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One of the most common problems creatives have when they're marketing themselves online is that they attract other designers, instead of potential clients. The reason? They're not pushing out the right type of content. In this episode, I'm sharing the 7 questions you must be able to answer about your audience and ideal client in order to build a high-converting content strategy, so your marketing efforts actually yield results. Need an extra hand with content ideas? Check out my free resource with 15 social media content ideas for designers to help you engage, connect and convert potential clients: one6creative.com/contentideasfordesigners If you'd like to work on your Ideal Client Avatar first, check out my workbook to help you: one6creative.com/idealclientavatar

Don't you sometimes wish you could predict the future? While I can't exactly do that, I still love thinking about what changes can we expect to see in the online business and marketing space, and how should I adapt my own business in the process. So in this episode, I'm sharing my top 7 predictions in business and marketing that we may see happen in 2021 and my best tips on how you can get ahead of these trends. For shownotes: https://one6creative.com/2021-predictions

2020 was a strange year for sure. But when it comes to my business, it was actually my most profitable year in business as well as the most risky and disorganised year as well! In this episode, I'm sharing with you what happened in my life and business this year, what were my biggest wins, struggles, lessons learned, and what are my plans for 2021. For shownotes: https://one6creative.com/042

Remember that couch scene from Friends: "PIVOOOOOT!" Well, when life throws you big news such as pregnancy, sometimes that's what you gotta do: learn and adapt. In this episode, I'm sharing with you some big personal news and the lessons it taught me so far!

We're continuing the client experience series with a focus on Brand Clarity and Direction in this episode. This is a really important step once you onboard your client and before you dive into the design process, which allows you to get a much deeper understanding of your client's business, their Ideal Client, but also their visual preferences when it comes to their brand identity. In this episode, I'm sharing the 4 different areas I explore with my clients before we dive into the Brand Concept design, which helps me not only ensure I'm on the same page with my client but also results in a much faster design and approval process! TEMPLATE SHOP LAUNCH This episode is sponsored by my Template Shop Launch with all my success-proven templates I use with my own clients so you can get a behind-the-curtain look into the exact tactics I’ve used to go from feeling undervalued and overwhelmed to scaling to 6-figures as a 1-woman design studio!  LINKS MENTIONED Template Shop waitlistEpisode 022 on Ideal Client AvatarEpisode 018 on Brand Metaphors

“I learned through trial and error. I learned through mistakes, but at least now I have a streamlined process that I'm super confident in.” In this episode, I'm going to cover the three most common mistakes to avoid when you welcome your client and how to welcome them to ensure you create an amazing personal impression from the very beginning,  When you're just starting out and you're a self taught designer, you don't actually know whether or not you're doing things the way you're supposed to be doing them. But if you want to scale your business, raise your rates and attract more Ideal Clients, you need to pay closer attention to your client experience and ensure your client knows what is happening inside your project every step of the way. ___________ This episode is sponsored by my template shop launch which is happening at the end of August. I'm going to be launching six templates that I use in my own business:  My proposal that convertsThe client's welcome guideThe brand direction templateThe concept presentationThe brand style guideAnd my client goodbye guide >>> Jump on the waitlist to be the first to learn about the launch of my template shop and get an extra discount during launch week. Links mentioned in this episode: - Instagram @one6creative - Template Shop Waitlist: https://one6creative.com/templatewaitlist

In this episode, I'm sharing with you my best tips on how to write killer Project Proposal that will guarantee to help you convert your leads into paying clients. This episode is sponsored by my Template Shop launch coming up in August, where you will find all the templates I use in my own business to create a stellar client experience. To jump on the waitlist and get an extra discount during launch week, head over to https://one6creative.com/templatewaitlist

If you're a service-based business then chances are, at some point or another, you thought to yourself: "How can I scale my business without working 24/7?" You're not alone my friend! As service providers, we get seriously involved in doing the best possible work for our clients, but the 1-on-1 model isn't always easy to scale. That's why in this episode, I'm sharing with you 8 different ways you can diversify your income and scale to a whole new level. LINKS MENTIONED Get on the waitlist for my Template Shop launch in August 2020: https://one6creative.com/templatewaitlist

So let's get straight down to business – in order to move forward, you need to know where you're going. And in order to know where you're going, you need a map to help you navigate through the crazy jungle of entrepreneurship. With that in mind, how often do you make time to check-in with your business? A year and a half ago, I changed the way I set goals and track progress in my business from having general annual goals, to tracking my metrics monthly and doing quarterly business reviews. And since we're half-way through 2020, this seems like the perfect time to share with you the 5 steps I take when I review my business at the end of each quarter. Download my free Quarterly Planning Guide at: https://one6creative.com/036

Part 3 of my "accidental" $30K course launch - where I share with you all about the course structure and the things I'll be improving on for my next course launch! My launch was far from perfect, planned on-the-go but the results have been phenomenal! And I want to share with you the good, bad and ugly so you can see that this is possible for you too!

Ready for part 2 of my "accidental" $30K course launch? In this episode I share with you the strategies I used to launch my first ever course, that brought me 70+ amazing students! My launch was far from perfect, planned on-the-go but the results have been phenomenal! And I want to share with you the good, bad and ugly so you can see that this is possible for you too!

I'm taking off the curtain and inviting you behind-the-scenes of my accidental, nearly $30K, course launch to share what worked, what didn't and what I'll be trying out next time round. My launch was far from perfect, it wasn't planned... I didn't even have a course! But that's why I think it's important to share it with you, so you too can see that sometimes, you just need to take action. This is part one of a three-part series, and in this episode, I'm sharing how I set up a free 5-day Facebook challenge that, I believe, played a big role in making my course launch a success. So get cosy and tune in as I get real, raw and transparent with you, so you can make your next launch a success too!

As a busy business owner, we often get in the middle of our own growth due to negative thoughts and limiting beliefs. I'm definitely no exception to that! So in this short and sweet episode, I'm sharing with you a simple trick to help you acknowledge how far you've come and enable your to embrace the Growth Mindset to help you scale further. SUBSCRIBE & REVIEW Are you enjoying the podcast? If you've not yet subscribed then I want to encourage you to do that today so you never miss an action-packed episode that can help you grow your business! And if you truly want to show some love, please review the podcast on iTunes too. This small gesture of kindness not only makes my heart melt with gratitude but it also helps fellow entrepreneurs find the podcast and gain value from this free content. Thank you! Are we Instagram buddies yet? If not, let's change that (@one6creative and @createconnectconvert)

I used to dread sales calls. Just the thought of it would get my back and palms sweating. But that's because I head the wrong attitude towards sales calls. The wrong mindset. And although I've never done cold calling before, I did change my process so that I get to speak for 30 minutes with every qualified lead that lands in my inbox. Now, discovery calls (so much better sounding than sales calls, right?) are one of my favourite parts of the process because it's the first step to establishing a meaningful, deep connection with your clients. In this episode, I'm sharing with you 5 of my best tips to help you nail down your discovery calls and convert more leads into paying clients! DESIGN BIZ POWERHOUSE I'm excited to introduce you to Design Biz Powerhouse, my new 6-week live course to help you grow your design business with confidence, with a streamlined process and a red-carpet client experience! Doors are closing on May 3rd and we're kicking off with Module 1 on May 4th! Hurry to join the program at a Founder's Rate! Learn more: https://one6creative.com/designbizpowerhouse SUBSCRIBE & REVIEW Are you enjoying the podcast? If you've not yet subscribed then I want to encourage you to do that today so you never miss an action-packed episode that can help you grow your business! And if you truly want to show some love, please review the podcast on iTunes too. This small gesture of kindness not only makes my heart melt with gratitude but it also helps fellow entrepreneurs find the podcast and gain value from this free content. Thank you! Are we Instagram buddies yet? If not, let's change that (@one6creative and @createconnectconvert)

Building connections and relationships on social media... sounds like the ultimate goal for any business owner. But what does it truly take to create authentic and long lasting relationships on social? On this gem-of-an-episode, I'm joined by Madi Giordano from HIVE Social Media to teach us about relationship marketing and the secrets behind truly connecting with your audience. ABOUT MADI GIORDANO Madi Giordano is a Social Media Coach for Small Business specializing in New Wave Relationship Marketing! She has been working in the social media realm for over 6 years and has helped dozens of business owners build engaging and profitable audiences on social media!

Photography plays a huge role in the way you show up online and how your audience perceives you. But what if you don't have the chance to hire a branding photographer right now? Or what if you want to create a social media post but just don't have the right image for it? In this episode, I'm joined by Amy Eaton who will teach us how to take your own branding photos for social media in order to create authentic connections with your audience. Sounds like a dream, right? ABOUT AMY EATON Amy Eaton is a brand and product photographer turned educator, teaching online entrepreneurs how to DIY their own awesome photos for their business. Through her signature program, Snap, Sell, Succeed, Amy has taught product photography to thousands of handmade sellers from across the globe since opening her online photography school in 2017. Amy is now expanding her offerings to include a comprehensive course for online entrepreneurs, empowering them to take their own gorgeous, authentic brand photos, through her signature simple, step-by-step approach. Website: https://amytakespictures.com/ Instagram: https://www.instagram.com/amy.takes.pictures/ SUBSCRIBE & REVIEW Are you enjoying the podcast? If you've not yet subscribed then I want to encourage you to do that today so you never miss an action-packed episode that can help you grow your business! And if you truly want to show some love, please review the podcast on iTunes too. This small gesture of kindness not only makes my heart melt with gratitude but it also helps fellow entrepreneurs find the podcast and gain value from this free content. Thank you! Are we Instagram buddies yet? If not, let's change that (@one6creative)!

As someone who worked in the corporate world and then ditched it for working from home, I know that the transition from a strict office environment to a comfort space filled with distractions isn't always easy. In this episode, I share 10 of my best tips and practices I picked up along the way to help you be more focused and productive while working from home. SUBSCRIBE & REVIEW Are you enjoying the podcast? If you've not yet subscribed then I want to encourage you to do that today so you never miss an action-packed episode that can help you grow your business! And if you truly want to show some love, please review the podcast on iTunes too. This small gesture of kindness not only makes my heart melt with gratitude but it also helps fellow entrepreneurs find the podcast and gain value from this free content. Thank you! Are we Instagram buddies yet? If not, let's change that (@one6creative)!

A strong contract not only says a lot about you and your business, but it also makes you feel safe, secure and confident in your work. In 2019, I put myself in a very unfortunate situation because of a poor contract that contained some loopholes... it was tough, but I used this as a lesson to invest in legal protection for my business by purchasing stellar contract templates for all the different areas of my business from The Contract Shop. In this episode, I share with you 8 legal clauses that I think you absolutely must have in your contract. This isn't an exhaustive list, but these are some of the things that have saved me in the past and help me set some clear expectations with my clients. Do you want to invest in some proper legal contracts for your business too? Check out The Contract Shop, which offers contracts for a range of creative businesses as well as other legal templates like GDPR compliance checklist, web terms and conditions and independent contractor agreements! _____ ARE YOU A DESIGNER? I am so pumped to invite you to the Simply Profitable Designer Summit from March 23–27, a free 5-day online conference for designer who want to learn how to grow their design business with confidence! You will hear from 30+ industry experts who have found ways to make running a business simple through a whole lot of trial and error. >>> Grab your free ticket here! _____ Important links: The Contract ShopThe Simply Profitable Designer Summit SUBSCRIBE & REVIEW Are you enjoying the podcast? If you've not yet subscribed then I want to encourage you to do that today so you never miss an action-packed episode that can help you grow your business! And if you truly want to show some love, please review the podcast on iTunes too. This small gesture of kindness not only makes my heart melt with gratitude but it also helps fellow entrepreneurs find the podcast and gain value from this free content. Thank you! Are we Instagram buddies yet? If not, let's change that (@one6creative)!