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The Message Marketing Pod
9 minutes | May 31, 2021
7 Challenges Businesses Face When Using Email Marketing
People place a strong priority on their inbox all day every day. That's why email marketing is undeniably the backbone of business today, Not only can you target specific demographics with personalised messages, email marketing is one of the most inexpensive and cost-efficient marketing tools out there. But it's not that easy. Same as other marketing tools that deliver great results, challenges arise. So to prepare everyone, here are the most common challenges businesses face when using email marketing and Chris will share some tips to help your business get great results using EDMs.
10 minutes | May 20, 2021
5 Ways To Help Your Business Succeed With SEO
SEO can grow your presence on the web, establish your brand against competitors and deliver more value to a wide range of audiences. It closes the gap between customers who are looking for solutions and businesses who can provide them with what they need. But it’s not as easy as it seems because SEO also changes rapidly. Businesses must keep up with all the new updates around search intent, voice search and much more. To help businesses like you, listen to Chris in this podcast episode to learn more about the benefits of strong SEO, understand the latest updates and hear his 5 tips to help you succeed with SEO.
9 minutes | May 11, 2021
How polished and personalised branding can boost your business
How does strong branding improve your business? In today's commercial landscape, branding goes far beyond just colours and a logo – it’s now a process of creating a brand that connects with audiences and evokes certain feelings or emotions that resonate with them. This is why strong branding is so important for your business’ success today. If you build a brand that is polished and personalised, you’ll experience all the benefits a strong and well-known brand offers. To help, listen to this podcast to learn how to ace your branding.
55 minutes | Apr 29, 2021
How to break into the Content Marketing Industry
In this special episode, Chris is interviewed by Ryan Van from the Marketing Insider Podcast. They had an in-depth discussion about content marketing and all about the new trends in the marketing industry. Listen and get straight answers from our very own award-winning marketing copywriter, Chris about the WHAT and HOW of content marketing for anyone who is deciding to look at the power of content marketing or joining the industry.
14 minutes | Apr 27, 2021
How to get successful results with copywriting.
Copywriting is in all of your marketing. That’s why word choice really does make or break a brand, which is why you don’t ever want average copywriting. To help you learn more about how to create copy that works, listen to Chris in this podcast episode where he shares his top 6 steps on how to write quality copy.
9 minutes | Apr 20, 2021
How to create content that cuts through the clutter
The reality is, you can’t just produce content and expect results. Your strategy should be comprehensive to get a positive response from your audience. So, how do you really get your content to stand out? Listen to Chris in this podcast episode where he shares his tips to help you cut through the deafening noise in today’s digital world.
12 minutes | Apr 9, 2021
Content Marketing: How to ensure Quality over Quantity
With so many marketing channels and platforms available today, there’s always a danger of focusing on quantity and not enough on quality. In this podcast special episode, the 4Marketers will talk about how to make sure that you always create quality content that is in line with your marketing strategies.
8 minutes | Mar 31, 2021
Who needs a copywriter?
All business tasks and marketing campaigns rely on words. This means that a lot depends on how we communicate and how we write. So, are you putting your ‘best word’ forward? If you struggle to find the time or writing really isn’t your thing, then you probably need a freelance copywriter. Listen to this podcast episode to help you decide if this is the right choice for your business.
10 minutes | Mar 26, 2021
Content Marketing: Quality over Quantity
The world is going faster and faster and faster! And people are trying to keep up, but in doing so, there’s a problem. There’s a lot of marketing noise but a distinct lack of both attention span and quality. This could mean that marketing falls flat and doesn’t get the results that we’re expecting. So, Christopher Melotti, Kristin Hancock, Arielle Bowers and Mike Sandys known as the 4Marketers, have got together to talk about the balance between quality and quantity when it comes to content marketing and what you should do.
9 minutes | Mar 25, 2021
Is your content disappointing your audience?
Your audiences’ attention is extremely valuable to both them and you. So, when your content doesn’t deliver on its promise and doesn’t live up to the expectations you set, your reader will reach for the exit button. And, this is a situation every business wants to avoid. To help, listen to this podcast episode and discover the ways you can improve your engagement and deliver value that your reader will enjoy.
7 minutes | Mar 17, 2021
Is a copywriter who you need?
Content is essential for every business today. But writing your own can sometimes get overwhelming, especially if you don’t know where to start, how to do it or you don’t have the time. That’s no excuse to produce no content at all, though! Don’t let your audience down with poor content - a professional copywriter can help you. Here are 5 ways to check if your business needs a copywriter.
12 minutes | Mar 10, 2021
Why it’s important for your marketing to be genuine today
People respond best when they can resonate with a genuine message. So, is your marketing genuine? Listen to this podcast episode where Chris explains everything you need to know about having a genuine marketing message.
8 minutes | Mar 1, 2021
7 Reasons Why Quality Copywriting Will Improve Your Brand
A high percentage of your marketing communications are, or come from words! Those words are what your audience see every day. However, some brands often take that for granted and forget to evolve their messages. This means your customers are exposed to average or out-of-date wording which can sour their experience. So, what should you do? To help, listen to Chris in this podcast episode where he shares some key insights into why it’s important to never neglect the words behind your brand.
7 minutes | Feb 19, 2021
Why Content Experience Is Just As Important As Content Topic
Do you know what content experience is? Do you know why it’s so important? It can make a real difference between getting audience results and having your content fail. Listen to Chris in this podcast episode to learn more about the importance of content experience and discover the 7 ways on how to improve yours.
8 minutes | Feb 8, 2021
The Importance Of Online Customer Reviews In Your Marketing
Word-of-mouth marketing is still the number 1 form of marketing. But, unfortunately, many brands overlook this, which can cost them in so many ways. So, to help you get the best out of it, listen to this podcast episode where Chris shares the value of online review marketing.
10 minutes | Jan 27, 2021
What Impact Does Google's Algorithm Changes Have On Your Content?
Have you seen Google's latest algorithm updates? Should you be worried? Google’s core objective is and will always be to help users find high-quality content that they’re hunting for. So, it’s always important to make sure that your content is Google compliant. Listen to Chris as he takes you through everything you need to know about Google Algorithm updates and how they affect your content marketing.
9 minutes | Jan 18, 2021
9 Things To Include In Your Content Marketing Strategy
A solid content marketing strategy allows you to correctly manage your written, visual and downloadable content, so that they’ll earn excellent results. So, don’t let the lack of clear content plans hinder you from achieving long-term growth for your business. In this podcast episode, Chris compiled a list of the necessary items to address in your content marketing plan this 2021.
8 minutes | Jan 11, 2021
How Poor Content Flow Is Costing You Readers
Poor content flow causes a lot of problems - but most businesses don't know they're even doing it. So, listen to this podcast episode to avoid "Kanye"-ing your content. Here's all you need to know.
9 minutes | Dec 15, 2020
5 Ways Message Marketing Gets You Way Ahead Of Competitors
Do you want to stand out, be known and make a big impact? It's all about crafting the right message. People want, desire and crave things that are relevant to them. If you’re relevant, they care. So, here's how the practise of message marketing will help you build a strong foundation of communication.
8 minutes | Dec 15, 2020
7 Content Marketing Tips For Success in 2021
Coming into 2021, how do you plan to leverage Content Marketing to ramp up your business? The business landscape is constantly evolving, people have growing needs and trends are continuously changing – so, it’s so crucial to review your content marketing strategy and find better ways to improve it. To help, listen to this podcast episode where Chris shares some tips to get your content marketing ready.
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