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The Continuous Revenue Marketer
17 minutes | Oct 20, 2021
The Benefits of Personalized Marketing
On this episode, we discuss the technologies and rigor needed to implement a personalized marketing system and the growth opportunities it will unlock when done properly. Documents referenced in this episode can be found here: https://kernagency.com/2021/10/12/the-personalized-marketing-blueprint.
15 minutes | Oct 13, 2021
Continuous Revenue Marketing Defined
On this episode, we introduce the approach and benefits of Continuous Revenue Marketing through the development of personalized marketing at speed and scale. Documents referenced in this episode can be found here: https://kernagency.com/2021/10/12/the-personalized-marketing-blueprint.
13 minutes | Sep 29, 2021
The History of CRM
On this episode, we introduce the concept of Continuous Revenue Marketing, share the history and evolution of CRM and why companies need to look at the past to build personalized experiences to drive future growth.
6 minutes | Sep 15, 2021
Introducing The Continuous Revenue Marketer!
Every week, host Russell Kern and co-host and producer, Elliott Dennis, will break down the complexity surrounding Continuous Revenue Marketing into 15-minute episodes that provide bite-sized insights. We’ll discuss the challenges CMO’s are facing to increase customer acquisition and loyalty. You'll hear success stories from brands on the innovative ways they're driving growth. As well as the obstacles they face on their journey. We’ll also unpack the multiple layers of marketing technology integration from data management to AI/machine learning, to get to the most important aspect of CRM, the combination of technology with human creativity to touch the head and heart of current and future customers.
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