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Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing. Episode Links Data Science Google AdWords Bandit Algorithm Frequentist Model Bayesian Model Thomas Bayes Optimizely (Testing Tool) Poisson Distribution Buzzfeed Upworthy Contact Details for Shana Carp Bayesian Witch Shana Carp on Twitter: @shanacarp Shana Carp on LinkedIn Shana Carp on Google+ The post Episode 18: Data Science and Conversions with Shana Carp from Bayesian Witch appeared first on The Conversions Podcast.

Alex Harris, President of AlexDesigns.com and Host of the Marketing Optimization Video Podcast, shares strategies learnt from over 14 years of experience in Conversion Rate Optimization, Landing Page Optimization and E-Commerce web design. Episode Links Bryan Eisenberg Website Personas on Usability.gov Conversion Rate Optimization, Upside Down (Hierarchy of Optimization Blog Post) Optimizely (Testing Tool) Visual Website Optimizer (Testing Tool) NetSuite (E-Commerce Platform) Magento (E-Commerce Platform) BigCommerce (E-Commerce Platform) Shopify (E-Commerce Platform) Unbounce (Landing Page Platform) McAfee Secure Seal Contact Details for Alex Harris AlexDesigns.com Marketing Optimization Video Podcast (Website) Marketing Optimization Video Podcast (iTunes) Alex Harris on Twitter: @alexdesigns Alex Harris on LinkedIn Alex Harris on Google+ The post Episode 17: Conversion Focused Design and Testing with Alex Harris appeared first on The Conversions Podcast.

Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions. Episode Corrections I stated on the episode that Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is in the 2nd Edition. This book is actually now in the 3rd edition (published January 3, 2014). Episode Links Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Book) Unconscious determinants of free decisions in the human brain (Academic Paper) Fluency Heuristic The Easy Path to Persuasion (Article by Roger on Cognitive Fluency) Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Book) Roger Dooley’s Persuasion Slide Model BJ Fogg’s Behavior Model BJ Fogg’s Behavior Grid Influence: The Psychology of Persuasion (Book) Thinking, Fast and Slow (Book) Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Book) The Buying Brain: Secrets for Selling to the Subconscious Mind (Book) Optimizely (Testing Tool) Card Sorting (Usability Technique) Roger Dooley’s Book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Book) Contact Details for Roger Dooley RogerDooley.com Neuromarketing Blog Dooley Direct LLC Brainy Marketing by Roger Dooley on Forbes Roger Dooley on Twitter: @rogerdooley Roger Dooley on LinkedIn Roger Dooley on Google+ The post Episode 16: Neuromarketing and Conversions with Roger Dooley appeared first on The Conversions Podcast.

Bobby Hewitt, Founder of Creative Thirst and host of the Conversion Rate Marketing Academy Podcast shares with us his strategy for increasing conversions on eCommerce shops and websites. Episode Links Conversions Podcast Exclusive Resource: Bobby’s Top 5 Tools To Boost Conversion Rates And Step-by-Step Testing Process Contact Details for Bobby Hewitt Creative Thirst (Conversion Rate Optimization Agency) Twitter: @Bobbyhewitt LinkedIn Google+ The post Episode 15: Conversion Rate Optimization Strategy with Bobby Hewitt appeared first on The Conversions Podcast.

Guest host Terry Lin from the popular Build My Online Store Podcast interviews Francis Teo on Conversion Rate Optimization strategy and how he helps eCommerce clients get more sales and traffic for their sites. Episode Links Google Analytics Google Analytics Multi-Channel Funnels Google Universal Analytics MixPanel KISSmetrics Minaal PopSurvey Thinking Fast and Slow Dual Process Theory UserTesting.com EyeQuant SessionCam CrazyEgg Optimizely Visual Website Optimizer The Conversions Podcast Episode 13 with Justin Rondeau MECLABS Value Proposition Contact Details for Terry Lin Podcast (iTunes): Build My Online Store Podcast Website: Build My Online Store Podcast Twitter: @itsmeterrylin Contact Details for Francis Teo Conversions Guaranteed – eCommerce Conversion Rate Optimization Agency Twitter: @infinix LinkedIn Google+   The post Episode 14: Conversion Rate Optimization Strategy with Francis Teo (with Guest Host Terry Lin from Build My Online Store) appeared first on The Conversions Podcast.

Our guest for this episode is Justin Rondeau from WhichTestWon. We discuss Justin’s approach to conversion optimization strategy, the importance of making decisions only on good test data, and some interesting case studies from the WhichTestWon library of A/B tests. Episode Links WhichTestWon State of Online Testing Report Case Study Links (WhichTestWon Premium Membership Required) Which Overlay Appearance Timing Won More Email Opt-ins? Which Page Increased Leads for Realtors — With or Without a 15 Second Pop-up? Did ‘Pay with a Tweet’ or ‘Pay with an Email’ Increase Downloads of a Marketing PDF Contact Details for Justin Rondeau LinkedIn Twitter (@Jtrondeau) WhichTestWon   The post Episode 13: Conversion Rate Optimization Case Studies and Testing Strategy with Justin Rondeau from WhichTestWon appeared first on The Conversions Podcast.

Our guest for this episode is Siddharth Deswal from Wingify, the creators of Visual Website Optimizer. We talk about some of the more interesting Visual Website Optimizer case studies, the mindset behind them, and also an overall strategy for optimizing a website. Episode Links ExactTarget Case Study BetFair Case Study The Vineyard Case Study ServerDensity Pricing Test Influence: The Psychology of Persuasion Contact Details for Siddharth Deswal LinkedIn Twitter (@siddharthdeswal) Siddharth Deswal’s Blog Visual Website Optimizer Visual Website Optimizer Blog Wingify The post Episode 12: Conversion Rate Optimization Case Studies and Strategy with Siddharth Deswal from Wingify appeared first on The Conversions Podcast.

Our guest for this episode is Karsten Lund from Atcore ApS. We talk about what heuristics are, the role of heuristics in our thinking and the buying decision making process. We also explore a bit of neuroscience, attention and testing methods, and how all of this relates to Conversion Optimization. Episode Links Google Analytics Availability Heuristic Multi-armed Bandit Experiments (Google Analytics Blog) The Law of Small Numbers TrustPilot The 5 Stages of the Buying Decision Process Attention Modeling Resources Eye2D2 EyeQuant Attention Wizard Feng-GUI 3M Visual Attention Service Contact Details for Karsten Lund Atcore ApS Twitter (@KarstenLund) LinkedIn The post Episode 11: Heuristics and the Buying Decision Process with Karsten Lund from Atcore ApS appeared first on The Conversions Podcast.

Dennis Moons from Black Belt Robots joins us for this episode of The Conversions Podcast. We talk about the work that has to be done before we even come up with a testing hypothesis, how to validate the results of the test, and some unexpected things that can happen during a split test. Contact Details for Dennis Moons Black Belt Robots Twitter (@dennismoons) LinkedIn Free EyeQuant Attention Map and Express Conversion Review for Your Website (Only 20 Available) As mentioned on this episode, just fill out the contact form here with your website details and I’ll get back to you shortly with a Free EyeQuant Attention Map for your webpage and and also some quick tips on how to increase your website’s conversion rate. The post Episode 10: Turning Customer Insights into Conversions with Dennis Moons from Black Belt Robots appeared first on The Conversions Podcast.

We discuss the conversion lessons learnt from 2 successful site redesigns with Andrew Youderian from eCommerceFuel.com, a successful eCommerce entrepreneur and blogger. Episode Links eCommerceFuel Right Channel Radios TrollingMotors.net Magento Log My Calls UserTesting.com Contact Details for Andrew Youderian eCommerceFuel Podcast: Build, Launch and Grow a 6 Figure Plus eCommerce Business (iTunes) eCommerceFuel Podcast: Build, Launch and Grow a 6 Figure Plus eCommerce Business (Website) Website: eCommerceFuel Twitter: @youderian LinkedIn The post Episode 9: Lessons Learnt from 2 Successful eCommerce Site Optimizations with Andrew Youderian from eCommerceFuel.com appeared first on The Conversions Podcast.

Our guest for this episode is Daryl Mander, an experienced digital marketing consultant. We discuss and ins and outs of retargeting and display advertising, and learn how to increase micro-conversions and site conversions using retargeting and display advertising.Listen Now » The post Episode 8: Retargeting and Display Advertising for Conversions with Daryl Mander appeared first on The Conversions Podcast.

This episode features Jon Powell from MECLABS. We discuss the importance of strategic test planning, tips for conversion optimization, and why understanding the prospect is so important to increasing conversions.Listen Now » The post Episode 7: Strategic Testing for Conversions with Jon Powell from MECLABS appeared first on The Conversions Podcast.

We discuss how to increase conversions on websites using email, as well as email re-marketing and behavioral targeting strategies with Chris Hexton from Vero.Listen Now » The post Episode 6: Email Conversions and Remarketing with Chris Hexton from Vero appeared first on The Conversions Podcast.

We learn more about e-commerce and sourcing, and discuss e-commerce conversion issues, tips and strategies with Terry Lin from the Build My Online Store podcast.Listen Now » The post Episode 5: E-Commerce Conversions with Terry Lin from Build My Online Store appeared first on The Conversions Podcast.

We discuss the role of attention, top-down and bottom-up attention processes, and the importance of the first 3 seconds of a website visit with Kurtis Morrison (VP of Client Services) from EyeQuant.Listen Now » The post Episode 4: The Role of Attention in Conversion Rate Optimization with Kurtis Morrison from EyeQuant appeared first on The Conversions Podcast.

We discuss conversion optimization strategies with optimization expert Peep Laja from ConversionXL.comListen Now » The post Episode 3: Conversion Optimization Strategies with Peep Laja from ConversionXL appeared first on The Conversions Podcast.

We discuss e-commerce Conversion Optimization with e-commerce shop owner and China Business Cast host JP.Listen Now » The post Episode 2: E-Commerce Conversion Optimization with JP from ChinaBusinessCast.com appeared first on The Conversions Podcast.

We discuss Conversion Optimization strategies with Michael Aagaard from ContentVerve.com.Listen Now » The post Episode 1: Conversion Optimization Strategies with Michael Aagaard from ContentVerve.com appeared first on The Conversions Podcast.