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The Content Fix
13 minutes | Oct 5, 2022
What is the difference between copywriting and UX copywriting?
UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously important opportunity to optimise key pieces of copy for your audience or customers. There's a thin line that separates broader copywriting from the UX kind but it's an important thin line. Find out why they are different and some quick and easy opportunities to give UX copywriting a try yourself.
10 minutes | Sep 27, 2022
The simple formula for creating copy that connects with your audience
With so much content out there for our audiences to consume, how do we get the to value our content so much that they want more and more and more? It's all about creating a connection by creating content with the audience needs at the heart of it. In this episode, I'll share three simple steps you can use while outline to create that connection.
6 minutes | Sep 21, 2022
176 What is the LinkedIn Audience Network and should you be using it
Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version. It's hard to dig up much on this offering, but here's what I found.
10 minutes | Sep 13, 2022
What is the Facebook Audience Network and should you be using it?
If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own platform options and drop it off the list. But have you ever taken the time to figure out exactly what the Facebook Audience Network is? It's changed a bit over the last few years, so I'm breaking it down and letting you know what, and who, the opportunities are best for.
10 minutes | Sep 6, 2022
Without signposts, how do we know where we're going?
There are too many dead ends in life. Don't let them creep into your content as well.
6 minutes | Sep 1, 2022
Sneak Peek – Introducing The Storytelling Studio
Now it wouldn't be a sneak peek if I explained it all here, would it? Have a listen and find out what's happening.
10 minutes | Aug 23, 2022
5 simple A/B tests you can use to optimize a landing page
If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episode I've got a breakdown of what A/B testing is (including the common mistakes to avoid) and share the five areas on a landing page you can test.
11 minutes | Aug 16, 2022
A simple Instagram reels strategy to help you build momentum
Five simple steps you can take to build and maintain your Intagram Reels strategy.
7 minutes | Aug 9, 2022
My top tips for creating engaging Instagram reels
Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than ever to get Reels right. Here are my top tips.
9 minutes | Aug 2, 2022
Instagram, LinkedIn and YouTube changes that you’re going to want to jump on
When it comes to social media, change seems to happen on every day that ends with a 'y'. But there's been a bit more stirring and shaking happening in the last week, so here's a rundown on what's happening on a few key platforms and how you can make the most of these changes.
6 minutes | Jul 26, 2022
Please don’t compare yourself to other people
When you're trying to make your mark and somebody else is getting all the attention, it can be really confronting. And it can lead to comparison paralysis.
10 minutes | Jul 19, 2022
The five basic steps for batching your content
Batching content can be an absolute game changer for your productivity - and it removes that last minute stress of trying to meet a continuity deadline. Here are the five basic steps to follow.
8 minutes | Jul 12, 2022
Three reasons why influencer marketing doesn’t work for everyone
Have you considered investing in influencer marketing to help grow your brand or business? Before you do, make sure you factor in these three reasons why it might not work.
11 minutes | Jul 5, 2022
How to use AI to create content (and how not to use it)
Everyone is talking about AI content and even if words are your business, it has some huge benefits. Here's how to tap into them.
3 minutes | Jun 28, 2022
The protest episode - enough already!
This is ALL I have to say this week.
5 minutes | Jun 21, 2022
How to start creating behind the scenes content that’s educational, entertaining and effective
Creating behind the scenes content sounds simple. But a lot of it comes off as self promotion, or worse still, plain old boring. Here’s how to elevate it so it’s education, entertaining and effective for your business.
6 minutes | Jun 14, 2022
New feature alert – pin posts on Instagram
You can now pin posts on Instagram. Here’s how to do it and some ideas about what you can pin.
8 minutes | Jun 7, 2022
Stop creating so much epic content
Creating epic content is important, right? Absolutely, but here’s why you can have too much of a good thing and how to get the balance right.
11 minutes | May 31, 2022
Should you use LinkedIn newsletters as part of your content marketing strategy?
LinkedIn newsletters are taking the content world by storm at the moment. But are the really worth the effort? Here’s a breakdown of what they are and why they matter.
14 minutes | May 24, 2022
When things get tough, you have to relieve the pressure points
Every so often I throw in a more personal episode. It’s an opportunity to share a lesson learned in my life that could be applicable to both personal or business situations. So if you've ever found yourself feeling stressed and under pressure, this episode is for you.
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