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The Copywriter Club Podcast
75 minutes | May 24, 2022
TCC Podcast #292: Changing Stories, Shifting Thoughts, and Incorporating More Play into Your Life with Jocelyn Brady
Jocelyn Brady is our guest for the 292nd episode of The Copywriter Club Podcast. Jocelyn is a brain and story coach who helps her clients create more out of their lives. She is a former copywriter whose fascination with neuroscience led her down a new path. Here’s how the conversation goes: Pig brains – How the heck did they encourage Jocelyn to go down a path of neuroscience? How tragic events can change the direction of our lives and careers. How Jocelyn built her copywriting business and agency by accident and worked with big time clients like Nokia, SunTrust, and Prudential. How persistence is key to building a successful business and why you should think of your business as an experiment. Making a more interesting ‘about’ page and how to get people curious. Is everyone a natural storyteller? Jocelyn’s S.T.O.R.Y framework and how you can apply it to your own stories. Where do most copywriters mess up when telling stories? The key to driving the sale versus justifying a purchase. What are B.S., and how can we Making big pivots in business – How can we effectively make it happen? When it may be a good idea to pivot your business. The #1 struggle in pivoting. Books and resources Jocelyn recommends to start your own brain journey. How to incorporate more play into our lives, and why it’s so important for our livelihoods. Deathbed you – What does that mean and why is it important to Jocelyn’s messaging? How Jocelyn attracts people into her programs – Going from tangible deliverables to intangible results. Take an introspective look at your brain and check out this episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Jocelyn's website Tiny Habits by BJ Fogg Words Can Change Your Brain by Andrew Newberg The Brain That Changes Itself by Norman Doidge Huberman Lab Podcast Play By Stuart Brown The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript:
78 minutes | May 17, 2022
TCC Podcast #291: How to Create an Irresistible Offer with Lander Sulser
Lander Sulser is our guest for the 291st episode of The Copywriter Club Podcast. Lander is a marketing strategist and launch copywriter who helps her clients optimize their offer using her signature framework. Whether you’re trying to help your own clients with their offers or you’re creating your own, be sure to tune into the episode. Check out the conversation: Not knowing how the hell you get to your dreams, but you know you have them. The benefits of using mastermind to leverage your skills and business. How you could get the “in” with big names in the industry by knowing one person. The other benefits and value you can provide as a copywriter other than just the writing component. The process of creating the name for your offer. How to create an irresistible offer in 4 simple steps. What has changed in creating offers since the pandemic? How to hone in on your BIG promise, so your message isn’t diluted. The guarantee – How should we approach it? What we shouldn’t be doing when launching our products. How to create exclusivity around your VIP offer. The better way to craft your USP to stand out from the crowd. Creating purpose for every copy element you’re providing for your client. DFY vs DWY copy services – what’s best for YOUR business? Boundaries you should be setting as a consultant or mentor. You aren’t (always) the ideal client… create the separation. The secret to the end of research and learning during copy projects. Being nicer to ourselves – How do we rewrite the stories we’re telling? Implementing systems and processes will do w h a t for your business?! Why white space in your calendar will create a better business. How to build authority as a highly-sensitive person. This is a not-to-miss episode. Be sure to press play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Lander's workshop The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 205 Episode 266 Full Transcript: Rob Marsh: You've probably heard the marketing equation 40/40/20. More than one of our guests on past episodes has mentioned it. 40/40/20 represents which parts of promotion are responsible for the sales. 40% comes from your list or your audience, making sure that you're talking to the right people. Another 40% comes from the quality and value of your offer. And the final 20% comes from your copy, the message that you use to sell the offer to the right audience. And if you're talking to the right people with a great offer, you'll almost certainly succeed, even if the copy isn't that great. Conversely, if your offer is bad, even the best copy won't do much to salvage the promotion. All of that is a long way to introduce our guests for this episode of The Copywriter Club Podcast. Copywriter and marketing strategist and Think Tank member Lander Sulser. Lander's specialty is helping her clients dial in an irresistible offer that customers can't say no to. It's a superpower that every copywriter needs to have. So you'll definitely want to stick around for this episode. Kira Hug: Before diving into the interview with Lander, this sponsor for this week's episode is the copywriter Think Tank. Rob Marsh: Surprise. Kira Hug: Shockingly, it's the Copywriter Think Tank. It's a part mastermind and part coaching program, and it's designed to help copywriters dive deeper into their businesses and explore new ideas that maybe they didn't even think were possible. With our two new coaches, Linda Perry and Jonnie Stellar, you'll get personalized focus on systems and mindset. In addition to strategic coaching and support from the two of us. If you're looking to create a new offer or program, scale your income, launch a book, or maybe even a podcast, the Think Tank could be your next step to making i...
52 minutes | May 10, 2022
TCC Podcast #290: How to Grow Your Copywriting Business through Systems, Processes, and Mindset Shifts with Linda Perry, Jonnie Stellar, and Tamara Glick
In this special edition of The Copywriter Club Podcast, we’re joined by our three coaches inside our Think Tank Mastermind Program. Tamara Glick, Linda Perry, and Jonnie Stellar share their own experiences inside the Think Tank, and how they now support members inside the program through their expertise in mindset, systems, and community. Here’s the breakdown of the episode: How each coach grew their business with the support of The Copywriter Think Tank Mastermind. Gaining insight on what you don’t know through camaraderie. The permission being inside a mastermind can bring you. The specific stories copywriters tell themselves that’s holding them back from business growth and expansion. How not having these specific systems and processes in place are holding copywriters back. Delegation and burnout – how copywriters are self-sabotaging their success. The hand-off anxiety that can come with hiring a team and how to avoid it. How to avoid analysis-paralysis and information overload, so you can set up your business for optimal growth. The network of support you gain by joining a mastermind group (The Think Tank) ; ) What’s the difference between being a visible copywriter and one who hides behind their words? Gaining visibility in business and overcoming the fear of standing out. How even the most introverted copywriter can gain visibility in their niche and become an authority. Why courage has to come before confidence. Who would win at beer pong… Kira or Rob? The benefits of going to in-person retreats. Check out the episode or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Linda's website Jonnie's website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Full Transcript: Kira Hug: Okay. So, we are going to kick this off with our special guests, all of you, and I want you to just introduce yourself by sharing of course, who you are, but your role in the Think Tank. What you're doing in the Think Tank to help the members and maybe share a credential or two. Just brag a little bit about why you're so incredible at what you do. So, let's kick that off with Linda. Linda Perry: All right. Thank you for having me on. I am Linda Perry. I call myself a success strategist these days, and really what that means is that I combine the tools of mindset and some business strategy to help people bust through some of their blocks and take their business to the next level. I joined the Think Tank really to be that mindset coach to help people really bust through some of the stories they tell themselves so that they can actually achieve bigger goals and do the things that they set out to do. And so far it's been a pretty new role, but it has been a blast. And one of the things that I think makes me really good at what I do is I've worked with hundreds of business owners in different areas, but I have an ability to really see where those blocks are quickly and allow people to really implement the tools they need to move past them. I like to think of what I do as sort of this active learning lab, and part of what I love about being in Think Tank is that it is an active learning lab. They get to see in real-time how their blocks are standing in their way and really work toward taking steps. This isn't like therapy. This is really about taking actual steps that allow you to grow and become that person that you've always imagined in your head and achieve that kind of success you want. Rob Marsh: And I should add, Linda, because you didn't say it, but you have worked as a copywriter. You've built a six-figure copywriting business in the past. You've been through all of the copywriting trainings. And so not only have you built a business like so many of the other people in the Think T...
75 minutes | May 3, 2022
TCC Podcast #289: A Six-Figure Business in Year One with Hollie Tkac
Hollie Tkac joined The Copywriter Club Podcast for episode 289. Hollie is a copywriter for coaches in the online space who has built her multiple six-figure business on DFY copy. She shares her experience in creating sustainable income without the 50+ hour work weeks and how other copywriters can build a business that works for them. Here’s how the conversation breaks down: The importance of building your network and how it can translate into 50% of your income. How Hollie transitioned from coaching into copywriting for coaches. The benefits of hiring a coach and how to find the right one for you and your business. Transferring skill sets from coaching to copywriting. Steps to developing self trust and stepping into your sense of worthiness. Having 6 coaches at once and determining which coaches could help you get to where you want to go. How to get the most out of your coaching programs, so you see a return on your investment. Hitting six-figures in the first year of business – How did it happen? Should you add retainer clients to your business model? How to hire junior copywriters and how to effectively work with them. The wrong way to charge for your copywriting services. Creating a strong client relationship and building trust can lead to this. Where do most coaches struggle and how copywriters can help them. When are business owners ready for a copywriter? Systems and processes to use when working with a team and keeping things organized. Client work vs working on your own business – Where’s the balance? Creating financial projections and how to plan for the future of your business. If you’ve been thinking about adding retainers to your business or hiring a team to help scale your business, be sure to tune into this episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Hollie's website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 253 Full Transcript: Kira Hug: If you've ever questioned whether or not you could make six figures as a copywriter without creating and selling products, courses, or group programs on the side, this episode is for you. In this conversation, we'll speak with copywriter, Hollie Tkac, about how she niched down and grew her Done For You copywriting business with just that; copywriting. We talked about Hollie's approach to retainers, hiring, and working with junior copywriters, and a few best practices for running a successful copywriting business. Rob Marsh: Before we jump into our interview with Hollie, this podcast is sponsored by the Copywriter Think Tank. That's our mastermind for copywriters and other marketers who want to think outside the box, build new offers, and add revenue streams to their business. We've recently added a mindset coach and assistant coach to help members of the Think Tank make more progress than ever before, and it's not cheap, but given the results that Think Tank members experience after they join the program, it is absolutely worth it. If you are earning three, four, five thousand dollars or more consistently in your business, go to copywriterthinktank.com to learn more. Kira Hug: Okay. Let's hear from Hollie about how she got her start as a copywriter. Hi, Hollie. Well, let's kick off with your story. How did you end up as a copywriter for Coaches? Hollie Tkac: Yeah. Really, it all came down to networking actually, and I still think to this day that's one of the main ways I've built my business. What happened was originally I wanted to be a coach myself, and this is in like 2015, so I joined a bunch of programs and things like that and just took that leap to invest in my business. From that, I ended up making connections and people were liking what I was putting out for my own coaching business I wanted to start at the t...
78 minutes | Apr 26, 2022
TCC Podcast #288: Creating Your Personal Board of Directors with Allison Carpio
Allison Carpio is our guest for the 288th episode of The Copywriter Club Podcast. Allison is a copywriter, analytics specialist, and food aficionado who breaks down what it means to overcome the headtrash that is holding us back from creating and doing what we truly want. In this episode, you’ll find out the importance of staying in alignment with your values, plus… Starting a freelance career while working a full time job. The mindset blocks and headtrash that stands in the way of pricing. The benefits of being in paid communities and high level masterminds. How to leverage your network and build your authority. Different support systems for your business – which ones do you need? The 3 steps to identify what is holding you back and how to overcome it. Building a “team” of supporters to work through perfectionism and fear of instability. Accelerating success and making business more fun and energetic. How Allison shifted the way she talks to her own audience and why that shift happened. Shifting your beliefs while shifting your business – How’s it done? How to build your email list with warm leads. Where to look for your collaboration opportunities. Crafting your welcome sequence like a private 1:1 dinner. Shaping your VIP day – How can you get more done in one day? The new challenges that entrepreneurs face as their business grows. Hit that play button below, you're not going to want to miss it. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Allison's website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 234 Episode 258 Full Transcript:
71 minutes | Apr 19, 2022
TCC Podcast #287: How to Manage Finances, Pay off Debt, and Invest for the Future with Keina Newell
Keina Newell is our guest on the 287th episode of The Copywriter Club Podcast. Keina is a financial coach who helps professionals and solopreneurs with their money. With over $75,000 in student loan debt on a teacher’s salary, Keina knew she had to make a big change if she was ever going to achieve financial freedom. Whether you want to pay off debt, save and invest money, or a bit of all three, this episode will give you practical tips on doing just that. Here’s how the conversation goes: A career that is passion aligned but also helps you accomplish financial goals… real or myth? What is the purpose of money in our lives? How to backwards plan where you want to be financially. The steps to getting granular with your financial goals. Why you should pay yourself as an employee. 3 types of budgets and how to break them down. When to start building a financial system. An emergency fund for business vs personal. Taking a leap vs safety first: which are you? How to plan for expenses that come with being self employed. Where should we be investing when we DO have money to invest? How to create a money hell YES and a hell NO list. Why this one thing will impact your investment style. What about debt? Where does it fit into our financial plan? How to reframe your mindset around debt and change the money stories we grew up with. What it really means to charge less for your skills and how it will affect your future. 3 questions to ask yourself when deciding whether to cut down vs earn more. How to decide where your financial gap is. What to think about before hiring contractors. Why you need to start dating your money. Budgets – what’s that all about anyways? How to actually reach your financial goals. Financial tips for beginners – what are the first steps? How to start up money conversations with business partners. This episode is full of actionable steps to further our financial journeys, be sure to hit play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Keina's website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 110 Full Transcript: Kira: All right. Keina, let's kick this off with your story. How did you end up as a financial coach? Keina: I, I think my, my go-to answer is that God has a sense of humor, uh, which has been the theme my entire life, but I ultimately got into financial coaching because I was really looking at what did I enjoy doing? And one of the things that I really enjoyed was budgeting, and in my own personal story, um, I graduated college and with a lot of student loan debt. And in addition to having student loan debt, I actually joined Teach for America, which anyone who knows anything about teachers teaching is not like the highest-paid position in the world. And at that time, I was making probably like $30,000 a year and trying to figure out how could I actually do something that felt very passion-aligned but also be able to work towards buying a home, saving money and paying down student loan debt. So it was like through my own personal journey of budgeting and figuring out how to buy a house, how to make more money. And that progress over, over a decade, got me into the financial coaching space. Rob: So as you've been coaching Keina and working with people on their own finances, where do you see the biggest opportunities or the starting point where we need to be thinking more about our finances? Keina: I would say really knowing the purpose of money in your life. I always encourage people to think about when you're 80 years old, like, what do you wanna have achieved? And I think sometimes people think it's like a silly question, but I don't think that we actually kind of press pause to think about why are we doin...
76 minutes | Apr 12, 2022
TCC Podcast #286: Loving What You Do, Changing Up your Business, and 60 Lessons for Life and Copy with Carline Anglade-Cole
Carline Anglade-Cole is our guest on the 286th episode of The Copywriter Club Podcast. While Carline has joined the show before, in this episode she gives us the inside scoop of creating a Youtube channel, writing her second book, and lessons we can all use in our lives and business. Check it out: Why Carline decided to channel her content on Youtube. What it takes to get started on Youtube + how to use copy skills to grow your channel. How a thumbnail is like a lead. Why Carline is giving away free content vs paid content. Carline’s Youtube strategy for maximum views. How copywriting has radically changed her life and surprises along the way. The process of shifting gears and getting out of your own way. The difference between selling physical products vs digital products. Why it’s a good idea to rechannel yourself to find things that excite you. Carline’s inspiration for writing a second book about lessons, mindset, and advice. How this ONE tip could change the way you view your copy. The importance of finding a support system that encourages you – but what if it’s not your family? The #1 mistake Carline sees copywriters making and how to fix it. Kira and Rob’s favorite chapters of Carline’s book: Your Copy Sucks, You Don’t. How Carline organized all her ideas to create her second book. If you’re thinking of broadening your reach by writing a book or starting a Youtube channel, be sure to tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Carline's website Carline's book The Copywriter Club Facebook Group The Copywriter Underground Our first episode with Carline Episode 65 Full Transcript: Rob Marsh: Back when I worked a real job and I'm putting air quotes around “real”, I used to dread Mondays. In fact, when Sunday afternoon would come along, I'd start getting that feeling of dread in my gut and just really wasn't looking forward to work. And I think that's a pretty common thing among people who work regular nine to five jobs. Maybe you felt it yourself in fact. But since switching to copywriting and starting my own business, I can't recall ever feeling that Sunday dread. And I think that goes away when you truly love what you do. That's something that we share with our guest for today's podcast, Carline Anglade-Cole, and as you listen to what she shares, you'd probably agree that Carline is very obvious that she loves what she does. She's excited about writing, about teaching and about sharing the lessons that she's learned over her career as a copywriter. I get excited every time I talk to Carline. And I think that you're going to want to stick around to hear all the great advice that she shares in this episode. Kira Hug: Before diving into the interview with Carline, the sponsor for this week's episode is the Copywriter Think Tank, which is our mastermind and coaching program that helps copywriters dive deeper and really explore ideas they didn't think were possible, and act on them. And we're really excited to introduce new coaches inside this mastermind experience. We've welcomed a mindset coach and a systems coach into the program so not only do you have our support and our feedback, but these other brilliant coaches in there as well. Linda Perry is the mindset coach and Jonnie Stellar is a systems coach. And what I'm really excited about right now in the Think Tank is that we are planning our upcoming retreat in Washington, DC, this June. And there's nothing better than getting this mastermind together in person. We were just together in Nashville, Tennessee for TCCIRL for our retreat there. And I'm excited to host a party at my house in DC for the Think Tank members. So we're looking forward to that. And if you have any interest in being part of a mastermind, like the Think Tank, you can head over to copyrighterthinktank.
82 minutes | Apr 5, 2022
TCC Podcast #285: Building a Business that won’t Burn You Out with Tyler J. McCall
Tyler J. McCall guests on the 275th episode of The Copywriter Club Podcast. Tyler is an Instagram Marketing Strategist and Coach for entrepreneurs who want to build and grow their business online. With social media being at the forefront of so many businesses, Tyler shares his experience dealing with burnout and how entrepreneurs can use social media more intentionally. Take a peek at our conversation: Why Tyler founded onlinebusinessowner.com. How his nonprofit careers kickstarted his entrepreneurial endeavors and how he became the go-to Instagram marketing expert. Should you leave the community you’ve become accustomed to? How to find the right coach and community for you, your business, and your values. The process of healing from a previous business and starting another. Why it’s a good idea to unlearn old beliefs before jumping into something new. How to deal with harassment online – actions and steps to take. Repairing your reputation online – is it possible? The double edged sword of social media. How do you know if you’re burned out + how to fix it. The future of social media and how to not lose yourself in it. The potential of podcasting and the forgotten blog… is it still a thing? A guide to unplugging from social media. The reality of starting a media company and how to monetize when your offer is free. The process of building your writer’s muscle. How to regain trust in yourself and your gut feeling. Building a small but mighty team for business growth. If you want to use social media with intention and avoid burnout, tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Tyler's website The Copywriter Club Facebook Group The Copywriter Underground Episode 177 Episode 191 Full Transcript: Rob Marsh: Social media. We've had a lot of people on the show to talk about their approach to Facebook and Instagram, Twitter, Pinterest, LinkedIn. It's almost as if you can't build a copywriting business these days without spending serious time on social media. And while that may not be strictly true, you can, but it's becoming less and less common. Our guest for today's podcast is Tyler J. McCall. Tyler's gone through a bit of a transition when it comes to using social media for his business over the last few months. It used to be the main focus and now it's not. And if you struggle with social media as a business building tool, or you're interested in using it in a more sustainable way, you'll want to stick around for this interview. Tyler also shared how he's reinvented his entire business over the last year, how to deal with trolls and people that are harassing you online and overcoming burnout. Like we said, you're not going to want to miss this one. Kira Hug: Before we dive into our interview with Tyler, the sponsor for this week's episode is the Copywriter Think Tank. It's our mastermind coaching program that helps copywriters dive deeper and explore ideas they didn't think were possible and act on them. We're introducing two new coaches inside the Think Tank who focus on systems and mindset, so members have the opportunity to ask for support from multiple coaches. If you are looking to create a new offer or program, product, scale your income, maybe launch a book, maybe launch a podcast, the Think Tank could be your next step to making it happen. If you want more information, head over to copywriterthinktank.com to learn more. All right, let's get into the interview and learn how Tyler ended up as the founder of onlinebusinessowner.com. Tyler J. McCall: I'll give you the shortest version possible. I left my nonprofit career back in 2015 to start my own online business after having a bunch of side hustles before that. And the first business I started was a marketing agency with a really close friend. And that's where I really started learning abou...
68 minutes | Mar 29, 2022
TCC Podcast #284: How to Use Dubsado to Streamline Your Business and Elevate Your Client Experience with Charlotte Issac
Charlotte Davis is our guest for the 284th episode of The Copywriter Club podcast. Charlotte is a Dubsado Strategist and Business Operations Consultant, and in this episode she breaks down the best way copywriters can use systems in their businesses to create a high-level client experience and maximize their time and energy. Here’s how the episode goes down: How Charlotte transitioned from OBM to Dubsado wizard. The difference between OBM (Online Business Manager) and VA (Virtual Assistant), PLUS when you’re ready for each. Are you ready for a Systems Strategist? Why you need to pull your processes out of your head and into a system. What can be automated in Dubsado? The one thing business owners forget or feel awkward doing. Honeybook vs. Dubsado – what’s the dif? Should you set up your own Dubsado or hire an expert? The process of hiring a professional in your business. Best practices for client management while using automation – is it possible? The 3 system standards service providers need to implement into their business ASAP. How automation helps copywriters get out of their own way. The 5 part process to making high-converting proposals. Managing productivity and managing boundaries… Can the two coexist? The method to a better discovery call. How Charlotte manages her team and what she outsources in her business. The mindset that comes with being afraid to do something. Self care practices that keep Charlotte loving what she does and help her manage her energy. The future of the online marketing space means no more cowboys. How Harry Potter and business are the same. If you need clarity around creating systems and processes, be sure to hit the play button or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Charlotte Isaac's website The Copywriter Club Facebook Group The Copywriter Underground Episode 44 Episode 207 Full Transcript: Kira Hug: We've noticed a growing trend in the copywriting space. More and more copywriters are up-leveling their systems and creating automated client experiences that far surpass the somewhat sloppy back and forth that typically takes place in the inbox. Today's guest for The Copywriter Club podcast is system specialist, Charlotte Isaac, and she lets us look under the hood of her business. We nerd out on automations, Dubsado, and client management. So if you're trying to automate the processes in your business and maybe, just maybe you'd like to hear Charlotte's number one business lesson from Harry Potter, you won't want to miss this episode. Rob Marsh: I'm feeling attacked Kira, based off that intro. I'm the guy with the sloppy back and forth in the inbox. If you're listening to this podcast on the day that it was released, that means that we are currently in Nashville at The Copywriter Club In Real Life, hanging out IRL with some of the best copywriters in the world. And we're sharing with them some of the changes that we're making to The Copywriter Think Tank here in the very near future to make it better than ever, like introducing two new coaches to the group. So that members don't just depend on us, but have access to specialists and things like systems and mindset. The Think Tank is our mastermind coaching program that helps copywriters take their business to the next level, whatever that means for you, that might be a larger income number, it could be creating a new program or a new offer for your clients, it could be launching a podcast or writing a book to grow your authority, whatever you are ready to accomplish next, we'll help you do it in The Copywriter Think Tank. Go to copywriterthinktank.com to learn more. And let's get to our interview with Charlotte Isaac. Kira Hug: All right Charlotte, let's kick this off. How did you end up as a business operations consultant?
73 minutes | Mar 22, 2022
TCC Podcast #283: Crafting a High-Converting Pitch and Closing Sales Calls with Angie Federico
Angie Federico joins The Copywriter Club Podcast for its 283rd episode. Angie is a direct response copywriter who’s been in both the freelance and agency world of marketing. Her ability to craft open-worthy pitches and close sales calls are just a few qualities that make her a great copywriter and marketer. If you need a pick-me-up when it comes to your skills in selling yourself, tune into the episode. Here’s how the conversation goes: How Angie went from selling life insurance to her start in affiliate marketing. The difference between selling online vs in person. How copywriting became the key to virtual selling. Can you gain clients on Reddit? The key to being great at sales and how to improve your own skills. What even is affiliate marketing? The beginnings of getting good at copywriting… for free. Creating a referral system that sustains itself. How to write a sales pitch that gets read and responded to. Figuring out who you want to pitch and helping your prospect solve a problem. The difference between the acquisition and retention side of a funnel. Why you need to send bad pitches and get rejected. How to pitch with intent. Sales calls – how do you get your prospect to grab their credit card on the call? The benefits of getting upfront payments from your potential clients. The step by step breakdown of Angie’s sales call process. How to set expectations right off the bat with new clients and community effectively. Agency life vs freelance life. What’s it all about? How to manage your energy and keep yourself balanced while working in an agency. Kicking imposter syndrome and anxious feelings to the curb, so you can step into your confidence. Hit the play button or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Connect with Angie Episode 6 Episode 223 Full Transcript:
85 minutes | Mar 15, 2022
TCC Podcast #282: Agency Life, Billion Dollar Clients, and The Future of Copywriting with Jason Pickar
Jason Pickar makes his second appearance on the 282nd episode of The Copywriter Club Podcast. Jason talks how the last few years have changed and his route to becoming a VP Creative Director. If you’re wondering what it would be like to work in an agency or need advice from a pro, be sure to check out the episode. Here’s what we cover: The changes in the agency space for both copywriters and creative directors. What’s involved in being the creative director for an agency. Teams that make-up an agency and the pace of working for one. The process of getting copy written, edited, cleared, and ready to go live. How to write for fans of a brand. The difference between various generations’ style of writing and crafting copy based on different perspectives. How quick service restaurants are pushing the app experience through a loyalty program and celeb advertisement. The psychology that brings people back into the app. The key to balancing brand voice and direct response language. How to create a narrative of friendship in your writing style. Jason’s biggest wins with Mcdonald’s rewards and the use of the app. The best way to get the attention of a creative director and HR in an agency. What makes a copywriter stand out on the team? The benefits of working for and with an agency. The future of copywriting – where is it headed? Hit the play button or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Jason's LinkedIn Episode 115 Episode 198 Episode 34 Connect with Jenn Full Transcript:
57 minutes | Mar 8, 2022
TCC Podcast #281: What We Believe with Kira Hug and Rob Marsh
Rob and Kira take the mic for the 281st episode of The Copywriter Club Podcast. In this episode, they walk through what makes TCC… TCC. Through an introspection of beliefs and celebrating what the last 5 years have brought, they challenge everyone listening to do the same thing for their own business. Take a sneak peek: The core belief of The Copywriter Club. No one owns a niche, specialty, or title and why this is a good thing. How to use your x-factor to differentiate yourself from the sea of others in your niche. The golden rule of investing and how to effectively use it in your business. Paid mentors vs free mentors – is one better than the other? How to keep the momentum moving in your business. Outgrowing your title and shifting into a new one. How to find the best way for YOU to grow your authority. The importance of not comparing your goals to someone else’s. How masterminds are like buffets – yes, the food kind. The growth that comes with being the dumbest person in the room. Do you have a sales problem or a marketing problem? How you can do more good in the world and become a change agent. Why it’s good practice to treat your business like an experiment. How the red pen will increase your confidence. The value of stretching yourself beyond your comfort zone. How you can help TCC reach a million downloads. Hit the play button below or check out the transcript. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: This week's episode of the podcast is going to be a little bit different. Every 10 episodes or so, Kira and I, we get together and we just share stuff that's not interview based and we've been wanting to do this for quite a while. So we're going to talk about some of the things that we believe. That we believe around copywriting and around the importance of the work that we do and maybe some of the ideas that hold together The Copywriter Club. Does that sound about right to you Kira? Kira Hug: Yeah, like you said, this is something we haven't done before, so I'm not sure how this is going to turn out, but I'm excited to see what happens. Rob Marsh: We could easily find out that we totally disagree on what we both believe. Kira Hug: That's true. Rob Marsh: Yeah so, it'll be interesting to see, because we have not really talked through this at all before hopping on to record, we just came up with our own lists and now let's share them. Before we share them though, we should say, like always, our podcast is sponsored by something and this week it is TCC IRL The Copywriter Club, In Real Life, it's happening in Nashville in just a couple of weeks, March 28th through the 30th and it is an awesome event. If you don't have a ticket, there are a few tickets left and you can come and join us. Kira Hug: Yes. And can I share the new excitement with what we just decided? Rob Marsh: This is good. Kira Hug: So, we just decided that we want to help the refugees in Ukraine. And so we are going to find an organization that we both feel like is legit it and doing great work. And 10% of the profit from TCC IRL will go towards a specific organization, which is TBD, but we will figure it out soon. It feels like a good way to do something when it feels like there aren't many things we can do, this is one thing we can do. So we're excited to do that. If you do purchase a ticket, at least that part of that is going towards an organization that's doing great work in Ukraine and supporting people. Rob Marsh: Yep. That's maybe a small way that we can make a difference for a lot of people that are being very significantly impacted by the war. Kira Hug: Yes. So let's kick off with some of your beliefs. And again, these are TCC beliefs, but it's fun because Rob,
78 minutes | Mar 1, 2022
TCC Podcast #280: How to Create a Prelaunch Strategy and Set Boundaries with Ash Chow
For the 280th episode of The Copywriter Club Podcast, we’re joined by Launch Copywriter Ash Chow. Ash helps her clients strategize for pre-launch and breaks down why it’s such an essential part of your overall launch strategy. Tune into the episode to tap into your next launch strategy. Tune into the conversation: Having a “is this really my life?” moment and completely shifting gears. How a quarterlife crisis can be a pivotal time in life. The pull to do something greater and make a big impact. The stigma around being a certain age before starting a business or pivoting your career. Navigating feelings of low self worth and shame. How copywriters are constantly scrutinized and how to not internalize feedback from clients. Why validation can be an important part of working through difficult situations. How to respect your boundaries when you’re a people pleaser. Using the comments by that mean girl in high school or an unencouraging teacher to ignite your creativity. Why you need to train your clients on how to communicate with you – you have to lead by example. How to write more empathetic copy even if you’re not going through the same situations. (Lean heavily on your VOC research) The shifts and pivots Ash has made in her career as a copywriter. How Ash has built her authority and visibility by leaning into pre-launch strategy. Ash’s framework to power up your pre-launch. How to address objections as part of your pre-launch strategy. Mistakes to avoid in your pre-launch strategy and what to do instead. How Ash helped with the Accelerator pre-launch. How to create your own stage to speak on. If you’ve been wondering how you can power up your launches with a pre-launch strategy, listen to the episode or check out the transcription below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Connect with Ash Episode 67 Episode 143 Full Transcript: Rob Marsh: We've interviewed several recovering attorneys on this podcast. All of them got through law school only to realize that the law wouldn't be the fulfilling career that they once thought it would be. And the pull towards creativity and writing is just too strong for these folks. So they answered the call to be a copywriter. Our guest, for this episode of the Copywriter Club podcast is another recovering attorney and think tank member, Ash Chow. Since graduating from law school, she's thrown herself into writing everything from fanfiction to launch copy. And today she's known as the expert in pre-launch copy and strategy. All of the stuff that you need to do before a launch to make sure that it's a success. She knows so much about this, that we focused most of our discussion on the topic of prelaunch strategy. Kira Hug: Before we dive into our conversation with Ash, this episode is sponsored by the Copywriter Club in Real Life. So that's her are in person event happening March 28th through 30th in Nashville, Tennessee. The room is filling up and it can only hold a certain number of people because it's a boutique hotel. So there are spots left if you want to join us. I am very excited to hang out with people in real life again, since it's been two. And I just, I miss it. I miss people. Rob Marsh: We haven't even seen each other in two years. Kira Hug: That's true. This is the first time Rob and I... I feel like I see you all the time, but you're right. We haven't touched each other. Rob Marsh: Not that we do a whole lot of touching. Kira Hug: We haven't hugged each other and just like high fived and all those more appropriate things. We haven't done that in two years. And so this is going to be so much fun. We have incredible speakers now that we've nearly finished the lineup speakers like Mike Kim, Raven Douglas, Brigitte Lyons, Ash Chow,
55 minutes | Feb 22, 2022
TCC Podcast #279: How to Face Burnout and Being in the Right Room with Jude Charles, Ash Chow, and Justin Blackman
For the 279th episode of The Copywriter Club Podcast, we’ve got not one… but 4 guests jumping on the show. You’ll hear the familiar voices of Jude Charles, Justin Blackman, and Ash Chow as they chat about their experiences with both TCCIRL and (N)IRL. Thinking about joining the party? Here’s what it’s all about: The first impression of TCCIRL – are copywriters really weird? The experiences you can expect to have at your first or even second and third IRL event. Are A-listers real people? The importance of being able to build relationships outside of your computer screen. Being introverted and going to a social event… how does it work? First look at topics you’ll be tuning into at this year’s event. How to leverage TCCIRL in your life and business once the event is over. Dealing with burnout at different levels and how to maneuver it. How much can happen in a short period of time and not forgetting to sit in moments of accomplishment. Which guest nailed 57 podcasts because of TCCIRL? How TCCIRL gives you a boost of energy when you need it – even after it’s over. Can you be in the right and wrong room at the same time? Embracing our awkward quirks and being confident in our empathy. Where do you want to be in a year from now? How has the copywriting and marketing landscape changed over the last year? Why is 2022 the best time to be a small business owner in this space? The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Episode 216 with Justin Blackman Episode 217 with Jude Charles Connect with Ash Connect with Justin Connect with Jude Full Transcript: Kira Hug: The Copywriter Club in Real Life is coming up fast, in only five weeks. And in today's episode, our guests include this year's presenters and think tank members, Ash Chow and Justin Blackman and returning repeat presenter, Jude Charles. Rob is out of town this week, so my co-host today is one of our team members from The Copywriter Club, Rosie Bynum, our client relationship and event manager. Rosie, thanks for joining me as a co-host today. Rosie Bynum: Thank you. I'm excited to be here and I'm excited to talk about the next event coming up, our big one for the year, TCCIRL, that is The Copywriter Club in Real Life. TCCIRL is taking over the in-person stage this year in Nashville, Tennessee, March 28 through 30th. And that is coming up pretty quickly. It is a two-and-a-half-day event where you'll hear from other copywriters and marketers about the best tools and strategies you can use to grow your business, skills, and mindset. Getting connected with some of the best minds in the space is the cherry on top. Space is limited, so be sure to grab your ticket as soon as possible. If you'd like more information, head over to thecopywriterclub.com/tccirl-2022. We'll link it in the show notes as well. Kira Hug: And space is really limited as in we only have a certain number of tickets left because the venue can only hold 200 people. And so, when we say that we actually mean it, is not just marketing speak. So get your tickets if you do want to be there, we want to make sure you have a seat. And now let's jump into the conversation with Jude, Ash, and Justin. All right, today, we're going to kick this off with a very special episode with some special guests. Today we're going to talk about TCCIRL and also the way that the copywriting and marketing landscape has changed over the last few years. And so, I want to kick this off with my co-host and then we're going to go around the room and everyone will get a chance to introduce yourselves. So, Rosie, why don't you kick it off as my co-host today? Because we kicked Rob Marsh out, you are going to co-host. Why don't you introduce yourself? Rosie Bynum: Hi, everybody. Yes, my name is Rosie.
85 minutes | Feb 15, 2022
TCC Podcast #278: Building Your Launch Strategy, Growing Your Network, and Utilizing Affiliate Marketing to Expand Your Reach with Laura Sprinkle
Laura Sprinkle is our guest for the 278th episode of The Copywriter Club Podcast. Laura is an affiliate partnerships strategist and has worked with people like Amy Porterfield, Selena Soo, and Todd Herman. Launching can be challenging, but adding an affiliate program could give your launch the eyes it deserves to increase sales and reach. Laura breaks it down like this: Laura’s fascination with the ability to sell what you create. Early beginnings as a health coach and how she transitioned to the marketing side of business. How she bumped into big names like Selena Soo and Todd Herman – you never know who you know. What’s working in the launch space vs what isn’t. How to elevate your VIP experience with clients to make deeper connections. Why it’s important to focus on prelaunch – and guidelines on how to make it work. The differences in each style of launch and knowing which is right for you. Deciding what you want to be known for. Navigating multiple offers and how to not dilute or confuse your audience. The importance of content and media repurposing. The benefits of being an affiliate for a program – and how to express that to affiliates. How to find good affiliate partners through the rings of recruitment. Are affiliate partnerships for first time launchers? How to build relationships and network without the aim of just getting something out of it using the 4 wins exercise. Affiliate program best practices… and what to avoid. How her team is set up to help her attain maximum productivity and function. Money mindset – being expensive but worth it. How to reframe failure to raise your rates. Tune into the episode and learn how to implement affiliate marketing into your business. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Laura’s starter kit Episode 124 Episode 239 Jonnie’s website Full Transcript: Kira: You know you've got a great offer to sell and it's been proven to do well and get your clients results. But now you're looking to expand your reach and help even more people. On this episode of The Copywriter Club, podcast, affiliate marketing expert, Laura Sprinkle, joins us to walk through what it takes to create a successful marketing strategy and how to utilize affiliate marketing to get your offer in the hands of other people's audiences. Joining me today is a very special guest, Jonnie Stellar. Jonnie is one of the most talented copywriters I have worked with. I've worked with Jonnie on many different projects over the years. Jonnie has written copy for TCC. And his most recently worked with a big marketing agency. So, thank you, Jonnie for joining me today and cohosting. I appreciate it. Jonnie: Absolutely. I'm so excited to have dusted off my podcast mic that I never used. Yeah. It's such a pleasure to be here again with you, Kira, for the second time I've been on the podcast. Kira: Yes. All right. So, before Jonnie, we jump in, I'm just going to share our sponsor, TCCIRL. This is not anything new. We have our big event coming up. It's coming up fast. So, we are traveling to Nashville, Tennessee on March 28th through 30th. We're going to host our event in person after a hiatus and last year going online. And we're really excited just to see so many writers in one room. We can't wait. And I could read the promotional blurb in front of me. But I'd rather just ask you, Jonnie, you've been to our event. Can you share what stood out the most to you? Why was it worth it for you to be at TCCIRL? Jonnie: Yeah. I think I believe I've been to three TCCIRLs of two for sure. First one was in New York and then the second one was most recently last year in, I'm sorry, in 2021 in San Diego. Sorry, if I'm getting my years mixed up. Kira: It's all a blur. It's all the years are a blur now.
72 minutes | Feb 8, 2022
TCC Podcast #277: Writing Magnetic Copy and Creating a Signature Framework with Erin Pennings
Our guest on the 277th episode of The Copywriter Club Podcast is Erin Pennings. Erin is a B2B storyteller and marketing strategist who has nailed a framework to help others write their own websites with ease. Creating a captivating website can be a daunting task (for copywriters and other business owners alike), and Erin reveals how to simplify the process. Here’s how the episode breaks down: The transition from the tourism sector to copywriter. The early days of Facebook and LinkedIn and how Erin used it to her advantage. How where you start may not be where you end up. – Writer beginnings. Steps to finding your x-factor. 2 things that you’ll discover in exploring your x-factor. How to create a framework and processes and how it will help your business. How Erin divides her business into DFY and DWY offers. The process Erin uses to get website copy written in a week. Are live review edits the next big thing? How they can speed up the writing and editing phases. Utilizing a checklist for evaluating website copy. The transition, the struggles, and the mindset blocks that come from starting up a group program. How Erin’s group program students get their website copy done in 21 days. Mistakes copywriters make on their own websites plus how to navigate them. Building your email list and ramping up your lead generation. How to build boundaries around your life while being a yes person. Using your CEO days to get the most out of your time. Building a sustainable business – taking time off and getting paid for it. Her experience inside The Accelerator and transitioning into the Think Tank. Tune into the episode by hitting the play button below or reading the transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Erin’s website Grace’s website Episode 154 Episode 262 Full Transcript: Rob: A lot of copywriters write web copy for their clients, which is pretty natural because so many of our clients need help with their websites. But what about writing copy for your own website? That's a bit trickier. In fact, we've talked with hundreds, and I'm not exaggerating that number, hundreds of copywriters who are perfectly comfortable writing web copy for their clients, but can't seem to get past the blank page when it comes to their own website. You might be able to relate. Our guest for this episode of The Copywriter Club Podcast is Erin Pennings. Erin created a framework that makes the writing of web copy, that whole process a lot easier, even when working on copy for our own businesses. And she shares that framework, plus some ideas about frameworks, live edits and a whole lot more in our interview today. You'll want to stay tuned for this one, but before we get to Kira and me talking with Erin, my co-host here to add a few thoughts in today's episode is Grace Baldwin, and Grace is a B2B SaaS copywriter brand strategist who works to help B2B SaaS startups with niche solutions to big problems, helping them tell stories that connect with their audience. She's an awesome copywriter, has a great newsletter. Welcome, Grace. Grace: Hi, Rob. I'm super excited to be here. Thanks for having me on. Rob: I am thrilled to have you here. We haven't talked in a little while, so it's just good hanging out with you for a few minutes anyway. Grace: Nice to catch up. Rob: So, before we dig into the episode, we need to remind you this episode is sponsored by The Copywriter Club in Real Life. That's our in-person event that's happening later next month, March 28th through the 30th in Nashville, Tennessee. The room's really filling up. We only have about 200 seats in the room. It can't be expanded, and there are a lot of copywriters there that you are going to know. You may have heard of.
109 minutes | Feb 1, 2022
TCC Podcast #276: Changing Human Behavior, Creating a Minimum Viable Product, and Social Media Strategy with Esai Arasi
On the 276th episode of The Copywriter Club Podcast, Esai Arasi hops on the show. Esai is a Social Media Manager and Strategist who helps copywriters with their content strategy to get the most out of their content. Social media has the potential to expand your reach and connect with more leads, and in this episode, Esai walks us through how you can use it to its greatest potential. Here’s how it goes down: Esai’s transition from psychological trainer to copywriter and social media strategist. How to guide someone to change their behavior *willingly*. Why belief is of utmost importance in creating changed behavior. Human psychology and the roots of how humans change and evolve over time. How Esai has transferred her skills into copywriting. The process for implementing change and making it fun (and easier). Being good at the skill but struggling with the business aspect of acquiring clients. How credentials and formal education can help you build foundational skills in your business. How to create a minimum viable product and implement it into your business. Does it need to be perfect? The benefits of having an insatiable curiosity for learning and mastering the craft of copywriting. How not to get stuck in the learning phase of your business and lean into the doing. Why you need to build stamina for failure and how to use it to your advantage. What copywriters can improve in marketing their business. The worst content strategy advice you could be listening to and what to do instead. Working in other countries and charging a premium price. How to train your team in mimicking your processes. Esai’s future business plans and how she intends to help women learn English and gain better job opportunities. From social media strategy to strengthening your behavioral psychology skills, this episode is a must-listen (or read). The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Connect with Esai Esai’s episode on The Great Escape with Jacob Suckow PrimalBranding Principles of Marketing Organizational Behavior E-Myth Episode 54 Episode 106 Jared’s website Full Transcript: Kira: For many copywriters, social media is a necessary evil. Many of us dread showing up on social media, I am one of those people. But we also realize visibility on social media can be a game changer for our business. For the 276th episode of The Copywriter Club Podcast, we're joined by Esai Arasi. Esai is a member of our Think Tank Mastermind, a copywriter and a social media strategist who helps copywriters, oftentimes copywriters who dread social media, and helps them navigate social media so they can stand out to premium clients. And today I am so excited to sit here with my co-host Jared MacDonald. So Jared, thanks for being here. I appreciate it. Jared: Thanks for having me, Kira. Always a pleasure. Kira: It's been so long since we got to hang out. So, I'm glad you're here today. And why don't you just introduce yourself? Let us know who you are, what you do. Jared: Sure, sounds good. Yeah. So, it's been a little while, but yeah, if we haven't met, my name is Jared MacDonald and I'm a growth coach for one person service-based businesses, helping with a lot of different perspectives from sales to tech and just overall, just some of the challenges that I've found that come easy to me, but are pretty headache conducing for my friends in the service-based business space. And then on the client side, I do a lot of UX strategy, user experience strategy. So, customer journey mapping and customer research kind of main specialties there. Kira: And can you just share like the clients, the types of clients you typically work with? Jared: Yeah, yeah. They've... It's ranged over the years, but largely enterprise.
87 minutes | Jan 25, 2022
TCC Podcast #275: How to Increase Your Focus Using Neuroscience, Trigger a Flow State, and Be More Productive with Dan Clark
On the 275th episode of The Copywriter Club Podcast, we’re joined by Dan Clark. Dan is the CEO of Brain.FM, science-first functional music technology that supports focus, meditation, and sleep. In this episode, we uncover how neuroscience and music can work together to improve your productivity and trigger your flow state for maximum concentration. Having a moment of realization that makes you shift your focus to finding your purpose. Why it’s a good idea to try new (and impossible) things to build confidence and break through your comfort zone. How “no” will always be your answer if you never ask for what you want. How does functional music work to bring you to your flow state? The difference between functional music and Art music. The science behind getting into your flow state within 5 minutes. Can functional music help with ADHD and neurodiversity? Breaking down 3D sound and how it supports focus. Is it possible to train your brain to go from night owl to morning person? The differences in the focus, relaxation, and sleep modes of Brain.FM. Energy management as a business owner and CEO. How to make the most out of time with specific habits. Psychological triggers that help bring your brain into flow state. How to utilize your surroundings to enhance productivity. Creating a blueprint to help more people and driving your business forward by working backward. How to stay focused on one thing at a time when you have a multitude of visions. The importance of creating intentional space to move the needle toward specific goals. Why hiring support from experts, coaches, and consultants will save you time. If you’ve ever wondered how music (or sounds) has the power to help with concentration and how you can take it a step further, be sure to listen in on this episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Brain.FM 30 day free trial Episode 237 Episode 178 Episode 68 Chanti's episode Chanti's website Full Transcript: Rob Marsh: Discipline, focus, mindset, getting things done, these are the topics that Kira and I both find ourselves coming back to again and again, and they're the things that we're trying to practice from day to day, and we're not alone. Lately, it feels like we're hearing from a lot of copywriters who are struggling with their own focus. Some are even dealing with things like attention deficit disorder, and none of this is new. There have always been distractions in the workplace. It's just that now that so many of us are working from home, we're easily distracted by family members, virtual school, spouses, partners, pets, any number of things that keep us away from the work that we do. If that sounds familiar to you, you're going to like this episode of The Copywriter Club Podcast. Our guest is Dan Clark, the CEO of Brain.fm. That's a music service that provides functional music designed to help you focus, sleep, and relax better. You might call it a Spotify for your brain. Dan talks about the science behind this unique music and how it relates to focus and flow state, neurodiversity, productivity, and managing your energy, but before we get to our interview with Dan, let me introduce my co-host for today's episode. It's Chanti Zak. Welcome back, Chanti. Chanti Zak: Thank you so much. I am very excited to be here and talk about one of my favorite things. Rob Marsh: Yeah. This is going to be fun. So longtime listeners are going to remember your name partly because it's been mentioned by so many people who've been on the podcast, but also because we interviewed you way back in episode 54, where we talked about building quiz funnels. Chanti, you're a growth strategist. You're known as the queen of quizzes.
81 minutes | Jan 18, 2022
TCC Podcast #274: Embracing Your Inner Viking to Get What You Want, Being an Artistic Entrepreneur, and Writing Holistic Copy with Anna Rosa Parker
On the 274th episode of The Copywriter Club Podcast, Anna Rosa Parker joins the show. Anna is a brand alchemist and wordsmith who helps artists and creatives develop their brand personality using a holistic approach. In this episode, she uncovers how she uses her background and roots to get what she wants and how we can step into our own inner Viking. Here’s what we chat about: The shift from actor and screenwriter to copywriter. Feeling pulled in many directions and being multi-passionate. How knocking on doors can help you acquire new skills. Why Anna decided to leave acting and the mindset that led her in a different direction. How you can use the open-door policy to ask for what you want. Why you need to learn how to be fearless and how to step into your inner Viking. The equality in CEOs and janitors. The benefits of being in the marketing space, and how it can satisfy your ever growing desire to learn. Taking big chances when you don’t have a direction and how community can guide you when you feel lost. The difference in doing copy WITH vs FOR you. Is it a service you should offer? How you can utilize parts of your past into the present and future. The pros and cons of working with agencies. The key to writing holistic copy. Anna’s process in working with artists to find their brand identity. The underlying definition of creating a brand. Attracting clients by being 100% yourself and knowing exactly who you want to attract. Podcast creation and how it came about. Working with a partner who connects with your artist mindset. The struggles of being an artist and how to overcome them. The difference between building a business as an artist vs a marketer. Tune into the episode to find out how you can step into your inner Viking to ask for what you want. The people and stuff we mentioned on the show: The Copywriter Accelerator Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Anna's website Justin's website Episode 33 Episode 202 Full Transcript: Rob: There's a book that we've referenced on the podcast in the past a couple of times. It's called The Alter Ego Effect, and its author is Todd Herman. And the big idea from the book is that you can adopt a different identity to help you show up in new ways in the various roles of your life, kind of like Clark Kent and Superman. Superman can't just be a normal person, so he puts on a suit and glasses and he pretends to be a reporter, in order to show up in an important way in his life. Today's guest for The Copywriter Club Podcast is Anna Rosa Parker. She's adopted an alter ego that she describes as a viking in heels, and it helps her to accomplish big things in her business. Actually, it's not fair to say that she's adopted that alter ego because, like Clark Kent, Superman is the real person, and Anna is the real Viking showing up as a brand strategist most days in her business. We'll hear more about that in a minute, but first let me introduce my guest commentator to for today, Justin Blackman. Justin, welcome. Justin: Man. It is fun to be here. I always love talking with you guys. Rob: Yeah. For anybody who hasn't heard you, which if you've listened to the podcast more than a handful of times, they've probably heard you mentioned or be a guest. Justin's a copywriter, brand voice expert. He's been a guest on the podcast twice before, episode 59, where he talked about his 100 headline project, the thing that kind of put him in the map, and episode 216, when he came back and shared his approach to brand voice. And if I'm not mistaken, I don't have these episodes in front of me, Justin, you've come back and you've asked Kira and I questions on one or two episodes. Justin: I did. Rob: I feel like maybe it's your fifth time here. Justin: I think this is the fourth, actually. Yeah. Rob: Yeah, fourth appearance.
52 minutes | Jan 11, 2022
TCC Podcast #273: The Key to Fast-Tracking Your Success, Putting on Your Business Owner Hat, and Building the Foundations in Your Copywriting Business with Tori Autumn, Peta O’Brien-Day, and Demetrius Williams
On the 273rd episode of The Copywriter Club Podcast, we’re joined by 3 guests. Peta O'Brien-Day, Tori Autumn, and Demetrius Williams join the show to talk about their experience inside The Copywriter Accelerator. The Accelerator Program is our signature program to help new-ish copywriters build the foundations they need to have a successful copywriting business. Whether you decide to join or not, this episode is filled with actionable advice no matter what stage of business you’re in. Here’s what we talk about: How The Copywriter Club Accelerator can help transform your business. Why people decide to join + how you may feel when you’ve hit a ceiling in your business. The key to fast-tracking your business. Hint: Systems and processes play a big role. How to go from order-taker to business owner (and stay that way). 3 books you may want to add to your bookshelf in 2022. The secret(s) to shifting your money and pricing mindset, so you can increase your prices. Why it’s important to dedicate time to your business AND business development. Balancing the different roles you play in your business and outsourcing what you can. The benefits of accountability, and how it will propel you forward faster. How branding yourself can be like therapy. Should you start before you’re ready? How to juggle life and business while going through an immersive program. Niching yourself based on your values. Creating packages that feel good and don’t overwhelm you. Why it’s a good thing to change your brand over time. The best time to invest in yourself. Hit play or check out the transcript, so you can jot down and implement the advice in this episode. Ready to hit accelerate on your business? Check out the Accelerator by hitting the link below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Accelerator The Copywriter Underground Peta's website Tori's website Demetrius's website Full Transcript: Rob Marsh: If you're a regular listener to The Copywriter Club Podcast, you know that it's rare for us to have more than one guest on a single episode. But today we're going to do things a little differently. We've invited three different members of the current cohort of The Copywriter Accelerator to join us, to talk about their experience in this transformative program. Kira Hug: We'll let these copywriters introduce themselves in a moment, but first, let me just say, if you're tempted to skip this episode, because you're not interested in this program, it could be worth giving it a quick listen because many of the takeaways they share about the changes they've made to their businesses apply to copywriting businesses at every single stage. And these writers are doing some pretty cool things in their businesses. You might be inspired by what they've done, and maybe even borrow an idea or two for your own business. Rob Marsh: At this point in the program, we would usually say something like this episode is brought to you by The Copywriter Accelerator. And then we would tell you all of the reasons why you should consider joining. We're not going to do that today. Other than to say that after listening to this episode, take a moment to visit thecopywriteraccelerator.com and see what this program is all about. And see for yourself whether or not it's something that you should consider for your business this year. Kira Hug: So, let's jump in with our guests. We are so excited today to be here with some of our Accelerator members, members who are currently in the program, which we're about to wrap up this month. And so before we dive into this conversation and ask you all a bunch of questions, can you take a minute to introduce yourself, all three of you? Just share name, where you're located, your copywriting specialty, and then bonus points if you want to share a favorite movie or bo...
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