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The Content Love Podcast
35 minutes | 3 years ago
#32: Creating and Launching a Course as a Secondary Business With Hillary Weiss
In this episode, we’re talking all about businesses that have created paid courses on top of their standard business model, like agencies, consultants, and software companies! To dive into this topic, I interviewed the super talented Hillary Weiss. She is a copywriter, ghostwriter and a brand development specialist, and she’s worked with over 200 hundred brands over the past 7 years! Last year, she launched her course The Wordshops as a secondary part of her business, so I was super fortunate to get to ask her all about it in this episode. Can’t wait for you to tune in and get to learn from her! Listen in on my chat with Hillary to learn all about: Her unique approach to copywriting and business and her drive to work with unconventional entrepreneurs Hillary’s course Wordshops which is about voice discovery and the “why” behind writing extraordinary copy The reasons Hillary decided to create Wordshops and what it took her to realize that she has something unique to teach How and why she ran two beta rounds for her course Her process of putting together course materials and making sure her students have everything they need Hillary’s promotion plan and the challenge she ran for the course launch How she defined her target audience for her courses How Hillary might break down her courses into smaller ones and what she’d change if she was going through the process again The simplest mindset and starting point to create a course as a new venture in your existing business Check out Hillary’s resources & connect with her: Visit Hillary’s website Say hi to Hillary on her Twitter, Instagram and Facebook Links, tools and resources mentioned in this episode: Customers From Content – a course by Grow and Convert Blogging for business – a course by Ahrefs Thanks for listening! Are you creating courses on top of your existing products or services, or do you plan to do so in the future? Transcript coming soon P.S. Pin this so you can come back to it later: The post #32: Creating and Launching a Course as a Secondary Business With Hillary Weiss appeared first on Marijana Kay.
31 minutes | 3 years ago
#31: How to Create Content True to Your Brand With Kaye Putnam
In this episode, we’re talking all about making your content sound and feel like *you*! In order to learn all about this, I hosted the awesome Kaye Putnam, a psychology-driven brand strategist that works with stellar brands all over the world. We talked all about the twelve brand archetypes and the impact they have on everything you do in your business, including big-picture content, but also your vocabulary, voice, and so much more. Ever wondered why some words sound really natural to you when you use them in your content, and others feel off? This episode will help you understand why this happens and apply learnings to your own writing, branding, and more. Can’t wait for you to tune in! Listen in on my chat with Kaye to learn all about: The psychology and emotion as foundations of branding Brand archetypes and the clarity they provide for layered personalities and brands How to learn what your brand archetype is and how knowing what makes you uniquely you impacts you Why it’s good to focus on your top two brand archetypes and how they impact all your copy, writing, and more The step-by-step process of applying your brand archetypes on your content and the importance of revision The impact of brand archetypes on content topic brainstorm and selection Layering stories, metaphors and specific word choices into your content topics What you should do about the fact your audience falls into a different archetype than you The process of updating your existing, most valuable content and social media presence based on your brand archetype The content Kaye has created around brand archetypes and the learnings she got from it Streamlining and systemizing your content production and onboarding team members thanks to a hyper-defined brand Check out Kaye’s resources & connect with her: Visit Kaye’s website Say hi to Kaye on her Facebook page, Twitter, Facebook group, and Pinterest Most importantly, take Kaye’s Brand archetype quiz! Links, tools and resources mentioned in this episode: Content Love #6: 3 Steps to a Brilliantly Efficient Content Creation Process Kaye’s courses: Brand New Brand, Brandfluency The twelve brand archetypes Kaye’s Brand archetype quiz Thanks for listening! I can’t wait to hear how brand archetypes impact your content—let me know! Transcript coming soon P.S. Pin this so you can come back to it later: The post #31: How to Create Content True to Your Brand With Kaye Putnam appeared first on Marijana Kay.
35 minutes | 3 years ago
#30: Insider Tips on Creativity For Data-Driven Marketers With Allen Gannett
In this episode, I am excited beyond words to share my learnings about creativity in the world of data-driven marketing and endless streams of content that needs to be produced. Ever feel like you need to create great content in order to show up for your audience, but you have no idea how to do that or even where to get started? To learn all about this, I brought Allen Gannett as my guest today! He is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He’s been on the “30 Under 30” lists for both Inc. and Forbes. And I finally get to share with you that his first book, The Creative Curve, is out June 12th! This episode will help you learn so much about the creative process in marketing and writing and spark new ideas for you. Can’t wait for you to tune in! Listen in on my chat with Allen to learn all about: Allen’s background and how his desire to give marketers insights necessary for storytelling resulted in him founding TrackMaven The myths and misunderstanding happening behind the idea of creativity, and why + how we can tackle this How TrackMaven grew so much with content The story of how TrackMaven ended up having a corgi as their logo and how they’re standing out The importance of having the right idea at the right time and the creative curve that represents our desire for novel and familiar things at the same time The valuable action of imitation in the creative process, the Franklin method, and the omelette example Kurt Vonnegut and the consistent pattern of story arcs and using them as a story baseline to spark creativity The four laws of the creative curve Consumption as one of the pillars and the underlying knowledge and wisdom that ideas come from The critical way to avoiding executing ideas that are too novel or too familiar The power of “the knowing voice” The importance of giving your brain new, raw material on a daily basis Check out Allen’s resources & connect with him: Check out Allen’s book The Creative Curve on Amazon and TheCreativeCurve.com Learn about creativity, productivity and much more + sign up for Allen’s newsletter on Allen.xyz Connect with Allen on his LinkedIn, Twitter, and Facebook Check out TrackMaven and Maven The Corgi Links, tools and resources mentioned in this episode: TrackMaven – Instagram Analytics: The Ultimate Guide for Marketers TrackMaven’s booth at the Content Marketing World event (with spaghetti!) Arcs of storytelling by Kurt Vonnegut Thanks for listening! I can’t wait to hear how this approach to creativity impacts your writing and your work as a marketer. I definitely know it makes a huge difference for me, and I can’t wait for the book to arrive so that I can this whole process up a notch! Transcript coming soon P.S. Pin this so you can come back to it later: The post #30: Insider Tips on Creativity For Data-Driven Marketers With Allen Gannett appeared first on Marijana Kay.
24 minutes | 3 years ago
#29: Rethink Content Marketing With These 4 Examples
In this episode, I’m diving into four content marketing examples that you wouldn’t necessarily call content marketing! (Okay, if you’re a pro, maybe you would, but stick with me and see what I think in this 25-minute episode.) So what is it I’m chatting about? In the world of *so* much content out there, it’s hard not only to come up with ideas your audience will care about, but also to stand out while creating that content. Often times, because of the pressure to create a lot of content and do it in a way that strictly brings traffic, we get lost in over-optimizing for search, forcing keywords, stuffing our content calendars with topics that don’t matter, and forgetting that there are humans on the receiving end of that content. That’s why it’s time for a chat about a different approach to content—the one that lets you share your message and purpose as a company that serves its audience and customers before anything else. Listen in to hear and learn all about: The four examples I’m mentioning: Pat Flynn of Smart Passive Income, Hazel Wallace of The Food Medic, TED, Lego Why you don’t know about people who don’t show up online in some form What it means to impact the lives of your audience (as opposed to simply sell your products or services) What it means to share your message Why it’s crucial to think about content beyond hacking and virality The key that lies in user research and talking to your audience and your best customers Links, tools and resources mentioned in this episode: Start with user research with resources from Grow and Convert Episode #13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré Episode #21: What You Need to Know About Profitable Email Onboarding With Val Geisler Thanks for listening! I can’t wait to hear how this approach to content and business affects the way you create content and talk to your audience. Chat to you soon! P.S. Pin this post so you can come back to it later: The post #29: Rethink Content Marketing With These 4 Examples appeared first on Marijana Kay.
48 minutes | 3 years ago
#28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn
Hey all, In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup! To learn all this, I brought Brennan Dunn, co-founder of RightMessage, the on-site personalization software on as my guest today. I’ve been following his journey with RightMessage on Twitter for a long time, and knowing he’s using his successes with past companies, including Double Your Freelancing, I knew he’d be the right person to chat to about all this! After this chat, I realized how profitable personalization can be, so get ready & I hope you’re willing to take action soon. Enjoy! Listen in on my chat with Brennan to learn all about: Brennan’s journey with multiple successful businesses and why he’s talking about personalization today Why marketers should care about website personalization and what is it we can personalize, from headlines, copy, social proof, and more How to identify different segments of your audience based on different perspectives by using surveys, micro-triggers and your funnels The initial setup you need to start personalizing your website experience with an email service provider and cloned sales pages for 2 to 3 segments of your audience How to personalize a content consumption experience for different segments of your audience (with a great SaaS example), including call-to-action personalization and Brennan’s success when he did this on Double Your Freelancing The unintended but incredibly valuable consequence of personalizing your website, content, and sales pages Several unbelievable examples and case studies of successful personalization and how it impacted those businesses How to learn more information about your audience, especially if it’s still small, to start personalizing your content Check out Brennan’s resources & connect with him: Check out RightMessage and Double Your Freelancing Say hi to Brennan on Twitter Don’t forget to check out the Value My Funnel resource Links, tools and resources mentioned in this episode: Double Your Freelancing resources that Brennan personalizes $100K Launch School with Tom Morkes Pat Flynn of Smart Passive Income Joanna Wiebe & Copyhackers RightMessage learning center Thanks for listening! I can’t wait to hear how personalization impacts your business. Transcript coming soon P.S. Pin this so you can come back to it later: The post #28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn appeared first on Marijana Kay.
30 minutes | 3 years ago
#27: My Best 60-Second Content Marketing Tips
In today’s episode, I’m flying solo again! Here’s the thing: my very dear friend and a fellow marketer Raluca pointed out to me that this episode is my only shot at celebrating the same digits in my age as the one in my episode number! The result: a 30-minute episode with my top content marketing tips, each in 60 seconds or less—altogether 27 of them! Obviously, this means I couldn’t have gone very deep into any of them, so if you do want to chat further and into more depth about any of them, please do reach out and let me know Can’t wait for you to tune in, and I hope you have fun! Listen in to hear my rapid-fire tips about: The importance of intentional content and the damage bad content can make to your brand Patience with content marketing Why you should consume competitor and other content The key to niching down and communicating your unique message Why I think ‘hacking’ isn’t a sustainable way to approach your content (or anything in life, really) Why your content is the extension of your business and personality online The essentials of evergreen content and repurposing it down the line The emotions, personality, and painting the picture with your content… And so much more Mentioned & related resources and episodes: Brian Dean of Backlinko.com Joe Pulizzi – Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses How To Build An Effective Content Creation Workflow #2: How to Create Your First Ever Content Marketing Strategy With Julia McCoy #3: How to Use Storytelling to Empower Your Content Marketing with Kaleigh Moore #5: Crazy Productive Content Marketing Using Repurposing With Brittany Berger #6: 3 Steps to a Brilliantly Efficient Content Creation Process #8: Captivating Content and Using Google Search to Understand Your Audience With Dan Shure #21: What You Need to Know About Profitable Email Onboarding With Val Geisler #24: The Mastery of Getting Sales With Content Marketing With Chris Marr #25: The Trap of Mirage Content & How to Fix It With Benji Hyam #26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly Thanks for listening! Transcript coming soon P.S. Pin this so you can come back to it later: The post #27: My Best 60-Second Content Marketing Tips appeared first on Marijana Kay.
38 minutes | 3 years ago
#26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly
Hey all, In this episode, I’ve decided to help you make your content marketing *not fail*. Running content marketing poorly is expensive and time-consuming, and if you’re not getting anything from it, you might not do it at all! This is why I brought Jimmy Daly, the marketing director of Animalz, an agency that provides high-end content marketing solutions to B2B SaaS businesses. If you’ve been into content marketing in recent months, you probably came across Jimmy’s work on Animalz’ blog, and I’m super excited to be able to interview him all about that. Animalz’ blog has only launched a few months ago, and they’ve been killing it. I asked Jimmy all about it, so make sure to eavesdrop and get ready to take action! Listen in on my chat with Jimmy to learn all about: How Animalz managed to stand out with their content marketing blog, even though they’ve only started it this January (2018) Standing out by either doing content better than your competitors, or doing it completely differently altogether The publication vs library approach to content marketing programs: the downsides of the publication approach, and the benefits of the library one as it’s the more targeted and more organized one The concept of audiences and why it’s not always what you need The art of finding keywords that actually make a difference for your business (top-down and bottom-up), and how to look at them through the hub and spoke model How creating content for different stages of the funnel can impact your search rankings How to make sure you’re writing for the right people and answering the correct questions your readers have by writing for a pay scale, not for a persona The range of content from strategic to tactical and what it means for you The importance of technical SEO to make sure your content is found The slow, long-term play with content promotion Check out Jimmy’s resources & connect with him: Check out Animalz.co Read Jimmy’s newsletter Say hi to Jimmy on Twitter Links, tools and resources mentioned in this episode: 5 Content Marketing Power Laws You Don’t Need an Audience Two SEO Frameworks for Growing a SaaS Blog The Hub and Spoke Content Strategy How to Gain an Unfair Content Marketing Advantage: Write for Pay Scale, Not Demographics Technical SEO for Content Marketers Stratechery by Ben Thompson Book: Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins Thanks for listening! I can’t wait to hear how Jimmy’s thoughts impacted your own work with content marketing! Don’t forget to tweet me or send me a message with your feedback. Transcript coming soon P.S. Pin this so you can come back to it later: The post #26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly appeared first on Marijana Kay.
40 minutes | 3 years ago
#25: The Trap of Mirage Content & How to Fix It With Benji Hyam
Hey all, Have you ever been at the point when you’re creating content that *kind of* looks and feels good, but it does absolutely nothing for your business? It’s actually a common occurrence, and there is a name for it: mirage content. I feel super privileged to have had the chance to interview Benji Hyam, the co-founder and the grow side of Grow and Convert, a fully done-for-you content marketing agency. Mirage content is a topic he’s been passionately talking about for a while now, and the good thing about it is that there is a solution to it! For this one, you might need a pen and paper and start taking action right away. I can’t wait for you to learn from Benji! Listen in on my chat with Benji to learn all about: How Grow and Convert exponentially grew their clients’ blogs, starting with user research through to content promotion with audiences that have already been built What mirage content is and real-life examples The main reason why mirage content happens How to take the extensive user research and put it into practice by looking for patterns The risk of mirage content and the negative impact on the business The importance of high-quality introductions for your written content and what most writers do instead The super-specific strategy Benji uses to write highly engaging introductions Why Grow and Convert create only 3 pieces of content per month for their clients and how they dedicate time to other parts of content marketing process beyond just creation How they analyze posts after a certain time has passed since it was published and how they take action How to know you’ve fully covered a topic by using frameworks The strategy to hiring high-quality writers The questions to use in your user research Check out Benji’s resources & connect with him: Check out Grow and Convert Say hi to Benji on his Twitter Check out Benji on other podcasts: The Growth Marketing Podcast Part 1 and Part 2, The Double Your Freelancing Podcast Links, tools and resources mentioned in this episode: Benji’s blog post: “Mirage Content” Is the Reason Your Company Blog Isn’t Generating Leads ThinkApps: Meet the Founder Who Is Building a New Startup Every Month AngelList Grow and Convert’s top content marketing articles Grow and Convert’s articles on user research Thanks for listening! I can’t wait to hear how you can tackle your own mirage content—make sure to let me know! Transcript coming soon P.S. Pin this so you can come back to it later: The post #25: The Trap of Mirage Content & How to Fix It With Benji Hyam appeared first on Marijana Kay.
40 minutes | 3 years ago
#24: The Mastery of Getting Sales With Content Marketing With Chris Marr
Hey all, Looking to get more sales from your content? You’ll want to make sure to tune into this episode. I had the pleasure and privilege of interviewing Chris Marr for this one! Chris is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organization of its type. His work has helped countless businesses grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing—and I’m beyond thrilled to have been able to chat with him about content marketing! We went deep into understanding the purpose of content marketing when it comes to guiding your potential customers through their questions and concerns as they get to learn about the problem they have. Can’t wait for you to hear this! Listen in on my chat with Chris to learn all about: Chris’ work with Content Marketing Academy, and how he built his work around his lifestyle The approach to content marketing as the tool to help your audience to make educated buying decisions The fact that views and pageviews don’t necessarily equal sales and money The empathy and compassion for your potential customers in your content How to break down the stages of a purchase cycle and get the timing right The importance of zero moment of truth and the content that fulfills the need in the zero moment of truth The B2C and B2B examples of the zero moment of truth and tackling it with content Organizing your content based on the buyer’s journey and getting your audience to ‘sponge’ your content User intent when they search for an answer to a question and the strategy to building high-quality content based on that Auditing and updating your top articles Consistency vs. frequency in content Integrating content marketing into your sales process Check out Chris’ resources & connect with him: Check out Chris’ website: Content Marketing Academy Say hi to Chris on his Twitter and Instagram! Links, tools and resources mentioned in this episode: The zero moment of truth Book: Marcus Sheridan – They Ask You Answer Chris’ blog post on CMA: Content Marketing ROI: How to measure the return of content marketing Chris’ blog post on CMA: How does content marketing lead to sales? Thanks for listening! Can’t wait to hear your thoughts on this one! Make sure to hit me up on Twitter and do go and say hi to Chris and let him know how this helped you. Really appreciate your time joining us today! Transcript coming soon P.S. Pin this so you can come back to it later: The post #24: The Mastery of Getting Sales With Content Marketing With Chris Marr appeared first on Marijana Kay.
34 minutes | 3 years ago
#23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan Robinson
Hey all, In this episode, we’re talking all about building an audience from scratch. I’m bringing you this week’s insights from Ryan Robinson—he’s a serial side-hustler with a blog that attracts 200,000+ monthly readers! Ryan is a Content Marketing Consultant to the world’s top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company, Business Insider and more. He works with fast-growing startups to drive content marketing strategy & rapid execution. He also advises 500 Startups portfolio companies on how to grow their brands with effective content marketing. He also hosts The Side Hustle Project podcast. I’m beyond thrilled that you get to learn from Ryan! Listen in on my chat with Ryan to learn all about: Ryan’s long history of starting businesses and what came out of successes and failures Ryan’s side hustle income reports Choosing a starting point for building an audience for business The intersection of what you’re good at and what people you serve care about and the importance of avoiding FOMO when picking channels Leaving 25% of your content focus for experimenting/repurposing content The importance of outreach for content promotion and strategies to get your emails opened and responded to Guest blogging and choosing the places to get published The relationship-building game that leads into getting published in larger publications How to capitalize on your guest content that gets published Tweaking emails when you’re not getting the outcome you’re hoping for (to increase email opens and replies) How to split limited time and resources to get the most out of your content Check out Ryan’s resources & connect with him: Check out Ryan’s website Say hi to him on Twitter! Check out Ryan’s podcast: The Side Hustle Project Links, tools and resources mentioned in this episode: Ryan’s 20,000-word guide to starting a blog Ryan’s post: 60 Top Entrepreneurs Share Best Business Advice and Tips for Success Close.io Ryan’s side hustle income reports Episode #5: Crazy Productive Content Marketing Using Repurposing With Brittany Berger Ryan’s templates for outreach Quuu Promote Thanks for listening! What actions will you take to start building your audience from scratch, or grow the one you already have? Let me know! Transcript coming soon P.S. Pin this so you can come back to it later: The post #23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan Robinson appeared first on Marijana Kay.
44 minutes | 3 years ago
#22: The Art of Developing An Extraordinary Brand Voice With Kayla Hollatz
Hey all, You’re in for a treat! In this episode, you get to eavesdrop on my super fun chat with Kayla Hollatz, a Minneapolis-based copywriter, brand strategist, and content creator. I brought her to this episode to ask her all about her own brand voice, her approach to developing her clients’ brand voice, the value behind it (and the reasons it sometimes feels terrifying to go ahead and do that for your business!), and much more. Kayla has her own story about why she’s super passionate about brand voice, and that’s my favorite thing about this episode. If you ever knew there are things you stand for that you wish you could communicate in your copy and content, but wasn’t sure how to go and do it, you’re in the right place Hope you’ll have as much fun listening as we did chatting! Listen in on my chat with Kayla to learn all about: The important connection between your personality, the people you work with, and your brand voice The building blocks of brand voice: brand’s “personal dictionary”, style and formatting, existing resources, mission statement, core values The art of managing industry jargon in brand voice The difference in your brand voice when you’re aiming to connect with your audience over educate and vice versa The difference between building a brand voice for an established brand versus a brand new one The importance of foundational values of a business The value of knowing more about your ideal client/customer than just demographics: a day in their life, what motivates them, their current life stage Defining the brand voice before you ever jump into content Thinking like a designer and a strategist when developing brand voice The powerful exercise of recording your own voice! Check out Kayla’s resources & connect with her: Say hi to Kayla on Twitter and Instagram Check out Kayla’s website Links, tools and resources mentioned in this episode: Ashley from The Middle Finger Project Episode 8: Captivating Content and Using Google Search to Understand Your Audience With Dan Shure Episode 15: How to Build a Highly Engaged Email List Using Quizzes With Josh Haynam Kayla’s Brand Voice Quiz Thanks for listening! Can’t wait to hear what you think about this episode and how you feel about your brand voice. Make sure to check out Kayla and her resources to help you out on that path! Transcript coming soon P.S. Pin this so you can come back to it later: The post #22: The Art of Developing An Extraordinary Brand Voice With Kayla Hollatz appeared first on Marijana Kay.
38 minutes | 3 years ago
#21: What You Need to Know About Profitable Email Onboarding With Val Geisler
Hey all, Welcome to session 21! In this one, I brought Val Geisler on as my guest for this episode. She is a super-smart email marketing optimizer, combining email marketing experience and skills with strategy. Today, we’re talking all about email onboarding and its place in the overall customer experience and the big picture of a business. Thanks to Val’s background that centers exactly in customer experience, from events and retail to small businesses and tech startups, we went deep into the value and importance of having a well thought-out, strategic email onboarding sequence in place. Listen in on my chat with Val to learn all about: The power of quality email onboarding to reduce the need for outbound sales due to reduced churn and stronger relationships Different onboarding sequences depending on your business and the aim behind it (email subscribers, free trials, paid customers) and the approach that everyone is your potential customer The value of going beyond the “thanks for your money” once someone becomes your customer The importance of email onboarding for service-based businesses Finding the deeper root cause that someone signed up for your trial or product and discovering jobs to be done—hone in on three core tasks! (hint: talk to current customers, trial customers and churned ones) The importance of showing up in your customers’ inboxes and not leaving things to chance The art of setting recipients’ expectations for your email onboarding sequence How to align content and content upgrades with your onboarding sequences How to write email subject lines that get your emails opened The metrics to track the success of your onboarding sequence Val’s favorite onboarding sequences Common mistakes and challenges in email onboarding Check out Val’s resources & connect with her: Be sure to check out Val’s website and her weekly email onboarding teardowns Connect with Val on Twitter! Links, tools and resources mentioned in this episode: Jobs to be done framework GrooveHQ onboarding emails Baremetrics onboarding emails Customer.io Trello Thanks for listening! That’s it! Can’t wait to hear about your own experiences with email onboarding and how what you’ve learned in this episode might impact it going forward. Let me know Transcript coming soon! P.S. Pin this so you can come back to it later: The post #21: What You Need to Know About Profitable Email Onboarding With Val Geisler appeared first on Marijana Kay.
31 minutes | 3 years ago
#20: A Crash Course in Building an Insanely Engaged Community With Lucia Fontaina-Powell
Hey all, You’re in for a treat! In episode 20 (can’t believe we’ve crossed 20 weeks of Content Love already!), I’ve made it my mission to learn all about the community building that happens behind the scenes of one of the fast-growing startups very dear to my heart—Quuu! If you haven’t heard of Quuu, they are a small remote team whose core product revolves around hand-curated suggestions for social media. They also recently launched Quuu Scheduler and—literally this week!—they introduced and are soon launching a new plan, Craft by Quuu! I’ve been in awe of their hard work, and more than everything, their focus on their community from early days. I mean… This was part of my conversation with Daniel, one of Quuu’s co-founders, during Quuu’s Twitter chat yesterday: This is why I had to bring Lucia Fontaina-Powell, their Community Marketing Manager (actually… Quuumunity Marketing Manager!) to ask her all about it and to learn all about the connection between their content and community, including their Facebook group and Twitter chat #Qchat. She is a community builder, content creator and copywriter helping growing businesses cultivate unique, go-to brands. She’s also a brilliant writer, an awesome human being, and a bundle of wisdom, and I can’t wait for you to learn from her in this episode! (That’s her!) Listen in on my chat with Lucia to learn all about: How she evolved from a content manager role into a community manager role, and all that her job entails now The day in the life of a community marketing manager The powerful community Quuu has built, from content and email through to their Facebook group and #Qchat, their Twitter chat How she plans topics to perfectly connect Quuu’s community efforts with their content strategy How community insights make an impact on their content How she sets goals for Quuu’s community building efforts and content Why Quuu focused on their community growth so early in their journey back in 2016 How businesses apart from SaaS can benefit from building an engaged community How you can get started doing that, too! Check out Lucia’s resources & connect with her: Connect with Lucia on her Twitter and Medium Join Quuu’s community in their Facebook group and #Qchat on Twitter Follow Quuu’s awesome journey on their blog, Facebook, Twitter, Instagram, YouTube and LinkedIn Check out Quuu’s co-founders, Daniel Kempe and Matt Spurr, on Ryan Robinson’s podcast! Links, tools and resources mentioned in this episode: Lucia’s Medium post: What is a community marketing manager and why should you hire one? Intercom Quuu Scheduler Grum Scheduler Basecamp Twitter polls Brittany Berger + my interview with her, all about content repurposing Vlog by Quuu’s co-founder Matt: Tips for the camera shy Thanks for listening! Can’t wait to hear about your journey towards building an incredible community. Make sure to tweet Lucia and myself to let us know, and share anything you’ve learned along the way, too! Transcript coming soon P.S. Pin this so you can come back to it later: The post #20: A Crash Course in Building an Insanely Engaged Community With Lucia Fontaina-Powell appeared first on Marijana Kay.
26 minutes | 3 years ago
#19: Expert Resources and Tools For Creating Epic Content Every Single Time
Hey folks, Thanks for being here! In today’s episode, I’m talking about a bunch of resources, like books, blogs, tools, PDFs and more, that help me do my job as a writer and a content marketing in an epic way every single day. I hope you’ll like my recommendations—make sure to let me know if you want to add any to the list or have a specific experience with any of the ones I’ve listed. Here we go! Listen in to learn all about these content marketing resources: Books: Ann Handley – Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content Julia McCoy – Practical Content Strategy & Marketing Roy Peter Clark – Writing Tools: 55 Essential Strategies for Every Writer Joe Pulizzi – Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Content: Curata’s blog and other resources Content Marketing’s Institute framework Brian Dean’s Backlinko.com Tutorial Tuesdays by Joanna Wiebe of Copyhackers Forget the Funnel by Gia Laudi and Claire Suellentrop Sumo’s Power Words Megan Minns’ guide on using Asana as a content calendar Tools: Asana Airstory writing software Hemingway Editor Grammarly Headline Analyzer by CoSchedule Compressor.io image compressor I can’t wait to hear from you, thank you so much for listening! The post #19: Expert Resources and Tools For Creating Epic Content Every Single Time appeared first on Marijana Kay.
27 minutes | 3 years ago
#18: The 4 Writing Frameworks For Instantly Better Content
Hey everyone, Welcome to another Content Love episode! In this one, I took some time to take you through some of my favorite chapters of one of the best books on writing out there—Roy Peter Clark’s Writing Tools: 55 Essential Strategies for Every Writer. I LOVE this book, and it has made a huge impact on how I approach my writing. Even better, this episode will be helpful even to those of you that don’t necessarily write as a day-to-day job, but you’re maybe managing writers, hiring them, doing a lot of editing, or any similar work that requires you to contribute to a creative piece of work. Listen in to hear about these four writing tools, as Roy Peter Clark calls these approaches to your writing: Tool 11: Prefer the simple over the technical; all about using shorter words, sentences, and paragraphs at points of complexity Tool 16: Seek original images; all about avoiding clichés and first-level creativity Tool 24: Work from a plan; all about outlining your work, as well as indexing and naming its big parts to help the reader remember the whole story Tool 40: Draft a mission statement about your work; all about working towards an ultimate result with your writing Tools and other resources I’ve mentioned: Hemingway Editor Writing to Deadline: The Journalist at Work by Donald Murray Airstory I hope you’ll let me know what you think of these tools, and I can’t wait to hear how these tips have helped you! Don’t forget to tweet me to share your thoughts with me. Thank you so much for joining me today! The post #18: The 4 Writing Frameworks For Instantly Better Content appeared first on Marijana Kay.
14 minutes | 3 years ago
#17: Brainstorming Content Topics Your Audience Craves
Hey all, A quite unusual day here on the Content Love podcast! This is the second episode of the two that I’m releasing today. Here’s the reason behind it: I’ve recently held my first ever public talk at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full of really smart marketers. For this week’s podcast edition, I decided to take what I’ve spoken of and split it into parts. Now, the session had three parts. It was a relatively short session (12 minutes or so), and the title was ‘3 easy steps for better results with content marketing (for real)‘. Of the three parts, one is something I’ve already spoken of on the podcast—it’s the efficient content creation process—so to avoid any repetition, I’ve decided to talk about the other two parts and give them an episode each. So here we are! Part one (episode 16) is all about setting goals for your content. It includes simple enough, small and actionable steps you can get started working on right away. Part two (this episode!) is all about finding topics your audience craves and can’t wait to read, listen, or watch. I talk about easy ways and strategies to dive deeper into your main topics and find what your audience genuinely cares about. The shownotes are organized slightly differently today—you can simply go ahead and listen in, and find related episodes and resources below. Thanks so much for being here! Tune into the episode here: Mentioned resources and related stuff: Episode #16: Uncomplicating Goal Setting For Your Content Episode #8: Captivating Content and Using Google Search to Understand Your Audience With Dan Shure How to Never Run Out of Ideas For B2B Blog Posts The post #17: Brainstorming Content Topics Your Audience Craves appeared first on Marijana Kay.
16 minutes | 3 years ago
#16: Uncomplicating Goal Setting For Your Content
Hey all, A quite unusual day here on the Content Love podcast! I’m releasing two episodes today, and this is the first one. I’ve recently held a talk (my first ever public talk!) at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full of really smart marketers. For this week’s podcast edition, I decided to take what I’ve spoken of and split it into parts. Now, the session had three parts. It was a relatively short session (12 minutes or so), and the title was ‘3 easy steps for better results with content marketing (for real)‘. Of the three parts, one is something I’ve already spoken of on the podcast—it’s the efficient content creation process—so to avoid any repetition, I’ve decided to talk about the other two parts and give them an episode each. So here we are! Part one (this episode) is all about setting goals for your content. Now, even though it’s quite a complex topic, I wanted to break it down into some small, immediate steps you can take, so I hope you’ll find it useful! Part two (episode 17) is all about finding topics your audience craves and can’t wait to read, listen, or watch. That episode is already live, so make sure to go check it out! The shownotes are organized slightly differently today—you can simply go ahead and listen in, and find related episodes and resources below. Thanks so much for being here! Tune into the episode here: Mentioned resources and related stuff: Episode #17: Brainstorming Content Topics Your Audience Craves Episode #8: Captivating Content and Using Google Search to Understand Your Audience With Dan Shure 6 steps to creating a bulletproof content production process Content Marketing Institute: 5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators The post #16: Uncomplicating Goal Setting For Your Content appeared first on Marijana Kay.
27 minutes | 3 years ago
#15: How to Build a Highly Engaged Email List Using Quizzes With Josh Haynam
Hey all, Time for episode 15! If you know me, you know I’m always on the lookout for the best ways to build powerful, lasting relationships with a loyal audience. Interactive quizzes are one of the top fast-growing strategies to do so and to do it at scale, and the best thing about it is that you can do it even as a B2B business. To learn all about them, I had a chat with Josh Haynam! Josh is a co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. There’s a chance he’s seen more quizzes than anyone else. Interact is a bootstrapped company launched in 2013 that has helped businesses bring in more than 5 million leads, the product is used by businesses to create quizzes, giveaways, and interactive polls. Really excited for you to listen to this one. Dive right in! Listen in on my chat with Josh to learn all about: All about the technique that has so far collected 7,5 million leads over the world The added value of collecting leads with a quiz compared to standard methods with a conversational, one-to-one touch How to use the knowledge of your target audience in the “What type of ______ are you?” quiz template How to nurture your lead after they land on your email list with an onboarding email sequence The way to use quizzes as a B2B company and how to talk to and connect with the one person that matters to you in that business The brilliant case study of a copywriter who used a quiz to build her list (link below!) by 2,500 leads within weeks The three spots to place your quiz once you create it to ensure it gets views and engagement The strategies to make sure your quiz gets shared and amplified How to build content around your quiz to make it sit well together and naturally lead into each other The first action to get started with: talk to 4 to 6 clients or prospects for an hour! Check out Josh’s resources & connect with him: Connect with Josh through his social media: Twitter, LinkedIn Check out Interact: website, blog Links, tools and resources mentioned in this episode: Case study with Kayla Hollatz Interact’s webinar Thanks for listening! Make sure to tweet me and Josh with any thoughts you have on this topic. Don’t forget to check out all their valuable resources so you can get started building your own quiz and your engaging email list! Transcript coming soon P.S. Pin this so you can come back to it later: The post #15: How to Build a Highly Engaged Email List Using Quizzes With Josh Haynam appeared first on Marijana Kay.
5 minutes | 3 years ago
#14: You Are Your Content, And Your Content Is You
Hey all! This episode is just to remind you of the importance of adding your voice, story, and even downfalls into the way you do content. Not only is this episode the furthest from perfect it could be; it’s a very raw, uncut, and weakened product of my current circumstances. While this may not make you crazy about my content marketing skills, I sure hope it will help me get a little bit closer to you as a person Thanks for listening! Make sure to tweet me in case there’s anything at all you want to share with me. The post #14: You Are Your Content, And Your Content Is You appeared first on Marijana Kay.
27 minutes | 3 years ago
#13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré
Hey awesome people, Time for episode 13! In this one, I had a brilliant chat with Nichole Elizabeth DeMeré all about aligning content marketing and product development and using this to empower the way you do business, educate your customers, retain them longer, turn them into brand advocates, and much more. Nichole is a SaaS Consultant & Customer Success Evangelist. She works on Community Growth at Zest.is and she’s a moderator at Product Hunt & Growth Hackers. As a SaaS Consultant, she takes startups from problem/solution fit to product/market fit, all the way through growth marketing and scalable customer development. Her specialty is in quickly diagnosing strengths and weaknesses in SaaS companies and strategizing ways to improve retention and strengthen brands. She is working on publishing a book! Find the link below and hear more about it in the episode. Listen in on my chat with Nichole to learn all about: Why aligning content marketing and product management matters for the health and longevity of a SaaS business The “product death cycle“ What defines your ideal customer and where this definition stands compared to a marketing persona The best ways to get feedback from your ideal customers and the technique of forming questions for them The concept of the success gap by Lincoln Murphy and desired outcome, with examples from retail and SaaS How content marketing plays a role in filling the success gap The value of retaining versus acquiring new customers and why it’s okay to not know immediately who your ideal customer is What it is you need to teach your customers that isn’t how to use your product Why retained customers are valuable and how they lower the cost of acquiring new customers How to find the language-market fit both if you’re just starting out and if you’ve been active for a while Check out Nichole’s resources & connect with her: Connect with Nichole on her website Make sure you follow her on Twitter Sign up to be notified about Nichole’s upcoming book: Playbook to Grow Your SaaS Business With Your Customers Links, tools and resources mentioned in this episode: The success gap by Lincoln Murphy Examples of desired outcome: ModCloth, Zappos, AdEspresso AdEspresso Academy Intercom Value Proposition Design The Startup Owner’s Manual Lincoln Murphy Thanks for listening! Make sure to tweet me and Nichole with any thoughts you have on this topic. I hope you’ll take action on her tips and be able to align your content and product and grow your business further! Transcript coming soon P.S. Pin this so you can come back to it later: The post #13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré appeared first on Marijana Kay.
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