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The Corporate Dropout
17 minutes | Jun 1, 2022
98: Against the Grain: How a 10th Generation Farm Reinvents Rice
How do you make huge shifts in your business AND be good stewards of the land? Today’s guest, Jennifer Bruehwiler, Director of Sales for Ralston Family Farms, shares exactly how they diversified their business in 2017 and began providing premium rice directly to consumers. Tune in to learn more about sustainable farming and how to navigate working with family. To learn more, visit the show notes. Connect with Rachael & April on Instagram!
32 minutes | May 4, 2022
97: Using The Enneagram To Help Your Team Work Together More Effectively
Can knowing your team members’ enneagram type help you work together more effectively? Short answer: YES! In today’s episode, April sits down with Shay Bocks, Certified Enneagram Practitioner + Brand Strategist. They chat about the nine main personality types and how you can use them to improve team dynamics AND your brand marketing strategy. Tune in to learn how you can get professionally typed, and how to use this newfound information in your business! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
34 minutes | Apr 13, 2022
96: Top Google Ads FAQ answered
Investing in Google Ads for the first time? Listen up! This episode is for you. Rachael is joined by Stephen Stanczak, founder of Superfood Digital. They chat about the current landscape of Google Ads and how food and beverage brands can leverage the platform’s powerful ad capabilities to grow revenue. Tune in to learn what you need to have in place before investing in Google Ads, what your budget should look like, how to use Google Shopping Ads and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
31 minutes | Mar 30, 2022
95: Beating Burnout with Dr. Bhowmik
When Dr. Shelly Bhowmik realized how much stress and burnout were affecting her daily life, she got to work. She dug into what burnout is, discovered the warning signs and the most common causes. Now, Dr. Bhowmik has dedicated her time to helping other women overcome their burnout and lead happy, healthy lives. In today’s episode you’ll learn: 3 early signs of burnout, behaviors to watch out for, tips for mental health check-ins and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
27 minutes | Mar 16, 2022
94: From Idea to Launch - Lessons from the Trenches
Is being intentional with product development and branding really that important? Just ask SweetPea Co-Founder Heather Romens. Romens spent several years developing a chickpea-based, non-dairy ice cream that now holds its own against major CPG brands. Tune in to learn: important questions to ask yourself during product development, how to let go of perfectionism, how to keep pushing forward when faced with rejection & so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
37 minutes | Feb 2, 2022
93: Stop Talking About Your Dream Career and Make it Happen Instead
Are you ready to finally take the leap and turn your side hustle into a full-time gig? Kristin Shockley will inspire you to make big moves in your business. Today she shares her story about building a portfolio from scratch and what it takes to erase your fears around being your own boss. You’ll learn: how to handle your first tough client experience, how she knew it was time to quit her full time job, and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
41 minutes | Jan 19, 2022
92: Why Emerging Brands Should Focus on Direct to Consumer in 2022
It takes more than Shopify and Brown Box to be successful as an e-commerce store. You have to build an experience. Rachael sits down with Kelly Sakalas, a recent corporate dropout with an award-winning career spanning journalism, agencies and Fortune 500 companies. Sakalas is now a consultant for new and emerging brands. You’ll learn the components needed for new brands to be successful as a DTC company, best practices for setting up e-commerce sites, scrappy ways to get to know your consumer without spending a ton of $$$ + so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
38 minutes | Dec 15, 2021
91: How to Inspire Your Audience to Influence Action
Tell your brand’s story in a way that inspires your audience to take action. Rachael sits down with Lisa Gerber, author of FROM SO WHAT? TO SO FUNDED!: How nonprofits use stories to create impact and change the world, and hostess of the Breaking Trail podcast. You’ll learn how important it is to have an outlet to process ideas and inspiration, how to write your brand story in a way that makes people light up, 3 things any start up brands can learn from nonprofits and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
31 minutes | Dec 1, 2021
90: Miss America 2001: Lessons from the Crown 20 Years Later
In this episode, Rachael sits down with Angela Perez Baraquio, winner of Miss America 2001. Angela became the first teacher, first Asian American, and the first and only Filipino American ever to win the Miss America pageant. But before her big win, she was Rachael’s middle school basketball coach. Tune in to hear what propelled her to enter the pageant, and what lessons and goal setting techniques she still uses today. Learn about pushing past fears and setting manageable goals to reach your Big Goal. To learn more, visit the show notes. Connect with Rachael & April on Instagram!
33 minutes | Sep 30, 2021
89: Be A Brand Worth Talking About
Are you ready for your brand to be one that’s worth talking about? On today’s episode of The Corporate Dropout, April sits down with Valeria Palmertree, owner of The Palm Tree Type—a communications consulting agency for hospitality and tourism. You’ll learn Valeria’s process for uncovering the singular, compelling narrative that makes a brand stand out amongst a sea of competition and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
50 minutes | Sep 15, 2021
88: The Key to Growing a Multi-Million Dollar Agency Fast
Are you an agency owner looking to double or triple your revenue in the next year? Tune in to find out how today’s guest, Elle DeFreitas, created and grew Wonderkind Co. (with her co-founder, Cally Burgett) into a 4 million dollar company in just ONE YEAR! You’ll learn how to convert the right clients for your business, how your biz shifts when hiring a team, how Elle and Cally created a company culture that attracts hundreds of applicants for each new position that opens and so much more! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
38 minutes | Sep 1, 2021
87: CEO Mindset and How To Build Your Dream Life
Are you ready to OWN your expertise, become a visionary and create your DREAM life? Rachael sits down with Dr. Krystal Conner, Certified Life and Weight Coach, to chat about the CEO Mindset and why it’s important. Tune in to learn how to create a level of flow so your life feels more in balance, how to stop making decisions from a place of guilt and how to stop playing small so you can feel purposeful and fulfilled. To learn more, visit the show notes. Connect with Rachael & April on Instagram!
16 minutes | Aug 18, 2021
86: Getting to 7 Figures
Pop the champagne! We’re celebrating a huge milestone this week on the podcast—7 figures baby! In this episode, we reflect back on the steps we took to achieve this goal, including growing a full-time team (which we discussed back in episode 85). Tune in to learn more about our mindset shifts, how we committed to growth in new ways, and how we’re celebrating. Hint: It’s big! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
18 minutes | Aug 4, 2021
85: To Hire or Not To Hire
Your favorite duo is BACK! On this fresh new episode of The Corporate Dropout, Rachael + April catch you up on what’s been happening since their podcast hiatus. Episode includes large growth opportunities and transitioning from hiring contractors to a full-time team. Tune in now to learn more about the steps they took to hire a full time team, and signs that it might be time to hire in your own business. To learn more, visit the show notes. Connect with Rachael & April on Instagram!
36 minutes | Mar 17, 2021
84: Automate Your Business to Grow
One of the biggest mistakes businesses make is trying to scale before having reliable, automated systems in place. Having automated systems will allow you and your team to focus on the real revenue-generating activities that keep your business going. Today we’re joined by Rachel Haley, co-founder and CEO of Clarus Designs, a consulting and outsourcing firm that helps startups optimize rapid scaling through improved operational strategy and execution. In this episode, Rachel talks about best practices for scaling your business so you can set and achieve higher goals. To learn more, visit the show notes. Connect with Rachael & April on Instagram!
34 minutes | Mar 10, 2021
83: How to Hire and Build a Team Built for Growth
In the digital world of remote working and video conferencing, it’s important for business owners maintain a healthy workplace dynamic in order to retain employees and continue growing! After all, growth happens from the inside out, right? On this week’s episode, we are joined by Kelly McLaughlan, co-founder and CEO of KME.digital, who speaks to us about how she has cultivated a productive yet fun workplace culture and her failproof hiring process that has allowed her to grow her team from 1 to now over 20 who are in for the long haul! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
10 minutes | Mar 3, 2021
82: Quick Tip: 5 Tips for Running Google Ads that Work
Are you looking to start running Google Ads? Or maybe you’re looking to level up the ones you’re already running! On today’s episode, our Google Ads expert, Chris Flook, is unrolling 5 simple Google Ads tips that can help you get started today or optimize your current campaigns. To learn more, visit the show notes. Connect with Rachael & April on Instagram!
26 minutes | Feb 24, 2021
81: Why You Should Use Google Ads to Convert New Customers
Do you want to drive traffic, build awareness and increase your business sales? Then you should be using Google Ads to convert new customers! Google Ads are KEY to growing your business by generating leads that convert into real-life repeat customers. On this week’s episode, we’re joined by Chris Flook, Google Ads expert and Director of Digital Marketing at KME Digital. Chris gives us a run down on the basics of Google Ads, what they are, why you need them and how they can transform your business! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
42 minutes | Feb 10, 2021
80: The Key to Making Good Decisions and Finding Happiness as an Entrepreneur
In a world where we work to live and live to work, it’s easy to get caught up in the hustle and put your emotions on the back burner. But that’s no way to live! On today’s episode, we’re joined by Dr. Sophia Godkin, a health psychologist, happyologist and therapeutic coach, who talks to us about how to tune into our emotions, gratitude and inner self to help us make better decisions, be better leaders and be happier! To learn more, visit the show notes. Connect with Rachael & April on Instagram!
26 minutes | Feb 3, 2021
79: Anxiety-eating? How your brain gets addicted
Entrepreneurs have many different responsibilities on their plates. But have you ever stopped to think about what's on your actual plate? Are you inadvertently making poor food choices and creating unhealthy food addictions because of your lifestyle? On today’s episode, Dr. Nicole Avena, a research neuroscientist, author and expert on nutrition, talks about food addictions, how bad habits develop and the simple steps we can take to break them so we can start fueling our bodies instead of fighting them. To learn more, visit the show notes. Connect with Rachael & April on Instagram!
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