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The Content Generation
35 minutes | Oct 14, 2020
Erin McCann, School PR
A storyteller by nature, Erin McCann is fascinated with telling the stories of Public Education. A product of Texas Public Schools, Erin joined the School PR world in 2015 and currently works for Allen ISD in Allen, Texas as the Director of Digital Marketing and Media. During this episode, we spoke with Erin about her career journey and the current challenges among school PR professionals. You can connect with Erin on Twitter and be sure to check out her podcast, School PR Happy Hour.
15 minutes | Apr 20, 2020
Digital Leadership in the "New Normal"
During this episode, Ben and Amber discuss some of the Do's and Don'ts of Digital Leadership in the new normal. For more information, please visit Class Intercom for additional discussion questions.
19 minutes | Apr 13, 2020
Self-care in the new normal
During this episode, Amber and Ben discuss why self care is important and how it leads to better creativity and content during the new normal of COVID-19.
21 minutes | Apr 6, 2020
Best Practices in the new normal
During this episode, Ben and Amber discuss what best practices look like when it comes to digital citizenship and lessons learned during COVID-19.
12 minutes | Mar 30, 2020
Be Social At A Distance
During this episode, Amber and Ben discuss the challenges that schools are facing in light of COVID-19 and how being social at a distance is not just a recommendation but a rallying cry.
14 minutes | Mar 2, 2020
TSPRA & IDEACON Recap 2020
Last week our team traveled to Austin and Chicago to attend the TSPRA conference and IDEACON conference. During this episode, we share what we learned while attending these amazing conferences. One of the largest School PR conferences, the Texas School PR Association conference provided room for great conversations about social media. School districts from across Texas engaged in round tables, sessions and some inspiring keynotes sessions. A highlight was listening to our friends at the School PR Happy Hour Podcast who provided a session about how they are both demonstrating excellent student-led social media, but also were recognized for the "Bright Idea" award for supporting school PR professionals. At IDEA Con, the marquis conference for the Illinois Digital Educators Alliance, we enjoyed great conversations with technology professionals and their role to secure, manage and administrate technology in their districts. We enjoyed conversations with technology professionals seeking to check boxes for solutions like archiving and administrators who are seeking to share the load of creating social media content.
32 minutes | Feb 17, 2020
PJ Caposey, Meridian CUSD 223
PJ Caposey is a dynamic speaker and a transformational leader and educator. PJ began his career as an award-winning teacher in the inner-city of Chicago and has subsequently led significant change in every administrative post he has held. PJ became a principal at the tender age of 28 and within three years was able to lead a small-town/rural school historically achieving near the bottom of its county to multiple national recognitions. After four years, PJ moved to his current district, Meridian CUSD 223, as superintendent and has led a similar turnaround leading to multiple national recognitions for multiple different efforts. PJ has written 7 books for various publishers and his work has been published online for sites such as ASCD, Edutopia, and the Huffington Post. He works in the Education Department of two universities and in a myriad of capacities with the Illinois Principal’s Association including Principal Coach and author of the first complete stack of MicroCredentials offered in Illinois. During this interview, we discussed how PJ's career journey led to building a personal brand, how he would have handled things differently and why he continues to create content as a practitioner. Be sure to follow him on Twitter.
47 minutes | Feb 3, 2020
Jennifer Randall, Teaching Digital Media In Schools
Jen Randall is a 17-year veteran of the high school classroom. She started as a choral and show choir director and now travels the country hosting clinics, consulting and judging competitive show choir. In recent years, she has gone back to her journalistic roots, and now teaches Digital Media and produces KDGN (broadcast channel) for Carroll ISD in Southlake, TX. Using her background in stage performance and knowledge of social media, Randall and her co-teacher Natalie Brown, are working to create a digital and print media department that prepares their students to be a part of the future of news production on all platforms. During this interview, we spoke with Jennifer about social media, content creation and how she's inspiring the next generation of content creators. You can follow her student’s work on Instagram, Facebook and Snapchat: @slcdragonmedia
20 minutes | Dec 23, 2019
During this episode, Taylor and Amber breakdown highlights from 2019 and discuss what you can expect from Class Intercom in 2020. Resources Mentioned: Webinar: Five 2020 Trends for Social Media in Education: What Educators are Saying 12 Days of Content Be sure to follow us on Twitter & Instagram @ClassIntercom.
28 minutes | Dec 9, 2019
Sydney Jensen, Nebraska 2019 Teacher Of The Year
Sydney Jensen, a Georgia native, is a ninth-grade English teacher at Lincoln High School in the epicenter of America's heartland: Lincoln, Nebraska. Lincoln is one of the nation's top cities for refugee resettlement, and students at Lincoln High speak more than 30 languages. Jensen also serves as an instructional coach working with new and veteran teachers to provide instructional support and mentorship. In recognition of her work in the classroom and the school community, Jensen is the 2019 Nebraska Teacher of the Year. She is a passionate advocate for increased mental and emotional wellness supports for both students and the teachers who serve them. She recorded an official TED talkon the impact of secondary traumatic stress and compassion fatigue on teachers who work with students experiencing trauma. Her talk received over 700,000 views in less than a week. Jensen earned her BsED in English Education from the University of Georgia in 2013, and a Masters degree in Educational Leadership from Doane University in 2020. During this interview, we spoke with Sydney about her recent TED talk, student content creation and digital citizenship. If you want to connect with Sydney, you can follow her on Twitter, Instagramor visit her website. You can also view her TED talk here.
31 minutes | Nov 25, 2019
Christopher Aumueller, Fanword
Christopher Aumueller is the CEO and founder of Fanword, a storytelling company for sports teams. During this interview, we spoke with Chris about his career journey and what led him to creating a company focused on storytelling. As a former Division 1 tennis player, Chris has a unique perspective regarding student athletes and social media use. Be sure to follow Fanword on Instagram,Twitter, andFacebook.
19 minutes | Oct 28, 2019
Student Generated Social Media - Why Does It Matter?
During this episode, Taylor and Amber discuss why student generated social media is important for schools to consider. Resources Mentioned: Social Media Trends In Education Report Simple Design For Your School's Social Media Webinar Be sure to follow us on Twitter & Instagram @ClassIntercom.
35 minutes | Oct 14, 2019
Justin Dearing, School PR
Whether it involved short films or sports talk radio, Justin Dearing has been telling stories as far back as he can remember. Justin is a former high school Film and Radio Production teacher turned School PR professional. Currently, Justin is the Assistant Director of Communications for Carroll ISD in Southlake, Texas and co-hosting the podcast "School PR Happy Hour”, a podcast geared towards professionals in school communications. When he is not telling the story of Carroll ISD or working on his latest podcast episode, Justin can be found either at his daughter Kinleigh’s soccer games, watching Parks and Rec with his wife Caty, or researching player stats for the most over the top fantasy baseball league he has been entrenched in for the past decade. During this interview, we spoke about what led Justin to working in school PR and how he carves out time for content generation. We also spoke about what digital citizenship means to him as a school PR professional. To learn more about Justin, you can follow him on Twitter and check out his podcast, School PR Happy Hour.
21 minutes | Sep 30, 2019
The Content Generation Episode 25: Digital 4 Good Highlights
During this episode, Taylor and Amber discuss highlights from the previous podcast episode, Taylor shares his takeaways from the Digital 4 Good Conference, and you'll hear about some exciting things happening at Class Intercom this fall!
38 minutes | Sep 16, 2019
Mitch Fisher, Student Generated Content
Mitch Fisher is a student, content creator and social media enthusiast. Mitch is currently a junior at the University of Nebraska-Lincoln majoring in advertising and public relations with a minor in theater. In fact, Mitch was first introduced to Class Intercom when he was in high school. During this interview, Mitch and I discussed: 1. How spreading positive messages has been the key to his success on social media. 2. How to deal with negative feedback online. 3. How to find and recruit students for your school's social media team. You can connect with Mitch on Instagram, Twitter and listen to his music here. Be sure to check out his podcast, The Creatives Podcast. Be sure to follow us on Twitter & Instagram @ClassIntercom.
21 minutes | Sep 3, 2019
Back To School, Back To Content
During this episode, Taylor and Amber discuss how to implement a social media content calendar at your school. Resources from this episode include: I Can Help Digital For Good Conference How To Create A Social Media Content Calendar For Your School Class Intercom Webinar Directory Be sure to follow us on Twitter & Instagram @ClassIntercom.
28 minutes | Jun 25, 2019
Live From #ISTE19
During this episode, we sat down with Heather Callihan, Stephanie Dannehl, and Amanda Dykes to hear what they have been learning at #ISTE19. We also got to hear more about what they are creating and how they are inspiring the next generation of content creators. Special thanks to these educators for taking time out of their busy schedules at ISTE to chat with us!
21 minutes | Apr 26, 2019
Teachers as Influencers, Taylor Siebert
During this episode, Taylor and Amber discuss what's new at Class Intercom and how educators are becoming social media influencers. Takeaways from this episode include: 1. Teachers have always been influencers with or without social media. Social media has made it easier for teachers to connect with each other, their students and parents. 2. Teachers can leverage their personal brand to elevate their school’s brand. Teachers who are building personal brands can use their influence to highlight the school in a positive way. 3. If teachers are encouraging their students to be good digital citizens, teachers should model this by creating meaningful content and contributing to the conversation in a positive way. This can help build more trust with students and it gives students a positive role model.
30 minutes | Apr 7, 2019
Alexander Lahargoue, Social Assurance
As a content and marketing specialist for Social Assurance, Alexander Lahargoue focuses on creating strategic content to help clients grow and sell online. In his free time, he writes suspense novels, cooks and is currently learning new languages. During this interview, we spoke with Alexander about how he creates meaningful content as a financial marketer and author. You can find Alexander's book here or connect with him on Linkedin.
27 minutes | Mar 24, 2019
Micah Yost, Method Mark
Micah Yost is the Founder and President of Method Mark, a marketing agency based in Omaha, NE. . During this episode, Micah and I discussed what led him to starting Method Mark and what advice he has for teachers influencing the next generation of content creators. You can connect with Micah on Twitter. Be sure to follow Class Intercom on Twitter and Instagram. Subscribe to the Content Generation podcast on iTunes or Stitcher.
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