Listen Now

•How baseball can make you a fantastic copywriter... •Why practice CAN make you perfect at making the MOST sales possible... •What you should do if your market is ultra-competitive... •The easy way to take the pressure off of any sales or marketing campaign you might be writing... •The #1 job or purpose of your headline.. •The elements your headline MUST have to do it's job...without this you will fail... •Why this one thing can make you boatloads of money if you do it right... •This can make or break your monthly sales... And, much, MUCH More

When i was first starting out, the Joe Sugarman Copywriting Handbook was a Bible of direct-response for me...and of persuasion. It was magic. From the book: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Today we’re talking about your webinar. Not just any old fluff piece though. Far from it… In fact, the #1 guy i have on here, Charles, is a paid media expert...and this is how to scale your paid media ads into a webinar which works… PARTIAL TRANSCRIPTION OF SHOW: Recently I sat down with Charles Kirkland, who spilled the beans on how to run a profitable #webinar to cold traffic. Lawton Chiles: Hey, guys. I’m here with Charles Kirkland. He runs MediaBuyerAssociation.com. Charles, how you doing? Charles Kirkland: Hey, hey, how’s it going today? Lawton: I’m doing well. You were telling me, number one … Let’s talk about webinars. Everybody knows webinars are probably the most effective way to not only scale your business, but to have people know, like, and trust you, and they have to spend an hour with you and all that, but you were talking about the lazy way that most people are doing it is they run a Facebook ad to an on-demand webinar, which means they can watch, your audience, can watch it right away, and you’re saying that through your testing of putting about, more than 10,000 people through your webinar, that’s not a good idea.