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The Content Hacking Show
15 minutes | Jun 21, 2021
Cracking the Code of Your Funnel
In today’s episode of the Content Hacking podcast, I’ll tell you about a funnel that I’ve been tweaking for our coaching program. I’ll share with you some secrets to creating a funnel that can scale and achieve massive results. Here are some of the most valuable things you’ll learn: - How thinking outside the box helped me boost my click-through rates - Why funnels don’t work (and how to approach them the right way) - How I’m combining different elements of the funnel for maximum results. So if you’d like some proven tips for making your funnel scalable, jump right into the podcast!
17 minutes | Feb 18, 2021
How to Design an Amazing Offer
In this episode of the Content Hacking podcast, I talk about creating an irresistible offer. Better yet, I’m using myself as a real-life case study! I’ll give you an insight into a fantastic opportunity that I’m exploring and how my friend and I are turning it into an offer that clients can’t resist. Here are some of the most valuable things you’ll learn: - How to predict and overcome objections - How to figure out what your target market needs - How to price your offer correctly So if you’d like to learn how to structure a compelling offer, jump right into the podcast!
13 minutes | Jan 12, 2021
Dealing with Overwhelm and Simplifying Your Business
In today’s episode of the Content Hacking Show, I talk about overwhelm and what to do about it. This is such an important topic, as it directly relates to your productivity and output. I’ll show you how to release a ton of pressure from your business while still securing growth. You’ll uncover many nuggets of wisdom, such as: - The Five Ones concept and how to apply it - How to de-risk your business while scaling - How to narrow your focus on what matters If you want to eliminate burnout and scale without struggles, go ahead and listen to the podcast.
13 minutes | Dec 30, 2020
Email Marketing Is King
In this episode, I take a deep dive into email marketing and why it deserves your attention. I’ll show you why the email channel is vital in your content mix and how to leverage its massive potential. Here are some of the most valuable things that you’ll learn: - Why email marketing works better than most other channels - How to make your campaigns wildly profitable - Content secrets from the most successful copywriter in history So if you want to learn how to thrive with email marketing, jump right into the podcast.
14 minutes | Nov 10, 2020
Finding a Good Business Model
In this episode of the Content Hacking podcast, I dig deep into why some businesses fail while others thrive. I discuss the fundamental aspect of success – the business model. I’ll explain what it takes to find a model that works for you and supports lasting growth. Here are some of the most valuable things you’ll learn: - What makes a sound business model - Why operating leverage matters - How to remove bottlenecks from your business So if you want to understand the makings of a thriving business model, go ahead and listen to the podcast.
12 minutes | Nov 4, 2020
Solving Problems with the Current Reality Tree
In this episode of the Content Hacking Show podcast, I talk about current reality trees. If you haven’t heard about current reality trees, then this podcast is for you! Why? Because it’s one of the most potent tools to overcome challenges in your business. It’s also one of the key tools I use to get to the ROOT of issues in business. So if you want to learn about dealing with problems effectively, jump right into the podcast.
13 minutes | Oct 27, 2020
Mastering Client Experience
I can tell you that there’s no point in producing great content - and then win lots of new clients - if your client experience is subpar. In this episode, I’ll be using Fubbi as an example and cover the critical aspects of client experience that I feel really matter. Some of the topics that I’ll be discussing are: - Taking responsibility - Cause and effect - Getting your team involved - The CEO has to champion great client experience - How important is financial metrics That’s just for a start. Listen to this podcast to find out how to ace client experience time and time again
16 minutes | Oct 23, 2020
How to Do Email Marketing
Recently a client asked to cancel our services. And it’s the craziest reason of all… because… he was really happy with our work. I go into the back story in this podcast. Unfortunately, it’s going to cost him hundreds of thousands of dollars. Not because he’s asked to stop getting OUR help. But because he’s decided to blow off email as a channel. No joke. And that’s the reason for the cancellation. I know that it’s not my responsibility to educate every single person. But I do have some responsibility to use my experience and tell people how to use email as a channel. Simply put, those in the “know” always report the same thing: email is their profitable channel. For this reason, this episode will cover: - Email list as an equity - How attribution works - Challenges of using Facebook only - Using emails for ads If you want to get massive ROIs from your email, tune in to this podcast.
19 minutes | Oct 13, 2020
The Most Incredible Marketer I Know
In this podcast, I’m talking about the most impressive individual I’ve ever worked with. You’ll learn what makes him such an accomplished person like: - How he tested for failure regularly and what he could control - When he finds winners and something that works, he hits it hard - How he built a dream team to make up for his own limitations Why he took a marketing first philosophy about everything So, listen here to do a deep dive into this incredible guy... and find out some secrets to his success.
12 minutes | Oct 6, 2020
Getting a Read on the Market
Reading the market correctly is tough for most people. But it’s necessary to keep selling and remaining relevant in your market. So, in today’s episode, I want to talk about how to read the mind of the market. I’ll go over things like: - How to look at what people are buying to get a good read on the market - Why there are no such thing as being too obsessed with your market - The single best market research tool I’ve ever found (and it’s free; not it’s not a survey). Check out this episode if you want to go from average to ninja-level market reading.
14 minutes | Sep 29, 2020
Bringing a New Business to Market
I’m working with a business partner and long-time friend to launch a new business. And we’re at the stage where we’re starting to think about the hooks and offers. Today’s episode will focus on the stuff we’re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I’ll cover include: - Nailing your message to market - Stages of awareness and sophistication and how it affects a launch - Testing ideas before bringing them to market Listen here to find out more about our checklist and how you can apply it to new campaigns.
14 minutes | Sep 22, 2020
Digging Into My Personal Process
I want to try something I’ve never done before. In this episode, I want to give you a sneak peek into my creativity process. Some awesome things I’ll cover include: - Key things I need to spur my process and why - How oscillating between rest and intense focus works for me - The thinking models I use to help the creative process Listen here to find out how I go from zero to firehose intensity as I get into my creative zone. Hopefully, you’ll be able to adopt a few tips to spur your own creative process.
18 minutes | Sep 8, 2020
How to Sell Big-Ticket Products and Services
In this podcast, I dive deep into the process of selling high-ticket items. I break down the steps to show you how to structure everything properly and reach the right people with your offer. You’ll learn lots of essential things about marketing and sales, such as: - The importance of qualifying and how to do it right - How to dispel objections like a pro - How to create an effective follow-up system So if you have the desire to sell big-ticket items, jump right into the podcast to learn how to build a system that works.
14 minutes | Sep 1, 2020
Turning Your Business Into a Cashflow Machine
In today’s episode, I’m not talking about content or marketing for a change. I’m going to focus on the operational side of your business. I’ve learned a great deal about making my business run like a machine. In this podcast, I’ll share with you the wisdom that applies to any business. Here are some of the awesome things that you’ll learn: - What improvement is really about - How to achieve consistency - Why you should create a boring business If you want to see what it takes to streamline your business and maximise its potential, you’ve got to listen to the podcast!
12 minutes | Aug 25, 2020
How to Think About Marketing Campaigns
If there’s one thing I keep talking about time and time again, it’s how to make campaigns work. There’s a specific set of characteristics that separate killer campaigns from the duds. In this podcast, I’ll show you what those characteristics are. You’ll learn: - What makes a campaign scale to tens or hundreds of millions of dollars - How to know if you should ditch or scale a funnel - Why it’s normal to feel like you’re constantly screwing up To learn what it takes to create campaigns that get real results, jump right into the podcast!
13 minutes | Aug 18, 2020
The Broken Book Funnel
What do you do when a funnel breaks? That’s the question I’ve had to answer about our book funnel. We hit the $20,000 spend mark and everything changed. Cost per acquisition skyrocketed and our revenue per client plummeted. But this isn’t a “woe is me” story. This is my chance to share what you need to do when a funnel stops working. In this episode of the Content Hacking Podcast, you’ll learn: - The key lessons I’ve learned from my broken book funnel. - Why getting more granular may be the solution. - The changes I’m going to make to my funnel to get it working again. This is a big one for anybody who’s ever struggled to get a funnel working properly. Check out the podcast today for some valuable insights.
11 minutes | Aug 11, 2020
Using Content to Get People to Buy More
Amazing success stories always give me tingles. This stuff lights up my brain and makes me so excited to share with you. In this episode of the Content Hacking Podcast, I hit you with the stats of a company that has done amazing things with their content and ad campaigns. You’ll learn a ton, including: - The two different ways that you can use content. - The raw numbers behind one company’s powerful campaign. - The three things you have to combine to make content marketing work for you. This is exciting stuff and I know it can help you to make better use of your own content. Check out the podcast to find out how.
14 minutes | Jul 30, 2020
My Big Announcement
When is enough, “enough”? It’s an important question that I don’t think many business owners ask of themselves. We’re always so focused on growth that we never stop to think that we may have reached exactly where we need to be. I believe that I’m where I need to be with Fubbi right now. And in this episode of the Content Hacking podcast, I talk about… - Why I’m closing the books on our full service packages. - How I’ve aligned by business with my own needs. - Why this decision means bigger and better things for Fubbi’s clients. Sometimes, you have to stop and think about what you really want from your business. Check out the podcast to learn what that means for me.
14 minutes | Jul 21, 2020
Staying on the Merry-Go-Round
Business is a lot simpler than most people make it. I’m not saying that it’s easy. I’m saying that the core concepts of business are simple enough for anybody to understand. And yet, so many of us feel like we’re getting spun off the merry-go-round every other day! In this edition of the Content Hacking podcast, I dig into several business issues, including: - The five ways you can increase profit and revenue. - The distractions that bog us down as business owners. - How I’ve engineered business accounting to work for me. If the concepts behind business are so simple, why make them more complicated? Check out the podcast to find out how I stay glued to the merry-go-round.
11 minutes | Jul 14, 2020
An Inside Look Into My Marketing Campaigns
Have you ever wondered how the Fubbi team gets such amazing results day in and day out? You won’t have to wonder for long because I reveal some of my secrets in the latest edition of the podcast. I cover a bunch of stuff, including: - Why video ads are one of the keys to our success. - The power of batching when creating your ads. - The one trait that all of our most awesome clients have and why it’s a great thing. You wanted the secrets and I’ve laid them bare. Check out the podcast to dig into a marketing strategy that works wonders.
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