48: How to Be A High-Performing Storydoer with Ty Montague
While spending approximately 2/3rds less on advertising, storydoing companies are growing faster, have faster-growing stock prices, and are twice as likely or more perceived as modern, innovative, and create more employee and consumer loyalty. While operating as an advertising executive, Ty couldn’t help but notice a gap in-between the story they were telling and the story they were living with some companies. That observation led Ty to research what he now calls storydoers! During this episode, Ty shares his findings, the characteristics of those companies, and the work he and his company do for clients as they take them on a Quest to become storydoers.