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The Conversion Factor

24 Episodes

7 minutes | Jan 18, 2021
What is your superpower?
We all have them, sometimes we just need to know to look!
8 minutes | Jan 15, 2021
how much is your time worth?
Are you worth $48 per hour? Or are you worth $100,000 per year? Or more?
8 minutes | Jan 13, 2021
planning and goals go hand in hand
Lets chat planning, goals and the details that we forget to think about sometimes
30 minutes | Jan 8, 2021
INTERVIEW: Communication and how it impacts your every day life
Steve interviews Brenden, the master of communication.  Not only is it important, but how can you accomplish it.  Find more about MasterTalk at https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA
5 minutes | Jan 6, 2021
batch working is an amazing tool to help you be more productive
batch working is by far the best thing that I've done for myself, could it help you?
6 minutes | Jan 4, 2021
did you know pictures have layers because i did not
A subtle tip on creating better 'art'. I am all logic, creativity is hard for me. It wasn't until I looked at images this way that creating images was no longer difficult!
5 minutes | Dec 30, 2020
Kill More Than One Bird
Instead of solving one problem, can you solve multiple problems at once? Can you automate it? Can you save one month a year of your time?
5 minutes | Dec 28, 2020
what-is-your-product
Often times people and businesses do a poor job of expressing what they actually do...
5 minutes | Dec 23, 2020
Building Margin
10 minutes | Dec 16, 2020
HOPE.dev 5 Step Framework
Today I chat about the 5 step framework to help ensure your Hope is not wasted.
6 minutes | Dec 1, 2020
What does it ACTUALLY cost you to acquire a customer?
Today we will chat about your acquisition costs, the obvious ones are obvious, but what about the others?
12 minutes | Nov 25, 2020
your product or service is a commodity
Your 'thing' is a commodity, it's not special, and the sooner you know that the sooner you can fix it.
9 minutes | Nov 20, 2020
THE Most Important Framework
In this episode we chat about the most important framework to success....your belief and commitment to a process. Often times, people stop working on something or are inconsistent at best, typically this is because they lack belief (and a little focus)...why does this matter?
7 minutes | Nov 18, 2020
"It's" not hurting
The hard reality is that, as leaders, we can tend to make excuses. The amount of times I, or I have heard, someone say "it's not hurting" is crazy. Truthfully, it is either hurting or helping. The 'it's not hurting' mentality is probably one of the top 5 reasons that you are not where you want to be.
13 minutes | Nov 16, 2020
The Data (Numbers) may not be telling the full story
Today we chat about the numbers....the data that you make decisions from. Why do the numbers that come before and after matter? How does this affect your plan? Your marketing? What you hear on the news?
13 minutes | Oct 6, 2020
Speed and Growth (how they relate to each other and why not being fast is killing your success)
Today I share my experience about companies trying to be perfect instead of fast. It's not only killing your success but stopping you from solving problems that are far more important
15 minutes | Sep 30, 2020
The Jayda Principle (how my dog taught me to never give up but also understand when it is time)
Today I open up about my emotional journey with my pup, Jayda, and what she taught me about life, family and business.
18 minutes | Sep 28, 2020
CRMs...what are they, why do I need one and how should I organize it?
Today we chat about CRMs (yeah, boring, I know). Most importantly, why you need one and what it should do for you as well as how to think about the future and creating a system to grow and scale your business.
10 minutes | Sep 25, 2020
KPIs and your GOAL, think both ways about it and don't be blind
Today we chat about how your KPIs will influence your goals, or, how your goals should influence your KPIs. Time and time again I hear people talking about KPIs but not thinking about the big picture. You can not have a $2,000,000/yr. business when you produce less than $100,000/mo.
10 minutes | Sep 23, 2020
Your Offer is NOT your BRANDING which is NOT your MESSAGING
Today's rant is brought to you by a client that is so stuck on their branding that they're willing to let their business die.
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