about the launch of my Website Strategy Guide right here: one6creative.com/webstrategywaitlist As a bonus, you'll receive a list of ALL the questions to ask your client during your strategy session!
11 minutes | May 12, 2021
050. Podcast Changes Alert
In this episode, I'm sharing with you some changes that are happening in my business - and this podcast in particular - as a result of some big "new mom" realisations.
59 minutes | Mar 17, 2021
049. Find and Book Higher Quality Clients & Bigger Budget Projects with Jacob Cass
Don’t we all dream about working with better clients and easily booking high-budget projects that don’t question our rates, process or expertise? I know it’s often easier said than done, which is why in this episode Jacob Cass and I are unveiling what are the things you should focus on in your business to start attracting higher quality clients, what business and mindset shifts you need to do to successfully work with them, and generally how to run the type of design business you envision for yourself. Check out our free masterclass on How to Create a High End Experience: https://one6creative.com/masterclass-with-jacob-cass Episode shownotes: one6creative.com/049
30 minutes | Mar 12, 2021
048. The Importance of a Good Client Experience with Krista Miller
There is a point in your business when client experience will become more important than your skills. The journey you take your clients through is one of the best ways to differentiate yourself and stand out in this overcrowded world. In this episode, I share a conversation I had with Krista Miller, the host of the Simply Profitable Designer Summit, where we discuss the importance of building a strong client experience and how can you use it to scale your business. The Simply Profitable Designer Summit is THE event of the year for designers and is taking place March 15-19, 2021. Don't miss the chance to learn from 40+ industry experts on how to manage and scale your design business, how to sell with more confidence, how to deal with difficult clients and so much more! Grab your free ticket here: one6creative.com/spds2021
29 minutes | Feb 26, 2021
BONUS. How I'm Preparing My Business for Maternity Leave
Well, I didn't think that I'll be recording this episode so soon! Following up on episode 41 where I shared how the first trimester of my pregnancy affected my life and business, I'm back with another pregnancy-related update. This time, with only a couple of weeks left until we welcome our baby girl into this world, I'm sharing with your how I've been preparing my business for maternity leave as well as some of the things I wish I've done better or differently. Quick note though: this is a very personal and individual topic, so I definitely don't want you to think that my way is the "right" or "only" way. No, no! You can absolutely navigate pregnancy and motherhood in any way that you want and I'm just here to share my personal experience with you.
44 minutes | Feb 24, 2021
047. Using Clubhouse As a Marketing Tool for Your Business with Melissa Litchfield
By now you have probably heard of the new player in the social media space aka Clubhouse. The super exclusive platform that everyone seems to be talking about and trying to get an invite for. But... what is it really? And is it actually worth exploring and learning? How can you use this new platform to market yourself and your business, and connect with other people? I know – so many questions! But that's why I'm bringing the expert on the topic - aka Melissa Litchfield - to share the ins and outs of Clubhouse, how to get started on the platform and how to use it as a lead gen tool for your business. For links and shownotes visit www.one6creative.com/047
29 minutes | Feb 17, 2021
046. Business Advice I'm Glad I Didn't Listen To
A couple of days ago I realised it's been exactly 5 years since I quit my corporate job to embark on my entrepreneurial journey. Of course, it hasn't always been easy and a lot of mistakes have been made and lessons learned in the process. However, along the way, I also received some pieces of advice that I'm glad I didn't listen to and followed my own gut instead. So in this episode, to commemorate 5 years of my entrepreneurial journey, I'm sharing with you 8 different pieces of unsolicited advice I decided to ignore as I was building my business.
65 minutes | Feb 10, 2021
045. Scaling, Managing & Hiring People with Joana Galvao
If you’re considering hiring your first team member, or scaling your team further, then you’ll definitely want to give this episode a listen! Joana Galvao, co-founder of GIF Design Studios from Porto, Portugal, is sharing her story of how she grew her business from working as a freelancer to managing a team of 7 designers and developers. Growing your team isn’t an easy journey and Joana generously shares about the challenges she faced and the lessons she learned along the way, as well as what it takes to be a good leader and what she would do different if she were to do it all over again. Tons of golden nuggets and practical advice you can start incorporating in your business straight away whether you’re considering hiring full-time, part-time or simply working with collaborators on specific projects. Follow Joana on Instagram for more branding and marketing tips https://www.instagram.com/joanagalvaodesign/ or learn more about her agency at https://www.gifdesignstudios.com/
35 minutes | Feb 3, 2021
044. Free Strategies to Increase Your Visibility Online
In this episode, we're continuing talking about marketing your creative business and increasing your online presence with the help of visibility-boosting strategies. Links mentioned: Free content ideas for designers: https://one6creative.com/freebie-content-ideas-for-designersFreebie on SEO Fundamentals: https://one6creative.com/freebie-seo-fundamentalsEpisode 006 with Mai-kee Tsang on guesting on podcasts: https://one6creative.com/006-2/
27 minutes | Jan 15, 2021
043. How to Attract Clients on Social Media (and Not Just Other Designers)
One of the most common problems creatives have when they're marketing themselves online is that they attract other designers, instead of potential clients. The reason? They're not pushing out the right type of content. In this episode, I'm sharing the 7 questions you must be able to answer about your audience and ideal client in order to build a high-converting content strategy, so your marketing efforts actually yield results. Need an extra hand with content ideas? Check out my free resource with 15 social media content ideas for designers to help you engage, connect and convert potential clients: one6creative.com/contentideasfordesigners If you'd like to work on your Ideal Client Avatar first, check out my workbook to help you: one6creative.com/idealclientavatar
34 minutes | Jan 8, 2021
BONUS: My Top Online Business & Marketing Predictions for 2021
Don't you sometimes wish you could predict the future? While I can't exactly do that, I still love thinking about what changes can we expect to see in the online business and marketing space, and how should I adapt my own business in the process. So in this episode, I'm sharing my top 7 predictions in business and marketing that we may see happen in 2021 and my best tips on how you can get ahead of these trends.
45 minutes | Jan 6, 2021
042. My 2020 Recap: Wins, Lessons & Plans Forward
2020 was a strange year for sure. But when it comes to my business, it was actually my most profitable year in business as well as the most risky and disorganised year as well! In this episode, I'm sharing with you what happened in my life and business this year, what were my biggest wins, struggles, lessons learned, and what are my plans for 2021. For shownotes: https://one6creative.com/042
25 minutes | Sep 9, 2020
041. We're Pregnant aka Lessons from my First Trimester
Remember that couch scene from Friends: "PIVOOOOOT!" Well, when life throws you big news such as pregnancy, sometimes that's what you gotta do: learn and adapt. In this episode, I'm sharing with you some big personal news and the lessons it taught me so far!
22 minutes | Aug 18, 2020
040. 4 Steps to Brand Clarity & Direction
We're continuing the client experience series with a focus on Brand Clarity and Direction in this episode. This is a really important step once you onboard your client and before you dive into the design process, which allows you to get a much deeper understanding of your client's business, their Ideal Client, but also their visual preferences when it comes to their brand identity. In this episode, I'm sharing the 4 different areas I explore with my clients before we dive into the Brand Concept design, which helps me not only ensure I'm on the same page with my client but also results in a much faster design and approval process! TEMPLATE SHOP LAUNCH This episode is sponsored by my Template Shop Launch with all my success-proven templates I use with my own clients so you can get a behind-the-curtain look into the exact tactics I’ve used to go from feeling undervalued and overwhelmed to scaling to 6-figures as a 1-woman design studio! LINKS MENTIONED Template Shop waitlistEpisode 022 on Ideal Client AvatarEpisode 018 on Brand Metaphors
19 minutes | Aug 12, 2020
039. 3 Mistakes to Avoid When Welcoming Your Client
“I learned through trial and error. I learned through mistakes, but at least now I have a streamlined process that I'm super confident in.” In this episode, I'm going to cover the three most common mistakes to avoid when you welcome your client and how to welcome them to ensure you create an amazing personal impression from the very beginning, When you're just starting out and you're a self taught designer, you don't actually know whether or not you're doing things the way you're supposed to be doing them. But if you want to scale your business, raise your rates and attract more Ideal Clients, you need to pay closer attention to your client experience and ensure your client knows what is happening inside your project every step of the way. ___________ This episode is sponsored by my template shop launch which is happening at the end of August. I'm going to be launching six templates that I use in my own business: My proposal that convertsThe client's welcome guideThe brand direction templateThe concept presentationThe brand style guideAnd my client goodbye guide >>> Jump on the waitlist to be the first to learn about the launch of my template shop and get an extra discount during launch week. Links mentioned in this episode: - Instagram @one6creative - Template Shop Waitlist: https://one6creative.com/templatewaitlist
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