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The Content Fix
29 minutes | 3 days ago
What it’s like to be a TEDx speaker with Bosco Anthony
Have you ever thought about being a TEDx speaker? For most of us, it's either a bucket list item or the idea leaves you in a cold sweat. Even if taking to the stage isn't your thing, Bosco Anthony's journey to the TEDx stage in Stanley Park Vancouver will inspire you to think about how to set your goals high and the importance of resilience when you reach for your dreams.
17 minutes | 10 days ago
5 social media trends for 2021 to start planning for in your strategy
It’s that time of year again, when start talking about the social media trends for 2021 you need to start planning for in your strategy. But if you think I’m talking TikTok or Reels, think again. We’re going deeper into what gets audience attention, what keeps them talking with you and what gets them shouting your praises to their own communities.
21 minutes | 24 days ago
Paid Media: Why you don’t always get what you paid for with marketing dollars and how to make sure you do
Paid media – when you use ads, influencers or even affiliates to get the word out there about your product or brand. It’s a great way to speed up your results, but make sure you are doing it right to get the return on investment you deserve. In this episode I'll explain exactly what paid media is and why it is not as simple as handing over your credit card. And I'll share with you the key areas to focus on and how to start building your paid media strategy. Paid media focus areas: How paid media fits into a successful marketing strategy Why there is more to paid media than buying ads The pros and cons of paid media Why there is more to a successful ad campaign than just putting down a credit card Why all influencers are not alike, particularly when it comes to the zeros in their fee The key quality areas to develop for a successful referral program How much you should pay affiliates, and why the price varies so much between physical and digital products.
24 minutes | a month ago
Earned Media: What it is, how to get it and why it’s so valuable
Earned media – the content you haven’t paid for or published yourself – is one of the most valuable pieces of the marketing pie. Here’s how to get your own slice of the action. In this episode I'll explain exactly what earned media is and why it is often overlooked in terms of importance. And I'll share with you the key areas to focus on and how to start building your earned media strategy.
24 minutes | a month ago
Why owned media is still important and yes, you do still need a website
Do you think owned media is still important? Your website, content, even your Facebook page. The answer might, but shouldn’t, surprise you. In this episode, I'm exploring what owned media is and breaking down the key focus areas with actions to optimize them.
17 minutes | a month ago
The three Rs of content that converts
Do you know what it takes to create content that converts? To get yourself the best chance of delivering on the goals you set for your content marketing, make sure you tick the box for each of the three Rs. No need for suspense here – they are relevance, reach and response. In this episode, I’m digging into what goes into each of the Rs and what actions you can take to optimize them.
16 minutes | 2 months ago
10 habits of highly successful content marketers
Have you ever wondered what it is that highly successful content marketers do differently? 2020 has been a year like no other so far for content marketing. As if the challenges of organic reach and increasing competition for eyeballs wasn’t enough, you may have noticed that global pandemic has been messing with more than just our ability to get out and see our loved ones safely. But according to the 11th Annual B2B content marketing benchmarks, budgets and trends report even with all the challenges being thrown at us, over the last 12 months, 31% of content marketers said their organization has been extremely or very successful with content marketing, and 83% attribute that success to the value of the content they provide. No surprise to me there. But I wanted to dive a little deeper for you into what sets the top performers apart from the pack. In this episode, I’m breaking down the 10 habits of highly successful content marketers and how you can apply those learnings to your own business.
16 minutes | 2 months ago
10 Instagram mistakes brands are still making in 2020 and how to avoid them
After ten years in our lives, people are still making fundamental errors when it comes to their Instagram strategy. Not everyone makes every mistake. But a lot of people are making, one, two or even more of these mistakes. So I picked the top ten that I see the most of for this episode. And along with the mistakes, I’ve got some quick fixes to get you back on track if you need it.
16 minutes | 2 months ago
Are you a social media saint or sinner?
Do you know the rules for using social media? Your tactics may change but these fundamentals are timeless.
19 minutes | 2 months ago
How to use Instagram Reels and three types of content you can create (even if you are in a non-visual niche)
When is the right time to get started with Instagram Reels? Right now! Organic reach is at it’s highest so here’s how to get started. Okay it’s only fair to start this episode off with some honest declarations. So far I’m just not that into Instagram Reels. If you’ve been following along for a while, you’d already I’m really not that into Tik Tok. So what’s the deal here? Am I being a hypocrite? Am I selling out? Well I’m going to answer those questions at the end of this episode. It’s not a long one so stick around for my justification. Because yes, I’m about to tell you that you should consider jumping into Instagram Reels. And I’m going to give you a run down of the three types of content you can create for Reels – even if your niche just doesn’t naturally lend it self to this format.
44 minutes | 3 months ago
The rise of authentic influencer marketing with Neal Schaffer
If the word influencer makes you cringe, it’s time to rewrite the script with authentic influencer marketing. It’s emerging as the secret organic tactic to combat the pay to play culture of big business social media. In this episode, Neal Schaffer explains what it's all about. You don’t even have to be a Chief Fractional CMO to make it work, although Neal is, and don’t worry – I’m getting an explanation from him on what that’s all about. Turns out I’m one too. In this episode, I challenge Neal to get me past my influencer bias and he steps up to it, because ultimately it’s not what you call it, it’s how and why you do it that matters.
24 minutes | 3 months ago
It’s not you it’s your offer – how to find the right offer for you, your business and your audience
Do you know how to find the right offer for your business. It needs to work for you, your business and your customer. Here’s the process.
21 minutes | 3 months ago
Celebrating two years as a corporate cubicle survivor (and my escape plan for you to swipe)
If I wasn’t a corporate cubicle survivor, I’d be stuck in the same rut dealing with someone else expecting me to embrace their 1980s tactics. Two years after getting back into my own business, I’m taking a look at what worked (and what didn’t) during the transition and sharing my ‘escape plan’ for you to swipe.
17 minutes | 3 months ago
10 common print on demand mistakes and how to avoid them
Last week I dug into the topic of creating physical products to supplement a digital product business. You can catch up on that episode if you missed it at jillianbowen.com/67 but today I’m going to dive a little further into print on demand on POD and talk about the common mistakes that occur when people get started with print on demand and how to avoid them when choosing print on demand suppliers for your products.
16 minutes | 4 months ago
How to sell physical products in your digital product business with low to zero start-up costs
If you sell physical products you can use Facebook shops and even digital product businesses can add to their inventory for low to no investment.
59 minutes | 4 months ago
Getting to the heart of storytelling with Bosco Anthony
Right at the heart of storytelling you’ll find the secret to building a know, like and trust factor with your audience. Bosco Anthony is an international and Tedx Speaker, Digital Storyteller and Strategist who knows a thing or two about telling a good tale. He joins me on this episode to explore the power of story, including practical tips on how to become a better storyteller.
17 minutes | 4 months ago
Why you should focus on your wants and needs before you chase your dreams
Every time I open Facebook or look in my email inbox, somebody is telling me how to achieve my dreams. I used to think that was the whole point. Have big dreams. Chase after them. Pick yourself up if you fail, brush yourself off and start again. But the more I see all these people making empty promises about how they are going to help me achieve my dreams, the more it got me thinking about why I haven’t achieved all of my dreams yet. And I realised because my unfulfilled wants and needs are holding me back.
25 minutes | 4 months ago
Using threshold productivity to get stuff done
I developed threshold productivity to take the stress out of juggling multiple commitments as a solo business owner. It's not about getting more done - although that has been a happy side effect of the system. The focus is finding your threshold based on prioritising what needs to be done first. The outcome for me is less stress, less waking up in the middle of the night worried about deadlines, and a more balanced workload. In this episode, I'm outlining exactly how it works.
12 minutes | 4 months ago
5 examples of frequently misused words and simple tricks to get them right
Misused words can drive you crazy. But these really simple tricks will help you get the word right and speed up the editing process.
28 minutes | 5 months ago
How to improve your Facebook engagement
Do you want to improve your Facebook engagement? You’re not alone. That pesky algorithm is making it pretty hard these days to even be seen, let alone get the conversation flowing. In this episode, I’m sharing seven tactics you can use to improve your Facebook engagement even if your page or group has become a bit of a wasteland.
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